Produced as part of a partnership with the National Main Street Center, this brief serves as an introduction for Main Street managers to some of the key principles of developing and managing a successful public market, including site selection, marketing and promotion, partnership building, vendor and product mixes, and programming. Also included are sample market layout plans and brief case studies of markets in the United States that have become central destinations in their communities.
In spring of 2016, the National Main Street Center and Project for Public Spaces presented a series of two-day placemaking trainings in five states. As part of this program, Project for Public Spaces developed this guide on how to plan a community-oriented market that can also become an important economic driver.
Produced with generous support from Anne T. and Robert M. Bass.