Today, cities everywhere are thinking more broadly about how to gain an economic boost. Big ticket items, like sports arenas and lavish performing arts centers, which cities once viewed as the key to reviving their struggling downtowns, are taking a back seat to new, lower-cost, high-impact strategies to foster prosperity. More and more, public squares and urban parks, not expensive mega-projects, are emerging as the best way to make downtowns more livable—and not just in depressed urban cores.
A central attraction of cities throughout the world, public squares not only bring economic rewards but offer people a comfortable spot to gather for social, cultural and political activities. They are the pulsing heart of a community and foster true urban sustainability.
Two of PPS' public square projects opened in Houston and Pittsburgh to great fanfare. And in Amsterdam, PPS facilitated a Placemaking workshop that brought diverse stakeholders together to develop a shared vision for an inclusive and livable town square.
Houston's new Market Square opened to great excitement, with Mayor Annise Parker declaring, "This is the perfect park: it has history, it has green space, it has food, it has places for the pets, it has places for kids to play." That's quite a turnaround for a spot once featured on PPS's Hall of Shame. This is another milestone in Houston's progress toward creating a series of great public spaces and a vibrant, livable downtown. PPS was also a key partner on other Houston projects like Discovery Green and Emancipation Park.
Pittsburgh's Market Square reopened with roaring public approval. Mayor Luke Ravenstahl enthused, "today our vision for this public space became a reality, "citing the newly closed streets, freshly planted trees, outdoor seating, and wider sidewalks that now run through this historic public space. The opening marked the culmination of years of public process and a $5 million investment in the area, with improvements guided by PPS' community-based plan for the Square.
Amsterdam's Plein 40-45, has great potential to become a thriving town square for a mixed Dutch, Turkish, and Moroccan neighborhood on the western edge of the City. Just days after a PPS Master Class workshop, the community started implementing a number of the low-cost, high-impact improvements. The Square was even included on a city-wide boat tour of markets as part of Amsterdam's annual 1001 Markets Festival. The workshops facilitated by PPS brought stakeholders around the town square together- perhaps for the first time- to develop a shared vision for the space that would include all cultural groups.
One of the main reasons for the resurgence of the public square is that they bring livability and many diverse benefits to a city—at a lower cost and greater speed than traditional large-scale developments. Public squares that emerge through a Placemaking process are sustained by community buy-in can:
A Washington Post article focuses on the power of "City Parks" to spur economic growth across an entire city, and it points to two PPS projects, Houston's Discovery Green and Detroit's Campus Martius, as benchmarks for success. Alive with year-round programming and activities, the best squares offer the type of thriving Public Multi-Use Destinations treasured by urban residents which also generate millions of dollars of investment, proving there can be an Upside of a Down Economy.