Melissa Balmer is the Editor/Initiative Director of Women On Bikes SoCal (WoBSoCal celebrating the joy, benefit and beauty of bicycling for women and girls via both bicycle advocacy and digital storytelling at www.womenonbikessocal.org. Melissa has a background as a writer, creative project manager, and media relations. She has served as the editor of Long Beach Magazine and has placed clients in such media outlets as KABC Channel 7 News, MTV, Univision, KCET and Modern Bride, and Los Angeles Magazine. She is a creative team member on the ?Share Our Streets? bike safety marketing campaign for Bike Long Beach, handles media relations for Charlie Gandy and Livable Communities Inc., is the host facilitator for the Pro Walk/Pro Bike conference 2012 and chair of the ?Cycle Chic: Dress for the Destination? urban bike fashion show in Long Beach at the end of the conference.