- How to Market a Park
Conceptualizing a marketing approach for a
park, by Julie Franz, Director of The Arts Marketing Center of the Arts &
Business Council of Chicago.
- Publicizing Your Event
Attract new volunteers and raise your profile with these tips on flyers, media contacts and other ways to promote an event, from Partnerships for Parks.
- Why Friends and Allies Are Important
Partnerships for Parks gives the rundown on the benefits of reaching out and making connections.
- Building a Successful Community Campaign
You are not alone! Partnerships for Parks' list shows the range of resources available in your community.
- Effective Outreach Techniques
Great advice from Partnership for Parks on how parks groups can draw in new people to support their work.
- Market Research and Park Use
User and non-user surveys
can help you understand a community's park needs and perceptions. Includes
key points to keep in mind when designing a survey.
- Ten Tactical Steps for National Media Coverage
This advice is directed toward Brooklyn's Prospect Park Alliance, but the tips and strategies are applicable to park groups at large. From Steve Coleman of Washington Parks & People.
- Five Priniciples for Media Outreach
Expert advice on how to work with the media, from Steve Coleman of Washington Parks & People.
- What If We Threw Them A Party?
A look at a signature annual event in New Orleans, which raises money for a parks organization - and makes the most of in-kind donations.
- Olmsted Crescent Marketing Plan
Learn from this savvy plan, which brings together numerous partners as a collaborative to create promotional benefits that no organization could achieve on its own. Submitted by the Olmsted Cresent, a consortium of cultural resources and institutions in Buffalo, New York.
- WaterFire Art Installation Lights Up Downtown Providence
The story behind an award-winning fire-and-music installation by artist Barnaby Evans, which has had an impressive cultural and economic impact on downtown Providence.
- Gulf Coast Trail Nurtured by Strong Marketing Program
The Pinellas Trail was financed before construction was even approved, due to an astute marketing and promotional effort by its founders.
- Concessions Overhaul Brings Major Expansion and New Exhibition
The story behind a successful capital campaign for Roger Williams Park, a 430-acre Victorian jewel in Providence, Rhode Island.
- New "Market Square" Park Reconnects Residents and Merchants to Downtown
A public square in downtown Ossining, New York, was created out of the momentum around a farmer's market - and helped change people's perceptions about downtown. A Success Story from the Urban Parks Institute.
- How to Make Brochures
Marketing Your Community Park and Recreation: Developing Brochures
A primer on brochures, from the Michigan State University Extension.
- Marketing Messages on Benefits of Parks
A series of statements that get to the heart of parks' benefits for individuals, the environment, the economy and more. From Canada's Leisure Information Network.
- Pro Advice on DIY Marketing
Extensive articles on marketing, communications and fundraising from gb3group.com, a company offering "nonprofit marketing solutions."
- Gifts to Share
Sacramento, CA residents invest in their parks through this nonprofit program, donating money for gifts ranging from a shovel to trees, benches, or playground equipment.
