WHO WE ARE

Kelly Williams

Kelly joined PPS in late 2006 to work with both the Public Markets Program and Strategic Communications and Marketing. The focus of her work will include the administration of grants for farmers markets nation-wide through the Ford and Kellogg Foundations, as well as helping to plan an effective communications and marketing campaign for the organization.

Prior to PPS, Kelly was the publicity associate at Greenmarket, the largest network of farmers markets in the country. For three market seasons Kelly promoted over 40 farmers markets throughout the five boroughs of New York City. Her days at Greenmarket were varied and included pitching the benefits of grass-fed meat to the media; designing flyers and postcards for markets; checking-in with market managers; handling market assignments for farmers, and strategizing with local community groups for the success of neighborhood markets. All the while, she juggled the needs of 175 farmers and hundreds of thousands of New York City customers.

Before joining Greenmarket, Kelly earned her farmer credentials as an apprentice on two certified organic farms. At The Farm School in western Massachusetts, she cultivated and harvested vegetables on 13 acres, and marketed produce through a 45-member CSA, a semiweekly farmers market in Boston’s Copley Square, and sold to over ten restaurants in the Boston/Cambridge area. In Tuscany at Tenuta di Spannocchia, Kelly spent several weeks gardening and tending to a variety of heritage breed animals on the estate. She also ate her way through Rome, Florence, Siena, Assisi, and Bologna, finishing her travels in Venice for Carnival.

Kelly also spent four years in Boston working and attending graduate school, and for one year she was a volunteer with the Jesuit Volunteer Corps/AmeriCorps in Oakland.

Education

College of the Holy Cross, Bachelor of Arts in Religious Studies, 1997
Boston University, Masters of Science in Communication Studies, 2002

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