PUBLIC MARKETS
PUBLIC MARKET COLLABORATIVE
The Public Market Collaborative (PMC), a program
of Project for Public Spaces, Inc. (PPS), provides
on-site technical assistance to market sponsors
interested in establishing, expanding or revitalizing
public markets.
RIVER
MARKET
Little Rock, Arkansas
(1996 - present)
The old warehouse district
in downtown Little Rock has become the new
commercial, residential and office place to
be. The River Market is
celebrating its fifth birthday this year and
was recently named the best
place to buy fresh vegetables and the best place
to take visitors in Little
Rock. The Collaborative has worked with
the market from its inception and continues
to provide consultations on improving vendor
sales and adding new uses and programs such
as adding a night market, reworking lighting,
signage and displays and attracting more local
farmers. The River Market has proven to
be one of the city's best investments and has
paved the way for other developments in the
district.
MARKET
SQUARE
Houston, TX (2000 - present)
Working with the Downtown Historic District
and building on the momentum of a revival in
living and working in the city, a business plan
was created to restart a market in the square
that was once home to Houston's City Hall and
farmers market. The concept for the market,
initially, is a weekly open-air market and café.
The market will be open to farmers and local
producers to sell directly to consumers. The
long term goal is to evolve the market into
a year-round public market. Funding: Downtown
Historic District
LA MERCADO
Philadelphia (2000 to present)
La Mercado will be a community based market
featuring a combination of neighborhood vendors
and seasoned farmers and producers. The Puerto-Rican
flavored Mercado will be a permanent indoor
facility in a rehabbed warehouse with a large
outdoor market yard for day vendors and special
events.
CITY MARKET
Kansas City (2000 to present)
City Market has undergone a dramatic transformation
in just over a decade. The market, one of the
largest in the country, is also one of the most
successful and anchors a wider rejuvenation
in the River Market District. The Collaborative
studied growth opportunities and made recommendations
for strengthening the market mix, extending
the market season and implementing physical
improvements. Funding: City of Kansas
City
ERIE STREET
MARKET
Toledo (2000)
The Collaborative made recommendations to the
City of Toledo, owner of the market, to improve
the merchandising mix and create a series of
options to move the market towards a more self-sustaining
position. Customer surveys and vendor interviews
were also conducted as part of the analysis.
Funding: City of Toledo
SOUTH SIDE
MARKET HOUSE
Pittsburgh (2000 - present)
The impetus for this project is to enhance economic
development in southwestern Pennsylvania through
the creation of a regional farmers market. Working
with a local team, the Collaborative conducted
an analysis of the feasibility of reviving an
historic market house, now being used as a senior's
center. The report made specific business recommendations
for the market based on an analysis of consumer
demand, competition and existing conditions.
Funding: Pennsylvania Association of Sustainable
Agriculture
RIVER MARKET
Wilmington, DE (1999 - 2001)
River Market opened in the fall of 2000 in a
converted warehouse on the Christina River.
The market is a year-round, enclosed market
hall with fresh food vendors and an anchor full-service
restaurant. The Collaborative worked with the
Riverfront Development Corporation and Moeckell
Carbonell Architects on site selection, feasibility
and operations. Ongoing assistance has been
provided with tenant selection and management
training.
LOUDON COUNTY
Virginia (2000)
Loudon County is one of the fastest growing
counties in the United States. The Collaborative
provided technical assistance to the county
to evaluate the development of a permanent farmers
market to increase the economic opportunities
for the county's threatened farmers. By establishing
a market, the county hopes to provide an anchor
for the stabilization of the agricultural community
and an outlet for fresh, local foods for the
growing suburban population. Funding:
Loudon County
EASTERN MARKET
Detroit, Michigan
(1999-present)
The historic Eastern Market, a sprawling market
district of open air sheds and adjacent food
retail and wholesale businesses, is one of the
largest public markets in the country. The City
of Detroit asked PPS/PMC to undertake detailed
surveys and focus groups of shoppers, non-shoppers,
and market businesses. Based on this assessment,
PPS/PMC recommended a new non-profit organizational
structure and a capital improvement plan for
the market district to sustain the market's
energy and attraction into the 21st Century.
