“If you want to seed a place with activity, put out food. Food attracts people who attract more people.” William H. Whyte in the Social Life of Small Urban Spaces
Evanston’s Grey Park is like so many under-performing public spaces: beautiful but avoided because the presence of one group (in this case, the residents of Albany Care, an intermediate care facility for people recovering from chronic mental illness) dominates the park and there aren’t enough other positive activities to attract other groups. The playground is often empty, and despite being surrounded by many destinations neighbors frequent daily, this beautiful space is feared. The Trib says Grey Park is host to “a turf war between mentally ill patients and parents who live nearby.”So, what can be done to turn this park into an active, safe, inclusive destination?
People of all ages like food trucks! Flirty Cupcakes sold out within hours.
A Fundraiser to Improve the Park that Improves the Park
Big problems don’t always need big solutions. The answer may be as simple as cupcakes and empanadas. The community-led Evanston Parks Coalition (EPC) organized a food truck festival to raise money so that PPS could help lead a community-based visioning process. But the fundraiser did far more than just move them toward that goal: it changed the community’s perception of the space by transforming it into a great destination that brought hundreds of neighbors out to enjoy a park they usually just hurry past—all without costly, permanent infrastructure changes. It’s a great “lighter, quicker, cheaper” way to test out longer-term changes to the park.
“In our case,” explained Belén Ayestarán from EPC, “a key principle is: ‘if there is something in the park to attract a critical mass of other people, the mentally ill will just be part of the crowd and no one will find them intimidating.’ In fact, at the event there were more Albany Care residents than any other day. They didn’t just blend in, they were part of the community.”
The EPC is led by a few “zealous nuts” (our highest praise for a local, dedicated Placemaking leader). Belén is chief among them and she is committed to a vision of a park with “features and activities that are common, that everyone—children, the mentally ill, parents, professionals, etc.—can enjoy.” Right along with her organizing the event were volunteers from The Center for Independent Futures, a non-profit for people with disabilities, and some residents from Albany Care. Belén says “we are big believers in the power of food” to create common ground.
Belén said many people who attended the festival asked, “Why don’t we do this every week?” Many of the vendors recruited for the day quickly sold out and the park was packed with families from the neighborhood. But it wasn’t just about the food: the festival also featured bands, a Spanish/English sing along, and a zumba class—all of which neighbors donated.
From Food Trucks to a Permanent Kiosk
The event also allowed the group to test out the viability of a permanent food kiosk that they envision could function as a kind of management center for the park. The kiosk could give out games (like bocce or chess) and “provide a sense of that the park is supervised which would alleviate unfounded fears neighbors have of the mentally ill.”
Belén and other organizers see great potential for a food kiosk to turn the park around. In addition to food, Belén, explains, “a kiosk could provide employment for some of the more functional residents of Albany Care. It could man folding café chairs and tables that visitors could move with the shade from the large maples. From the chairs, they could watch children twirling in and out of a large interactive sculpture or wading in a water feature in front of the existing amphitheater.”
Grey Park’s Great Place Potential
The park has a lot of potential to become a great neighborhood gathering place. It has what PPS calls “good bones:” it’s large, green, and surrounded by a number of important destinations that people visit every day. Grey Park is right on an important north-south road that’s a main artery for the town and is at the entrance to the business district. Two blocks away are an L and Metra stops, a major transportation hub, and then there are four schools (an elementary school, middle school, catholic school and school for children with disabilities). Charles Grey, who gave the park, bought the land at that location because of its proximity to the schools and downtown.
Next steps Already there are plans in the work for another Food Truck Festival next year. Organizers say they’re thinking of expanding the festival by stationing food trucks in different parks throughout Evanston. Belén also wants to put out bike rentals so people could bike around Evanston.When used strategically, putting out affordable, good food can actually create an inclusive, comfortable setting that welcomes many different kinds of people. Evanston shows how food trucks can be a "lighter, quicker, cheaper" strategy to transform a maligned, deserted park into a hub of neighborhood activity that sets the stage for future changes, local investment, and even new friendships.
For more on efforts to turn Grey Park around: