WHO WE ARE

Shin-pei Tsay

Chief Operating Officer, Vice President

Email Shin-pei

Shin-pei Tsay serves as Chief Operating Officer overseeing operations, and planning for and managing our organizational development.

Prior to this appointment, Shin-pei specialized in marketing strategies and web initiatives, as well as managing projects. Her work included structuring communications campaigns for PPS and for our clients, managing public relations, and overseeing the ongoing development of the PPS web site. Some specific marketing projects include crafting communications strategies for the Online Context Sensitive Solutions Resource Center and for the Public Markets program, contributing to the Making Places newsletter, hosting the monthly PPS Socials, and planning and running the “How to Turn a Place Around” workshops and other events.

Shin-pei also contributes to a campaign funded by the New Jersey Department of Transportation, aimed at helping communities and the transportation agency connect transportation planning more closely with land use decisions. In addition, Shin-pei assists on projects for the General Services Administration's Good Neighbor Program, whose mission is to make federal public buildings integral to and valuable assets of a community.

Shin-pei brings to PPS her experience as a strategy consultant and project manager for ZEFER, an Internet consulting company, where she led projects for Fortune 500 clients, and as a Development Director at a community development corporation. She holds a BA with distinction from Cornell University, where she co-founded a women’s rights organization, and a Masters of Science in Cities, Space and Society from the London School of Economics and Political Science, where she wrote a dissertation on placemaking and discovered PPS.

Shin-pei’s passion for public spaces grew from the experience of moving from the auto-dependent environment of Syracuse, NY to more densely populated, vibrant and pedestrian cities such as Taipei, Mexico City, Sao Paolo, London, and of course New York City.

When not touting the virtues of placemaking, Shin-pei keeps busy with other creative projects.

Education

College of Arts and Sciences at Cornell University, Bachelor of Arts in Government, Dean’s Scholar
London School of Economics and Political Science, Masters of Science in Cities, Spaces and Society