Mark Plotz

Mark Plotz is the director of the National Center for Bicycling and Walking, a resident program of the Project for Public Spaces. What that means, in practice, is that Mark is the man who makes Pro Walk/Pro Bike: Pro Place happen! Mark’s been poring over the results of last September’s conference in Long Beach, CA, and we recently had the chance to sit down with him when he made the trek up to HQ, to get a sense of how people responded to the new “Pro Place” focus. Mark also offered some teasers about the lead-up to Pro Walk/Pro Bike: Pro Place 2014, which will take place in Pittsburgh, PA next fall.

What were some of the trends that you saw in terms of what conference-goers voted for with their feet?

The good news is that Placemaking sessions fared very well, which is encouraging because it shows that the conference theme of “Pro Place” was resonating with people. One session that did very well was led by Victor Dover and John Massengale, who spoke about street design where we’re not just talking about paint and asphalt and dimensions, but really paying attention to context and creating beautiful streets.

Women and cycling was a popular subject. I could definitely see a lot of broad interest in making cycling a lot more reflective of this diverse country that we live in. A lot of bike advocacy has been geared toward the alpha-male bicyclists for too long, and now there’s a growing realization that there’s a whole new population that’s really interested in cycling and ready for alternatives to the car. We’re trying to be supportive of that in how we plan for the next conference, because people are indicating that they’re really interested in taking advocacy in that new direction.

Building on that advocacy theme–as much as people were coming to the last Pro Walk/Pro Bike and learning about Placemaking, us Placemakers all have a lot to learn from biking and walking advocates about how to run a campaign. Can you talk more about that?

Fred talks a lot about Zealous Nuts in his presentations, and there are no more zealous or nutty people than bike advocates! We’re very good at organizing, and showing up to meetings, and writing congressional offices. We’re a highly motivated crew. I think that Placemakers can learn a lot from rubbing elbows with bike advocates.

Bikers are sort of tribal. When you get a bunch of them in a room together, the conversation always seems to gravitate to the last a**hole you had an encounter with out on the road. That’s one of the things that really bonds bikers together: we’re out there and we don’t have much in the way of protection, so we’re dependent on the goodwill and skill of drivers, and also the DOT to give us a safe place to ride. So safety is a big shared concern.

You have to take the long view. The first Pro Walk/Pro Bike conference was in 1980, and it was about a hundred people in Asheville, NC. We had 900 people in Long Beach this year. From what I’ve been told by those who were there, the folks who showed up in Asheville were a bunch of idealists, working outside the system. But through the years, biking has been institutionalized, so a lot of those advocates became the first state bike/ped coordinators, and later the first local bike/ped coordinators. Over time, they were co-opted into the transportation establishment, which is a great thing.

There are still advocates out there, because that bike/ped coordinator still needs support from the public, and to know that people want this stuff. So advocates give him or her the cover. And I wonder if maybe that’s where Placemakers need to go now: to organize as advocates, develop a common agenda, and then hopefully get co-opted into transportation, governance, all of these places where our government already spends money but builds a bunch of crap.

How did that co-opting happen? How did these folks go from being the idealists outside of the system to being the inmates running the asylum, so to speak?

I would say it was ISTEA in 1991. It helps if the Feds are saying “look, if you want to get this money to build trails and other enhancement projects, you need to have a state bike/ped coordinator.” That was a major boost for the movement. But there was demand for that legislation. Back when Dan Burden was hired on as the first state bike/ped coordinator in Florida, biking was pretty popular. The Feds saw demand, and they wanted to answer it.

Any other thoughts on where PWPB is heading in 2014, and how it will continue to evolve? 

Well, of course, I think that we have the smartest conference attendees out there! And we function best and are most effective when we can demonstrate that the improvements we’re arguing for benefit a community. That when you rightsize a street, for instance, you’re not just doing good things for people who walk and bike, you’re adding value back to the property that the road had subtracted from. Placemaking is always going to be a part of it, if we’re smart. We’re seeing that in the attendance in 2012, and that’s going to continue in 2014.

The people in Pittsburgh are very excited. One of the reasons that they wanted to host the 2014 conference is that they want to kickstart their bike/ped plan implementation, but they also want to do more with Placemaking. I’m looking forward to doing interventions around the city. We’re going to do a warm-up event in the fall of 2013, and I hope to see a lot of good things come out of that, a lot of project ideas. PPS has budgeted for staff involvement with the city.

Pittsburgh is a great laboratory for Placemaking. That city has a lot of people in foundations that are interested in place, they’ve got a burgeoning tech sector, and they’ve got a couple of great people, like the guys from Walnut Capital who re-purposed an old Nabisco plant…you don’t have to sell these folks on the principles of mixed-use neighborhoods! They want more of this. They want to get developers there so they can evangelize to them and get city councilors there to see that this stuff works, and that there’s demand. That’s exciting.

Coming from the bike advocacy world, I believe that we’ve made a key mistake in thinking that federal legislation is the be-all and end-all of what’s going to make this country bicycle-friendly and walkable. But it’s more complex than that, especially when you’ve got a Congress that’s not interested in solving big problems. It’s going to be incumbent on us to engage with the private sector. It helps when you’ve got people who’ve shown that this can be tremendously lucrative, and that people want it.

Next stop: Pittsburgh! / Photo: mismisimos via Flickr

At Cleveland’s Market Square Park, local residents, businesses, and leaders have invested heavily in Place Capital. / Photo: PPS

“We’ve been wrong for the last 67 years,” Mark Gorton, founder of OpenPlans, announced in his closing address at last month’s Pro Walk/Pro Bike: Pro Place (PWPB) conference. “Ok. Time to admit it, and move on! We have completely screwed up transportation in this country. We can never expect to see the legislative or policy change until people understand the fundamental underlying problem. Asking for 20% more bike lanes is not enough.”

The following week, at the 8th International Public Markets Conference in Cleveland, the same attitude was present. In her opening remarks to the gathering of market managers and advocates assembled at the Renaissance Hotel, USDA Deputy Secretary of Agriculture Kathleen Merrigan stated that “We’re all here because we recognize that markets can be far more than places just to buy food. We’re looking at markets as venues for revitalizing their communities.”

These statements capture a sentiment that permeated the discussion at both of the conferences that PPS organized this fall: that reform—of transportation, food systems, and so many aspects of the way we live—is no longer about adding bike lanes or buying veggies from a local farmer; the time has come to re-focus on large-scale culture change. Advocates from different movements are reaching across aisles to form broader coalitions. While we all fight for different causes that stir our individual passions, many change agents are recognizing that it is the common ground we share—both physically and philosophically—that brings us together, reinforces the basic truths of our human rights, and engenders the sense of belonging and community that leads to true solidarity.

Even when we disagree with our neighbors, we still share at least one thing with them: place.  Our public spaces—from our parks to our markets to our streets—are where we learn about each other, and take part in the interactions, exchanges, and rituals that together comprise local culture. Speaking at PWPB, Copenhagenize.com founder Mikael Colville-Andersen made this point more poetically when he said that “The Little Mermaid statue isn’t Copenhagen’s best monument. I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.”

“I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.” / Photo: Spacing Magazine via Flickr

Our public spaces reflect the community that we live in, and are thus the best places for us to begin modeling a new way of thinking and living. We can all play a more active role in the cultural change that is starting to occur by making sure that our actions match our values—specifically those actions that we take in public places. At PWPB, April Economides offered a simple suggestion for softening business owners’ resistance to bicycle-friendly business districts: tell the proprietors of businesses that you frequent that you arrived on a bike. At another PWPB session on social media, Alissa Walker advocated for users of popular geo-locative social media platforms like FourSquare to start “treating buses and sidewalks as destinations,” and ‘checking in’ to let friends know that they’re out traveling the city by foot, and on transit.

And of course, when trying to change your behavior, you often need to change your frame of mind. At the Markets Conference, Cleveland City Councilman Joe Cimperman recalled the efforts that were required to change the way that vendors at the West Side Market thought about their role within the local community when the market decided to remain open for more days each week. While many vendors didn’t need to be open extra days, Cimperman helped to re-frame things: “[I asked people to consider:] Who are we here for? We’re not here for ourselves. We’re here for the citizens of Cleveland.”

Individual action is invaluable, but when working to spark large-scale culture change, it is even more critical to develop an overarching strategy. Putting forth a constructive vision, along with clearly-stated goals that people can relate to, provides the framework that helps to guide the individual decisions that people within a movement make as they work to change the culture on the ground. To put public space at the heart of public discourse where it belongs, we should focus on changing the way that folks talk about the issue that’s already on everyone’s mind: the economy. Bikenomics blogger Elly Blue was succinct in her explanation of why tying culture change to economics is a particularly fruitful path in today’s adversarial political climate: “We can shift the paradigm of how we build our cities; thinking about economics is a great way to do that because it cuts through the political divide.”

Great places foster human interaction & economic opportunity / Photo: Fred Kent

Across the political spectrum most of us, after years of economic hardship (and decades of wayward leadership), have learned to react to things like “growth” and “job creation” with an automatic thumbs-up. We too rarely ask questions like “What are we growing into?” and “What kind of jobs are we creating?” This brings us to the concept of Place Capital, which posits that the economic value of a robust, dynamic place is much more than the sum of its parts. Great places are created through many “investments” in Place Capital–everything from individual actions that together build a welcoming sense of place, all the way up to major physical changes that make a space usable and accessible. Strong networks of streets and destinations are better at fostering human interaction, leading to social networks that connect people with opportunities, and cities where economies match the skills and interests of the people who live there. Public spaces that are rich in Place Capital are where we see ourselves as co-creators of the most tangible elements of our shared social wealth, connecting us more directly with the decisions that shape our economic system.

At its core, Place Capital is about re-connecting economy and community. Today’s economy is largely driven by products: the stuff we make, the ideas we trademark, the things that we buy (whether we need them or not). It’s a system that supports the status quo by funneling more and more money into fewer and fewer hands. Leadership in this system is exclusively top-down; even small business owners today must respond to shifts in global markets that serve only to grow financial capital for investors, without any connection to the communities where their customers actually live. (For evidence of this, consider the fact that food in the average American home travels an average of 1,500 to 2,500 miles from farm to table, turning local droughts and floods into worldwide price fluctuations).