PPS/PMC is currently overseeing a design master
plan for the market as well as providing interim
management services for the start-up of the
non-profit management entity and a business
improvement district. Funding: City of Detroit.
BROADWAY MARKET
Buffalo, New York (1998-present)
One of the largest and oldest public markets
in the United States, Broadway Market - at the
heart of Buffalo's Broadway-Fillmore neighborhood
for 111 years - is in need of significant maintenance
and capital improvements to enable the market
to compete effectively and to become, once again,
an attractive and viable place for vendors and
customers alike. PPS/PMC prepared a strategic
plan for the market in 1999, based on which
the market is establishing a major outdoor "market
square" with a farmers market and bus transfer
facility; merchandising its interior; constructing
a new façade; and upgrading leasing and management
practices. Funding: Broadway Market Management
Corporation.
SOUTH
SAN FRANCISCO PUBLIC MARKET
South San Francisco, California (1999-
present)
In 1998, the City of South San Francisco received
a preliminary proposal to create a public market
at Oyster Point Marina, facing San Francisco
Bay. Because of this interest, as well as seeing
the potential that a public market could have
for the city, the City of South San Francisco
asked PPS/PMC to analyze the feasibility of
establishing a public market; to identify and
analyze three potential sites; and to develop
an implementation strategy if a market indeed
was seen to be viable. A preferred site in downtown
has been recommended. Funding: City of South
San Francisco.
SOULARD MARKET
St. Louis, Missouri (1996-present)
The Soulard Market, established in 1779, has
long been the historic center of the Soulard
District in St. Louis. Today, the market has
some 80 vendors selling a variety of food products
in a 1920's structure that includes open air
sheds, enclosed sheds, and a small market hall.
PPS/PMC developed a plan for the revitalization
of the market while maintaining its unique local
flavor. The plan addressed management structure,
tenant mix, promotion and marketing strategies,
design improvements, increasing parking, and
opportunities for rejuvenation of the surrounding
neighborhood. It is now in schematic design.
Funding: St. Louis Economic Development Corporation.
BURLINGTON
PUBLIC MARKET
Burlington, Vermont (1997-present)
A citizens group in Burlington, Vermont has
initiated a plan to construct a public market
in downtown Burlington. Working with the Burlington
Land Trust and the City of Burlington, this
group asked PPS/PMC to analyze the feasibility
of the proposed market. Initial economic feasibility
has been established, and PPS/PMC is currently
advising on design of the market on its recently
selected site in downtown. The market will share
a facility with a food coop to open in 2001,
the first such public market in the country.
Funding: Burlington Land Trust.
BOSTON PUBLIC
MARKET
Boston, Massachusetts (1997-1998)
Seeking to establish a new public market for
Boston, the Massachusetts Department of Food
and Agriculture asked the Collaborative to prepare
a feasibility study, identify potential sites,
and develop an overall implementation strategy.
Based on an extensive evaluation, the Collaborative
recommended the preferred site for the market
to be within the South Boston waterfront area,
working with Massport, which is guiding the
development of this emerging district in the
center of the city. A phased plan for implementation
was proposed, beginning with a series of fresh
food festivals, which were held in 1998. Funding:
Massachusetts Department of Food and Agriculture.
FORT WORTH
PUBLIC MARKET
Fort Worth, Texas (1997-1998)
As part of a recent vision plan, a public market
emerged as one of the key goals for the continued
revitalization of this already economically
viable downtown. The Collaborative reviewed
proposed sites for a public market and worked
with Downtown Fort Worth, Inc. to develop a
temporary market held on four consecutive Saturdays
in October 1997. The success of this interim
market, held in the heart of downtown on Sundance
Square, is helping to guide further feasibility
studies for a permanent indoor-outdoor fresh
food market for the city. Funding: Downtown
Fort Worth, Inc.
SHREVEPORT
PUBLIC MARKET
Shreveport, Louisiana (1997-1998)
Seeking to revitalize its waterfront district,
the City of Shreveport purchased an historic
railroad depot as a site for a new public market.
