PUBLIC MARKETS 
PUBLIC MARKET
COLLABORATIVE


The Public Market Collaborative (PMC), a program of Project for Public Spaces, Inc. (PPS), provides on-site technical assistance to market sponsors interested in establishing, expanding or revitalizing public markets. 

RIVER MARKET
Little Rock, Arkansas
(1996 - present)

The old warehouse district in downtown Little Rock has become the new 
commercial, residential and office place to be. The River Market is 
celebrating its fifth birthday this year and was recently named the best 
place to buy fresh vegetables and the best place to take visitors in Little 
Rock.  The Collaborative has worked with the market from its inception and continues to provide consultations on improving vendor sales and adding new uses and programs such as adding a night market, reworking lighting, signage and displays and attracting more local farmers.  The River Market has proven to be one of the city's best investments and has paved the way for other developments in the district.

MARKET SQUARE
Houston, TX (2000 - present)

Working with the Downtown Historic District and building on the momentum of a revival in living and working in the city, a business plan was created to restart a market in the square that was once home to Houston's City Hall and farmers market. The concept for the market, initially, is a weekly open-air market and café. The market will be open to farmers and local producers to sell directly to consumers. The long term goal is to evolve the market into a year-round public market.  Funding: Downtown Historic District

LA MERCADO
Philadelphia (2000 to present)

La Mercado will be a community based market featuring a combination of neighborhood vendors and seasoned farmers and producers. The Puerto-Rican flavored Mercado will be a permanent indoor facility in a rehabbed warehouse with a large outdoor market yard for day vendors and special events.

CITY MARKET
Kansas City (2000 to present)

City Market has undergone a dramatic transformation in just over a decade. The market, one of the largest in the country, is also one of the most successful and anchors a wider rejuvenation in the River Market District. The Collaborative studied growth opportunities and made recommendations for strengthening the market mix, extending the market season and implementing physical improvements.  Funding: City of Kansas City

ERIE STREET MARKET
Toledo (2000)

The Collaborative made recommendations to the City of Toledo, owner of the market, to improve the merchandising mix and create a series of options to move the market towards a more self-sustaining position. Customer surveys and vendor interviews were also conducted as part of the analysis.  Funding: City of Toledo

SOUTH SIDE MARKET HOUSE
Pittsburgh (2000 - present)

The impetus for this project is to enhance economic development in southwestern Pennsylvania through the creation of a regional farmers market. Working with a local team, the Collaborative conducted an analysis of the feasibility of reviving an historic market house, now being used as a senior's center. The report made specific business recommendations for the market based on an analysis of consumer demand, competition and existing conditions.  Funding: Pennsylvania Association of Sustainable Agriculture

RIVER MARKET
Wilmington, DE (1999 - 2001)

River Market opened in the fall of 2000 in a converted warehouse on the Christina River. The market is a year-round, enclosed market hall with fresh food vendors and an anchor full-service restaurant. The Collaborative worked with the Riverfront Development Corporation and Moeckell Carbonell Architects on site selection, feasibility and operations. Ongoing assistance has been provided with tenant selection and management training.


LOUDON COUNTY
Virginia (2000)

Loudon County is one of the fastest growing counties in the United States. The Collaborative provided technical assistance to the county to evaluate the development of a permanent farmers market to increase the economic opportunities for the county's threatened farmers. By establishing a market, the county hopes to provide an anchor for the stabilization of the agricultural community and an outlet for fresh, local foods for the growing suburban population.  Funding: Loudon County


EASTERN MARKET

Detroit, Michigan (1999-present)

The historic Eastern Market, a sprawling market district of open air sheds and adjacent food retail and wholesale businesses, is one of the largest public markets in the country. The City of Detroit asked PPS/PMC to undertake detailed surveys and focus groups of shoppers, non-shoppers, and market businesses. Based on this assessment, PPS/PMC recommended a new non-profit organizational structure and a capital improvement plan for the market district to sustain the market's energy and attraction into the 21st Century. PPS/PMC is currently overseeing a design master plan for the market as well as providing interim management services for the start-up of the non-profit management entity and a business improvement district. Funding: City of Detroit.

