Downtown Madison, NJ, in full swing during the Bottle Hill Day festival / Photo: Borough of Madison

PPS heartily congratulates the Borough of Madison, New Jersey, whose downtown was recently named one of the 2012 Great Places in New Jersey by the state chapter of the American Planning Association. It is an affirmation of the Borough’s unwavering dedication over the past 30 years and demonstrates the power of a community to transform a place through persistent efforts over time.

Here at PPS, it has been exciting to witness the “before and after” of Downtown Madison, beginning with a plan we created in 1980. “It was one of my first projects at PPS,” recalls Senior Vice President Steve Davies. “Since I had grown up in a similarly sized town, I immediately felt an affinity for the community. It’s been wonderful to have worked periodically with Madison over such a long period.”

In 1980, Downtown Madison, located on hour by train west of New York City, was in better shape than other small town centers across the U.S., though it was sliding downward. The Geraldine R. Dodge Foundation, located in nearby Morristown, had a special interest in Madison, given that it had been the original home of the Dodge family. It was their support, and other support which followed, that helped reverse the downward momentum and get the wheels going in a positive direction. But it was the citizens and leadership of Madison that really drove the transformation over time.

The revitalization of downtown Madison has focused on key public spaces and thoroughfares: Main Street (a state highway, which made it more challenging), Lincoln Place, Waverly Place, and the train station. Madison’s downtown is on the National Register of Historic Places, so amidst all of the physical changes and improvements, the question was always about how to build on downtown’s distinctive historic character and make it even better.

While much of the effort has been on improving the design of streets, sidewalks, and public spaces, the effort has been multi-dimensional. Based on PPS’s recommendation, Mayor Elizabeth Baumgartner created the Downtown Development Commission (DDC) in 1981, which took the opportunity to involve all stakeholders, from landlords and merchants to residents and the arts and non-profit communities – tapping into the inherent passion of the 16,000 people who call the place home. Playfully underlining the later feat, Davies adds, “No one agreed with anybody in 1981. Merchants thought that the problem was with parking.”

The commission, in turn, hired the first downtown manager in New Jersey, and one of the first in the country. “You know, we didn’t say it this way in 1980, but 80% of the success of public spaces is in the management,” says Davies. “In recommending they hire a downtown manager, the outcome in Madison was trendsetting.”

The manager began with programming, marketing, filling retail, and getting everyone on the same page. Programming was launched to highlight what is local and seasonal, and has also been an important kernel for spurring Madison’s renewed vibrancy. Today, the downtown is marketed under the banner of the Love Madison Shop Madison campaign.

Madison went beyond great programming and well-designed spaces to earn its distinction as one of the state’s Great Places. In another move, the Police Department created a “town man” post with an officer stationed at the intersection of Main Street and Waverly Place. The town man acts as a local ambassador, giving directions, making suggestions, and helping shoppers cross the street. Good management practices like this have been indispensable to the revitalization of downtown and the experience of Madison as a safe and welcoming place.

The road to establishing successful programs is not always a straight one and usually requires experimentation. One of PPS’s recommendations back in 1980 identified Waverly Place as an ideal spot to get a farmers market going in downtown. A market was created, but it started as a smaller affair sited in a parking lot outside of the center. When the lot needed to be repaired, the market was relocated to Waverly Place and became an even bigger hit. Mary Anna Holden, Mayor from 2008 to 2011 and long time community advocate, sent an email to PPS at the time saying “It took 25 years to follow the recommendation, but it worked!”

In addition to the now hugely popular farmers market, the DDC and community partners organize other programs throughout the year. These include Bottle Hill Day, a community festival celebrating local culture and downtown businesses, and May Day, a town-wide streetscape beautification day to improve Madison’s parks, business districts, and public spaces. The DDC also links with local colleges to provide shuttles and welcoming tours of downtown for students.

Easterly view on Lincoln Place from Madison’s train station showing roadway, sidewalk, accessible crosswalks, curb, drainage, lighting, shade tree and landscaping improvements / Photo: Robert Vogel

More recently, the Borough came to PPS because they had to replace utilities under Lincoln Place, where the train station, post office, and movie theater are all located. Davies notes, “It felt like a back alley, not a major entrance into downtown.” Following ideas generated at a public Placemaking workshop, PPS prepared a plan to remake the street – which had to be completely torn up in any case – to make it more walkable, including a planted center islands to calm traffic in front of the train station, new sidewalks, and simple interventions at problem intersections with stop signs. Construction was completed in 2011.

