James Rojas is an urban planner, community activist, and artist. He is one of the few nationally recognized urban planners to examine U.S. Latino cultural influences on urban design. He holds a Master of City Planning and a Master of Science of Architecture Studies from the Massachusetts Institute of Technology. His influential thesis on the Latino built environment has been widely cited. Mr. Rojas worked for ten years for LA Metro funding and programing bike and pedestrian projects. Mr. Rojas founded the Latino Urban Forum (LUF), a volunteer advocacy group, dedicated to understanding and improving the built environment of Los Angeles Latino communities. LUF has recruited urban planners, architects, artists, and public administrators to lend their knowledge and influence to innovate and address the issues of the underserved, and often underprivileged, Latino communities of Los Angeles. Mr. Rojas a new method to engage youth, immigrants, and women in the urban planning process has been highly successful and replicated. He has facilitate over 150 interactive workshops and created over 43 interactive urban diorama across the country. He has collaborated with municipalities, non-profits, educational institutions, museums and galleries to educate the public on urban planning. Topics include pedestrian and bike planning. Mr. Rojas also lends his time and expertise by serving on the boards of other non-profit and community organizations.