A guidebook covering all aspects of the market development process, from simple, inexpensive farmers’ and craft markets to large market districts. Shows how public markets can revitalize communities, create opportunity for fledgling entrepreneurs and provide safe and sociable public gathering places. Includes sample budgets, staffing requirements, tenant mix plans, marketing strategies, cash flow analysis and cost projections. Several in-depth case studies and numerous examples of public markets across the United States and Canada. Written by Theodore Morrow Spitzer and Hilary Baum of Public Market Partners, with Stephen Davies, Toni Gold, Fred Kent, Larry Lund, David O’Neil and Aaron Zaretzky. Funded by the Surdna Foundation.