Prior to its purchase, the Collaborative evaluated
and compared different sites in the downtown
for the market and prepared a business plan
for its initial start-up. The proposed mix of
uses includes a restaurant, indoor fresh food
stalls, and an open air farmers market. Funding:
Downtown Shreveport Unlimited.
MERCADO LA PALOMA
Los Angeles, California (1997-1998)
The Esperanza Community Housing Corporation
in South Central Los Angeles asked the Collaborative
to prepare a pre-development plan for an industrial
building to be converted into a mercado. After
an analysis of the market's location and the
goals of the sponsor, the Collaborative recommended
a mixed-used concept with wholesale/retail food
businesses, a craft center, community meeting
and activity rooms, as well as a mercado. A
preliminary business and start-up plan for the
project was also developed. Funding: Esperanza
Community Housing Corporation.
MEADVILLE
MARKET HOUSE
Meadville, Pennsylvania (1996)
The Collaborative worked with the city authority
that operates this 100-year old market hall,
located in the heart of a small town in Northwestern
Pennsylvania. In need of major renovation, the
Collaborative proposed a redesign of the market
interior that was completed in 1998. This includes
new stall layout, lighting, and relocation of
the successful market restaurant. An overhaul
of management practices was also recommended
in terms of leases, operating rules, etc., most
of which have been put into practice. In addition,
a series of recommendations was made for development
and streetscape improvements around the market
to make it a center of a revitalized Market
Square. The Meadville Redevelopment Agency has
acquired adjacent properties and is working
to implement this strategic plan. Funding: Meadville
Market Authority.
NEIGHBORHOOD
REINVESTMENT INSTITUTE TRAINING COURSE
"PUBLIC MARKETS AS ECONOMIC DEVELOPMENT"
(1996-present)
One of over 60 offered by the Neighborhood Reinvestment
Institute during its week-long event held quarterly
around the country, this course, tailored to
community development organizations and others
starting or expanding a public market, was held
from 1996 through 1998. In that time, Steve
Davies, PPS Vice President, and David O'Neil,
Collaborative Director, taught this course six
times to over 125 people total. The two-day
course involved a local tour of a market as
well as lectures and case studies on a variety
of market design, operation, and start-up issues.
Funding: Neighborhood Reinvestment Corporation.
17TH
STREET FARMERS MARKET
Richmond, Virginia (1995-1996)
Richmond's historic 17th Street Farmers Market,
one of the oldest continuously operating farmers
markets in the country, has, in recent years,
fallen on hard times. This comprehensive plan
prepared for the newly established Farmers Market
Commission sought to bring new life to the market
and make it economically self-sufficient. The
plan called for a new management structure,
now in place, minor design modifications to
a shed structure constructed in the 1980's,
and the establishment of a Friday and Saturday
night crafts market and a Sunday collectibles
market to augment an expanded farmers market.
These new markets take advantage of the market's
setting in a burgeoning restaurant and entertainment
district. Implementation is now taking place.
Funding: Farmers Market Commission, City of
Richmond.
THE
FUTURE OF PUBLIC MARKETS IN PHILADELPHIA
A STUDY
Philadelphia, Pennsylvania (1995)
The City of Philadelphia has had a long tradition
of neighborhood public markets. This study assessed
the history and current operating experience
of four markets, one that had recently closed
and one that had opened in the 1980's. Based
on this research, PPS/PMC proposed new city
policies to promote markets as catalysts for
community revitalization, including establishment
of a new citywide network of open-air community
farmers markets. Funding: City of Philadelphia.
CZECH MARKET
PROGRAM
The Czech Republic (1993-1995)
As part of a comprehensive program to adapt
PPS's approach to community revitalization to
historic towns in the Czech Republic, PPS/PMC
assisted communities interested in developing
farmers markets. Technical assistance was provided
through workshops held in three Czech cities
as well as through Czech participation in the
international public market conference in 1996.
One outgrowth of the program was the establishment
of a new farmers market in Prague, operated
by the Foundation for Organic Agriculture. Funding:
Trust for Mutual Understanding; Rockefeller
Brothers Fund; German Marshall Fund.
GREAT SOUTH
MARKET
Auckland, New Zealand (1995)
This program provided assistance with advertising,
design, management, leasing and operations for
a major new business incubation center for native
Pacific Islanders to share in economic growth
of New Zealand. Funding: Pacific Island Business
Development Trust.
