I don’t know about you, but I think we kill and injure far too many people on our roadways. When I tell the creation myth of how the Bicycle Federation of America and Pro Bike came to be the National Center for Bicycling & Walking and Pro Walk/Pro Bike, respectively, I start by mentioning the lowest common denominator of walking and bicycling: safety. The street that is unsafe to cross is just as likely to be unsafe to ride along. Further, both groups recognized common causes to their shared problem: bad design and bad behavior.
As measured by fatalities per 100k vehicles, the United States has one of the worst traffic safety records among developed nations. Our fatality rate is 50 percent higher than Canada’s and nearly double that of certain European countries. Our first response: we’ll use the more favorable metric of fatalities per vehicle-mile-traveled, which makes us look better because we drive more than anyone else. Our second response: we’ll legislate and regulate our way to safer motor vehicles. Here I am talking about mandated air bags, seatbelt pretensions, crash testing, vehicle stability control, anti-lock brakes, etc. The net effect of driving more miles and gradually replacing our fleet with safer cars
And what does this have to do with Pro Walk/Pro Bike 2012? Great question!
The motor vehicle safety establishment has 

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