Nationwide (2007–2008)

Client: Kaiser Permanente

  • System-wide market evaluation
  • Facilitation between market operators and market champions
  • Strategic plan for expanding markets program

Kaiser Permanente (KP), a leading prevention-oriented health care organization, hosts nearly 30 different farmers markets on or near company facilities. While these markets were frequented by staff and members of KP, they were often underutilized by members of the surrounding communities and lacked central organization. KP hired PPS to conduct a thorough evaluation of their market system and to develop a set of guidelines for improving and expanding the market program.

PPS facilitated surveys and conducted interviews with market champions and market operators about their markets, roles and facilities at which their markets were located. Additionally, market operators were asked to elaborate on what they needed from their sponsor in order to remain economically viable.

Most of KP’s markets had significant grassroots ties. However, each market operated under the goals and guidance set by each local KP facility. PPS prepared a list of suggested protocols in order to both strengthen the current KP market program and ensure for the growth of the KP market system as a whole. To strengthen communications and relationships between market operators and KP market champions, PPS proposed establishing a program-wide framework that encouraged regular convening meetings, mentoring and educational webinars. PPS also suggested the creation of national KP market operational guidelines, as well as adding a national market coordinator to the staff to act as a resource for all market personnel and ensure that KPs strategic goals (public access to fresh, healthy food; preventative health care through nutrition) are met through their markets program.