BROADWAY MARKET 
Buffalo, New York (1998-present)

One of the largest and oldest public markets in the United States, Broadway Market - at the heart of Buffalo's Broadway-Fillmore neighborhood for 111 years - is in need of significant maintenance and capital improvements to enable the market to compete effectively and to become, once again, an attractive and viable place for vendors and customers alike. PPS/PMC prepared a strategic plan for the market in 1999, based on which the market is establishing a major outdoor "market square" with a farmers market and bus transfer facility; merchandising its interior; constructing a new façade; and upgrading leasing and management practices. Funding: Broadway Market Management Corporation.

SOUTH SAN FRANCISCO PUBLIC MARKET
South San Francisco, California (1999- present)

In 1998, the City of South San Francisco received a preliminary proposal to create a public market at Oyster Point Marina, facing San Francisco Bay. Because of this interest, as well as seeing the potential that a public market could have for the city, the City of South San Francisco asked PPS/PMC to analyze the feasibility of establishing a public market; to identify and analyze three potential sites; and to develop an implementation strategy if a market indeed was seen to be viable. A preferred site in downtown has been recommended. Funding: City of South San Francisco.

SOULARD MARKET
St. Louis, Missouri (1996-present)

The Soulard Market, established in 1779, has long been the historic center of the Soulard District in St. Louis. Today, the market has some 80 vendors selling a variety of food products in a 1920's structure that includes open air sheds, enclosed sheds, and a small market hall. PPS/PMC developed a plan for the revitalization of the market while maintaining its unique local flavor. The plan addressed management structure, tenant mix, promotion and marketing strategies, design improvements, increasing parking, and opportunities for rejuvenation of the surrounding neighborhood. It is now in schematic design. Funding: St. Louis Economic Development Corporation.

BURLINGTON PUBLIC MARKET
Burlington, Vermont (1997-present)

A citizens group in Burlington, Vermont has initiated a plan to construct a public market in downtown Burlington. Working with the Burlington Land Trust and the City of Burlington, this group asked PPS/PMC to analyze the feasibility of the proposed market. Initial economic feasibility has been established, and PPS/PMC is currently advising on design of the market on its recently selected site in downtown. The market will share a facility with a food coop to open in 2001, the first such public market in the country. Funding: Burlington Land Trust.

BOSTON PUBLIC MARKET
Boston, Massachusetts (1997-1998)

Seeking to establish a new public market for Boston, the Massachusetts Department of Food and Agriculture asked the Collaborative to prepare a feasibility study, identify potential sites, and develop an overall implementation strategy. Based on an extensive evaluation, the Collaborative recommended the preferred site for the market to be within the South Boston waterfront area, working with Massport, which is guiding the development of this emerging district in the center of the city. A phased plan for implementation was proposed, beginning with a series of fresh food festivals, which were held in 1998. Funding: Massachusetts Department of Food and Agriculture.

FORT WORTH PUBLIC MARKET
Fort Worth, Texas (1997-1998)

As part of a recent vision plan, a public market emerged as one of the key goals for the continued revitalization of this already economically viable downtown. The Collaborative reviewed proposed sites for a public market and worked with Downtown Fort Worth, Inc. to develop a temporary market held on four consecutive Saturdays in October 1997. The success of this interim market, held in the heart of downtown on Sundance Square, is helping to guide further feasibility studies for a permanent indoor-outdoor fresh food market for the city. Funding: Downtown Fort Worth, Inc.

SHREVEPORT PUBLIC MARKET
Shreveport, Louisiana (1997-1998)

Seeking to revitalize its waterfront district, the City of Shreveport purchased an historic railroad depot as a site for a new public market. Prior to its purchase, the Collaborative evaluated and compared different sites in the downtown for the market and prepared a business plan for its initial start-up. The proposed mix of uses includes a restaurant, indoor fresh food stalls, and an open air farmers market. Funding: Downtown Shreveport Unlimited.

