Bicyclists fill a street during a Critical Mass ride in Vancouver / Photo: David Pritchard via Flickr

In 1980, the very first Pro Bike conference was convened in Asheville, North Carolina. At the time, the movement to carve out more space for bicycling on North American streets was young, and the first conference was attended by around 100 people. Thirty-two years later, the Pro Walk/Pro Bike: Pro Place is expected to draw a thousand active transportation advocates to Long Beach, California. The expanded conference title reflects the dramatic transformation of bicycling advocacy into today’s active transportation movement, as more and more people have begun to realize the importance of thinking of streets as places that tie communities together.

Recently, PPS’s Gary Toth and Brendan Crain had the opportunity to chat, informally, with Dan Burden, Andy Clarke, and Charlie Gandy, three friends and advocates who have played very active roles in this transformation. The following is a transcript of that conversation, looking back over the past three decades and reflect on lessons learned thus far.

Brendan: Can you each start out by talking about how you got involved in advocating for active transportation?

Dan: I started with advocacy around 1962, by promoting some biking events. Then very quickly folks like Charlie Gandy and I started working through the American Youth Hostels to put on even bigger events. Charlie, I don’t know what time you entered the scene, probably the mid or late 1960s?

Andy: Are you kidding? He wasn’t even born in 1960! [Laughter]

Charlie: Geez you old coot, what are you talking about? I showed up, and you and I met, in about ’85 or ’86, through Youth Hostels.

Dan: Back then, it really was the AYH playing a huge role. It was a concurrent evolution. The League of American Bicyclists had started up just about that time in the early 1960s, although the real advocacy started with recreation. The active transportation side, the health side, and the bike commuter side probably didn’t get a good launch until the early 1970s.

At the first Pro Walk/Pro Bike—actually, back then it was just Pro Bike—we honored Bob Cleckner. Bob was the first full-time paid professional in America to go around and really try to drum up interest in this stuff, starting with bike lanes; he was my inspiration. He was getting paid to go around the country and get adults to stop thinking of bicycling as something that was just for children. He worked for what was then called the Bicycle Manufacturers Association. We shared offices with them back in those early years when we started the Bicycle Federation of America [which later became the National Center for Bicycling and Walking].

Andy: As Dan said, the League was re-formed back in the mid-60s. They’d been absent for about ten years, and it was because of the support of Schwinn and the bike industry that the League got back on its feet. By the early 1970s, we started to work more on advocacy issues. The oil crisis in 1973 was a defining moment. One is always bitten in the ass by history because you think you’re doing something for the first time and it never turns out that you are. But I would be so bold as to say that the renaissance we’ve seen in the last 4-5 years in bicycling is probably the biggest boost we’ve seen since that oil crisis and the explosion of interest in cycling . Communities realized again that perhaps we shouldn’t have completely thrown cycling away.

When I moved here from the UK in 1985, the state of bike advocacy was such that we were able to convince the Immigration and Nationalization Service that letting me in here to be the League’s government relations director would not be taking a job from anyone else who was an American in the country. In 1988 there literally wasn’t anyone doing that. I think the Rails to Trails Conservancy was probably three years old? There was no America Bikes, no Bikes Belong. A lot of the groups that we work with now weren’t around yet. In the intervening 25 years we’ve seen things come a long way.

It’s very interesting—you can chart the progress of where the inspiration for advocacy was coming from and where groups were formed, particularly at the state and local level, by just looking at their names. In the 1970s the League was the only show in town, and we were doing a lot of advocacy on getting the legal status of cyclists straight. Groups that were formed in the wake of that are groups like the League of Illinois Bicyclists. Then in the 80s the Bicycle Federation took over and groups that formed became Federations. Charlie Gandy led the way in the 90s and started the Coalition movement with the Texas Bicycle Coalition (TBC). In the 2000s, groups started using declarative titles like Georgia Bikes! or Bike Delaware. Now folks are forming Alliances, and many are formally adding walking to their names as well. It’s uncanny how that catches on, and you can tell when a group was established by the title they give themselves.

