Course Dates: June 6-7, 2014
Course Location: 419 Lafayette Street Floor 7, New York NY 10003
“How to Create Successful Markets” is a two-day training course where participants learn the essentials for creating a thriving public market that is economically sustainable, maximizes community benefits and contributes to the creation of public places that attract a broad diversity of people. Participants will learn the essentials for creating an extraordinary public market during work sessions and on-site tours of New York City’s thriving open-air and indoor public markets.
Topics will include
- Benefits of markets
- Ingredients of successful markets
- Introduction to Placemaking- making markets better places
- Market planning process – scaling up markets with expanded facilities and operations
- Community engagement
- Sustainable market operations
- Market management
Nowhere is the vibrancy of public markets and farmers markets more apparent than in New York—a city rich in cultures, food, festivals, music and street life. We’ll visit some of the city’s most famous markets, including:
- Union Square Greenmarket – a former hangout for junkies, Union Square is now home to the City’s best known open-air farmers market and one of the best public gathering places in the City, drawing more than 60,000 shoppers on a hot summer’s day.
- Chelsea Market – an indoor, privately managed public market located in the former National Biscuit Company’s (NABISCO) Oreo cookie factory, this market has evolved from primarily serving the wholesale and production needs of its tenants to becoming a popular, retail market with a strong prepared food presence.
- Fort Greene Greenmarket – a neighborhood farmers market of 15-20 vendors nestled alongside a public park in Brooklyn that has become its neighborhood’s gathering space for shopping, gossiping and enjoying performances from local bands and storytellers.
- Brooklyn Flea – a world-renowned, upscale flea market featuring vintage clothing, furniture, craft and jewelry. This market is the inspiration for a number of new markets across the country. As the first retail location for many local food producers, the Flea has also greatly contributed to Brooklyn’s artisan food movement.
- Hester Street Fair – a craft and prepared foods market located on the site of what was once one of New York’s largest and oldest pushcart market, this market aims to honor the traditions of lower Manhattan in a peaceful corner of Seward Park.
- Essex Street Market – a City-operated, indoor public market which has mirrored the growth and evolution of its Lower East Side neighborhood while retaining its historical customer base.
In order to help you plan your trip
*Breakfast and lunch are included on both Friday and Saturday.
Click here to see a SAMPLE AGENDA.
For questions or information please send a letter of inquiry to Lauren Masseria: LMasseria@pps.org, or phone: 212.620.5660 ext 301.