“I always knew this was one of New Jersey’s great places, so it’s nice to have it recognized” said current Mayor Bob Conley about the recent APA designation. “The process we went through with Lincoln and Waverly Places was well thought-out; using PPS resources to help, we brought in residents and merchants to all have an input, and it’s obvious that it came out beautifully!”

The work of creating great places is never over and done, but step-by-step communities like Madison are making huge progress. Congratulations, Madison, on this exciting milestone. We look forward to more stories about the life of your public spaces yet to come!

Families peruse stands offering a variety of fresh foods at a farmers market in downtown Milwaukee / Photo: Ethan Kent

According to Dr. Richard Jackson, a pioneering public health advocate and former CDC official now serving as the Chair of Environmental Health Sciences at UCLA, the idea that buildings, streets, and public spaces play a key role in the serious public health issues that we face in the US “has undergone a profound sea change in the past few years. It’s gone from sort of a marginal, nutty thing to becoming something that’s common sense for a lot of people.”

That’s good news, but as a profile of Dr. Jackson in the Chronicle of Higher Education notes, today’s click-driven media climate means that the message of public health advocates like Jackson is “often pithily condensed to a variation of this eye-catching headline: ‘Suburbia Makes You Fat.’” And while these pithily-titled articles may do some good in alerting more people to the problems inherent in the way that we’ve been designing our cities and towns for the past half-century, they oversimplify the message and strip out one of the most important factors in any effort to change the way that we shape the places where we live and work: social capital.

Highways, parking lots, cars, big box stores–these are merely symptoms of a larger problem: many people have become so used to their surroundings looking more like a suburban arterial road than a compact, multi-use destination that they’ve become completely disconnected from Place. Real life is lived amongst gas stations and golden arches; we have to visit Disneyland to see a thriving, compact Main Street. To question a condition that’s so pervasive, as individuals, seems futile.

Bikers and walkers chat at a market in Portland, OR / Photo: npGREENWAY via Flickr

That’s why, if we want to see people challenging the way that their places are made on a larger scale, we need to focus first on developing the loose social networks that are so vital to urban resilience. This is the stuff Jane Jacobs was talking about when she wrote, in the Death and Life of Great American Cities, that “lowly, unpurposeful, and random as they appear, sidewalk contacts are the small change from which a city’s wealth of public life must grow.” When people are connected enough to feel comfortable talking about what they want for their neighborhood with their neighbors, it’s much easier to muster political will to stop, say, a highway from cutting through Greenwich Village–or, in contemporary terms, to tear down a highway that was actually built.

In Dr. Jackson’s words: “The key thing is to get the social engagement. Community-building has to happen first; people need to articulate what’s broke, and then what they want.” Serendipitously, gathering to discuss a vision for a healthier future is an ideal way to build the social capital needed to turn the understanding that our built environment is hurting us into action to change the existing paradigm. At PPS, we have seen first-hand how the Placemaking process has brought people together in hundreds of cities around the world with the goal of improving shared public spaces; it’s a process that strengthens existing ties, creates new ones, and invigorates communities with the knowledge of how they can make things happen.

The Healthy Places Program (HPP), which began last year as a collaboration between staff members working in PPS’s Public Markets and Transportation programs. “There are many different elements that make up a healthy community,” says Aurash Khawarzad, an Associate in PPS’s Transportation division, and a key player in getting HPP off the ground. “There are social factors, environmental factors, etc–and what we at PPS can do is take these people in our offices who are focusing on their own areas and bring them together.”

Aurash Khawarzad leads a Healthy Places workshop in upstate New York / Photo: PPS

With that collaborative mission in mind, Khawarzad and Kelly Verel, a Senior Associate in PPS’s Public Markets division, set out on a trip across New York last fall to facilitate a series of day-long Healthy Places workshops with local, regional, and state public health officials and a host of community partners. In partnership with the New York Academy of Medicine’s DASH-NY, the PPS team visited a range of communities, from rural towns, to suburban stretches, to major and mid-sized cities. The workshops were designed to help participants understand how multi-modal transportation systems can be better designed to create a network that links a series of destinations, including healthy food hubs and markets, to create a built environment that promotes well-being by making healthy lifestyle choices (like walking, biking, and eating fresh food) more convenient and fun. They focused not just on what wasn’t working, but on brainstorming ways that participants’ communities could become truly healthy places.

