14 lessons from local libraries all over the continent.
Because libraries tend to be centrally located within neighborhoods, they are ideal places to offer numerous community services--from child care to job placement to income tax advice to university extension courses. These types of community offerings are a crucial part of the mix for libraries seeking to become multi-use destinations.
Innovative libraries aren't content serving as one-way conduits of information; they want to foster dialogue and exchange with their users. To that end, many libraries house community access television and radio stations, and other means of disseminating information freely. The Rotterdam public library, for instance, has a broad range of programs to share Dutch language and culture, including an in-house movie theater (below). In one annual program, the theater hosts festivals featuring the work of local and student filmmakers.
Libraries are widely appreciated as stewards of local history and lore, repositories of a community's collective memory. In addition to housing genealogical centers, settlement records, archives and map collections, library innovators are captivating patrons through storytelling, traditional festivities, and exhibits celebrating culture and myth.
Libraries can also connect people to their communities by serving as civic information centers. They are ideal forums for public discourse about timely local topics such as zoning changes, new developments, and government initiatives. Furthermore, with information on community events, entertainment, and noteworthy destinations, libraries can welcome visitors and help understand and better appreciate the community.
More and more libraries fill important needs for employers, jobseekers, and consumers. They play a crucial "think tank" role for local start-up businesses and community development advocates, helping them acquire entrepreneurial skills and discover methods of raising capital. For people seeking work or taking on career changes, libraries connect them to employers and specialized job training. For the consumer, libraries may provide up-to-date information about the best businesses to patronize in their area.
The spaces inside and outside libraries are perfect for public proclamations, celebrations, fairs, and festivals—as well as smaller but no less important events that occur on a regular basis, like brown bag lectures or midday concerts. These activities reinforce the library's role as a community anchor, and leading libraries are jumping at the chance to attract people by expanding their programs. To succeed as lively gathering places, a library can offer an eclectic mix that may include outdoor exhibits on science or history, temporary public art installations, games and chess tables, or outdoor play areas linked to the children's reading room.
The public goals of libraries mesh very well with the community-minded aims of public markets. As more cities and towns turn to markets to spur the local economy and encourage new business development, it is becoming common to see library lobbies, parking lots, and sidewalks used for farmers markets, book markets, or art markets.
Libraries may be for lending, but there's nothing wrong with getting in on the retail action too. Some sell used books in a gift shop or open a café to serve patrons and residents. Others provide their communities with international newsstands and video rental facilities. Making use of their prime locations, libraries can rent space to arts organizations and commercial galleries, or for public events--even weddings!
Because everyone uses them, libraries need to be accessible. It is essential to provide people with a variety of ways to get there, including convenient transit routes, walkable streets, and adequate bicycle facilities. First and foremost, libraries should be connected to the sidewalk network, not set apart and surrounded by a sea of parking. Nearby streets should be designed so that cars slow down around the library, crosswalks should be well marked, and lights should be timed for pedestrians, not vehicles.
Knowing how to enhance a library with active streets and sidewalks is key to attracting more visitors and patrons. A library with an entrance opening right onto sitting stairs where people can read outside or sit in the sun, for instance, will be infinitely more lively compared to one with blank walls around the ground floor. Going further, the reading room could flow outside onto a public square. Or a bookstore and café on the ground floor could spill onto the street. The best libraries foster exactly this type of connection between the inner library--the stacks, computers, and reading areas--and the "outer library"--the façade, sidewalk, plazas, parking areas, and the rest of the town. Creating an active, welcoming outer library is essential to the well-being of the library as a whole.
A surefire strategy for libraries is providing a series of smaller "places" within and around them to attract people. These attractions don't need to be elaborate to make the library a success. In fact, numerous small attractions, such as a vendor cart or playground, will effectively draw people throughout the day. Strategically locating these attractions in proximity to each other generates synergy and stimulates further public activity.
Library buildings and their outdoor public spaces (streets, sidewalks and parking lots) should be designed so that the spaces can be used in different ways for different patrons throughout the course of the day, week, and the year. To allow for overlapping and changing uses, form needs to support function.
The importance of good amenities cannot be overstated for any library that wants to become a multi-purpose destination. The right amenities greatly bolster efforts to attract more patrons and serve a variety of different people. If a library decides to offer Wi-Fi service, for instance, they will optimize public use if they also give web surfers comfortable places to sit both inside the building and outside under shady trees. Other amenities may include public art, fountains or other central features that help establish a convivial setting for social interaction, encouraging people to gather and linger.
Libraries are at their best when their programs evolve throughout the year. Holidays, seasonal changes, and dates of local historic significance all afford great opportunities for libraries to celebrate the cultural and civic life of a community. To remain vital and interesting all year, libraries should make rotating horticultural displays, seasonal markets, holiday celebrations, and civic events central to their programming menu.
Managing a library for public use goes beyond security and maintenance. It involves constant evaluation of how effectively the programs, amenities, and design features serve patrons and the mission of the library itself. A good management effort keeps the library operating in peak form by responding to evolving needs of users with ongoing improvements and refinements.
When you put all the ingredients of a great library together, you end up with a public institution whose influence extends far beyond its physical location. The best libraries anchor communities. Because they are highly visible centers of civic life, these libraries instill public confidence in their neighborhoods and catalyze further investment from both the public and private sectors. The power of these institutions to revitalize communities was central to recovery efforts in the wake of Hurricane Katrina, when libraries along the Gulf Coast were among the first institutions to receive government support and private philanthropic attention.