Charlie: Going to Copenhagen back in ’76 and riding a bike really opened my eyes to the notion of a bicycle being a respected and valuable tool in an urban place. That stayed latent for me until about 1990, when I formed the TBC with a bunch of other interested cyclists that were looking for political respect and power. That put me in contact with Dan Burden, who was one of the first bike professionals within a state agency, at the DOT in Florida. He came to Austin, and I put him up as an expert in this field in front of our state DOT leadership. Our tactic was to get bike coordinators at the state and local level within the DOT—this was ahead of ISTEA mandating it—and Dan convinced them that it would be smarter to fold their hand and just do that, rather than take us on. It was really a powerful lesson for me as a political organizer to see Dan’s ability, as the guy from out of town, to be effective at moving an agency to do something very tangible.

That started my learning about how we could turn the crank at the state and local levels and improve conditions for cyclists, organizing to give them a cohesive voice. I started attending Pro Bike in the early 90s as the Executive Director of the TBC. Then in ’94 I went to work for Bill Wilkinson at the Bicycle Federation, with Andy and Dan. Andy and I were protégés of Dan’s, and Wilkinson was pulling the strings. I remember going to my first Pro Bike and thinking what an incredible learning institution and networking opportunity this thing was.

Gary: I think we should get Charlie talking about how he did the first Walk Audits for FHWA in the mid-90s.

Charlie: In about ’96, Wilkinson comes out with his hand up in the air barely holding onto this piece of a proposal and he says “I’ve got something here related to walking, does somebody want to take this?” At that time, both Burden and Clarke turned their heads and walked away. [Laughter] Nobody wanted to do walking stuff. But I was working on my first million frequent flyer miles, and I jumped at the opportunity to go around to Grand Rapids, and the Bronx, and Snowmass, and a bunch of other places. “Pedestrian Roadshows,” is what they called them.

Dan: Actually, walk audits really started in the 80s. When I came back from Australia after doing some work on bicycling there, I realized that the real answer to reactivating and re-energizing cities was in the walkability side. So starting around 1981, at the Florida DOT, we changed my job title instantly. And that was the origin of the first ped-bike coordinator! I was having trouble with my engineers, when they would design intersections; they were getting them completely wrong. So I said we need to go out and walk around them and understand. It was later, when Bill saw what I was doing, that he realized that there was funding that could be secured for this, and later developed the Pedestrian Roadshows.

Charlie: That was back when they were referring to the sidewalks as “auto recovery zones,” right?

Gary: So the pedestrians were impact attenuators?  [Laughter]

Dan Burden leads a walk audit in Linden, Michigan / Photo: Michigan Municipal League via Flickr

Dan: But looking even further back, there are a few people that I’d be remiss in not bringing up, who were critical to the formation of the bikeped movement as we know it now. These people did things that nobody was doing. The first is Dr. Paul Dudley White, who was the heart surgeon for Eisenhower that really launched biking as an adult activity. He got the attention of the press, and he did it by pushing the idea that people needed exercise. Way before the modern health movement got going, he realized that benefit. He was probably doing his work starting around 1959, but he really was starting to command serious press until 61. This was around when I was starting to realize this is what I wanted to do with my life, so Dr. White was a hero of mine.

Another name that should not be lost to history is Dr. Clifford Graves, a surgeon in San Diego who started the International Bicycle Touring Society and got big-name adults to go on bicycle tours in Europe and the US. He also started bicycle clubs for teenagers in the California area, and all of those preceded anything going on with the League. Fred DeLong was an engineer that worked for one of the big battery manufacturers out of Philadelphia, and his work preceded John Forester‘s Effective Cycling program, by about four years. DeLong helped raise awareness about the technical side of adult bicycling—how to brake, how to turn, how to set up your bike—he really put the science into it.

Brendan: The idea that just getting adults to ride bikes was seen as broadening the constituency is so radically different from how we think of bicycling now. Bikeped advocates have been very good, historically, at drawing new people and new groups in, and that’s clearly been important in terms of this going from something that was very informal, driven by zealous nuts, to creating a contemporary movement that’s very broad and formal, with so many people dedicating their careers to bicycling and pedestrian issues. Just thirty years ago, there were only two or three people doing this work full-time!