Through our own Placemaking work, we’ve found that public space projects and the governance structures that produce them tend to fall into one of four types of development, along a spectrum. On one end there are spaces that come out of project-driven processes; top-down, bureaucratic leadership is often behind these projects, which value on-time, under-budget delivery above all else. Project-driven processes generally lead to places that follow a general protocol without any consideration for local needs or desires. Next, there are spaces created through a design-led process. These spaces are of higher quality and value, and are more photogenic, but their reliance on the singular vision of professional designers and other siloed disciplines can often make for spaces that are lovely as objects, but not terribly functional as public gathering places. More and more, we’re seeing people taking the third kind of approach: that which is place-sensitive. Here, designers and architects are still leading the process, but there is concerted effort to gather community input and ensure that the final design responds to the community that lives, works, and plays around the space.

Finally, there are spaces that are created through a place-led approach, which relies not on community input, but on a unified focus on place outcomes built on community engagement. The people who participate in a place-led development process feel invested in the resulting public space, and are more likely to serve as stewards. They make sure that the sidewalks are clean, the gardens tended, and their neighbors in good spirits. They are involved meaningfully throughout the process—the key word here being “they,” plural. Place-led processes turn proximity into purpose, using the planning and management of shared public spaces into a group activity that builds social capital and reinforces local societal and cultural values.

After participating in the discussions at PWPB and the Markets Conference this fall, we believe that the concept of Place Capital is ideally-suited to guide the cooperation of so many individual movements that are looking for ways to work together to change the world for the better. Place Capital employs the Placemaking process to help us outline clear economic goals that re-frame the way that people think not only about public space but, by extension, about the public good in general. If we re-build our communities around places that put us face-to-face with our neighbors more often, we are more likely to know each other, and to want to help each other to thrive.

“It’s because our public spaces got so bad that we have led the world in developing ways to make them great,” argued Eastern Market director Dan Carmody at the Markets Conference, explaining the surge of interest in Placemaking in the United States over the past few decades. We have momentum on our side; if we focus on creating Place Capital, we can continue to build on that forward motion, and bring together many different voices into a chorus.

Like capital attracts capital, people attract people. As Placemakers, we all need to be out in our communities modeling the kind of values that we want to re-build local culture around. Our actions in public space—everything from saying hello to our neighbors on the street to organizing large groups to advocate for major social changes—are investments in Place Capital. Great places and strong economies can only exist when people choose to participate in creating them; they are human-powered monuments. So let’s get to work.

The Long Beach Convention Center, site of Pro Walk/Pro Bike: Pro Place 2012 / Photo: PPS

It is hard to believe that it has already been six weeks since we convened Pro Walk/Pro Bike: Pro Place 2012. The conference inspired a multitude of ideas, forged new partnerships, and reinforced existing ones. The tone was mostly upbeat; however, owing to the frustration of those who have been calling for change for years if not decades, sometimes the messaging took out their frustrations on engineers and transportation professionals.

Reprinted below (with permission) is an email sent to me by Bryan Jones, one of the professional engineers in attendance at the conference, expressing his concerns over how some of the advocates who spoke at PWPB Pro Place engaged in what I would call engineer-bashing. After spending 40 years as a transportation engineer myself, I empathize with Bryan (who works, for the record, as the Deputy Director of the City of Carlsbad, California’s Transportation Department). As an engineer, I too have often borne the brunt of folks frustrated with the direction of transportation over the last 50 years.  

I felt that Bryan’s email was worth sharing, not so much in an effort to defend my profession, but because I know that Bryan is 100% correct in pointing out that when advocacy unleashes harsh and personal rhetoric, it not only distracts us from the path to change, it deepens the barrier that we have to cross to engage the transportation for change. Bryan’s remarks about the reaction in some quarters to our disappointment with MAP-21 also resonated with me. Stomping our feet over what could or should have been will do no good.

I hope you will enjoy Bryan’s observations as much as I did.  –Gary Toth

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Dear Gary;

I wanted to take a moment after Pro Walk/Pro Bike: Pro Place to share that I really enjoyed the conference. There were many great sessions and featured keynote speakers. For me, it was about connecting and reconnecting with people and fostering relationships. It was about hearing what others are doing in their organizations whether in advocacy, government, private business, or non-profits, at the local, regional, state, or national level. The 2012 organizers did a great job bringing the Pro Place theme into the conversations. I was fascinated and inspired by people from Project for Public Spaces like Fred & Ethan Kent, and advocates like Victor Dover. They brought a great new language and conversation to the Pro Walk/Pro Bike movement. Their messages resonated with me as their work results in creating streets, places, and communities where people want to be. And that means jobs, new businesses, and thriving and safe communities. The City of Long Beach and the host committee also did a fantastic job. Well done Charlie Gandy and team!

While the host committee reached out to organizations like the Institute for Transportation Engineers and AASHTO, there was an undertone throughout the conference that these organizations and their members along with a certain political party was to blame for society’s current problems. So the reach out was one step forward, but the undertone might have been two to five steps backwards. In fact, some of the speakers did not even make it an undertone. When speakers attack certain professions such as Traffic Engineering or political parties such as Republicans, it does not create partnerships or unity for a movement but furthers polarization and a greater divide. Most engineers at this conference felt unwelcome if they could not overcome or look past some of the speaker’s attacks.

The speakers were good, and their message could have been delivered without attacking or blaming. I heard it during keynote speeches and in break-out sessions. A good analogy would be a comedian’s or musician’s talents that get lost or unheard because of their curse language that prevents some from attending or listening. However, many of the speakers spoke to the choir and audience present rather than connecting with, welcoming, and reaching out to these new organizations which could be our partners now and in the future. In fact, I heard from many engineers that they felt unwelcome, which is definitely not a feeling we want them leaving with because we need them as partners and collaborators. I have been working closely with advocacy organizations for most of my career, and I feel my collaborative experiences with them have allowed me to be a better engineer and planner. I always encourage my colleagues in the engineering and planning professions to proactively engage advocacy organizations in a collaborative manner.

We can dwell on the perceived setback of MAP-21 and become victims. It is an easy position to take. However, our reality is in our thoughts and we can focus our thoughts on all the great successes that have been accomplished and how to foster more of these successes. We can focus on what we “CAN” do rather than what we “CAN’T” do. Blaming others or specific groups for our built environment accomplishes very little and, as I remember one of my mentors saying, when you point blame on others there are three fingers pointing back at you. We have to be careful throwing rocks in a glass house. We live in a democracy so our built environment is the responsibility of all of us…now and in the past and future. And it has caused unintended public health, environmental, and mobility costs to name just a few of the consequences.

I might suggest that we can focus on changing to a culture of Active Transportation by changing the language and conversations. We need to identify and LISTEN to what our allies’ and perceived enemies’ objectives are. We should not just be talking, but SHOWING how effective our alternatives are through implementation—even at a small scale—with consistency, which can build a lot of momentum. However this requires us to CONNECT PEOPLE. A title I might suggest for 2014–I heard this “connection” discussion in April Economides presentation about her team’s success in Long Beach with Bicycle Friendly Business Districts. She changed perceptions by changing the language and conversations with people that were against bikes. While her passion is green stuff, she understood the passion of many of the business owners was also “green” $tuff! She spoke with them about the pro$perity of welcoming bike riders into their business districts, and did a lot of listening to their concerns and objectives.

Just so you know a little about me, this was my first Pro Walk/Pro Bike conference…although I called it Pro Walk/Pro Bike: Pro Place. I  am a Traffic Engineer, but also a Professional Transportation Planner; a member of the American Institute of Certified Planners; a League-Certified Instructor from the League of American Bicyclists; an advocate for Bicyclists and Pedestrians; a Complete and Livable Streets Implementer; and a local government public administrator/ leader. I have also had success with implementing Complete and Livable Streets in two jurisdictions (Fresno and Carlsbad) that were fairly automobile-focused when I started in their organization and community.

Neither of these communities has really been on the radar of most in the nation, as we didn’t accomplish change through policies and processes but rather through leadership, making connections, fostering relationships, and focusing on results. A lot of the success in these communities has come from aligning projects with community values and partnering with others like regional MPO’s, advocacy organizations, public health organizations, and our local business community. These two jurisdictions also both happen to be fairly conservative in political climate, so this movement does not have to be about one political party against another. These two communities might be great examples to further explore how political support was gained from a political party that is perceived by many as the enemy or surpressor of progress in transportation.

In my advocacy, I take time to encourage, empower, and enable engineers and planners to be leaders by evaluating and questioning their standards, policies and process and to determine if these standards align with community values and result in the outcomes where people want to walk and bike. We need bold transportation professionals that bring ingenuity and creativity to our profession; the world is ever-changing, and our profession must keep up. I want to also encourage the Pro Walk/Pro Bike organization to continue to utilize those of us in the transportation profession that “get it” and are your allies. We can help bridge the gap and create and foster the necessary relationships and connections with our fellow colleagues that might be slow to adopt the new active transportation system.

We have seen the innovation that has occurred in the telecommunication industry over the last fifty years. It started out with community phones with operators, then private phones, rotary phones to digital push button to wireless. Later the cellular phone was invented and first came with a briefcase size battery and as innovation occurred in the batteries and technology we went through flip phones, phones with keyboards, phone with lots of buttons and we now have the popular iPhone with one button. We are all waiting to see what comes next to help us connect with each other.

We have also seen a change in perspective with storm water regulations in California from quantity to quality. What would it be like if we experienced a change in perspective with transportation from quantity (freeways and wide thoroughfares with expectations of Level of Service C and D for peak hours) to quality.

However, change does not occur as quickly anymore from the Federal or State government. They are too big and remote to serve the people very efficiently and effectively or change course quickly. I am a firm believer that building quality streets, neighborhoods and communities starts with local governments. 85% of Americans lives within these cities. So in 2014…Pro Walk, Pro Bike, Pro Place, PRO PEOPLE! We could even add Pro Business and Pro Jobs! Or Pro Prosperity! or as this article suggests Pro Community Thrive! Just some thoughts on how the messaging could be better received by potential partners of tomorrow that maybe perceived by some as enemies of the movement today.

Bryan D. Jones, TE, PTP, AICP, MPA
Deputy Director
City Traffic Engineer
Transportation Department
City of Carlsbad

The Urban-to-Rural Transect allows for a much wider variety of street types than many road design guides.

“Street design manuals and land use plans are the moulds that our cities come out of,” noted Ryan Snyder during a presentation on the Model Design Manual for Living Streets at the Congress for New Urbanism’s Transportation Summit, which took place last month in Long Beach, CA. “What we need to be asking right now is: What could our manuals give us? … Streets are the majority of our public space. Why do we only let the engineers design it?”