Any expert worth their salt will tell you that maintaining good health is not just about exercise or diet, but both together. In much the same way, addressing the problem of bad community design and its impacts on Public Health requires that we not just promote better transportation or better food access alone, but that we focus on both simultaneously. “The reaction we got from the the Healthy Places training attendees was really good,” notes Verel. “I think people have been really siloed in their efforts. We would ask people what they were doing and they would say ‘access to food in schools,’ or ‘rails to trails,’ and that they focus exclusively on that area.”

Understanding public health within the context of Place is essential, because the problems created and reinforced by our built environment are so broad in scope. HPP takes that case directly to local decision-makers and creates a learning environment where they can build their understanding of how Place effects health together, in a cross-disciplinary setting. This “silo-busting” is absolutely critical; as Dr. Jackson writes in the introduction to his latest book, Designing Healthy Communities (a companion to the four-part PBS special of the same name):

“For too long we have had doctors talking only to doctors, and urban planners, architects, and builders talking only to themselves. The point is that all of us, including those in public health, have got to get out of the silos we have created, and we have got to connect—actually talk to each other before and while we do our work—because there is no other way we can create the environment we want. Public health in particular must be interdisciplinary, for no professional category owns public health or is legitimately excused from it.”

The emphasis, there, is added, as this phrase strike at the heart of the problem we face. To shift the default development model from “low-density, use-segregated, and auto-centric” to one that promotes healthy, active lifestyles and more vibrant communities will take strong leadership from people who aren’t afraid to work across departments, and “turn everything upside-down to get it right side up.” PPS is certainly not the only organization to recognize this, and we’re thrilled to be part of a growing movement. In the US, the Centers for Disease Control and Prevention has its own Healthy Community Design Initiative program. Internationally, Urban Age made designing for public health the subject of a major conference in Hong Kong held late last year (from which a full report is now available).

New bike lanes are just one part of Pro Walk / Pro Bike: "Pro Place" host city Long Beach, CA's strategy to become "Biketown USA" / Photo: waltarrrrr via Flickr

Of course, individual citizens have hardly been waiting around and twiddling their thumbs. Active transportation, healthy food, and community gardening advocates have been working for decades on the ground, pushing for incremental changes to the way our cities and towns operate. Just through the robust conversations taking place online around issues like #completestreets, #biking, and #urbanag, it’s easy to see how well-organized and resonant these movements have become. Mounting public awareness is pushing more public officials toward programs like HPP, to learn about how focusing on Place can facilitate inter-agency collaboration around the common cause of improving public health.

Whether you’re looking at this issue from the top-down or the bottom-up, there will be several opportunities to gather with active transportation and public markets professionals, advocates, and enthusiasts from around the world this fall for debate, discussion, and more of that vital social capital development. As part of the Healthy Places Program, PPS is hosting two conferences, just one week apart: the 17th Pro Walk / Pro Bike: “Pro Place” conference in Long Beach, CA (Sept. 10-13); and the 8th International Public Markets Conference in Cleveland, OH (Sept. 21-23).

Cleveland, which will host the 8th International Public Markets Conference in September, is home to the historic, bustling West Side Market / Photo: Catherine V via Flickr

If you’re approaching Healthy Places from the transportation world, Pro Walk / Pro Bike (#prowalkprobike) will explore how efforts to advocate for safer and better infrastructure for active transportation modes are being greatly enhanced as more and more people learn about the benefits of getting around on their own two feet (with or without pedals). If you’re more of a “foodie,” the Public Markets conference (#marketsconf8) will highlight the burgeoning local food scene in Cleveland and throughout Northeastern Ohio, and will spotlight the iconic West Side Market, arguably the most architecturally significant market building in the US. Both events will focus on how supporters of active transportation and public markets, respectively, can grow their movements by busting down silos and thinking h0listically about how their chosen cause can be part of the effort to create Healthy Places.

If you can’t make it to Long Beach or Cleveland, there are plenty of Lighter, Quicker, Cheaper steps that you can take to get your neighbors together and talking, out in public space, building local connections. “Something like a playstreet or a summer street shows people that, not only do they like this kind of varied activity and flexibility and want more of it in their community’s streets, but that they can actually make it happen,” Verel explains. “It takes more basic manpower–putting up tents, handing out flyers–than actual lobbying or money to get the DOT to shut down a street for one day and focus on social interaction and healthy activity.”