Andy: It’s been really interesting to see how the bike movement has provided the passion and fuel for the Safe Routes to Schools movement, which has taken us into uncharted territory in terms of constituencies that now care about Safe Routes and the issues around that. The same is true of Complete Streets. The walking movement is such a more prominent issue for the broader public today; it’s more marketable, immediate, and unimpeachable. But without bicyclists at the start of that, there wouldn’t be the walking movement or the active transportation movement or the Complete Streets or the Safe Routes movements that we have now. It’s important that we’ve been able to, in certain cases, sort of let go and let these branches grow off.

Charlie: I’d like to build on that because, as the bicycle movement has become more mainstream, it has made sense for us to broaden the perspective and to partner up and to see the value in the coalition with pedestrians and a realization that what we’ve been talking about is Placemaking—and I remember learning early on from Dan about how instilling that vision of the place puts bicycling in context. We self- identify as bicyclists and we’ve organized a political voice around that, and we’ve found through coalition that we have more of a mainstream voice. Today, it’s the health people and women bicyclists that are really emerging, at least in the US, as fresh voices within the movement.

Gary: It seems like a lot of this type of advocacy starts with biking first and then branches out to walking and related activities; why do you think that is? And why did the bicycling movement emerge so many decades ahead of the walking movement in the first place?

Dan: A bit of historic perspective on that: the pedestrian movement was actually occurring as bicycling was emerging, but cycling came out more strongly, I think, because it had technological side to it that adults could get into—where a lot of people, even to this day, think of walking as, well… pedestrian! That it’s something you try to get away from as an adult.

I think we should keep in mind that there was a pedestrian movement that was growing up simultaneously, and it wasn’t as though the bicyclists branched out and created the pedestrian movement, although many are reaching across the aisle now. There used to be a small annual pedestrian conference in Boulder, Colorado back in the 80s and 90s; it was the only place where people were really talking about these issues for a long time. Those went on for 12 -13 years before the city council finally stopped funding them. Even a few years before that, Donald Appleyard organized one of the first meetings to talk about traffic calming, in Seattle. Looking at these early strings, we can see where they finally stitched one another together.

Once they become good advocates for bicycling, an issue they care so much about, they begin to realize they’re not the only ones that are being overlooked. So they get into the pedestrian side, and eventually they start to realize, well, we need destinations and places to go for this stuff to work, and then it broadens out from there.

Andy: This is absolutely true of Complete Streets. For the longest time, we banged on about what was then called “Routine Accommodation,” and how we wanted bicyclists and pedestrians to be routinely accommodated in all projects. We almost got that principal written into the transportation bills in ’91 and ’98, but it just wasn’t resonating. Finally, in the early 2000s, Martha Roskowski of America Bikes convened a phone conference with bunch of smart marketing people, and that was where the phrase “Complete Streets” was coined, I think by David Goldberg, from Smart Growth America. Almost overnight, Complete Streets started to carry a tune. This was something we’d written about with different names for years! [Editor's Note: The term "complete streets" has been attributed to several people in different accounts, including Martha Roskowski.]

A Complete Street is a street where everyone feels comfortable, whether they're in a car, on a bike, or on their own two feet / Photo: Complete Streets Coalition via Flickr

Brendan: Looking back over the past few decades of advocacy, what are your thoughts on how the movement has evolved, broadly? Did you expect to be this far along, or think you would be even farther? And what impact would you say PWPB has had since the first conference in 1980?