Snyder’s question was at the heart of a discussion that stretched across the back-to-back CNU Summit and Pro Walk/Pro Bike: Pro Place conference (PWPB). Among the hundreds of active transportation advocates, planners, designers, and enthusiasts gathered in Long Beach, there was a core group of engineers who were grappling with new federal legislation, shifting funding structures, and public trends—and how these rather dramatic changes would affect the future of their field. Within this group, everyone seemed to agree that design guides and tools like the American Association of State Highway and Transportation Officials’ (AASHTO) Functional Classification System, Level of Services, and Green Book are being misused to block change rather than to build smarter, safer roads that serve their communities.

Fortunately, that’s getting more difficult in an era of fiscal constraint. As AASHTO director John Horsley explained during a panel at the CNU Summit, “We can’t build [roads] in the old way because we can’t afford [to build enough highway capacity to keep up with the] land use pattern of sprawl. My guys work for the governors. You can’t do it the same way anymore because if you look at a 10-year fiscal sustainability timeline, you just can’t get there from here.”

This is something that many people, both within and from outside of the transportation field, can no doubt understand and relate to. Economic recession and the resulting fiscal constraint are forcing people in every field—particularly those where the public sector is involved—to re-consider how they do what they do. We’re re-assessing our priorities, getting more creative about financing, and questioning our sacred cows. As many have already pointed out over the past few years, a recession, while undeniably painful, can be energizing in how it forces organizations and industries to innovate.

For Placemakers and New Urbanists (plenty of overlap there), in a way, the timing of this recession is fortuitous. Just as many Americans are waking up to the mounting problems arising from the way that we’ve built our cities over the past fifty years of auto-centric policy-making, the money for the capital-intensive model of yesteryear is disappearing. The Placemaking movement has grown significantly over the past few decades, and offers a robust model for tying citizens more directly to the decision-making process around the way their communities are shaped. Seen through this lens, public engagement isn’t a necessary evil that designers and engineers have to deal with on the way to pushing through new roads, but an opportunity for building a broad base of public support that can be leveraged to fund future solutions, many of which could avoid building costly infrastructure.

Now, as the money available shrinks and public awareness of the importance of Place grows, the time is ripe for the development of new design guides that offer more flexibility in the possible outcomes that they can produce, and for highlighting the flexibility that already exists in guides like the Green Book. As Snyder argued above, these guides play a crucial role in how our world is organized; streets are places, and they must be treated as such. This means involving many more people than just transportation officials in determining how to measure the success of a given roadway. “Traffic engineers are doing what the public has trained them to do for decades,” argued PPS’s Gary Toth during a discussion at PWPB. “They’re problem solvers, so if you want new solutions, give them new problems.”

Great streets are entirely within our reach--as long as we're asking engineers the right questions! / Photo: PPS

By necessity, transportation engineering is a hyper-professionalized field; we certainly don’t want average citizens in complete control of how roads are designed. But there is more room for people to work with engineers on the roads that do come through their neighborhoods. Current design guides oversimplify the types of communities that our roadways serve—the Functional Classification System goes so far as to divide all roads into two types: urban and rural. By contrast, the New Urbanist Urban-to-Rural Transect includes seven different types of land use patterns.

“Part of our problem,” Horsley stated, “is that we live in a siloed world. Our guys think of themselves as street, road, and highway designers, not [community builders]. The Placemaking concept that PPS advocates is an alien concept to them. Somebody needs to link what needs to be done at the community level to what our guys do when they plan the networks. Part of what we need to do is give permission to the transpo guys to look at a broader array of issues…We need different vocabulary for the same objectives.”

If the crowd at the CNU Summit and PWPB is any indication, that new vocabulary is evolving quickly. Guides like Snyder’s Model Design Manual for Living Streets, which was created to guide how roads are designed and built in the infamously auto-centric city of Los Angeles, explicitly builds people and Placemaking into the design process. “Our streets are public space, and they impact so many areas of our lives,” Snyder explained. “We wanted to look at equity, look at things for all ages, all modes, connectivity, traffic calming as part of the design; we wanted something that connects people.”

Connecting people is what roads have always done, in theory, but for too long we’ve been thinking of that connection purely across long distances. We connect from home to work, or from our neighborhood to our friends across town. Today that logic is clearly shifting. Our streets must be designed to encourage human connection within neighborhoods: out on the sidewalks, in the bike lanes, along leafy boulevards, and in public squares lined with lively local businesses. What should our design manuals give us? That’s a question that Placemakers—not just engineers—need to answer, and now.

Kit Keller

Kit Keller, Executive Director of the Association of Pedestrian and Bicycle Professionals (APBP) chatted with us recently about her organization’s presence at Pro Walk/Pro Bike: Pro Place, the vital role that women have played (and continue to play) in the bicycle movement, and how walking and bicycling advocates can make the most of the new federal transportation bill. Whether you’re attending the conference or following it online, Kit shares what’s special about this year’s conference and the exciting things to expect from the National Women’s Bike Summit immediately following it.

Do you think this Pro Walk/Pro Bike: Pro Place will be different than past conferences?

This is an exciting year for the conference. By adding in Placemaking, it emphasizes the importance of walking and biking to livability and good community planning. All too often, we see very over-engineered dead space facilities where there’s no sense of place and no people because there’s no destination. To integrate Placemaking into the conversation about biking and walking is brilliant.

Locating the conference in Long Beach is also interesting, because they really work on being innovative in this area. To have the leadership in the city be so visibly supportive before, during, and presumably after the conference is wholesome and hopefully will inspire more cities to become engaged in walking and biking issues. Long Beach’s mission to be the most bicycle friendly city in America is pretty exciting and is a great example. Go Long Beach! By envisioning our goals, we can make stuff happen. Hopefully we’re entering into a period of the Olympics of walking and biking for city governments.

What will the APBP be doing at Pro Walk/Pro Bike: Pro Place?

The APBP views the conference as akin to our own conference, in that we make it a point to hold our annual meetings at Pro Walk/Pro Bike: Pro Place. We provide the opportunity for members to get together at booths and we hold our in-person board meetings there. We will also be presenting the APBP Lifetime Achievements Awards, the Professional of the Year Private and Public Sector Awards, and Young Professional of the Year Award. In addition, we will present our board candidates, as we will be having our board member election following the conference. We have eight candidates running for four board positions—and five of those candidates are women. I think this reflects the growing interest of women in our field.

Why is women’s bicycling such a hot topic?

It’s a hot topic everywhere, it seems. At conferences like the National Bike Summit, people want to talk about getting the number of women riders up. Women currently are about 24% of the ridership compared to men. The conversation got started a couple of years ago with a survey APBP did on women’s cycling that grew out of the International Scan on Pedestrian and Bicyclist Safety and Mobility. We saw so many more women cycling in the cities that we visited outside of North America than in the States, so we set out to figure out why that was. We imagined our survey would only be answered by a few hundred women but it went viral and we got 13,000 responses.

Women are changing the landscape of bicycling advocacy / Photo: Sustainable Flatbush via Flickr

What we learned is that women are very worried about safety issues on the roadway, and that many of the facilities that are suitable for a more recreational or more assertive and experienced rider aren’t inviting to new riders or riders carrying children with them who are just looking to have a pleasant ride to work or other destinations. So the conversation is one you see not only in professional and advocacy circles, but you see it in the industry as well. Older male cyclists are becoming a diminishing part of the market. The bike industry needs to be seeking new markets, and women’s cycling is quite natural.

At Pro Walk/Pro Bike: Pro Place, we’re excited about a visioning session on doubling the number of women who ride bikes. The session will be small group discussions exploring how to break down the barriers that cause women to not ride, or not ride as much as their male counterparts. We will utilize real world scenarios in order to look at some of those issues. The aim is to offer new perspectives to people so they can take action in their own communities in an effort to double the number of women riding. The National Women’s Bike Summit will directly follow Pro Walk/Pro Bike: Pro Place on Thursday, September 13^th, and we’re thrilled that it will be presented by APBP and the League of American Bicyclists. Pro Walk/Pro Bike: Pro Place is very supportive and has offered space for that discussion to happen.

The keynote speaker for the summit on Thursday is Leah Missbach Day, co-founder of World Bicycle Relief, an organization that has captured the imagination of a lot of people to empower women and girls in developing countries. The WBR works at getting these women bicycles to help them get to school to get an education, and to work toward improving their lives.

We’re going to do six break-out sessions with a variety of facilitators and speakers on health, recreation, racing, women who have children who cycle, and women who are running programs to encourage more women to cycle.

Can you talk about the impact that women have had on the active transportation movement over the long term? 

Women are very concerned about the health of their families, and children, and their broader communities so it seems natural to me that more women would be coming into the planning and engineering field seeking to build a career around making communities more walkable and bicycle-friendly. I think just from the sheer amount of women who have received APBP awards in recent years, it really indicates the growing importance of the role of women in our field.

What can planners and engineers do to make the most of MAP-21?

It seems to be a point of collaboration across people working in public health, safety, sustainability, Placemaking, and all types of professions that resonate with complete streets. APBP has been working closely with the National Complete Streets Coalition. We’re taking MAP-21 and utilizing all possible avenues for funding bicycling and walking, not just through the transportation alternatives aspect, but also through all of the other transportation funding. Obviously, congress was not thinking about Placemaking when they created the opportunity for states to opt out of spending federal money on bicycle and pedestrian projects. The most important thing that professionals in our field can do right now is to work with their states’ Departments of Transportation to make sure that they don’t opt out.  Since available funding is going to drop under MAP-21, our job is to make sure every penny that is available gets utilized effectively.

What can planners and engineers do to improve the next transportation bill?

We need to start ourselves, and take our policy makers on bike rides or walks through our communities to show them what was funded, and what else needs to be funded. We have to show them how people are walking and biking to school, work, the library, and the grocery, and to socialize. People are utilizing the facilities that have been put in place, whether they’re trails, cycle tracks, or protected bike lanes, and policy makers need to see that. Get them out to see that people who are too young or old to drive, if they can get around a community and if the community is safe for them, then it’s likely to be safe for people of all ages. The young and the old (their children and their parents) count on being able to walk and bike for transportation and for health.

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For those of you interested in learning more about how to foster great streets and communities, register today for Pro Walk/Pro Bike® 2012: Pro Place, North America’s premier walking and bicycling conference, taking place September 10-13th, 2012 in Long Beach, CA. Join more than 1,000 planners, engineers, elected officials, health professionals, and advocates to gain the insights of national experts in the field, learn about practical solutions to getting bike and pedestrian infrastructure built, and meet peers from across the country.

