The Key to Safe Streets: Five Cities Humanizing Street Design
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Kelly Verel

Vice President

Kelly joined PPS’s Public Markets program in 2006 to administer a $3 million grant program jointly funded by the W. K. Kellogg and Ford Foundations to provide technical assistance to over 40 national farmers markets. She is the project manager for all projects related to the planning, design and development of public markets and coordinates and develops content for all of PPS’s public markets education and training programs including the biannual training “How to Create Successful Markets” and PPS's International Public Markets Conference. Additionally, Kelly focuses on researching and developing strategies for public markets to meet the needs of underserved communities and was the co-author of the PPS handbook SNAP/EBT at Your Farmers Market: Seven Steps to Success.

Prior to working at PPS, Kelly was an apprentice farmer and sold produce at a semiweekly farmers market in Boston, MA. She was on the administrative team at Greenmarket, one of the country’s largest farmers market networks, where she handled media relations, in-market events and promotions, assisted in market assignments and worked with local community organizations to benefit over 40 New York City farmers markets. Since 2008, she has been a member of Greenmarket’s Farmer Community Advisory Committee, providing guidance to the market’s staff on rules and regulations, development and promotions. 


B.A. Religious Studies, College of the Holy Cross, 1997 

M.Sc. Communication Studies, Boston University, 2002

The Key to Safe Streets: Five Cities Humanizing Street Design