And you can start even smaller than that. PPS mentor Holly Whyte once wrote that “We are not hapless beings caught in the grip of forces we can do little about, and wholesale damnations of our society only lend a further mystique to organization. Organization has been made by man; it can be changed by man.” If our problem is that we have become siloed and isolated, at work and in our neighborhoods, then the most immediate way for us to start re-organizing is to reach out to the people around us, with something as simple as a friendly “hello” on the street. An interaction like this might seem ‘lowly, unpurposeful, and random’–but at the very least, it will make you feel happier and more connected to your community. And guess what? That’s good for you, too.

So, here’s to your health!

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Click here to register for Pro Walk / Pro Bike: “Pro Place”
(Early Summer rate available until June 29)

Click here to register for the 8th International Public Markets Conference
(Early bird rate available until July 31)
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A Playstreet-style fundraiser for cicLAvia in Los Angeles / Photo: waltarrrrr via Flickr

Even in Red Deer's downtown area, pedestrians play second fiddle to automotive traffic / Photo: Gary Toth

Red Deer, Alberta, is a small city about halfway between Calgary and Edmonton. Once a sleepy agricultural outpost that provided a convenient stopover for travelers moving between the territory’s two larger cities, Red Deer has experienced substantial growth over the past three decades due to the growth of the oil industry, booming from 30,000 residents in 1975 to just over 90,000 in 2012. As might be expected given that time frame, virtually all of the new growth has taken the form of auto-oriented sprawl.

Today, the City Council is seeking to change that, and have developed a new civic vision that is outlined in the Strategic Direction 2012 – 2014 report. This vision included the creation of an Integrated Movement Study (IMS) with the following goal:

“Our deliberate decision to create viable alternatives to single occupant vehicle travel in our transportation network encourages healthy active lifestyles, environmental stewardship, supports safety for people of all ages, increases use of our public and green spaces, and integrates our sidewalks, trails, bike lanes, transit service, rail, and roads with our built environment.”

Red Deer began to retune their downtown streets even before the start of the Integrated Movement Study, as evidenced by the rightsizing of Gaetz Avenue. Note the deployment of chicanes. / Photo: Gary Toth

Earlier this month, PPS’s Gary Toth was invited by the City and 8-80 Cities, which is leading the IMS, to conduct several interactive sessions on the role that Complete Streets might play in moving Red Deer to a balanced and livable transportation network. While in Red Deer, Gary facilitated two interactive discussions on Complete Streets as part of a workshop called Building Better Blocks. The first discussion began with photos of several streets, some with designated bike and bus lanes and some with none. Participants were asked to discuss whether the streets were complete. Quite a few of the participants argued that the streets without bike lanes were not complete, but as the discussion unfolded, the group came to understand that Complete Streets policies do not require that designated space be provided for each mode, but rather that travel via all modes be safe, comfortable & convenient for everyone, regardless of age or ability.

This means that bike lanes are not only not required, but sometimes even discouraged. When street dimensions and adjacent land uses slow vehicular speeds to below 20 mph, for instance, it is actually preferred that bicyclists share the street with the cars. Sharing space forces everyone to be more cautious and observant, and creates safer driving conditions for the drivers and bikers, as well as nearby pedestrians.

Workshop participants quickly pointed out that while this Dublin Street was technically a “Complete Street”, its value to the community was limited due to lack of fostering the Street as a Place. / Photo: Gary Toth

Participants at the Red Deer workshop also quickly grasped the fact that allocating space for all modes doesn’t automatically generate pedestrian and bicycle traffic. With little prompting, participants recognized that streets such as the one from Dublin, pictured to the left, would benefit greatly from a Placemaking process that would engage residents in planning for how the street will be used, ensuring that the space would meet local needs and attract more people out to use the street. This idea is at the core of PPS’s Streets as Places initiative.

Armed with this new awareness of what it takes to complete a street, workshop participants went outside to test their ideas in a unique learning environment. Called Safety City, the space is a reduced-scale network of streets and buildings created to teach the children of Red Deer about how to safely navigate their city’s streets, both on foot and in cars. The adults in the workshop were provided with a range of props that they used to re-shape the small scale streets with bike lanes, medians, crosswalks and bulb-outs—and there was no lack of creativity in doing so!

The following day, Gary led a group of City officials—planners, engineers and others— advocates, and stakeholders through an exercise designed to foster mindfulness of the 20^th Century practice of planning streets solely for high-speed auto traffic. Starting with the dawn of the private car and accelerating after World War II, street planning policies have completely ignored the diverse uses of streets for generations, sacrificing communities to move automotive traffic as efficiently as possible. What is needed now in Red Deer (and around the world) is a return to the practice of creating a wide palette of street types that are sensitive to the community context. This range is known by planners as a “Street Typology,” and while the name may be cumbersome, Street Typologies are nimble tools that lead to streets that better serve their surroundings.