UPTOWN MARKET
Charlotte, North Carolina (1994)
Seeking to activate the Uptown Cultural District
in Charlotte, the Charlotte Uptown Development
Corporation asked PPS/PMC to study the feasibility
of establishing an open-air market and to recommend
a phased implementation strategy. PPS/PMC recommended
a site, design concept, management plan and
a program of uses. The market opened in 1995
and featured farm produce, fresh food products,
as well as crafts. An indoor market is now in
planning. Funding: Charlotte Uptown Development
Corporation.
TOLEDO PUBLIC
MARKET
Toledo, Ohio (1993-1997)
Seeking to expand the successful Toledo's seasonal
farmers market, PPS/PMC was asked to evaluate
the feasibility of converting a former, civic
auditorium building into an indoor (year round)
fresh food market. Working with Seyfang Blanchard
Duket Porter, with a local architectural firm,
PPS/PMC developed a vending mix plan, design
concept, and financial pro formas. Based on
this plan, the City successfully obtained funding
for the new market that will be operated by
the Toledo Warehouse District Association. During
the start-up phases of the market (beginning
in 1996), PPS/PMC updated the market research
and provided assistance in developing the design,
operation budget, and management structure for
the market and assisted in recruitment of tenants
and training of the manager. The market opened
in 1997. Funding: City of Toledo Department
of Natural Resources.
LA MARQUETA
New York, New York (1993)
La Marqueta, in New York City's East Harlem,
is one of several city-operated markets opened
by Mayor LaGuardia in the 1930s. Long in decline
and mostly vacant, PPS/PMC worked with the planning
firm of Abeles Phillips Preiss Shapiro to undertake
a workshop with community members and a task
force set up to select developers to revitalize
the market. Based on the workshop, the goals,
mix of uses, and design criteria for the market
were established. Funding: New York City Economic
Development Corporation.
SOBRO MARKET
Bronx, New York (1992)
PPS worked with Coopers & Lybrand to investigate
the feasibility of and prepare a conceptual
design for an International Marketplace, on
redevelopment land near the center of the HUB
shopping area in the South Bronx. Proposed uses
for the marketplace include an ethnic supermarket
and restaurants, neighborhood services, and
a small indoor/outdoor public market. Funding:
South Bronx Overall Economic Development Corporation.
WILLIAM STREET
MALL
Ottawa, Ontario, Canada (1991-1992)
This pedestrian mall - located between the main
street of downtown and the dynamic Byward Market
district - has become an underused and problematic
downtown space. Working with Public Market Partners,
PPS developed a redesign proposal for the mall
increasing cafe space, creating a new vendors
market, and improving amenities. Funding: City
of Ottawa.
PLAZA VILLAGE
East Orange, New Jersey (1992)
The East Orange City Hall, Train Station, and
Post Office - constructed in the early part
of this century - create a unique focal point
to the city. PPS prepared a master plan for
this area to make a center of community life
and activity. During the summer of 1992, the
East Orange Community Market was established
in connection with a weekly jazz festival as
a first step in the revitalization of the area.
Funding: City of East Orange.
CAMDEN
MARKET FEASIBILITY
Camden, New Jersey (1991)
In 1989, the Collaborative helped establish
the first annual Camden Market Festival, featuring
regional farmers, local entrepreneurs, community
service organizations. The ongoing success of
that market has led to a second phase of work
to determine the potential for year-round market
activity in downtown Camden. The Collaborative
worked with the City of Camden, the Latin
American Economic Development Association, and
other community organizations to develop the
market concept, select a site and market sponsor,
and determine economic feasibility. Funding:
City of Camden Department of Economic Development
and the Prudential Foundation.
FRENCH MARKET
New Orleans, Louisiana (1990)
The simultaneous growth of the Flea Market and
the decline of traditional food selling in the
Farmers' Market has caused the French Market
Corporation to reevaluate its operations. In
conjunction with a management team from the
Pike Place Market in Seattle, the Public Market
Collaborative conducted an extensive management
and design study of the French Market's Community
Flea and Farmers' Market, including an assessment
of its mission, product mix, operating policies,
design and sponsorship, and management. The
Corporation adopted a new mission study and
is implementing many of the recommendations
in the report. Funding: French Market Corporation.
