Washington, PA (2009-2010)

Client: Pittsburgh History & Landmarks Foundation; The Main Street Farmers Market, Inc.

The Main Street Farmers Market has experienced great success in just a few years of operation. On any given Thursday afternoon, a growing number of vendors sell local produce, dairy and baked goods to enthusiastic shoppers. Building on this local support, PPS was hired by the Pittsburgh History & Landmarks Foundation to explore the feasbility of expanding and relocating the market to a historic train station just down the road..

Initial research conducted by PPS included vendor and customer surveys, an evaluation of potential sales for an expanded year-round market, and a gravity model for determining the viability of the historic Wiley Station site. This site ultimately presented logistical and financial difficulties, but PPS identified a variety of other alternatives that could grow the market successfully into the future.

These alternatives included a market store that sells goods from local farmers year-round; a market cafe and bakery; and an expanded outdoor market housed underneath a pavillion that could also host local events. The feasibility of other indoor locations, including another former train station and a vacant lot, were also illustrated with site plans.

Finally, opportunities for local partnerships and alliances were examined with the goal of identifi ying fi nancial resources, volunteer help, education, and perhaps most important of all – more customers.