MERCADO LA PALOMA
Los Angeles, California (1997-1998)

The Esperanza Community Housing Corporation in South Central Los Angeles asked the Collaborative to prepare a pre-development plan for an industrial building to be converted into a mercado. After an analysis of the market's location and the goals of the sponsor, the Collaborative recommended a mixed-used concept with wholesale/retail food businesses, a craft center, community meeting and activity rooms, as well as a mercado. A preliminary business and start-up plan for the project was also developed. Funding: Esperanza Community Housing Corporation.

MEADVILLE MARKET HOUSE
Meadville, Pennsylvania (1996)

The Collaborative worked with the city authority that operates this 100-year old market hall, located in the heart of a small town in Northwestern Pennsylvania. In need of major renovation, the Collaborative proposed a redesign of the market interior that was completed in 1998. This includes new stall layout, lighting, and relocation of the successful market restaurant. An overhaul of management practices was also recommended in terms of leases, operating rules, etc., most of which have been put into practice. In addition, a series of recommendations was made for development and streetscape improvements around the market to make it a center of a revitalized Market Square. The Meadville Redevelopment Agency has acquired adjacent properties and is working to implement this strategic plan. Funding: Meadville Market Authority.

NEIGHBORHOOD REINVESTMENT INSTITUTE TRAINING COURSE
"PUBLIC MARKETS AS ECONOMIC DEVELOPMENT"
(1996-present)

One of over 60 offered by the Neighborhood Reinvestment Institute during its week-long event held quarterly around the country, this course, tailored to community development organizations and others starting or expanding a public market, was held from 1996 through 1998. In that time, Steve Davies, PPS Vice President, and David O'Neil, Collaborative Director, taught this course six times to over 125 people total. The two-day course involved a local tour of a market as well as lectures and case studies on a variety of market design, operation, and start-up issues. Funding: Neighborhood Reinvestment Corporation.

17TH STREET FARMERS MARKET
Richmond, Virginia (1995-1996)

Richmond's historic 17th Street Farmers Market, one of the oldest continuously operating farmers markets in the country, has, in recent years, fallen on hard times. This comprehensive plan prepared for the newly established Farmers Market Commission sought to bring new life to the market and make it economically self-sufficient. The plan called for a new management structure, now in place, minor design modifications to a shed structure constructed in the 1980's, and the establishment of a Friday and Saturday night crafts market and a Sunday collectibles market to augment an expanded farmers market. These new markets take advantage of the market's setting in a burgeoning restaurant and entertainment district. Implementation is now taking place. Funding: Farmers Market Commission, City of Richmond. 

THE FUTURE OF PUBLIC MARKETS IN PHILADELPHIA
A STUDY
Philadelphia, Pennsylvania (1995)

The City of Philadelphia has had a long tradition of neighborhood public markets. This study assessed the history and current operating experience of four markets, one that had recently closed and one that had opened in the 1980's. Based on this research, PPS/PMC proposed new city policies to promote markets as catalysts for community revitalization, including establishment of a new citywide network of open-air community farmers markets. Funding: City of Philadelphia.

CZECH MARKET PROGRAM
The Czech Republic (1993-1995)

As part of a comprehensive program to adapt PPS's approach to community revitalization to historic towns in the Czech Republic, PPS/PMC assisted communities interested in developing farmers markets. Technical assistance was provided through workshops held in three Czech cities as well as through Czech participation in the international public market conference in 1996. One outgrowth of the program was the establishment of a new farmers market in Prague, operated by the Foundation for Organic Agriculture. Funding: Trust for Mutual Understanding; Rockefeller Brothers Fund; German Marshall Fund.

GREAT SOUTH MARKET
Auckland, New Zealand (1995)

This program provided assistance with advertising, design, management, leasing and operations for a major new business incubation center for native Pacific Islanders to share in economic growth of New Zealand. Funding: Pacific Island Business Development Trust.

