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Kelly Verel

Program Director, Market Cities

Kelly oversees the Market Cities Program’s work, connecting and supporting public market leaders through research, training and a network of peers. Kelly joined the Project for Public Spaces’ public markets program in 2006 to administer a $3 million grant program jointly funded by the W. K. Kellogg and Ford Foundations to provide technical assistance to over 40 national farmers markets. She was the project manager for all projects related to the planning, design and development of public markets, the biannual “How to Create Successful Markets” training, and the last four International Public Markets Conferences. 

Prior to working at Project for Public Spaces, Kelly was an apprentice farmer and sold produce at a semiweekly farmers market in Boston, MA. She was on the administrative team at GrowNYC/Greenmarket, one of the country’s largest farmers market networks, where she handled media relations, in-market events and promotions, assisted in market assignments and worked with local community organizations to benefit over 40 New York City farmers markets. Since 2008, she has been a member of GrowNYC/Greenmarket’s Farmer Community Advisory Committee, providing guidance to the market’s staff on rules and regulations, development and promotions. 

Kelly is also a member of the Executive Leadership Team at Project for Public Spaces.


M.Sc. Communication Studies, Boston University, 2002

B.A. Religious Studies, College of the Holy Cross, 1997