So that people could... 

identify these neighborhoods and know where they are and understand what they provide to our city. Whether it's downtown or the artsy Southtown district or the historic King William or the gay neighborhood in Tobin Hill or the burgeoning Pearl District and the future dense urban district, River North.

Because I want San Antonio to be...

San Antonio needs to better brand its urban core districts and neighborhoods so they are better identified by locals and everyone else. I want the urban core to be one the best examples of urban density it can be. I want people to come to San Antonio, to the urban core and know about Southtown, SoFlo, Tobin Hill, River North, Easttown, etc. Within the Central Loop: Downtown Southtown River North King William Lavaca SoFlo Within the near east: Easttown Within the near west: Cattleman Square Within Midtown: Tobin Hill The Pearl District Midtown Broadway Branding includes logos, slogans, name recognition, etc. The better these neighborhoods and districts are branded the more locals and tourists know. Would a local know that Southtown is a arts district? Would they know Tobin Hill has a growing gay neighborhood in it? Would they know about Easttown? Etc? Another thing that would serve these urban core districts and neighborhoods would be improved streetscapes. A city-wide bond initiative focusing on streets-apes city wide but especially in the urban core is needed.