Registration for the spring course is full!
To join the waiting list or inquire about future workshops, please contact Sandy Pan or Michael Kodransky at (212) 620 5660. You can also email them at span@pps.org and mkodransky@pps.org.

THE WORKSHOP

What are the dynamics behind the incredible resurgence of public markets and farmers markets in North America? Through PPS's innovative research, grantmaking and technical assistance programs, we have gained an unparalleled perspective on how markets work. To be truly successful, markets need four crucial elements: the right mix of vendors and products; a strong sense of place; solid economic and operational underpinnings; and a firm commitment to the surrounding community.

Through this training course, learn about each of these elements and more through workshops and on-site tours of New York City's open-air farmers markets, indoor public markets, flea markets and urban farms. The workshop will cover:

• Benefits of markets;
• Ingredients of successful markets;
• Introduction to Placemaking;
• Market planning process;
• Community engagement;
• Partnership building;
• Sustainable market operations; and
• Market management.

Past participants have included mayors, community development officials, neighborhood organizers and market sponsors.

MARKETS & PLACES

Nowhere is the vibrancy of public markets and farmers markets more apparent than in New York--a city rich in cultures, food, festivals, music and street life. This workshop puts us in the heart of the action. We'll visit some of the city's most famous markets, including Union Square--a former hangout for junkies--now home to the city's best known open-air farmers market and one of the best public gathering places in the city, which draws over 100,000 shoppers on a hot summer's day. We'll also visit smaller, though equally vital, neighborhood markets, like the city-operated Essex Street Market, which is sharing in the growth of the Lower East Side while managing to retain its historical customer base. Finally, we'll cross the East River into Brooklyn, to visit and learn about community-based markets and programs there that combine youth education and empowerment, urban agriculture, and local food system development--and are working together to improve their impacts across the borough.

INSTRUCTORS

Steve Davies, as senior vice president of PPS, has directed nearly 500 major projects in the U.S and abroad and is sought out as one of the foremost thought leaders in public markets. He oversees the activities of PPS's Public Market Program, where he currently directs a three-year, $3 million dollar grant-making, communications and policy initiative for public markets and farmers markets with the Ford Foundation and W.K. Kellogg Foundation.

A specialist in all phases of market development, David O'Neil has worked on over 200 market projects around the world and has directed four international public market conferences, the most recent in October, 2005 in Washington DC. David recently published "Reading Terminal Market: An Illustrated History," a beautifully illustrated narrative about one of the country's largest public markets located in Philadelphia, PA.

Chris Heitmann and Kelly Williams manage and coordinate PPS's public markets programs and work with dozens of markets around North America through the grantmaking, technical assistance, communications and training programs. Kelly comes to PPS recently after three years at Greenmarket coordinating manager training and communications efforts there. Over the past five years at PPS, Chris has conducted research on the social and economic benefits of markets and manages technical assistance projects for markets around the country.

REGISTRATION

Registration covers two days of tuition, including market tours, on-site evaluations, slide presentations, a copy of "Public Markets and Community Revitalization," and training support materials. We will also provide refreshments, a light breakfast on Friday, lunch on Friday and Saturday, and a cocktail reception Friday evening.

Organizations registering three or more participants at the same time will receive a 10% discount. Confirmation, directions, your copy of "Public Markets and Community Revitalization" and a program will be sent to participants 10-14 days before the course.

EARLY BIRD DISCOUNT

Individual rate	Team rate (3 or more)
$425	$380 per person

REGULAR REGISTRATION RATES

$475	$425 per person

FOOD

A light breakfast on Friday, lunch on Friday and Saturday, and the Friday evening cocktail reception are covered by the registration fee.

ACCOMMODATION

Here are a couple of our favorite places to stay in New York. They are close to the course site and the walking tours. We'll keep updating this section with more recommendations, so check back often. Book early as spaces tend to fill up quickly during this time of year!

If you find that these hotels are all booked up during your stay in New York, you can search for additional hotels online. The most convenient neighborhoods to search in are: the Village, the Lower East Side, Soho, Flatiron/Union Square/Gramercy and Chelsea.

MURRAY HILL INN
Phone: (212) 683-6900
A small budget "no frills" hotel about 1.5 miles (and a quick subway ride) north of the PPS office. Rooms are very small - but the rates are low. "Very clean and excellent location (but no elevator)."

LATHAM HOTEL
4 East 28th Street
Average Price: $119

HOTEL 17
225 E. 17th Street
Phone: (212) 475 2845
Doubles starting at $99 low season (January to mid-March) with shared bath, up to $200 in high season (June into October)

HOTEL CHANDLER
12 East 31st Street
Phone: (212) 889 6363
Rooms start at $199

WHAT TO BRING

Dress code is casual throughout the course. Bring comfortable walking shoes and a raincoat and umbrella for site visits. Even if it rains, we like to stick to our existing schedule for the walking tour and site visits.

DIRECTIONS

Airport travel information can be found at these links. Any of these airports are suitable, though if you're into transit systems, both JFK and Newark have Airtrains that link the airport to train stations. Cabs might be the quickest way, but will run you $40-50. There are also a variety of shuttle buses available.

From LaGuardia Airport

From Newark Airport

From John F Kennedy International Airport

Map of New York City Subway

BIOS

Once you register for the course please send us a short bio of yourself and your organization. Please see sample bio below.

Gene Miller
Community Development Director, City of Rome, NY

Gene Miller has been the Community Development Director for the City of Rome, New York since September 2000. He has more than twenty years experience in the field of community development and neighborhood planning at the local government level. Gene is a graduate of Rome State University where he received his Bachelor of Science degree in Criminal Justice. Gene currently serves on the Board of Directors for the National Community Development Association. He is the founding President of the New York Downtown Association. Gene resides in Rome with his partner, Susan and their daughter, Emily. Gene remains an avid New York Knicks fans in spite of the past few years.

The Community Development Department is comprised of six divisions to include the Downtown Development Division. The City of Rome is currently in the design phase of the Ella Baker Corridor Redevelopment Project, which includes a new farmers market. The city views the market as a way to attract more people downtown and to help make healthy foods more accessible to city residents. They are working with the community leaders to get more residents involved with the project.

QUESTIONS?

Contact Sandy Pan or Michael Kodransky at (212) 620 5660. You can also email them at span@pps.org and mkodransky@pps.org