The Massachusetts Department of Agricultural Resources (MDAR) retained PPS to create an implementation guide for planning and operating a year-round public market in a MA Department of Transportation building adjacent to Boston’s historic Haymarket. The Commonwealth’s goals for the public market were that it would serve as an anchor destination along the Rose Kennedy Greenway and support and showcase products from regional producers, in turn fostering the local economy.
Under leadership from MDAR, PPS worked with a task force consisting of a number of government agencies and stakeholders to conduct research and develop a business plan for the market. PPS conducted a focus group and online surveys to analyze the market’s potential consumer needs and preferences while also determining its sales potential. PPS also reached out to regional farmers, fishermen, bakers, and specialty food producers through interviews, online surveys, a regional direct marketing conference, vendor open house, and site tour in order to determine interest. In addition, PPS prepared a conceptual design for the market and developed an implementation plan that included recommendations for the market’s management structure, layout, operation benchmarks, and budget.
On July 30, 2015 the Boston Public Market opened with 37 vendors under management by the Boston Public Market Association. The market, the first of its kind nationally, exclusively features products grown, raised, caught or produced in New England.