Federation Square is the size of an entire city block and incorporates an array of attractions that are symbolic of all that is great about Melbourne, including fine art, hospitality, bold architecture and a vibrant calendar of events. It hosts the Ian Potter Centre: NGV Australia (home of the world's largest Australian art collection) and the Australian Centre for the Moving Image, in addition to a broad range of restaurants, cafes and shops. The new amphitheatre, BMW Edge, is a stunning public space equipped with the latest in performance technology, positioning it as a unique architectural venue.

Federation Square is situated on the busiest intersection in central Melbourne, across the road from Flinders Street Train Station and at the most prominent section of Melbourne's busy tram network. Whether traveling on foot, by rail, bike, car, tram, or any other means, there is no other place in Melbourne's CBD that is as easy to get to. Federation Square connects the city with the Yarra River precinct and is built over a railway, creating new connections from Melbourne's CBD to the River.

Federation Square provides a central and unifying square for Melbourne, a place to gather and meet in times of fun and in times of protest. It operates around the clock with security and cleaning staff present 24 hours, meaning it is a safe and welcoming place at all hours.

Within the first six months of opening, an estimated three million people have visited Federation Square, exceeding all expectations of visitation. Recent surveys highlight that a significant number of visitors are interstate and international tourists.

Weekends are the busiest time, with families taking advantage of the array of events and exhibitions to see at Federation Square. It has rapidly been absorbed into the local 'scene.'