Dan: I discovered recently, while having lunch with Richard Killingsworth, that it was a presentation at a PWPB conference that totally turned around his attitude toward his work at the CDC. He went back and said ‘Folks, it’s not about curing diseases anymore, it’s about preventing them.’ But no one would listen to him. And he worked for a year and finally got folks like Richard Jackson, Andy Dannenberg, and Howard Frumkin to take a different approach. Not long after, he got funding from the Robert Wood Johnson Foundation in 2001 to leave the CDC and start Active Living by Design, and over time Frumkin and Dannenberg moved out to Washington, and Richard Jackson went to UCLA where he’s still advocating for Healthy Places. So if we stop to think about it now, there are billions of dollars now being focused on health through active living, and that started at a Pro Bike conference. There wouldn’t have been a Robert Wood Johnson Foundation putting money into this if it wasn’t for Richard Killingsworth realizing that there had to be a new approach for the CDC.

Andy: Looking at the movement, in terms of the numbers—specifically the number of people involved, the number of staff in advocacy groups and government—the movement has come an enormous way. It’s like night and day. It’s been extraordinary to see that and be a small part of it. But on the other hand, 30 years is a helluva long time. In terms of outcomes, it’s hard to be too optimistic about the impact that we’ve had because we’ve still seen 30 years of really awful community development in the majority of communities across the country. It’s a really big ship to turn. We really have to step up our game to make a much bigger change in outcomes—not in the next 30 years, but the next three years if we’re going to have a legacy we can all be proud of. We can’t wait 30 years to have another incremental step up in the number of people walking and biking.

Dan: There’s an enthusiasm that you don’t see in other professions and other trades that is a hallmark of what the walkability and the bicycling movements. If I were to project forward about what’s coming, we have to get the vast majority of people who come into the movement to realize that it’s the Placemaking—the creation of places for social exchange—that’s the missing piece. We’ve got to get away from just thinking of it as active transportation and think of it as rescuing our cities, redesigning our cities for people, and building the economy around the scale of the human foot. Until we do that walking can’t work, and bicycling can’t work.

I agree with Andy: we can’t wait 30 years; three years may be all that we’ve got. We’re talking about a totally wrecked economy, one where we keep trying to go back to building things that cannot be sustainable, cannot even be maintained; if we keep doing things the way they were done in the past, the US is at risk of becoming a third-world nation. There’s more at stake here than just giving ourselves a nice place to ride a bike or to walk.

Charlie: One of the identifying characteristics of this group is its collaborative spirit. I’ve noticed in my travels that that’s a fairly unique thing. Throughout the past few decades, there’s been a whole lot of innovation and invention going on, and guys like Dan, Andy, Pete Lagerway, and so many others have been freely sharing these ideas. I think that’s true at PWPB as well as one on one, and I think that’s a unique element of our success.

Andy: I would absolutely echo that; that’s a really important thing to identify. You see, from one consulting firm to another, people just want to help each other get the right answer, and just want to get a good outcome. That is pretty remarkable, I think.

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You’ve read about the past thirty years of bikeped advocacy–if you want to become part of the next crucial three, join us in Long Beach this September 10-13 for Pro Walk/Pro Bike: Pro Place. Remember–standard registration ends at midnight on August 10th, at which point registration rates will rise, so click here to register for the conference today!

Families peruse stands offering a variety of fresh foods at a farmers market in downtown Milwaukee / Photo: Ethan Kent

According to Dr. Richard Jackson, a pioneering public health advocate and former CDC official now serving as the Chair of Environmental Health Sciences at UCLA, the idea that buildings, streets, and public spaces play a key role in the serious public health issues that we face in the US “has undergone a profound sea change in the past few years. It’s gone from sort of a marginal, nutty thing to becoming something that’s common sense for a lot of people.”

That’s good news, but as a profile of Dr. Jackson in the Chronicle of Higher Education notes, today’s click-driven media climate means that the message of public health advocates like Jackson is “often pithily condensed to a variation of this eye-catching headline: ‘Suburbia Makes You Fat.’” And while these pithily-titled articles may do some good in alerting more people to the problems inherent in the way that we’ve been designing our cities and towns for the past half-century, they oversimplify the message and strip out one of the most important factors in any effort to change the way that we shape the places where we live and work: social capital.

