Opening Plenary Panel: Creating a “Market City”
Examining the Role of the Marketplace in the Future of a City
Moderated by Daniel Moulthrop, the host of The Civic Commons and former host of Cleveland’s ideastream, 90.3 WCPN’s The Sound of Ideas
A moderated panel will explore the theme of “market cities,” looking at how communities can build on their historic market traditions and develop networks of markets that create dynamic places, stimulate economic development, promote community health, and bring diverse residents together: You Are Where You Eat.
**Session Topics are subject to change. We will continue to update this site, so please visit again for further details.
- Food Hubs: Raising the Bar on Public Markets as Centers of Local Food Distribution: Food Hubs are reviving the traditional mode of public markets as places for aggregation and distribution of locally grown produce. As a result of the USDA’s Know Your Farmer, Know Your Food program, exciting new policies are emerging. What are these hubs all about? How can public markets and farmers markets re-evolve into food hubs?
- Markets as Multi-Use Community Destinations: Creating markets that function as components of larger, multi-use community destinations can not only increase business for the market, but help attract additional civic investment, all while creating more dynamic places to serve communities.
- Healthy Markets, Healthy Communities: More health care organizations are inviting farmers markets to their facilities (and vice-versa) with the goal of promoting healthy eating and lifestyles to their customers, employees and visitors. How are programs to help people learn healthier living habits and to cook healthier foods working? How do these markets benefit the health care organizations’ marketing message?
- Market Growth and Sustainability: All markets change and evolve over time, and more and more markets are expanding from seasonal and temporary to permanent and year-round with new market sheds and indoor facilities. How can markets grow and be economically sustainable? What new physical facilities can be added that are cost-effective and have the biggest impact?
- Moving Beyond Grassroots Organizing: The Professionalization of Farmers Markets: As markets mature and expand, so do the responsibilities of market management. This session will explore how managers can expand their skills and why it is now so important. In addition, we will discuss trends in market evaluation and incentive programs to increase vendor loyalty.
- Increasing Access to Healthy Foods: “Double Coupon” Incentive Program Success Stories: “Double up” programs matching SNAP purchases are expanding rapidly around the country and may be included in the next federal farm bill. How are they working? Who’s funding them? How can you establish a program in your market?
- Connecting a Market to its Community. How can markets expand their connections — socially, physically, culturally and economically — to their communities? What are new ways to “market your market”? Learn about successful programs and tools you can use to measure your market’s impacts.
- Making the Case: Fundraising and Advocating for your Market. Learn how to ask for money, qualify for grant funds, strategize for public and private investment, and position your market for long term success.
- Networking Workshops: To increase the opportunity for networking and interaction among conference attendees, a series of facilitated open-ended workshop sessions will also be held.
Accommodation and Travel
Conference attendees will receive a free Three Day RTA Pass, which is valid for all public transportation. Attendees who register by September 14, 2012 will be emailed a special voucher for the RTA’s Red Line to use on the trip from the airport to downtown and ALL attendees will receive a Three Day Pass upon arriving at the conference.
Official Conference Hotel
The Renaissance Cleveland Hotel
24 Public Square · Cleveland, Ohio 44113
Direct Phone: 1-216-696-5600
Toll Free Reservations: 1-800-468-3571
Located in Downtown Cleveland on the historic Public Square, The Renaissance Cleveland Hotel is connected to Tower City Center and the Regional Transit Authority’s (RTA) Public Square Station. A city landmark, the iconic Renaissance Cleveland Hotel was built in 1918 and its architecture reflects Cleveland’s unique style and rich history.
United Airlines is offering a minimal discount of 5% – 13% if you book online. To receive a discount off the lowest applicable fares, go to www.united.com and enter your city of origin, Cleveland as the destination, and travel dates. In the text field labeled “offer code”, enter “ZNB4663322”. Be sure to use all caps. This offer is only valid for travel between September 18 and September 26 2012.
Two area airports serve the greater Cleveland area:
The Cleveland Hopkins Airport (CLE): Options for traveling to downtown Cleveland are: taxi ($33, one way), car rental, and Regional Transit Authority (RTA) or ‘Rapid’. It’s simple to catch the Red Line train from the lower level of the terminal, and it takes less than 30 minutes to ride to/from Downtown Cleveland’s Tower City Station (which has a direct indoor connection to the Renaissance Cleveland Hotel). The Red Line operates every 15-20 minutes between 4:30am and 1:15am and it’s FREE to ride for three days with your conference registration!
Akron-Canton Airport (CAK): Airlines serving Akron-Canton often offer lower fares and the airport is only about 50 miles from downtown Cleveland. There is no public transportation option from the Akron-Canton Airport; cab or car rental are your only options for traveling into downtown Cleveland (estimated taxi fare from CAK is $50).
Project for Public Spaces (PPS), Conference Organizer
PPS is a national nonprofit organization that has worked to revitalize public spaces in communities for more than 30 years. Our public markets program, established in 1987, aims to foster the role of public markets in reconnecting local economies and communities and to support the pivotal role markets play in supporting public health and local food systems.
Ohio City Incorporated & City of Cleveland, Conference Co-Hosts
Ohio City Incorporated is the community development corporation responsible for preserving, developing, and promoting Ohio City, a neighborhood on Cleveland’s Near West Side and home of the West Side Market. Ohio City Incorporated is also partnered with the City of Cleveland to facilitate planning of the West Side Market Centennial.
- Donita Anderson, Executive Director, North Union Farmers Market
- Ariella Brown, Staff Assistant – Office of Representative, Marcia L. Fudge OH-11
- Joe Cimperman, City of Cleveland – Councilman, Ward 3
- Danielle DeBoe, Dredgers Union and Made in the 216
- Amanda Dempsey, Ohio City Incorporated
- Laura E. Englehart, Special Projects Coordinator, US Senator Sherrod Brown-Ohio
- Rich Hoban, Cleveland Crops/Cuyahoga County Board of Developmental Disabilities
- Darwin Kelsey, Countryside Conservancy
- Ann Klavora, American Planning Association – Cleveland Chapter
- Beth Knorr, Countryside Conservancy
- Peter McDermott, Urban Growth Farm
- Jenita McGowan, Chief of Sustainability, City of Cleveland
- John Mitterholzer, The George Gund Foundation
- Kevin Nowak, Cleveland Chapter – Urban Land Institute
- Maurice Small, Farmer
- Morgan Taggart, OSU Extension / Cleveland Cuyahoga-County Food Policy Coalition
- Geri Unger, Director of Education and Research, Cleveland Botanical Gardens
- Lilah Zautner, Neighborhood Progress, Inc.
- Ann Zoller, Executive Director, LANDStudio
- Christine Zuniga Eadie, Manager, West Side Market
- American Farmland Trust
- Cleveland Cuyahoga-County Food Policy Coalition and Ohio State University Extension
- Countrywide Conservancy
- Farmers Market Coalition
- German Marshall Fund of the United States
- Illinois Farmers Market Association
- Kresge Foundation
- Michigan Farmers Market Association
- New York State Federation of Farmers Markets
- North Union Farmers Market
- The Ohio CDC Association
- Policy Link
- Positively Cleveland
- Renaissance Cleveland
- Sustainable Cleveland 2019
- Wallace Center/Winrock International
- Wholesome Wave
- World Union of Wholesale Markets
Contact UsFor any further questions please contact Brian Geraghty at 212.620.5660 ext. 314 or 917.837.0249; email: bgeraghty [at] pps [dot] org