UNION SQUARE
MARKET
Elizabeth, New Jersey (1990)
Through a consensus building process that involved
store merchants, street vendors, city officials
and area residents, the Collaborative developed
a plan to revitalize the 75 year-old market
district in Elizabeth. Improvements were recommended
for circulation, streetscape design, and upgrading
the Market's image. The open-air portion of
the Market was relocated so it would have a
greater impact on the shopping district, and
new management guidelines were created (and
subsequently adopted by the City). Funding:
City of Elizabeth Department of Community Development
and U.S. Department of Housing and Urban Development.
SPRINGFIELD
PUBLIC MARKET
Springfield, Massachusetts (1990)
In its master plan for downtown Springfield
(1987-1988), PPS suggested that a public market
be created inside Union Station as part of a
redevelopment plan for the unused sections of
the building. The Collaborative conducted a
feasibility study for the public market and
identified a site for the market hall. Conceptual
design plans, tenant mix, and pro forma were
developed for the selected site. Funding: Springfield
Central Inc. and U.S. Department of Housing
and Urban Development.
DOWNTOWN
ONEIDA FARMERS' MARKET
Oneida, New York (1990)
The successful, open-air Oneida Farmers' Market
faced losing its site alongside City Hall because
of parking congestion. The Collaborative developed
a proposal to relocate the market to a permanent
home in the downtown. In response to the proposal,
the New York State Department of Agriculture
and Markets awarded the city a matching grant
of $15,000 to supplement local funding. Client:
Oneida Chamber of Commerce. Funding: New York
State Council on the Arts.
PASCO FARMERS'
MARKET
Pasco, Washington (1989-1990)
The Pasco Farmers' Market has enjoyed great
success in attracting people to downtown Pasco
to shop for locally grown products. The Public
Market Collaborative provided technical assistance
to the sponsor of the Market, the Pasco Downtown
Development Corporation (PDDA), to expand on
this success and to increase the spin-off benefits
for downtown businesses. Additional market concepts
were developed, and the project team recommended
design changes
to improve linkages with the main shopping street.
Funding: Pasco Downtown Development Association,
State of Washington Department of Community
Development, and the U.S. Department of Housing
and Urban Development.
NORTH MARKET
Columbus, Ohio (1989)
In 1996, the North Market greatly expanded its
operation by moving into an adjacent historic
warehouse building. The Public Market Collaborative
worked with the North Market Development Authority
and the City of Columbus to create a vision
and prepare a pre-development plan for the expansion
and relocation of the historic North Market
in Columbus. The team's work included a feasibility
study, conceptual design for the Market, tenant
mix, and operations planning. Based on this
predevelopment plan, North Market Development
authority raised over $5 million for implementation.
Funding: North Market Development Authority;
City of Columbus; U.S. Department of Housing
and Urban Development.
EL PARIAN
San Antonio, Texas (1989)
El Parian is part of Plaza Guadalupe, the newly
redeveloped plaza and cultural center in the
heart of San Antonio's Hispanic community. The
Collaborative created a tenant mix plan, leasing
guidelines and a retail incubator concept for
this market hall. The team worked with the community-based
Board of Directors to formulate recommendations
for the market and its management. Funding:
Avenida Guadalupe Association and U.S. Department
of Housing and Urban Development.
COMMUNITY
MARKET PROGRAM
Camden, New Jersey (1988-1989)
The first phase of a community market program
for Camden's downtown resulted in a successful
weekend market festival. The Collaborative worked
with a community task force to select and analyze
potential sites, create the market concept,
identify participants, and then follow up to
ensure the successful event. Funding: Camden
Redevelopment Agency and the Geraldine R. Dodge
Foundation.
COUNTRY MARKET
Buffalo, New York (1988)
The operations of the popular open-air farmers'
market in downtown Buffalo were examined, and
a conceptual plan for enhancing and expanding
the existing market was proposed. Funding: Buffalo
Place, Inc. and Erie County Department of Environment
and Planning.
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