New Jersey (2004 – present)
Client: New Jersey Department of Transportation
The New Jersey Department of Transportation is one of the first state transportation agencies in the country to realize that expanding roadway capacity encourages more people to drive, destroys communities and is unsustainable in the long run. NJDOT, through a new program it calls New Jersey Future in Transportation (NJFIT), is now committed to creating a more sustainable transportation network that accommodates pedestrians, transit users and bicyclists, as well as drivers.
NJDOT hired Project for Public Spaces to help articulate the new NJFIT policy to local officials, communities and other stakeholders. PPS worked with a team of consultants to develop a marketing strategy, information packet and website about NJFIT for Commissioner Jack Lettiere and other NJDOT officials to use to promote the program. www.state.nj.us/transportation/works/njfit includes NJFIT tools, outcomes and case studies of on-going NJFIT pilot projects. PPS is currently advising the NJDOT on the official launch of the NJFIT program.