Highways, parking lots, cars, big box stores–these are merely symptoms of a larger problem: many people have become so used to their surroundings looking more like a suburban arterial road than a compact, multi-use destination that they’ve become completely disconnected from Place. Real life is lived amongst gas stations and golden arches; we have to visit Disneyland to see a thriving, compact Main Street. To question a condition that’s so pervasive, as individuals, seems futile.

Bikers and walkers chat at a market in Portland, OR / Photo: npGREENWAY via Flickr

That’s why, if we want to see people challenging the way that their places are made on a larger scale, we need to focus first on developing the loose social networks that are so vital to urban resilience. This is the stuff Jane Jacobs was talking about when she wrote, in the Death and Life of Great American Cities, that “lowly, unpurposeful, and random as they appear, sidewalk contacts are the small change from which a city’s wealth of public life must grow.” When people are connected enough to feel comfortable talking about what they want for their neighborhood with their neighbors, it’s much easier to muster political will to stop, say, a highway from cutting through Greenwich Village–or, in contemporary terms, to tear down a highway that was actually built.

In Dr. Jackson’s words: “The key thing is to get the social engagement. Community-building has to happen first; people need to articulate what’s broke, and then what they want.” Serendipitously, gathering to discuss a vision for a healthier future is an ideal way to build the social capital needed to turn the understanding that our built environment is hurting us into action to change the existing paradigm. At PPS, we have seen first-hand how the Placemaking process has brought people together in hundreds of cities around the world with the goal of improving shared public spaces; it’s a process that strengthens existing ties, creates new ones, and invigorates communities with the knowledge of how they can make things happen.

The Healthy Places Program (HPP), which began last year as a collaboration between staff members working in PPS’s Public Markets and Transportation programs. “There are many different elements that make up a healthy community,” says Aurash Khawarzad, an Associate in PPS’s Transportation division, and a key player in getting HPP off the ground. “There are social factors, environmental factors, etc–and what we at PPS can do is take these people in our offices who are focusing on their own areas and bring them together.”

Aurash Khawarzad leads a Healthy Places workshop in upstate New York / Photo: PPS

With that collaborative mission in mind, Khawarzad and Kelly Verel, a Senior Associate in PPS’s Public Markets division, set out on a trip across New York last fall to facilitate a series of day-long Healthy Places workshops with local, regional, and state public health officials and a host of community partners. In partnership with the New York Academy of Medicine’s DASH-NY, the PPS team visited a range of communities, from rural towns, to suburban stretches, to major and mid-sized cities. The workshops were designed to help participants understand how multi-modal transportation systems can be better designed to create a network that links a series of destinations, including healthy food hubs and markets, to create a built environment that promotes well-being by making healthy lifestyle choices (like walking, biking, and eating fresh food) more convenient and fun. They focused not just on what wasn’t working, but on brainstorming ways that participants’ communities could become truly healthy places.

Any expert worth their salt will tell you that maintaining good health is not just about exercise or diet, but both together. In much the same way, addressing the problem of bad community design and its impacts on Public Health requires that we not just promote better transportation or better food access alone, but that we focus on both simultaneously. “The reaction we got from the the Healthy Places training attendees was really good,” notes Verel. “I think people have been really siloed in their efforts. We would ask people what they were doing and they would say ‘access to food in schools,’ or ‘rails to trails,’ and that they focus exclusively on that area.”

Understanding public health within the context of Place is essential, because the problems created and reinforced by our built environment are so broad in scope. HPP takes that case directly to local decision-makers and creates a learning environment where they can build their understanding of how Place effects health together, in a cross-disciplinary setting. This “silo-busting” is absolutely critical; as Dr. Jackson writes in the introduction to his latest book, Designing Healthy Communities (a companion to the four-part PBS special of the same name):

“For too long we have had doctors talking only to doctors, and urban planners, architects, and builders talking only to themselves. The point is that all of us, including those in public health, have got to get out of the silos we have created, and we have got to connect—actually talk to each other before and while we do our work—because there is no other way we can create the environment we want. Public health in particular must be interdisciplinary, for no professional category owns public health or is legitimately excused from it.”