Bicyclists fill a street during a Critical Mass ride in Vancouver / Photo: David Pritchard via Flickr

In 1980, the very first Pro Bike conference was convened in Asheville, North Carolina. At the time, the movement to carve out more space for bicycling on North American streets was young, and the first conference was attended by around 100 people. Thirty-two years later, the Pro Walk/Pro Bike: Pro Place is expected to draw a thousand active transportation advocates to Long Beach, California. The expanded conference title reflects the dramatic transformation of bicycling advocacy into today’s active transportation movement, as more and more people have begun to realize the importance of thinking of streets as places that tie communities together.

Recently, PPS’s Gary Toth and Brendan Crain had the opportunity to chat, informally, with Dan Burden, Andy Clarke, and Charlie Gandy, three friends and advocates who have played very active roles in this transformation. The following is a transcript of that conversation, looking back over the past three decades and reflect on lessons learned thus far.

Brendan: Can you each start out by talking about how you got involved in advocating for active transportation?

Dan: I started with advocacy around 1962, by promoting some biking events. Then very quickly folks like Charlie Gandy and I started working through the American Youth Hostels to put on even bigger events. Charlie, I don’t know what time you entered the scene, probably the mid or late 1960s?

Andy: Are you kidding? He wasn’t even born in 1960! [Laughter]

Charlie: Geez you old coot, what are you talking about? I showed up, and you and I met, in about ’85 or ’86, through Youth Hostels.

Dan: Back then, it really was the AYH playing a huge role. It was a concurrent evolution. The League of American Bicyclists had started up just about that time in the early 1960s, although the real advocacy started with recreation. The active transportation side, the health side, and the bike commuter side probably didn’t get a good launch until the early 1970s.

At the first Pro Walk/Pro Bike—actually, back then it was just Pro Bike—we honored Bob Cleckner. Bob was the first full-time paid professional in America to go around and really try to drum up interest in this stuff, starting with bike lanes; he was my inspiration. He was getting paid to go around the country and get adults to stop thinking of bicycling as something that was just for children. He worked for what was then called the Bicycle Manufacturers Association. We shared offices with them back in those early years when we started the Bicycle Federation of America [which later became the National Center for Bicycling and Walking].

Andy: As Dan said, the League was re-formed back in the mid-60s. They’d been absent for about ten years, and it was because of the support of Schwinn and the bike industry that the League got back on its feet. By the early 1970s, we started to work more on advocacy issues. The oil crisis in 1973 was a defining moment. One is always bitten in the ass by history because you think you’re doing something for the first time and it never turns out that you are. But I would be so bold as to say that the renaissance we’ve seen in the last 4-5 years in bicycling is probably the biggest boost we’ve seen since that oil crisis and the explosion of interest in cycling . Communities realized again that perhaps we shouldn’t have completely thrown cycling away.

When I moved here from the UK in 1985, the state of bike advocacy was such that we were able to convince the Immigration and Nationalization Service that letting me in here to be the League’s government relations director would not be taking a job from anyone else who was an American in the country. In 1988 there literally wasn’t anyone doing that. I think the Rails to Trails Conservancy was probably three years old? There was no America Bikes, no Bikes Belong. A lot of the groups that we work with now weren’t around yet. In the intervening 25 years we’ve seen things come a long way.

It’s very interesting—you can chart the progress of where the inspiration for advocacy was coming from and where groups were formed, particularly at the state and local level, by just looking at their names. In the 1970s the League was the only show in town, and we were doing a lot of advocacy on getting the legal status of cyclists straight. Groups that were formed in the wake of that are groups like the League of Illinois Bicyclists. Then in the 80s the Bicycle Federation took over and groups that formed became Federations. Charlie Gandy led the way in the 90s and started the Coalition movement with the Texas Bicycle Coalition (TBC). In the 2000s, groups started using declarative titles like Georgia Bikes! or Bike Delaware. Now folks are forming Alliances, and many are formally adding walking to their names as well. It’s uncanny how that catches on, and you can tell when a group was established by the title they give themselves.

Charlie: Going to Copenhagen back in ’76 and riding a bike really opened my eyes to the notion of a bicycle being a respected and valuable tool in an urban place. That stayed latent for me until about 1990, when I formed the TBC with a bunch of other interested cyclists that were looking for political respect and power. That put me in contact with Dan Burden, who was one of the first bike professionals within a state agency, at the DOT in Florida. He came to Austin, and I put him up as an expert in this field in front of our state DOT leadership. Our tactic was to get bike coordinators at the state and local level within the DOT—this was ahead of ISTEA mandating it—and Dan convinced them that it would be smarter to fold their hand and just do that, rather than take us on. It was really a powerful lesson for me as a political organizer to see Dan’s ability, as the guy from out of town, to be effective at moving an agency to do something very tangible.

That started my learning about how we could turn the crank at the state and local levels and improve conditions for cyclists, organizing to give them a cohesive voice. I started attending Pro Bike in the early 90s as the Executive Director of the TBC. Then in ’94 I went to work for Bill Wilkinson at the Bicycle Federation, with Andy and Dan. Andy and I were protégés of Dan’s, and Wilkinson was pulling the strings. I remember going to my first Pro Bike and thinking what an incredible learning institution and networking opportunity this thing was.

Gary: I think we should get Charlie talking about how he did the first Walk Audits for FHWA in the mid-90s.

Charlie: In about ’96, Wilkinson comes out with his hand up in the air barely holding onto this piece of a proposal and he says “I’ve got something here related to walking, does somebody want to take this?” At that time, both Burden and Clarke turned their heads and walked away. [Laughter] Nobody wanted to do walking stuff. But I was working on my first million frequent flyer miles, and I jumped at the opportunity to go around to Grand Rapids, and the Bronx, and Snowmass, and a bunch of other places. “Pedestrian Roadshows,” is what they called them.

Dan: Actually, walk audits really started in the 80s. When I came back from Australia after doing some work on bicycling there, I realized that the real answer to reactivating and re-energizing cities was in the walkability side. So starting around 1981, at the Florida DOT, we changed my job title instantly. And that was the origin of the first ped-bike coordinator! I was having trouble with my engineers, when they would design intersections; they were getting them completely wrong. So I said we need to go out and walk around them and understand. It was later, when Bill saw what I was doing, that he realized that there was funding that could be secured for this, and later developed the Pedestrian Roadshows.

Charlie: That was back when they were referring to the sidewalks as “auto recovery zones,” right?

Gary: So the pedestrians were impact attenuators?  [Laughter]

Dan Burden leads a walk audit in Linden, Michigan / Photo: Michigan Municipal League via Flickr

Dan: But looking even further back, there are a few people that I’d be remiss in not bringing up, who were critical to the formation of the bikeped movement as we know it now. These people did things that nobody was doing. The first is Dr. Paul Dudley White, who was the heart surgeon for Eisenhower that really launched biking as an adult activity. He got the attention of the press, and he did it by pushing the idea that people needed exercise. Way before the modern health movement got going, he realized that benefit. He was probably doing his work starting around 1959, but he really was starting to command serious press until 61. This was around when I was starting to realize this is what I wanted to do with my life, so Dr. White was a hero of mine.

Another name that should not be lost to history is Dr. Clifford Graves, a surgeon in San Diego who started the International Bicycle Touring Society and got big-name adults to go on bicycle tours in Europe and the US. He also started bicycle clubs for teenagers in the California area, and all of those preceded anything going on with the League. Fred DeLong was an engineer that worked for one of the big battery manufacturers out of Philadelphia, and his work preceded John Forester‘s Effective Cycling program, by about four years. DeLong helped raise awareness about the technical side of adult bicycling—how to brake, how to turn, how to set up your bike—he really put the science into it.

Brendan: The idea that just getting adults to ride bikes was seen as broadening the constituency is so radically different from how we think of bicycling now. Bikeped advocates have been very good, historically, at drawing new people and new groups in, and that’s clearly been important in terms of this going from something that was very informal, driven by zealous nuts, to creating a contemporary movement that’s very broad and formal, with so many people dedicating their careers to bicycling and pedestrian issues. Just thirty years ago, there were only two or three people doing this work full-time!

Andy: It’s been really interesting to see how the bike movement has provided the passion and fuel for the Safe Routes to Schools movement, which has taken us into uncharted territory in terms of constituencies that now care about Safe Routes and the issues around that. The same is true of Complete Streets. The walking movement is such a more prominent issue for the broader public today; it’s more marketable, immediate, and unimpeachable. But without bicyclists at the start of that, there wouldn’t be the walking movement or the active transportation movement or the Complete Streets or the Safe Routes movements that we have now. It’s important that we’ve been able to, in certain cases, sort of let go and let these branches grow off.

Charlie: I’d like to build on that because, as the bicycle movement has become more mainstream, it has made sense for us to broaden the perspective and to partner up and to see the value in the coalition with pedestrians and a realization that what we’ve been talking about is Placemaking—and I remember learning early on from Dan about how instilling that vision of the place puts bicycling in context. We self- identify as bicyclists and we’ve organized a political voice around that, and we’ve found through coalition that we have more of a mainstream voice. Today, it’s the health people and women bicyclists that are really emerging, at least in the US, as fresh voices within the movement.

Gary: It seems like a lot of this type of advocacy starts with biking first and then branches out to walking and related activities; why do you think that is? And why did the bicycling movement emerge so many decades ahead of the walking movement in the first place?

Dan: A bit of historic perspective on that: the pedestrian movement was actually occurring as bicycling was emerging, but cycling came out more strongly, I think, because it had technological side to it that adults could get into—where a lot of people, even to this day, think of walking as, well… pedestrian! That it’s something you try to get away from as an adult.

I think we should keep in mind that there was a pedestrian movement that was growing up simultaneously, and it wasn’t as though the bicyclists branched out and created the pedestrian movement, although many are reaching across the aisle now. There used to be a small annual pedestrian conference in Boulder, Colorado back in the 80s and 90s; it was the only place where people were really talking about these issues for a long time. Those went on for 12 -13 years before the city council finally stopped funding them. Even a few years before that, Donald Appleyard organized one of the first meetings to talk about traffic calming, in Seattle. Looking at these early strings, we can see where they finally stitched one another together.

Once they become good advocates for bicycling, an issue they care so much about, they begin to realize they’re not the only ones that are being overlooked. So they get into the pedestrian side, and eventually they start to realize, well, we need destinations and places to go for this stuff to work, and then it broadens out from there.

