Learn about PPS's Three-pronged Approach to Drive Change
Back to Projects & Programs
Boston Public Market
The Boston Public Market

Boston Public Market

Boston
MA
USA
 (
2011
 - 
2014
)

Challenge

The Massachusetts Department of Agricultural Resources (MDAR) retained PPS to create an implementation guide for planning and operating a year-round public market in a MA Department of Transportation building adjacent to Boston’s historic Haymarket. The Commonwealth’s goals for the public market were that it would serve as an anchor destination along the Rose Kennedy Greenway and support and showcase products from regional producers, in turn fostering the local economy.

Process

Under leadership from MDAR, PPS worked with a task force consisting of a number of government agencies and stakeholders to conduct research and develop a business plan for the market. PPS conducted a focus group and online surveys to analyze the market’s potential consumer needs and preferences while also determining its sales potential. PPS also reached out to regional farmers, fishermen, bakers, and specialty food producers through interviews, online surveys, a regional direct marketing conference, vendor open house, and site tour in order to determine interest. In addition, PPS prepared a conceptual design for the market and developed an implementation plan that included recommendations for the market’s management structure, layout, operation benchmarks, and budget.

Outcomes

On July 30, 2015 the Boston Public Market opened with 37 vendors under management by the Boston Public Market Association. The market, the first of its kind nationally, exclusively features products grown, raised, caught or produced in New England.

Project Client: 
Massachusetts Department of Agricultural Resources (MDAR)
Boston Public Market
Vendors and Customers at the Boston Public Market (credits: Matt Conti, www.mattconti.com)
Boston Public Market
Boston Public Market
Boston Public Market
Related Articles & Resources

More Related Articles

Contact Us

Does your community have a public space challenge?
We can help.

projects@pps.org or 212.620.5660
Tessa Rosenberry
Learn about PPS's Three-pronged Approach to Drive Change