UPTOWN MARKET
Charlotte, North Carolina (1994)

Seeking to activate the Uptown Cultural District in Charlotte, the Charlotte Uptown Development Corporation asked PPS/PMC to study the feasibility of establishing an open-air market and to recommend a phased implementation strategy. PPS/PMC recommended a site, design concept, management plan and a program of uses. The market opened in 1995 and featured farm produce, fresh food products, as well as crafts. An indoor market is now in planning. Funding: Charlotte Uptown Development Corporation.

TOLEDO PUBLIC MARKET
Toledo, Ohio (1993-1997)

Seeking to expand the successful Toledo's seasonal farmers market, PPS/PMC was asked to evaluate the feasibility of converting a former, civic auditorium building into an indoor (year round) fresh food market. Working with Seyfang Blanchard Duket Porter, with a local architectural firm, PPS/PMC developed a vending mix plan, design concept, and financial pro formas. Based on this plan, the City successfully obtained funding for the new market that will be operated by the Toledo Warehouse District Association. During the start-up phases of the market (beginning in 1996), PPS/PMC updated the market research and provided assistance in developing the design, operation budget, and management structure for the market and assisted in recruitment of tenants and training of the manager. The market opened in 1997. Funding: City of Toledo Department of Natural Resources.

LA MARQUETA
New York, New York (1993)

La Marqueta, in New York City's East Harlem, is one of several city-operated markets opened by Mayor LaGuardia in the 1930s. Long in decline and mostly vacant, PPS/PMC worked with the planning firm of Abeles Phillips Preiss Shapiro to undertake a workshop with community members and a task force set up to select developers to revitalize the market. Based on the workshop, the goals, mix of uses, and design criteria for the market were established. Funding: New York City Economic Development Corporation.


SOBRO MARKET 
Bronx, New York (1992)

PPS worked with Coopers & Lybrand to investigate the feasibility of and prepare a conceptual design for an International Marketplace, on redevelopment land near the center of the HUB shopping area in the South Bronx. Proposed uses for the marketplace include an ethnic supermarket and restaurants, neighborhood services, and a small indoor/outdoor public market. Funding: South Bronx Overall Economic Development Corporation.

WILLIAM STREET MALL
Ottawa, Ontario, Canada (1991-1992)

This pedestrian mall - located between the main street of downtown and the dynamic Byward Market district - has become an underused and problematic downtown space. Working with Public Market Partners, PPS developed a redesign proposal for the mall increasing cafe space, creating a new vendors market, and improving amenities. Funding: City of Ottawa.

PLAZA VILLAGE
East Orange, New Jersey (1992)

The East Orange City Hall, Train Station, and Post Office - constructed in the early part of this century - create a unique focal point to the city. PPS prepared a master plan for this area to make a center of community life and activity. During the summer of 1992, the East Orange Community Market was established in connection with a weekly jazz festival as a first step in the revitalization of the area. Funding: City of East Orange.

CAMDEN MARKET FEASIBILITY
Camden, New Jersey (1991)

In 1989, the Collaborative helped establish the first annual Camden Market Festival, featuring regional farmers, local entrepreneurs, community service organizations. The ongoing success of that market has led to a second phase of work to determine the potential for year-round market activity in downtown Camden. The Collaborative worked with the City of Camden, the Latin
American Economic Development Association, and other community organizations to develop the market concept, select a site and market sponsor, and determine economic feasibility. Funding: City of Camden Department of Economic Development and the Prudential Foundation.

FRENCH MARKET
New Orleans, Louisiana (1990)

The simultaneous growth of the Flea Market and the decline of traditional food selling in the Farmers' Market has caused the French Market Corporation to reevaluate its operations. In conjunction with a management team from the Pike Place Market in Seattle, the Public Market Collaborative conducted an extensive management and design study of the French Market's Community Flea and Farmers' Market, including an assessment of its mission, product mix, operating policies, design and sponsorship, and management. The Corporation adopted a new mission study and is implementing many of the recommendations in the report. Funding: French Market Corporation. 