Andy: This is absolutely true of Complete Streets. For the longest time, we banged on about what was then called “Routine Accommodation,” and how we wanted bicyclists and pedestrians to be routinely accommodated in all projects. We almost got that principal written into the transportation bills in ’91 and ’98, but it just wasn’t resonating. Finally, in the early 2000s, Martha Roskowski of America Bikes convened a phone conference with bunch of smart marketing people, and that was where the phrase “Complete Streets” was coined, I think by David Goldberg, from Smart Growth America. Almost overnight, Complete Streets started to carry a tune. This was something we’d written about with different names for years! [Editor's Note: The term "complete streets" has been attributed to several people in different accounts, including Martha Roskowski.]

A Complete Street is a street where everyone feels comfortable, whether they're in a car, on a bike, or on their own two feet / Photo: Complete Streets Coalition via Flickr

Brendan: Looking back over the past few decades of advocacy, what are your thoughts on how the movement has evolved, broadly? Did you expect to be this far along, or think you would be even farther? And what impact would you say PWPB has had since the first conference in 1980?

Dan: I discovered recently, while having lunch with Richard Killingsworth, that it was a presentation at a PWPB conference that totally turned around his attitude toward his work at the CDC. He went back and said ‘Folks, it’s not about curing diseases anymore, it’s about preventing them.’ But no one would listen to him. And he worked for a year and finally got folks like Richard Jackson, Andy Dannenberg, and Howard Frumkin to take a different approach. Not long after, he got funding from the Robert Wood Johnson Foundation in 2001 to leave the CDC and start Active Living by Design, and over time Frumkin and Dannenberg moved out to Washington, and Richard Jackson went to UCLA where he’s still advocating for Healthy Places. So if we stop to think about it now, there are billions of dollars now being focused on health through active living, and that started at a Pro Bike conference. There wouldn’t have been a Robert Wood Johnson Foundation putting money into this if it wasn’t for Richard Killingsworth realizing that there had to be a new approach for the CDC.

Andy: Looking at the movement, in terms of the numbers—specifically the number of people involved, the number of staff in advocacy groups and government—the movement has come an enormous way. It’s like night and day. It’s been extraordinary to see that and be a small part of it. But on the other hand, 30 years is a helluva long time. In terms of outcomes, it’s hard to be too optimistic about the impact that we’ve had because we’ve still seen 30 years of really awful community development in the majority of communities across the country. It’s a really big ship to turn. We really have to step up our game to make a much bigger change in outcomes—not in the next 30 years, but the next three years if we’re going to have a legacy we can all be proud of. We can’t wait 30 years to have another incremental step up in the number of people walking and biking.

Dan: There’s an enthusiasm that you don’t see in other professions and other trades that is a hallmark of what the walkability and the bicycling movements. If I were to project forward about what’s coming, we have to get the vast majority of people who come into the movement to realize that it’s the Placemaking—the creation of places for social exchange—that’s the missing piece. We’ve got to get away from just thinking of it as active transportation and think of it as rescuing our cities, redesigning our cities for people, and building the economy around the scale of the human foot. Until we do that walking can’t work, and bicycling can’t work.

I agree with Andy: we can’t wait 30 years; three years may be all that we’ve got. We’re talking about a totally wrecked economy, one where we keep trying to go back to building things that cannot be sustainable, cannot even be maintained; if we keep doing things the way they were done in the past, the US is at risk of becoming a third-world nation. There’s more at stake here than just giving ourselves a nice place to ride a bike or to walk.

Charlie: One of the identifying characteristics of this group is its collaborative spirit. I’ve noticed in my travels that that’s a fairly unique thing. Throughout the past few decades, there’s been a whole lot of innovation and invention going on, and guys like Dan, Andy, Pete Lagerway, and so many others have been freely sharing these ideas. I think that’s true at PWPB as well as one on one, and I think that’s a unique element of our success.

Andy: I would absolutely echo that; that’s a really important thing to identify. You see, from one consulting firm to another, people just want to help each other get the right answer, and just want to get a good outcome. That is pretty remarkable, I think.

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You’ve read about the past thirty years of bikeped advocacy–if you want to become part of the next crucial three, join us in Long Beach this September 10-13 for Pro Walk/Pro Bike: Pro Place. Remember–standard registration ends at midnight on August 10th, at which point registration rates will rise, so click here to register for the conference today!

PPS President Fred Kent leads a Placemaking tour of Times Square during the April 2012 How to Turn a Place Around training. / Photo: PPS

It’s almost that time of year again: every fall, we host Placemaking trainings at PPS HQ. These two- and three-day sessions are designed to help anyone working on creating great places learn how to authentically engage with community members and other constituents around the shaping of public space. The How to Turn a Place Around and Making it Happen programs not only give participants hands-on experience with a variety of tools for observation and evaluation of a of different places–they also give you the opportunity to meet and work with other planners, advocates, developers, architects, and local change agents who are facing similar challenges in cities around the world.

This fall, we will be hosting two training sessions at our New York City office: How to Turn a Place Around will take place on November 1-2; and Making it Happen will take place on November 7-9. We are also excited to be able to offer a special West Coast edition of How to Turn a Place Around shortly before that, during the Pro Walk/Pro Bike: Pro Place conference in Long Beach, CA, this September 14-15!

• How To Turn a Place Around (New York, NY / Nov. 1-2, 2012)
  This two-day bread-and-butter course offers a comprehensive introduction to the wide world of Placemaking. Through discussions and case studies, participants will learn about strategies for creating extraordinary places out of ordinary urban spaces. HTTAPA is a great opportunity to meet PPS staff–our veteran Placemakers–and to gain insight and inspiration for implementing your own Placemaking efforts, whether for a business project or your own community. The course will be led by Fred Kent, Kathy Madden, Phil Myrick, and other PPS staff.
• Making it Happen (New York, NY / Nov. 7-9, 2012)
  This three-day course picks up where How To Turn a Place Around leaves off. For people eager to jump into action, participants will learn tools and best practices for implementing and sustaining vibrant places through management techniques. This interactive workshop includes site visits to successful places in New York City and teaches participants how to evaluate places using key Placemaking principles. The course also allows time for participants to share and receive feedback on their own projects. MIH will be led by Fred Kent, Kathy Madden, and Norman Mintz, with guest presentations by Eldon Scott, Alan M. Hantman, and Andy Manshel.
• How To Turn a Place Around (Long Beach, CA / Sept. 14-15, 2012)
  Exciting news for West Coast Placemakers: PPS will be teaching its core intro to Placemaking course in Long Beach. In collaboration with the Pro Walk/Pro Bike: Pro Place conference, the course will focus particularly on transportation and streets, and will incorporate many elements of both HTTAPA and the Streets as Places training course.

Please note that enrollment in all Placemaking trainings is limited to 35 participants in order to ensure a personalized experience and close-knit environment, and registration is now open for all three of the trainings listed above. We look forward to working with you! Click here to register for one of our upcoming trainings.

CNU's John Norquist

Pro Walk/Pro Bike: Pro Place keynote speaker John Norquist, who currently serves as the President and CEO of the Congress for the New Urbanism, spoke with us recently about the role and responsibility of decision makers, what urbanists need to learn, and what CNU’s 2012 Transportation Summit—immediately preceding Pro Walk/Pro Bike: Pro Place on September 9-10 in Long Beach—means for the conference this year. Before joining CNU, John served as the Mayor of Milwaukee, WI, from 1988-2004; in 1998, John was named one of Governing magazine’s Public Officials of the Year.

Following the interview, we’ve put together a list of related PWPB:PP panel discussions. This year’s conference will take place in Long Beach, CA, from September 10-13. Early registration rates are available through this Thursday, July 12th—so don’t delay!

How does biking and walking contribute to, and fit into a great street?

You can’t have a prosperous neighborhood where people can engage in social interaction and converse if they have to drive everywhere. If you can accommodate biking and walking, you’re much more likely to have social interaction, social equity, and a high performing real estate market — it all comes together. If you have a walkable environment, people that aren’t wealthy and those who are, actually end up in the same proximity. They interact, and it strengthens the culture, the economy, and the outcomes that you get.

Can you tell us some of what was happening when you were Mayor of Milwaukee?

The Functional Classification System needs to be entirely reevaluated. In certain rural contexts, it makes sense, but applying it to urban contexts doesn’t. For example, Greenwich Village is rated F (lowest) based on congestion. It’s congested with people who want to be there! They’re buying stuff, and creating jobs, and creating art. It’s a completely non-context sensitive classification that rates Greenwich Village an F. And that’s what gave rise to the CNU/ITE jointly-produced Designing Walkable Urban Thoroughfares: A Context Sensitive Approach. It’s a recommended practice that illustrates how to implement mixed-use streets.

As mayor, John pushed for the removal of Milwaukee's Park East freeway spur, which is now being re-developed as a mixed-use neighborhood / Photo: Paul Hohmann via Flickr

How can we help the development and real estate sectors recognize the return on investing in Active Living by Design?

Mixed-use walkable communities are performing much better in the real estate market right now than communities that are auto-centric. The return on value per acre is much higher in walkable urban environments. We have a lot of land in the United States, but land that’s convenient to where the people are is a limited commodity. For developers, it’s a natural fit for them to be able to have more intense development in urban real estate. If everyone’s relying on cars, you have to accommodate all those vehicles by using up land with parking facilities, and surface lots that are not only expensive, but ugly. Developers have a lot of reasons to embrace a more walkable development pattern but it’s hard for them because many government policies obstruct them.

The Functional Classification System that is still the core of the AASHTO Green Book and DOTs all over the country encourages oversized roads and auto-centricity. Then there are Federal policies including those issued by the Federal Housing Administration that are pushing separate use zoning through their mortgage and capital programs that assign high risk to buildings that include both housing and retail. [Editor's Note:  John notes that Shaun Donovan and HUD are aware of this and are trying to make changes.] That really undermines the ability of developers to produce the kind of urban walkable environment that people increasingly want. What can be done on a small scale to shift that? Make a case to local officials that neighborhoods with both housing and amenities such as retail create a stronger tax base for local governments. Compact, well-connected neighborhoods with sidewalks are great for bikers, and even those who don’t ride bikes benefit from stronger communities.

At Pro Walk/Pro Bike: Pro Place we are aiming to broaden how people think about biking and walking by bringing together architects, urbanists, and people in transportation. Can you talk about the collaboration between these disciplines and what you hope for the future?