The emphasis, there, is added, as this phrase strike at the heart of the problem we face. To shift the default development model from “low-density, use-segregated, and auto-centric” to one that promotes healthy, active lifestyles and more vibrant communities will take strong leadership from people who aren’t afraid to work across departments, and “turn everything upside-down to get it right side up.” PPS is certainly not the only organization to recognize this, and we’re thrilled to be part of a growing movement. In the US, the Centers for Disease Control and Prevention has its own Healthy Community Design Initiative program. Internationally, Urban Age made designing for public health the subject of a major conference in Hong Kong held late last year (from which a full report is now available).

New bike lanes are just one part of Pro Walk / Pro Bike: "Pro Place" host city Long Beach, CA's strategy to become "Biketown USA" / Photo: waltarrrrr via Flickr

Of course, individual citizens have hardly been waiting around and twiddling their thumbs. Active transportation, healthy food, and community gardening advocates have been working for decades on the ground, pushing for incremental changes to the way our cities and towns operate. Just through the robust conversations taking place online around issues like #completestreets, #biking, and #urbanag, it’s easy to see how well-organized and resonant these movements have become. Mounting public awareness is pushing more public officials toward programs like HPP, to learn about how focusing on Place can facilitate inter-agency collaboration around the common cause of improving public health.

Whether you’re looking at this issue from the top-down or the bottom-up, there will be several opportunities to gather with active transportation and public markets professionals, advocates, and enthusiasts from around the world this fall for debate, discussion, and more of that vital social capital development. As part of the Healthy Places Program, PPS is hosting two conferences, just one week apart: the 17th Pro Walk / Pro Bike: “Pro Place” conference in Long Beach, CA (Sept. 10-13); and the 8th International Public Markets Conference in Cleveland, OH (Sept. 21-23).

Cleveland, which will host the 8th International Public Markets Conference in September, is home to the historic, bustling West Side Market / Photo: Catherine V via Flickr

If you’re approaching Healthy Places from the transportation world, Pro Walk / Pro Bike (#prowalkprobike) will explore how efforts to advocate for safer and better infrastructure for active transportation modes are being greatly enhanced as more and more people learn about the benefits of getting around on their own two feet (with or without pedals). If you’re more of a “foodie,” the Public Markets conference (#marketsconf8) will highlight the burgeoning local food scene in Cleveland and throughout Northeastern Ohio, and will spotlight the iconic West Side Market, arguably the most architecturally significant market building in the US. Both events will focus on how supporters of active transportation and public markets, respectively, can grow their movements by busting down silos and thinking h0listically about how their chosen cause can be part of the effort to create Healthy Places.

If you can’t make it to Long Beach or Cleveland, there are plenty of Lighter, Quicker, Cheaper steps that you can take to get your neighbors together and talking, out in public space, building local connections. “Something like a playstreet or a summer street shows people that, not only do they like this kind of varied activity and flexibility and want more of it in their community’s streets, but that they can actually make it happen,” Verel explains. “It takes more basic manpower–putting up tents, handing out flyers–than actual lobbying or money to get the DOT to shut down a street for one day and focus on social interaction and healthy activity.”

And you can start even smaller than that. PPS mentor Holly Whyte once wrote that “We are not hapless beings caught in the grip of forces we can do little about, and wholesale damnations of our society only lend a further mystique to organization. Organization has been made by man; it can be changed by man.” If our problem is that we have become siloed and isolated, at work and in our neighborhoods, then the most immediate way for us to start re-organizing is to reach out to the people around us, with something as simple as a friendly “hello” on the street. An interaction like this might seem ‘lowly, unpurposeful, and random’–but at the very least, it will make you feel happier and more connected to your community. And guess what? That’s good for you, too.

So, here’s to your health!

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Click here to register for Pro Walk / Pro Bike: “Pro Place”
(Early Summer rate available until June 29)

Click here to register for the 8th International Public Markets Conference
(Early bird rate available until July 31)
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A Playstreet-style fundraiser for cicLAvia in Los Angeles / Photo: waltarrrrr via Flickr