Course Dates: December 5th and 6th, 2013
Course Location: 419 Lafayette Street Floor 7, New York NY 10003
“How to Create Successful Markets” is a two-day training course where participants learn the essentials for creating a thriving public market that is economically sustainable, maximizes community benefits and contributes to the creation of public places that attract a broad diversity of people.
Topics will include
- Benefits of markets
- Ingredients of successful markets
- Introduction to Placemaking- making markets better places
- Market planning process – scaling up markets with expanded facilities and operations
- Community engagement
- Sustainable market operations
- Market management
Participants will learn the essentials for creating an extraordinary public market during work sessions and on-site tours of New York City’s thriving open-air and indoor public markets, including several of the City’s seasonal holiday markets.
Nowhere is the vibrancy of public markets and farmers markets more apparent than in New York—a city rich in cultures, food, festivals, music and street life. We’ll visit some of the city’s most famous markets, including:
- Union Square Greenmarket and the Union Square Holiday Market – a former hangout for junkies, Union Square is now home to the City’s best known open-air farmers market and an expansive holiday market featuring handmade crafts, art and prepared foods.
- Grand Central Market & the Holiday Fair in Vanderbilt Hall – an upscale, food market and seasonal holiday shopping located in New York’s iconic Grand Central Terminal.
- The Holiday Shops at Bryant Park – an outdoor, seasonal market located alongside one of the City’s great ice skating rinks in vibrant Bryant Park – this visit will give you the sense of being in one of Europe’s historic holiday markets.
- Essex Street Market – a City-operated, indoor public market which has mirrored the growth and evolution of its Lower East Side neighborhood while retaining its historical customer base.
Your instructors for this course are:
In order to help you plan your trip
*Breakfast and lunch are included on both Thursday and Friday.
For questions or information on scholarships, please send a letter of inquiry to Lauren Masseria: LMasseria@pps.org.