Whether you’re an architect, engineer or designer, you should aim for the triple bottom line where you have environmental, economic, and social benefits. Block sizes and intersection density, these are some of the issues that have a profound effect on these benefits. If you have a well-connected grid of streets, you’ve created an environment where somebody who needs a job has a much better chance of connecting socially and economically; whether they’re working a great job, or marginal job, at least they’re around money.

But when you have a disconnected, auto-centric grid like the one they’ve created in Detroit over the last 60 years…you can see the outcome. The city’s transit system is almost nonexistent.  If you look at the poorest neighborhoods in NYC, in the Bronx, because of a fabulously well-connected city grid and transit system, someone living there can be at Wall Street, the district with the highest job density per acre in North America, in just 35 minutes for a $2.25 transit fare. The money’s in the middle instead of being dispersed out in enclaves, and that gives people chances. This type of street grid and transit also fosters walking and biking.

What do you think New Urbanists need to learn?

They need to embrace and appreciate bicycling more and more. Bicycling is an important catalyst to move communities toward an urbanism that is ecologically sound and economically productive. The bicyclists are the ones who often bring pressure for change in transportation the more they take over the more the good things happen. Those interested in cities need to appreciate them more as bicycling is very compatible with everything that is urban. We ought to promote it even more than we already do.

What is a message you’d like to promote at Pro Walk/Pro Bike: Pro Place?

The Functional Classification System needs to be entirely reevaluated. In certain rural contexts, it makes sense, but applying it to urban contexts doesn’t. For example, Greenwich Village is rated F (lowest) based on congestion. It’s congested with people who want to be there! They’re buying stuff, and creating jobs, and creating art. It’s a completely non-context sensitive classification that rates Greenwich Village an F. And that’s what gave rise to the CNU/ITE jointly-produced Designing Walkable Urban Thoroughfares: A Context Sensitive Approach. It’s a recommended practice that illustrates how to implement mixed-use streets.

Some environmentalists blame the road lobby for selfishly seeking financial gain by supporting highway expenditures and opposing money for bicycle and transit infrastructure. Actually, all contractors have to be a little selfish, or they would go out of business. What the road lobby needs to realize is that can make money by building lots of streets, alleys and sidewalks. Did you know there are more miles of streets in metropolitan Chicagoland than the whole interstate system? The idea that somehow the road building industry should be appalled by being asked to design streets to include cyclists is strange. There’s a lot of pavement to be laid for bus and bike lanes. Pavement is ok as long as it adds value to the community where it’s placed. That’s what the road builders need to learn.

Can you tell us a little bit about the plans for CNU’s 2012 Transportation Summit this year?

We have some of the most forward thinking transportation experts who are really serious about challenging the norm in transportation. We’re not interested in talking about this stuff forever; we want to change the system now. It’s not about changing a legislature in Congress that changes a funding budget; the goal is to fundamentally change transportation so that it becomes about adding value instead of just moving vehicles.

I think the Summit being held at the same venue as PWPB:PP will lead to a really effective cross-fertilization that leads to a higher level of achievement. Our goals are to change the functional classification system, that’s too focused on creating capacity for motor vehicles. Any road built in a city should accommodate walking and biking. Period. We all need to raise our expectations, and demand more. We need to push, and we can win!  No more car right of ways in cities that don’t have accommodations for bikers and walkers!

Suggested PWPB:PP Panel Sessions:
(For the full list, click here)

Panel 1: Advocacy Campaigns for Better Bikeways

Learn how advocacy campaigns at Chicago’s Active Transportation Alliance and the San Francisco Bicycle Coalition are educating and organizing residents and allies to move bikeways projects forward

Panel 4: Innovative Public Engagement for Pedestrian and Bicycle Planning: Engaging the Community Using New Technologies, and Sustaining Momentum

Learn how to engage oft-underrepresented community members in the planning process, utilize cutting-edge engagement tools and mobile workshops, and foster public dialogue about the role of walking and bicycling in a community.

Panel 18: Times Change, People Change, Needs Change

Learn how designers must continue to update their conceptual approaches and their detailed designs to reflect current values, new techniques, and the discoveries of recent research.

Panel 21: Bikeway Design Details: Small Facilities, Large Issues

In this session, a qualified panel of experts will describe some of the unique problems they faced in bikeway design, their approach to finding solutions, and will share their knowledge and procedures with others.

Panel 42: The Power of the Performance Metric–Getting your Jurisdiction Back on Track

This session describes a collaborative effort to calculate new metrics for the City of Los Angeles. The process sheds light on how complicated and multidimensional the transportation system is, and on the power of outsiders to change it.

Panel 44: Congressional Action on Transportation: What it Means for You

Learn the latest developments in Congress on the transportation bill, the impact on bicycling and walking on the ground, and lessons learned about effectively communicating the benefits of bicycling and walking.

Mobile Workshop 68: Improving Bicycle and Pedestrian Access to Transit

This session will explore ways in which improved multi-modal access to transit has helped reshape communities regardless of their size or local economic conditions.

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For those of you interested in learning more about how to foster great streets, register for Pro Walk/Pro Bike® 2012: Pro Place, North America’s premier walking and bicycling conference, taking place September 10-13th, 2012 in Long Beach, CA. Join more than 1,000 planners, engineers, elected officials, health professionals, and advocates to gain the insights of national experts in the field, learn about practical solutions to getting bike and pedestrian infrastructure built, and meet peers from across the country. Register before Thursday, July 12th, to receive the discounted earlybird rate!

Charlie Gandy and Bikeable Communites Executive Director Josh Frank enjoy Berlin Bistro's new parklet. / Photo: Allan Crawford

What happens when local small businesses bring a healthy dose of creative talent and out-of-the-box thinking to their entrepreneurial mix? What happens when they see themselves as progressive artisans and thought leaders and feel empowered to spread their enthusiasm with fellow local business owners? Business zones in cities and towns that were once depressed and/or even blighted are resurrected and revived. Economic prosperity blooms and grows in fresh and remarkable ways.

There’s a name for these small business mavericks and innovators – they’re called “gazelles.” They take a fresh look at a place and its elements; they rearrange things, turn things over, add new twists. They notice new possibilities for creating appealing places. They let go of labels, status quo and tradition and instead put out the welcome mat for fellow citizens to rediscover areas and neighborhoods of their city anew.

The elegant and spot on “gazelle” term was coined by economist David Birch. He characterized gazelles less by the size of their business than by their rapid expansion. In a 2009 article by Joshua Zumbrum on Forbes.com, Zumbrum explains that “Birch defined the species as enterprises whose sales doubled every four years. By his estimates these firms, roughly 4% of all U.S. companies, were responsible for 70% of all new jobs. The gazelles beat out the elephants (like Wal-Mart) and the mice (corner barbershops).”

We’re very fortunate to have several of these “gazelles” here in Long Beach: small business entrepreneurs who have the vision, focus and leadership savvy to grow their business in leaps and bounds. Two inspiring local examples are Kerstin Kansteiner, owner of Portfolio Coffee House, Berlin Bistro and head of the 4^th Street Business Improvement District, and Luis and Brenda Navarro owners of Lola’s Mexican Cuisine on 4^th Street. The three embraced a Placemaking tactic called “parklets” that have brought extraordinary results to both their businesses and very positive media attention to Long Beach as a progressive city ready to try out new ideas.

The idea for these parklets came from successful experiments in San Francisco. Kerstin, Luis and Brenda did meticulous research (including a trip to San Francisco to see parklets in action) and it sold them on moving forward with the concept. Their credibility from working successfully with the City on other recent community projects made them a welcome partner at City Hall.

In January 2012, the first parklet in Southern California was installed at Lola’s. It measures seven and a half feet wide and thirty feet long – equal to one and a half car parking spaces.  But what is a parklet?  In this case it’s 225 square feet of highly visible, beautifully designed outdoor dining space for twenty plus people. This is prime real estate owned by the City of Long Beach that was previously being used to park two cars for free. The second parklet at Berlin Bistro opened just this past April.

Both the Lola’s and Berlin parklets are organized on a private business model. The business deal Lola’s has with the City allows the restaurant to use the space as an extension of its sidewalk space.  Lola’s pays $850/year for a “Sidewalk Restaurant Service Permit” from the City. Lola’s paid all costs of design, construction, maintenance and operations of the parklet to the City’s standards. Luis estimates $25,000 has been invested in creation of their parklet. Lola’s retains ownership of the parklet and can remove it anytime or for any reason.

“Prior to putting in the parklet we had been seriously considering moving. We’d outgrown our space and other business districts in Long Beach had come courting, encouraging us to relocate.” Say Luis and Brenda Navarro, “But the parklet has done so well for us we’re happy to stay now.”

The benefits to Lola’s have been swift, bountiful and ongoing.  Immediately upon installation people took notice.  The twenty plus prized sidewalk dining spaces became a highly visible calling card for Lola’s. Elegantly crafted, designed, and built by local progressive architectural firm Studio 111 and JR Van Dijs Builders & Developers the parklet has garnered serious media attention, including a profile in Sunset Magazine on this innovative new way of using public space. Lola’s sales numbers have already started moving up significantly compared to last year and Luis reports he has hired four new employees to keep up with the new demand.

That is the power of place: the power to allure, to engage, to entice people to feel welcome, to spend time, to enjoy themselves.

The success of the Berlin Bistro parklet has been even more impressive. At less than three months old the increased business brought in by the parklet has meant Kansteiner has needed to hire six new employees. Yes, I said six. Film and television locations scouts discovered both parklets almost immediately. Berlin’s parklet has already shot one car commercial and has another one scheduled. Luis and Brenda have hired a location agent to help them manage growing interest in Lola’s for TV & film.

A third parklet is planned at Number Nine, another restaurant in Retro Row located about ten doors down from Lola’s.

The benefits of parklets to the City of Long Beach include new revenue from permits and increased sales tax. Both parklets are part of vibrant Long Beach business districts (Lola’s on 4^th Street Retro Row, Berlin Bistro in the East Village) that have worked long and hard to create an interesting mix of businesses to create unique dining and shopping experiences. An additional benefit for all customers and residents was found while doing the overall parking inventory for both sites. Space was found for four new car parking spaces. Both districts are two of the first “Bike Friendly Business Districts” in the country as well, and have worked diligently to educate local citizens on the ease and benefit to themselves and the community of bicycling to support local shops.

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Charlie Gandy is the President of Livable Communities Inc., and is serving as the Local Host Chair for Pro Walk/Pro Bike: Pro Place, which will take place in Long Beach this September 10-13. Charlie is the founding director of the Texas Bicycle Coalition (now Bike Texas), and the former Director of Advocacy Programs for the Bicycle Federation of America (now the National Center for Bicycling and Walking).

