Brooklyn, NY (2008-2009)

Client: U.S Department of Commerce: Minority Business Development Agency

  • Short-and long-term sustainability and management plan
  • Site assessment and recommendations
  • Minority vendor handbook

Once a major mainstay of commerce and community in the East Williamsburg neighborhood of Brooklyn, the Moore Street Market had trouble maintaining full vendor occupancy in modern-day New York. Congresswoman Nydia M. Velázquez, concerned about the threat of closure, contacted PPS to help revitalize the unique cultural and economic resource.

In order to analyze the market’s current situation and prepare a comprehensive management plan, PPS worked extensively with the City University of New York (CUNY) to create a social and historical study of the market, and with Bay Area Economics to develop an impact study concerning its current and potential economic impact. Additionally, PPS also studied the buying power of the neighborhood as a whole, concluding that the geographic area held a great deal of economic potential from a diverse local population.

To involve the community in the visioning and planning for the market, PPS created an Advisory Group, consisting of local politicians, market vendors, the local Business Improvement District, and neighbors of the market. PPS also hosted a Placemaking workshop where more than 100 local residents provided feedback on the product and activity mix they’d like to see at the market in the future. Based on these results, along with an economic analysis, PPS produced both short- and long-term management plans for the market, which were then shared with the market’s new manager, the Brooklyn Economic Development Corporation.

To build revenue for the market and to re- introduce the market up to a wider audience, PPS recommended a new lay-out for the market, which included more stalls and turning the market “inside-out.” As part of this recommendation, the market’s exterior will be transformed into a public plaza through a program with the New York City Department of Transportation.

To take the lessons from Moore Street nationally, PPS developed and produced a vendor handbook, designed to help minority vendors to start their own small business at the Moore Street Market and beyond. The handbook is currently available in English and Spanish.

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