Management

Marketing for urban parks has grown more sophisticated than public relations, posters, direct mail, and advertising. Learn about various outreach mechanisms to attract new users and supporters, get tips for working with media professionals, and assess "the competition."

Increasing your park's security doesn't have to mean hiring people in uniforms - we believe that safer parks are busy, active parks. Here you'll find ideas and strategies to help accomplish that, plus articles on community policing and organizing the community to "take back" a park.

Materials on zone gardening, graffiti, rating the quality of park maintenance, dealing with dogs, and more...

This section covers income-generating ideas and strategies such as facilities rental, gifts and catalogs, naming programs, and vending.

Whether you need funds for a program or event, or an entire capital campaign, corporate sponsors could mean more "buy-in" than "sell-out."

Volunteers play an important, often crucial role in parks, helping to build community stewardship, support, and involvement. This section has information on recruiting, managing and rewarding volunteers - as well as materials for those who want to be volunteers.

This section offers lessons and strategies from some of the leading parks organizations in the country, on management basics - structuring an organization, financing, strategic planning - and more.

Should Rover roam free? How does one handle pet owners who don't stoop to scoop? Let's face it - man's best friend is a hot issue in many parks. We hope the materials here can bring together people from both sides of dog-run fence.