Street Typologies seek not to turn over every one of our streets to the bicycle and pedestrian at the expense of moving goods and vehicles, but instead aim for a balanced transportation system. Developing a range of context sensitive street types provides cities with the flexibility to design different streets in different ways, and fosters a civic mindset that leads to more people thinking about streets as places not just vessels for moving cars, but for tying the community together. Street Typologies also ease the resistance of transportation professionals to new ideas, since they reassure these professionals by making it clear that not all streets will need to be retrofitted to 20 mph Main Street-style corridors. Finally, these typologies convey to community, biking, and pedestrian advocates that the era of relegating all non-motorized street users to secondary and peripheral status is over.

A Red Deer City engineer explains how his group retuned the demonstration street to foster Placemaking as well as comfort for all modes. Median, landscaping, mid block crossings and even a roundabout were created. / Photo: Gary Toth

While each group of participants came up with a slightly different “toolkit” of streets, all agreed that there was room in Red Deer for a wider variety of street types: slower streets where bikes and pedestrians are the priority; destination streets where the primary purpose of the street is social and economic exchange; and wider, faster streets designed to move people and goods around town. As this booming city in the “Texas of the North” has shown, a lot can change in a few decades. Now, with a better understanding of how to create more complete streets, Red Deer is on the road to success.

Martin Scorsese's "Hugo" beautifully illustrates the mix of uses and resulting social vibrancy at Paris' now-demolished Gare Montparnasse / Photo: Paramount Pictures

When you’re watching a movie, how much attention do you pay to the setting? While the best way to learn about what makes a great place is often to get out and observe how public spaces work first-hand, there are films that illustrate Placemaking principles quite beautifully. We’ve collected ten of our favorites here, with explanations of why we think they tell great stories about place. Take a look, and let us know if you have a favorite Placemaking-related movie or two (or three!) that we should add to our Netflix queues!

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Ikiru (1962; director, Akira Kurosawa)
A bureaucrat who learns he is dying of stomach cancer unexpectedly finds a sense of purpose in his life by cutting through red tape to get a park built for neighborhood children.

Thieves’ Highway (1949; director Jules Dassin)
A feud among corrupt produce dealers at the San Francisco market comes alive because of the location footage. A wonderfully pulpy film noir thoroughly grounded in a very specific place.

Mon Oncle (1958; director, Jacques Tati)
An eccentric uncle comes to visit family in an absurdly well-ordered and well-groomed suburb. Accustomed to the joy and texture of city life, he is utterly unable to adapt. Tati is a brilliant physical comedian who once said, “”Les lignes géométriques ne rendent pas les gens aimables” (“geometrical lines do not produce likeable people”). Watch him be hilariously confounded by a kitchen full of “convenient” modern appliances.

Play Time (1967; director, Jacques Tati)
Tati’s signature character, M. Hulot, is trapped in the linear, slick, modernist environment of 1960s Paris. There is almost no dialogue. It is all about sight and sound gags. You will have to watch this four times to get them all. And you will want to watch it four times.

La Bête Humaine (1938; director, Jean Renoir)
About trains and train conductors and cheating wives. The most beautiful footage of trains and rail yards ever filmed.

Brazil (1985; director, Terry Gilliam)
Wonderful to watch for its humorous takedown of bureaucracy and top-down institutions, and its praise for zealous nuts.

Hugo (2011; director, Martin Scorsese)
The balletic interplay of people in Hugo’s grand train station – travelers, shopkeepers, musicians, lovers – is a thrill to watch. Scorsese has created a place so vibrant, and so real, that you long to step into the screen and inhabit it yourself.

The Sandlot (1993; director, David M. Evans)
This film about a neighborhood baseball field recalls a time when a kid could walk (or as was often shown in the film, run) to the neighborhood ballfield, and stay there all day, every day, unsupervised. The only time he was expected at home was for dinner.

It’s a Wonderful Life (1946; director Frank Capra)
Perhaps the ultimate American love song to community wisdom, with a walkable downtown to beat the band.

High Noon (1952; director, Fred Zinnemann)
Talk about a sense of place. All the drama in the world is contained on High Noon’s Main Street.