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Kelly Verel

Senior Director, Programs
kverel@pps.org

Kelly joined the Project for Public Spaces Public Markets program in 2006 to administer a $3 million grant program jointly funded by the W. K. Kellogg and Ford Foundations to provide technical assistance to over 40 national farmers markets. She is the project manager for all projects related to the planning, design and development of public markets and coordinates and develops content for all public markets education and training programs, including the biannual training “How to Create Successful Markets” and the International Public Markets Conference. Additionally, Kelly focuses on researching and developing strategies for public markets to meet the needs of underserved communities, and co-authored the handbook SNAP/EBT at Your Farmers Market: Seven Steps to Success.

Prior to working at Project for Public Spaces, Kelly was an apprentice farmer and sold produce at a semiweekly farmers market in Boston, MA. She was on the administrative team at Greenmarket, one of the country’s largest farmers market networks, where she handled media relations, in-market events and promotions, assisted in market assignments and worked with local community organizations to benefit over 40 New York City farmers markets. Since 2008, she has been a member of Greenmarket’s Farmer Community Advisory Committee, providing guidance to the market’s staff on rules and regulations, development and promotions. 

Education

M.Sc. Communication Studies, Boston University, 2002

B.A. Religious Studies, College of the Holy Cross, 1997