Families peruse stands offering a variety of fresh foods at a farmers market in downtown Milwaukee / Photo: Ethan Kent

According to Dr. Richard Jackson, a pioneering public health advocate and former CDC official now serving as the Chair of Environmental Health Sciences at UCLA, the idea that buildings, streets, and public spaces play a key role in the serious public health issues that we face in the US “has undergone a profound sea change in the past few years. It’s gone from sort of a marginal, nutty thing to becoming something that’s common sense for a lot of people.”

That’s good news, but as a profile of Dr. Jackson in the Chronicle of Higher Education notes, today’s click-driven media climate means that the message of public health advocates like Jackson is “often pithily condensed to a variation of this eye-catching headline: ‘Suburbia Makes You Fat.’” And while these pithily-titled articles may do some good in alerting more people to the problems inherent in the way that we’ve been designing our cities and towns for the past half-century, they oversimplify the message and strip out one of the most important factors in any effort to change the way that we shape the places where we live and work: social capital.

Highways, parking lots, cars, big box stores–these are merely symptoms of a larger problem: many people have become so used to their surroundings looking more like a suburban arterial road than a compact, multi-use destination that they’ve become completely disconnected from Place. Real life is lived amongst gas stations and golden arches; we have to visit Disneyland to see a thriving, compact Main Street. To question a condition that’s so pervasive, as individuals, seems futile.

Bikers and walkers chat at a market in Portland, OR / Photo: npGREENWAY via Flickr

That’s why, if we want to see people challenging the way that their places are made on a larger scale, we need to focus first on developing the loose social networks that are so vital to urban resilience. This is the stuff Jane Jacobs was talking about when she wrote, in the Death and Life of Great American Cities, that “lowly, unpurposeful, and random as they appear, sidewalk contacts are the small change from which a city’s wealth of public life must grow.” When people are connected enough to feel comfortable talking about what they want for their neighborhood with their neighbors, it’s much easier to muster political will to stop, say, a highway from cutting through Greenwich Village–or, in contemporary terms, to tear down a highway that was actually built.

In Dr. Jackson’s words: “The key thing is to get the social engagement. Community-building has to happen first; people need to articulate what’s broke, and then what they want.” Serendipitously, gathering to discuss a vision for a healthier future is an ideal way to build the social capital needed to turn the understanding that our built environment is hurting us into action to change the existing paradigm. At PPS, we have seen first-hand how the Placemaking process has brought people together in hundreds of cities around the world with the goal of improving shared public spaces; it’s a process that strengthens existing ties, creates new ones, and invigorates communities with the knowledge of how they can make things happen.

The Healthy Places Program (HPP), which began last year as a collaboration between staff members working in PPS’s Public Markets and Transportation programs. “There are many different elements that make up a healthy community,” says Aurash Khawarzad, an Associate in PPS’s Transportation division, and a key player in getting HPP off the ground. “There are social factors, environmental factors, etc–and what we at PPS can do is take these people in our offices who are focusing on their own areas and bring them together.”

Aurash Khawarzad leads a Healthy Places workshop in upstate New York / Photo: PPS

With that collaborative mission in mind, Khawarzad and Kelly Verel, a Senior Associate in PPS’s Public Markets division, set out on a trip across New York last fall to facilitate a series of day-long Healthy Places workshops with local, regional, and state public health officials and a host of community partners. In partnership with the New York Academy of Medicine’s DASH-NY, the PPS team visited a range of communities, from rural towns, to suburban stretches, to major and mid-sized cities. The workshops were designed to help participants understand how multi-modal transportation systems can be better designed to create a network that links a series of destinations, including healthy food hubs and markets, to create a built environment that promotes well-being by making healthy lifestyle choices (like walking, biking, and eating fresh food) more convenient and fun. They focused not just on what wasn’t working, but on brainstorming ways that participants’ communities could become truly healthy places.

Any expert worth their salt will tell you that maintaining good health is not just about exercise or diet, but both together. In much the same way, addressing the problem of bad community design and its impacts on Public Health requires that we not just promote better transportation or better food access alone, but that we focus on both simultaneously. “The reaction we got from the the Healthy Places training attendees was really good,” notes Verel. “I think people have been really siloed in their efforts. We would ask people what they were doing and they would say ‘access to food in schools,’ or ‘rails to trails,’ and that they focus exclusively on that area.”

Understanding public health within the context of Place is essential, because the problems created and reinforced by our built environment are so broad in scope. HPP takes that case directly to local decision-makers and creates a learning environment where they can build their understanding of how Place effects health together, in a cross-disciplinary setting. This “silo-busting” is absolutely critical; as Dr. Jackson writes in the introduction to his latest book, Designing Healthy Communities (a companion to the four-part PBS special of the same name):

“For too long we have had doctors talking only to doctors, and urban planners, architects, and builders talking only to themselves. The point is that all of us, including those in public health, have got to get out of the silos we have created, and we have got to connect—actually talk to each other before and while we do our work—because there is no other way we can create the environment we want. Public health in particular must be interdisciplinary, for no professional category owns public health or is legitimately excused from it.”

The emphasis, there, is added, as this phrase strike at the heart of the problem we face. To shift the default development model from “low-density, use-segregated, and auto-centric” to one that promotes healthy, active lifestyles and more vibrant communities will take strong leadership from people who aren’t afraid to work across departments, and “turn everything upside-down to get it right side up.” PPS is certainly not the only organization to recognize this, and we’re thrilled to be part of a growing movement. In the US, the Centers for Disease Control and Prevention has its own Healthy Community Design Initiative program. Internationally, Urban Age made designing for public health the subject of a major conference in Hong Kong held late last year (from which a full report is now available).

New bike lanes are just one part of Pro Walk / Pro Bike: "Pro Place" host city Long Beach, CA's strategy to become "Biketown USA" / Photo: waltarrrrr via Flickr

Of course, individual citizens have hardly been waiting around and twiddling their thumbs. Active transportation, healthy food, and community gardening advocates have been working for decades on the ground, pushing for incremental changes to the way our cities and towns operate. Just through the robust conversations taking place online around issues like #completestreets, #biking, and #urbanag, it’s easy to see how well-organized and resonant these movements have become. Mounting public awareness is pushing more public officials toward programs like HPP, to learn about how focusing on Place can facilitate inter-agency collaboration around the common cause of improving public health.

Whether you’re looking at this issue from the top-down or the bottom-up, there will be several opportunities to gather with active transportation and public markets professionals, advocates, and enthusiasts from around the world this fall for debate, discussion, and more of that vital social capital development. As part of the Healthy Places Program, PPS is hosting two conferences, just one week apart: the 17th Pro Walk / Pro Bike: “Pro Place” conference in Long Beach, CA (Sept. 10-13); and the 8th International Public Markets Conference in Cleveland, OH (Sept. 21-23).

Cleveland, which will host the 8th International Public Markets Conference in September, is home to the historic, bustling West Side Market / Photo: Catherine V via Flickr

If you’re approaching Healthy Places from the transportation world, Pro Walk / Pro Bike (#prowalkprobike) will explore how efforts to advocate for safer and better infrastructure for active transportation modes are being greatly enhanced as more and more people learn about the benefits of getting around on their own two feet (with or without pedals). If you’re more of a “foodie,” the Public Markets conference (#marketsconf8) will highlight the burgeoning local food scene in Cleveland and throughout Northeastern Ohio, and will spotlight the iconic West Side Market, arguably the most architecturally significant market building in the US. Both events will focus on how supporters of active transportation and public markets, respectively, can grow their movements by busting down silos and thinking h0listically about how their chosen cause can be part of the effort to create Healthy Places.

If you can’t make it to Long Beach or Cleveland, there are plenty of Lighter, Quicker, Cheaper steps that you can take to get your neighbors together and talking, out in public space, building local connections. “Something like a playstreet or a summer street shows people that, not only do they like this kind of varied activity and flexibility and want more of it in their community’s streets, but that they can actually make it happen,” Verel explains. “It takes more basic manpower–putting up tents, handing out flyers–than actual lobbying or money to get the DOT to shut down a street for one day and focus on social interaction and healthy activity.”

And you can start even smaller than that. PPS mentor Holly Whyte once wrote that “We are not hapless beings caught in the grip of forces we can do little about, and wholesale damnations of our society only lend a further mystique to organization. Organization has been made by man; it can be changed by man.” If our problem is that we have become siloed and isolated, at work and in our neighborhoods, then the most immediate way for us to start re-organizing is to reach out to the people around us, with something as simple as a friendly “hello” on the street. An interaction like this might seem ‘lowly, unpurposeful, and random’–but at the very least, it will make you feel happier and more connected to your community. And guess what? That’s good for you, too.

So, here’s to your health!

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Click here to register for Pro Walk / Pro Bike: “Pro Place”
(Early Summer rate available until June 29)

Click here to register for the 8th International Public Markets Conference
(Early bird rate available until July 31)
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A Playstreet-style fundraiser for cicLAvia in Los Angeles / Photo: waltarrrrr via Flickr

Photo: Mark Plotz / National Center for Bicycling and Walking (NCBW)

Govern + Invest is a theme that will be explored at Pro Walk/Pro Bike® 2012: Pro Place. A question that will be examined is how bicycling and walking investments can add value to a community by creating economic activity, creating jobs, and improving quality of life.

Already we know that when it comes to jobs created per million dollars, bicycle facilities are one of the most efficient transportation investments. But once the paint dries and the asphalt cools, are there lasting economic effects? Can bicycle infrastructure build bicycle culture that will build a bicycle economy?

The answer seems to be yes — at least in the case of Long Beach, California. More than 20 new bicycle-related or bicycle-inspired businesses have opened at last count. I toured some of these business with Charlie Gandy and Melissa Balmer during a recent trip to Long Beach to meet these entrepreneurs, and prospect for locally-sourced goods and services for our conference. Twenty new businesses is a lot, especially in this economy, so you may be skeptical of these numbers (I was); but after meeting some impressive young people, I can assure you that it’s all real.

Photo: Mark Plotz / NCBW

Yellow 108
A year-old business that recently relocated to Long Beach after being inspired by the city’s funky bicycle culture, Yellow 108 is a headwear company that produces its hats and accessories from salvaged and recycled materials. I met with co-founder Lauren Lilly, who has grown her business to ten employees and is now branching into bicycle accessories. What Lauren has already accomplished is impressive enough; watch Charlie Gandy’s interview with her, and you’ll see she’s destined for more.

