Friday/Sunday Workshop Sessions
**Subject to change. We will continue to update this site, so please visit again for further details.
Friday, September 21
Welcome
8am – 8:45am
Stephen Davies, Senior Vice President, Project for Public Spaces, New York, NY
Eric Wobser, Executive Director, Ohio City, Cleveland, OH
The Honorable Frank Jackson, Mayor of Cleveland, Cleveland, OH
Kathleen A. Merrigan, Deputy Secretary of Agriculture, United States Department of Agriculture,
Washington, DC
Plenary
Examining the Role of the Marketplace in the Future of a City
9 – 10:30am
Introduction:
Dr. Minnie Fells Johnson, Chair, Project for Public Spaces Board of Directors, Dayton, OH
Fred Kent, President, Project for Public Spaces, New York, NY
Plenary Panel:
Laura Avery, Supervisor, Santa Monica Farmers Market, Santa Monica, CA
Daniel Carmody, President, Eastern Market Corporation, Detroit, MI
Joseph Cimperman, Ward Three Councilman , Cleveland City Council, Cleveland, OH
Myron Ng, Assistant General Manager – Market, The Link Real Estate Investment Trust, Hong Kong, China
Moderator: Daniel Moulthrop, Host, The Civic Commons, Cleveland, OH
Session 1
11am – 12:30pm
Connecting a Market to its Community: Tools and Techniques from the Rust Belt to the Pacific Rim
Larry Lund, Principal, Real Estate Planning Group, Chicago, IL
Ryoko Sato, Research Center for Regional Community Innovation, Ehime University, Matsuyama, Japan
Morgan Taggart, Program Specialist, Ohio State University Extension - Cuyahoga County, Cleveland, OH
Moderator: Richard McCarthy, Executive Director, marketumbrella.org, New Orleans, LA
Food Hubs: Raising the Bar on Public Markets as Centers of Local Food Distribution
Laura Avery, Supervisor, Santa Monica Farmers Market, Santa Monica, CA
James Barham, Ph.D., Agricultural Economist, Marketing Services Division, USDA Agricultural Marketing Service, Washington, DC
Ben Vitale, Executive Director, Central New York Regional Market Authority, Syracuse, NY
Moderator: John Fisk, Director, Wallace Center at Winrock International, Arlington, VA
Increasing Access to Healthy Foods: Incentive Coupon Success Stories
Oran Hesterman, President and CEO, Fair Food Network, Ann Arbor, MI
Michel Nischan, CEO, Wholesome Wave, Bridgeport, CT
Richard Ramsdell, Manager, Flint Farmers’ Market, Flint, MI
Maggie Reynolds, Double Value Coupon Program (DVCP) Manager, Wholesome Wave, Bridgeport, CT
Moderator: Amy Behrens, Market Manager, Midtown Farmers Market, Minneapolis, MN
Session 2
2 – 3:30pm
Beyond Grassroots: The Professionalization of Farmers Markets
Donita Anderson, Executive Director, North Union Shaker Square Farmers Market, Cleveland, OH
Dru Montri, Director, Michigan Farmers Market Association, East Lansing, MI
Darlene Wolnik, Independent Researcher and Trainer, Helping Markets Grow, New Orleans, LA
Moderator: Monika Roth, Agricultural Marketing Specialist, Cornell Cooperative Extension, Ithaca, NY
Healthy Markets, Healthy Communities, Healthy Places
Holly Freishtat, Baltimore City Food Policy Director, City of Baltimore, Baltimore, MD
Ana Parra, Executive Director, Hub City Farmers Market, Spartanburg, SC
Ashlyn Saunders, Management Assistant & Fresh Day Coordinator, Kaiser Permanente Prevention & Health Education, Honolulu, HI
Moderator: Kelly Verel, Senior Associate, Project for Public Spaces, New York, NY
Taking Your Market a Step Further: Creating Diverse Community Destinations
Stephen Davies, Senior Vice President, Project for Public Spaces, New York, NY
Kira Dixon-Weinstein, Executive Director, San Augustin Mercado, Tuscon, AZ
Lisa Johanon, Executive Director, Central Detroit Christian Community Development Corp, Detroit, MI
Moderator: Wendy Jackson, Program Officer, The Kresge Foundation, Detroit, MI
Session 3
4 – 5:30pm
Open Networking Session: Farmers Markets
Facilitator: Monika Roth, Agricultural Marketing Specialist, Cornell Cooperative Extension, Ithaca, NY
Open Networking Session: Market Associations/Networks
Facilitator: Dru Montri, Director, Michigan Farmers Market Association, East Lansing, MI
Open Networking Session: Market Ideas & Innovations
Facilitator: Richard McCarthy, Executive Director, marketumbrella.org, New Orleans, LA
Open Networking Session: Permanent Markets and Market Districts
Facilitator: Karen Kahle, Resource Director, Corporation for Findlay Market, Cincinnatti, OH
Open Networking Session: Start-Ups
Facilitator: Darlene Wolnik, Independent Researcher and Trainer, Helping Markets Grow, New Orleans, LA
Sunday, September 23
Session 1
9 – 10:30am
Creating and Operating a Market District: Process, Partners and Places
Randy Cameron, General Manager, The Forks Market, Winnipeg, Canada
Amanda Dempsey, Market District Director, Ohio City, Cleveland, OH
Diana McClung, Director of River Market Operations, Little Rock, AR
Moderator: Randall Fogelman, Vice President of Business Development, Eastern Market Corporation, Detroit, MI
Making the Case: Fundraising and Advocating for your Market
Ben Franz-Knight, Executive Director, Pike Place Market, Seattle, WA
Michael Ozan, President, Twist Creative, Cleveland, OH
Marcus Weiss, President, Economic Development Assistance Consortium, Boston, MA
Moderator: Donald Wiest, Esq. President, Boston Public Market Association Board of Directors, Boston, MA
Market Evolution: Expanding Your Market Without Starting a Revolution or Breaking the Bank
Noah Fulmer, Executive Director, Farm Fresh Rhode Island, Pawtucket, RI
Melissa Harrington, Executive Director, Fulton Street Farmers Market, Grand Rapids, MI
Ewen Wallace, Operations Manager, Halifax Seaport Farmers Market, Halifax, Canada
Moderator: David K. O’Neil, International Market Consultant and Senior Director, Public Markets, Project for Public Spaces, Philadelphia, PA
Closing Plenary
11am – noon
On Message: Communicating about Markets
Brendan Crain, Communications Manager, Project for Public Spaces, New York, NY
Sarah Rich, Co-Founder, Food Print Project, Oakland, CA
Michael Ruhlman, Writer, ruhlman.com, Cleveland, OH
Nicola Twilley, Co-Founder and Author, Food Print Project and Edible Geography, New York, NY
Moderator: Debbi Snook, Reporter, Cleveland Plain Dealer, Cleveland, OH