UNION SQUARE MARKET
Elizabeth, New Jersey (1990)

Through a consensus building process that involved store merchants, street vendors, city officials and area residents, the Collaborative developed a plan to revitalize the 75 year-old market district in Elizabeth. Improvements were recommended for circulation, streetscape design, and upgrading the Market's image. The open-air portion of the Market was relocated so it would have a greater impact on the shopping district, and new management guidelines were created (and subsequently adopted by the City). Funding: City of Elizabeth Department of Community Development and U.S. Department of Housing and Urban Development.

SPRINGFIELD PUBLIC MARKET
Springfield, Massachusetts (1990)

In its master plan for downtown Springfield (1987-1988), PPS suggested that a public market be created inside Union Station as part of a redevelopment plan for the unused sections of the building. The Collaborative conducted a feasibility study for the public market and identified a site for the market hall. Conceptual design plans, tenant mix, and pro forma were developed for the selected site. Funding: Springfield Central Inc. and U.S. Department of Housing and Urban Development.

DOWNTOWN ONEIDA FARMERS' MARKET
Oneida, New York (1990)

The successful, open-air Oneida Farmers' Market faced losing its site alongside City Hall because of parking congestion. The Collaborative developed a proposal to relocate the market to a permanent home in the downtown. In response to the proposal, the New York State Department of Agriculture and Markets awarded the city a matching grant of $15,000 to supplement local funding. Client: Oneida Chamber of Commerce. Funding: New York State Council on the Arts.

PASCO FARMERS' MARKET
Pasco, Washington (1989-1990)

The Pasco Farmers' Market has enjoyed great success in attracting people to downtown Pasco to shop for locally grown products. The Public Market Collaborative provided technical assistance to the sponsor of the Market, the Pasco Downtown Development Corporation (PDDA), to expand on this success and to increase the spin-off benefits for downtown businesses. Additional market concepts were developed, and the project team recommended design changes 
to improve linkages with the main shopping street. Funding: Pasco Downtown Development Association, State of Washington Department of Community Development, and the U.S. Department of Housing and Urban Development.

NORTH MARKET
Columbus, Ohio (1989)

In 1996, the North Market greatly expanded its operation by moving into an adjacent historic warehouse building. The Public Market Collaborative worked with the North Market Development Authority and the City of Columbus to create a vision and prepare a pre-development plan for the expansion and relocation of the historic North Market in Columbus. The team's work included a feasibility study, conceptual design for the Market, tenant mix, and operations planning. Based on this predevelopment plan, North Market Development authority raised over $5 million for implementation. Funding: North Market Development Authority; City of Columbus; U.S. Department of Housing and Urban Development.

EL PARIAN
San Antonio, Texas (1989)

El Parian is part of Plaza Guadalupe, the newly redeveloped plaza and cultural center in the heart of San Antonio's Hispanic community. The Collaborative created a tenant mix plan, leasing guidelines and a retail incubator concept for this market hall. The team worked with the community-based Board of Directors to formulate recommendations for the market and its management. Funding: Avenida Guadalupe Association and U.S. Department of Housing and Urban Development.

COMMUNITY MARKET PROGRAM
Camden, New Jersey (1988-1989)

The first phase of a community market program for Camden's downtown resulted in a successful weekend market festival. The Collaborative worked with a community task force to select and analyze potential sites, create the market concept, identify participants, and then follow up to ensure the successful event. Funding: Camden Redevelopment Agency and the Geraldine R. Dodge Foundation.

COUNTRY MARKET
Buffalo, New York (1988)

The operations of the popular open-air farmers' market in downtown Buffalo were examined, and a conceptual plan for enhancing and expanding the existing market was proposed. Funding: Buffalo Place, Inc. and Erie County Department of Environment and Planning.




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