Photo: Mark Plotz / NCBW

Long Beach Pedaler Society
This pedicab upstart can be found plying the green sharrow lanes of Belmont Shores in search of fares. I spent part of a morning over coffee talking to Jesus Chavez and Joseph Bradley, co-founders of the Pedaler Society. These guys think big; they’re not afraid of risk; and they have clearly thrived thanks to the bike culture milieu in Long Beach. They are expanding into grocery delivery, and are even contemplating locally sourcing the manufacture of their vehicles as they expand their business. Building bikes in the United States? Sign me up. Look for the Pedalers when you make it to Long Beach.

Photo: Mark Plotz / NCBW

The Bicycle Stand
One of the newest businesses in Long Beach — and one of its friendliest — Evan Whitener’s shop specializes in refurbished vintage road bikes, and new city/commuter bikes. They were doing a very brisk bicycle restoration business when I stopped by. The Bicycle Stand is part bicycling museum, part fully functioning bike shop. If you worship lugged steel frames, you’ll like their Facebook page (linked above).

Photo: The Academy

The Academy
Have you ever tried to find affordable clothing that’s not made in a sweatshop? It’s nearly impossible; or at least I thought it was, until I walked into The Academy. They sell clothing designed to look good on the street and work well when you’re riding your bike. The Academy utilizes sustainable and reclaimed materials, and you can meet the person who sewed your clothes. If that’s not awesome enough, try the prices: shirts and kakis run about 43 bucks each. Stop by to meet Sam: he may lend you his bike for a roll around Long Beach.

And let’s not forget that Long Beach is also home to the original bicycle-related business: Bikestation!

There is hope and optimism in Long Beach; I hear it when talking to these brave, young entrepreneurs. Each cites Long Beach’s bicycling infrastructure investments, and its emergent bicycling culture as key to sparking, sustaining, and expanding their businesses.

Downtowns can be museums of economic development fads and crackpot schemes all designed to breathe economic life back into blighted areas. The pedestrian malls of the 70s; the aquariums of the 80s; the convention centers and stadiums of the 90s; the creative class coffee shops, wifi hot spots, and lifestyle centers of the 00s — these massive public/private expenditures may have provided an attraction, but they didn’t retain or attract the Laurens, the Jesuses, the Josephs, the Evans, and the Sams who will provide sustainable economic growth. There is a lesson in Long Beach. Let’s hope that walking, bicycling, and place become the new form of Economic Gardening.

See you in Long Beach!

Mark Plotz is the Conference Director for Pro Walk/Pro Bike® 2012: Pro Place. Registration for the conference is open now, and special rates apply until May 16, 11:59 pm Eastern. Large group discounts are available. Please contact Mark at (202) 223-3621 or mark@bikewalk.org for more info.

A sharrow points the way toward Long Beach's iconic Villa Riviera / Photo: waltarrrrr via Flickr

With so much attention focused on a certain conference in Long Beach last week, we want to make sure that complete streets advocates, placemakers, transportation wonks, and other walking and cycling enthusiasts don’t miss the news about another big event on the horizon in this sunny California city: early bird registration for the 17th Pro Walk / Pro Bike conference has just opened. The conference, which will focus on the theme “Pro Place” is scheduled for the week of September 10-13, 2012, and you can reserve your seat for a reduced rate up until Wednesday, May 16th.

Pro Walk / Pro Bike is a biennial event, founded in 1980 by the National Center for Bicycling & Walking, and serves as the premier venue for presenting work and meeting peers from the fields of transportation planning, engineering, health, advocacy, public policy, research, and more. The chair of this year’s host committee is Charlie Gandy, a cycling and pedestrian advocate with some serious cred. Currently the director of Livable Communities Inc. and a board member of the California Bicycle Coalition, Charlie previously served as the Director of Advocacy Programs for the Bicycle Federation of America, pioneered the concept of the Bicycle Friendly Business District as the Mobility Coordinator Long Beach’s Bike Long Beach program, and founded the Texas Bicycle Coalition (now Bike Texas).

To get a sense of Charlie’s approach to the subject at hand for September’s conference, one need look no further than his talk on Creating Charismatic Communities at last summer’s TEDxSoCal event. Charlie talks about encouraging the development of the personality of place, and explains how the city of Long Beach has spent the last few years “looking at basic urban design and health issues and coming up with some new and different ways to articulate them…and has been developing fans and followers.”

All of us here at PPS are excited for this opportunity to work with Charlie to bring together transportation reform advocates from around the country for a discussion of how placemaking can help create more equitable transportation networks in our cities. This conference is central to our effort to Build Communities Through Transportation, and we’re looking forward to meeting with other placemakers in September to talk about the latest and most cutting-edge case studies in building more walkable, bike-friendly, charismatic communities. We hope to see you there!

We’ll be bringing you more information in the next couple of months as the Pro Walk / Pro Bike host committee culls through the hundreds of event proposals received from across the country in response to an open call and begins to lay out the full schedule. In the meantime, you can stay up to date with the National Center for Bicycling & Walking (which officially became a program of PPS last June) by signing up for their bi-weekly Centerlines e-newsletter.

Bicyclist-friendly Long Beach's downtown boasts a crisp new Bike Station / Photo: waltarrrrr via Flickr

Do you have a proposal for a presentation? The call for submissions is open; click here to find out all the details. The deadline is February 1, 2012.

Long Beach has been building a great network of bike lanes, making it a natural choice for the next Pro Walk/Pro Bike conference. Photo: waltarrrr via Flickr.

Pro Walk/Pro Bike is presented by the National Center for Bicycling and Walking (NCBW), a resident program of PPS.

This is a great opportunity to share the work you are doing to make communities safer and more attractive places for walking and bicycling. The conference will be attended by national leaders in the fields of transportation planning, engineering, health, advocacy, public policy, research, and more.

Your proposal should reflect one of this year’s conference themes. Here they are:

• Invest + Govern. Bicycling and walking investments are ready to compete in the new cost-conscious reality and political climate in which we live. We encourage presentations that: quantify the benefits and cost savings to the individual and community; present the business case for supporting bicycling and walking; detail financing models for making investments; and other topics.
• Advocate + Include. When our transportation system is balanced, everyone can prosper; when transportation decision-making is inclusive, it builds community. We encourage presentations about: environmental justice achieved; outsiders’ perspective on our work; programs that engage low income and underserved communities; and other topics.
• Design + Engineer. New approaches to planning, designing, and building infrastructure are luring new people into cycling, and improving safety for all road users. We encourage presentations that: continue the professional development of planners and engineers; discuss the latest transportation engineering publications/manuals; and present best practices for finding flexibility within existing design standards.
• Healthy + Safe. Our neighborhoods can enhance our health and quality-of-life by facilitating social connections and by making walking and biking trips easy and convenient. We encourage presentations from public health professionals and others who have developed successful and low cost models/programs for physical activity/built environment focused interventions. Also included in this category: innovative injury prevention programs, food access programs, programs that address childhood obesity, and programs that prioritize populations experiencing health disparities.
• Plan + Connect. Changing demographics, emerging technology, and better collaboration across disciplines, agencies, and travel modes is moving us closer to seamless travel in many major cities. We encourage transportation planning related presentations on the following subjects: successful intergovernmental partnerships; exemplary public involvement practices; innovative and cost-effective applications of technology to improve service; and model bike/ped planning.
• SRTS + Beyond. For work that focuses on improving the safety, desirability, and ease of movement for young people walking or biking to/from school. We encourage proposals on the following subjects: best practices for including youth in planning; exemplary Safe Routes to School programs (K-12); developing schools as neighborhood assets/destinations; and developing community-wide youth mobility plans.

NCBW and PPS are excited about putting together what is sure to be a productive and thought-provoking conference!

Photo: waltarrrr via Flickr.

Charisma usually requires a sense of humor: A Long Beach bike rack. Photo: waltarrrr via Flickr.

And he talks about how Long Beach has added to its own natural assets of good weather and relaxed Southern California attitude by investing in high-quality bicycle infrastructure and encouraging bike-related businesses.

It’s a strategy that, as we told you yesterday, makes it the perfect place for the 2012 Pro Walk/Pro Bike Conference, organized by the National Center for Bicycling and Walking (NCBW).

Watch Gandy’s talk and ask yourself, how could your city add to its charisma?

Photo: waltarrrr via Flickr.

What a difference a lane makes: Downtown Long Beach, before and after. Photo: jericho1ne via Flickr.

Pro Walk/Pro Bike is a biennial event convened by the National Center for Bicycling and Walking (NCBW), which is a resident program of PPS. And next year, it’s going to be held in a Southern California city that has been steadily improving its bike infrastructure — and is seeing that effort pay off in increasing number of cyclists.

Here’s what NCBW’s Mark Plotz, conference director, had to say about the selection of Long Beach: “For 2012, we will bring our conference to Long Beach because great things are already happening in the city, and because the city’s investments in walkable and bicycle friendly streets and neighborhoods will position Long Beach to be economically viable into the future, while continuing to provide a high quality of life for all residents. In other words: we see that Long Beach is headed where many cities need to go; lots of people are eager to learn from its example.”

The news about the Pro Walk/Pro Bike conference has gotten favorable coverage in the local press, including the Long Beach Post-Telegram, which interviewed Charlie Gandy, mobility advisor for the city of Long Beach and chair of Long Beach’s host committee for the conference:

[Gandy] said surveys show the city’s bike-only lanes in Belmont Shore and along Third Street and Broadway have more than doubled bike traffic since they were constructed several months ago.

“In Belmont Shore, we were averaging about 400 cyclists per day” along Second Street, “and that’s jumped to more than 1,000 daily now, and it’s growing,” Gandy said.

The city has also installed about 1,000 bike racks outside businesses and in public spaces, with another 1,000 scheduled to be installed at a rate of 50 per month.

“These efforts are encouraging people to leave their car at home and make those short trips to the coffee shop or to a favorite restaurant on their bike or by walking,” Gandy said. “And it’s also one way we can address the obesity and health epidemic facing our community along with the rest of the nation.”

To find out more about what’s in store at the 2012 conference, check out NCBW’s website here. We’ll be updating you with much more information in the future.

And check out the sweet video below from Vimeo user jericho1ne, showing the opening of a protected lane in the heart of the city. Makes you want to head out there and ride Long Beach yourself, no?

Long Beach Protected Lane Grand Opening from jericho1ne on Vimeo.

Photo: jericho1ne via Flickr.