A NEW GUIDE TO BALANCING MOBILITY AND HUMANITY ON MAIN STREET

Rightsizing Case Study: Higher Livability, Lower Greenville

Jan 31, 2020
Jan 24, 2020

↵ Back: The Placemaker's Guide to Rightsizing Streets

Top: Lower Greenville before rightsizing (2018). Bottom: After rightsizing (2018).
This four- to two-lane road redesign in Dallas, TX transformed a high-crime corridor into a walkable, economically vibrant commercial district.

The Highlights

  • Development has increased 212%
  • All crimes have reduced by 80%
  • Average speed reduced from 35-40 mph to 20-25 mph
  • The population living at Lower Greenville has increased by 3.6% over the last five years

The Details

The Lower Greenville rightsizing project in Dallas, TX is an excellent example of a road redesign conducted with a specific purpose in mind: the transformation of a high-crime nightlife district into a more family-friendly, economically vibrant, walkable commercial corridor. 

In 2010, Councilwoman Angela Hunt and Mayor Pro-Tem Pauline Medrano led a campaign to improve the neighborhood. The reduction of the road from four lanes to two, with doubled on-street parking and vastly-enhanced sidewalks, was central to this effort.

After Greenville Avenue was redesigned to focus on creating an environment for people, business followed and development increased by 212% since then. A body of evidence, both statistical and anecdotal, suggest various other benefits, including reduced vehicular speeds, less crime, and less accidents. The variety of businesses, the redesign of wider sidewalks with street buffers, and addition of crosswalks has increased pedestrian activity throughout all times of the hour, consequently, creating a safer pedestrian environment.  

The transformation of Lower Greenville extended beyond the physical facade, too. A couple of years after Lower Greenville’s road was right-sized, stakeholders got together to form the Lower Greenville Business Association whose mission is "supporting and promoting a positive quality of life in our neighborhood."

Word on the Street

“Lower Greenville went through this physical transformation, but there was this richer transformation going through it in terms of relationships.” 
Jessica Burnham
“Locals love that they can walk to their favorite neighborhood joint and back home again after an evening of throwing back a cocktail or three.”
D Magazine
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A NEW GUIDE TO BALANCING MOBILITY AND HUMANITY ON MAIN STREET