Written by David K. O’Neil for Project for Public Spaces
Historically, public markets have provided an entry point for small business to thrive. They are vital places for entrepreneurs, especially minorities, immigrants and women, to test their ideas with modest risk and investment. Today, the market tradition is alive and well, and with it the start-up spirit that makes our markets unique. Farmers, crafters, artists and even re-sellers want to tap into the opportunity a market can bring, but many don’t know where to begin. However, being a successful market vendor requires a particular set of skills and a love of competition!
This handbook provides a clear and concise guide for interested vendors on how to determine what to sell, how to pick a market, manage your business, set up a stall, tips for customer service and attracting repeat customers, and more.
Also available in Spanish: Como abrir su propio negocio en un mercado local: Manual para el vendedor