Downtown Madison, NJ, in full swing during the Bottle Hill Day festival / Photo: Borough of Madison

PPS heartily congratulates the Borough of Madison, New Jersey, whose downtown was recently named one of the 2012 Great Places in New Jersey by the state chapter of the American Planning Association. It is an affirmation of the Borough’s unwavering dedication over the past 30 years and demonstrates the power of a community to transform a place through persistent efforts over time.

Here at PPS, it has been exciting to witness the “before and after” of Downtown Madison, beginning with a plan we created in 1980. “It was one of my first projects at PPS,” recalls Senior Vice President Steve Davies. “Since I had grown up in a similarly sized town, I immediately felt an affinity for the community. It’s been wonderful to have worked periodically with Madison over such a long period.”

In 1980, Downtown Madison, located on hour by train west of New York City, was in better shape than other small town centers across the U.S., though it was sliding downward. The Geraldine R. Dodge Foundation, located in nearby Morristown, had a special interest in Madison, given that it had been the original home of the Dodge family. It was their support, and other support which followed, that helped reverse the downward momentum and get the wheels going in a positive direction. But it was the citizens and leadership of Madison that really drove the transformation over time.

The revitalization of downtown Madison has focused on key public spaces and thoroughfares: Main Street (a state highway, which made it more challenging), Lincoln Place, Waverly Place, and the train station. Madison’s downtown is on the National Register of Historic Places, so amidst all of the physical changes and improvements, the question was always about how to build on downtown’s distinctive historic character and make it even better.

While much of the effort has been on improving the design of streets, sidewalks, and public spaces, the effort has been multi-dimensional. Based on PPS’s recommendation, Mayor Elizabeth Baumgartner created the Downtown Development Commission (DDC) in 1981, which took the opportunity to involve all stakeholders, from landlords and merchants to residents and the arts and non-profit communities – tapping into the inherent passion of the 16,000 people who call the place home. Playfully underlining the later feat, Davies adds, “No one agreed with anybody in 1981. Merchants thought that the problem was with parking.”

The commission, in turn, hired the first downtown manager in New Jersey, and one of the first in the country. “You know, we didn’t say it this way in 1980, but 80% of the success of public spaces is in the management,” says Davies. “In recommending they hire a downtown manager, the outcome in Madison was trendsetting.”

The manager began with programming, marketing, filling retail, and getting everyone on the same page. Programming was launched to highlight what is local and seasonal, and has also been an important kernel for spurring Madison’s renewed vibrancy. Today, the downtown is marketed under the banner of the Love Madison Shop Madison campaign.

Madison went beyond great programming and well-designed spaces to earn its distinction as one of the state’s Great Places. In another move, the Police Department created a “town man” post with an officer stationed at the intersection of Main Street and Waverly Place. The town man acts as a local ambassador, giving directions, making suggestions, and helping shoppers cross the street. Good management practices like this have been indispensable to the revitalization of downtown and the experience of Madison as a safe and welcoming place.

The road to establishing successful programs is not always a straight one and usually requires experimentation. One of PPS’s recommendations back in 1980 identified Waverly Place as an ideal spot to get a farmers market going in downtown. A market was created, but it started as a smaller affair sited in a parking lot outside of the center. When the lot needed to be repaired, the market was relocated to Waverly Place and became an even bigger hit. Mary Anna Holden, Mayor from 2008 to 2011 and long time community advocate, sent an email to PPS at the time saying “It took 25 years to follow the recommendation, but it worked!”

In addition to the now hugely popular farmers market, the DDC and community partners organize other programs throughout the year. These include Bottle Hill Day, a community festival celebrating local culture and downtown businesses, and May Day, a town-wide streetscape beautification day to improve Madison’s parks, business districts, and public spaces. The DDC also links with local colleges to provide shuttles and welcoming tours of downtown for students.

Easterly view on Lincoln Place from Madison’s train station showing roadway, sidewalk, accessible crosswalks, curb, drainage, lighting, shade tree and landscaping improvements / Photo: Robert Vogel

More recently, the Borough came to PPS because they had to replace utilities under Lincoln Place, where the train station, post office, and movie theater are all located. Davies notes, “It felt like a back alley, not a major entrance into downtown.” Following ideas generated at a public Placemaking workshop, PPS prepared a plan to remake the street – which had to be completely torn up in any case – to make it more walkable, including a planted center islands to calm traffic in front of the train station, new sidewalks, and simple interventions at problem intersections with stop signs. Construction was completed in 2011.

“I always knew this was one of New Jersey’s great places, so it’s nice to have it recognized” said current Mayor Bob Conley about the recent APA designation. “The process we went through with Lincoln and Waverly Places was well thought-out; using PPS resources to help, we brought in residents and merchants to all have an input, and it’s obvious that it came out beautifully!”

The work of creating great places is never over and done, but step-by-step communities like Madison are making huge progress. Congratulations, Madison, on this exciting milestone. We look forward to more stories about the life of your public spaces yet to come!

Andrew Howard

Andrew Howard is one of the founding members of Team Better Block, a group that works to implement Lighter, Quicker, Cheaper strategies for the temporary revitalization of streets and public spaces in the short-term, to inspire people to think differently about how those places could evolve. Team Better Block recently took recommendations straight from PPS’s report on how to improve the hotly-contested historic plaza at the Alamo in San Antonio, and found LQC ways to do almost everything on the list to get the ball rolling on building a more cohesive constituency permanent change.

Now, we’re working with Team Better Block on plans for the temporary transformation of the Plaza de Armas, a forlorn public space at San Antonio City Hall, and the adjacent arterial, Commerce Street. In anticipation of that event, which will take place this Saturday, December 8th, 2012, we spoke with Andrew about how his team approaches their work, and how LQC strategies are changing the planning profession in Texas and beyond.

Alamo Plaza bustles thanks to a temporary market during Team Better Block’s last San Antonio project / Photo: Better Block

What Better Block does, in terms of short-term implementation, is a pretty important part of any implementation strategy, isn’t it? These interventions may only be around for a few hours, but changing peoples’ mindsets is often a major hurdle that needs to be overcome, that you guys have kind of cracked the nut on.

The Midwest and the South have a very auto-centric culture, so that is often the first step. The test for us with a Better Block is: can we get more advocates? That’s what they wanted in San Antonio. They only had this small group of folks coming to the table and talking about the Alamo, but it’s a public space for the whole city. How do we broaden the discussion about it? That’s where we said, let’s take the PPS study and go implement it temporarily and get some data while we’re there.

The first time we got a glimpse of working with PPS, we were still kind of in the guerrilla phase of Better Block. We did the Living Plaza on Dallas City Hall. William Whyte had done a study of that space about 25 years ago, and it was sitting on the shelf. We pulled it off and we built what he’d recommended in a weekend. That was where we started to see there the power of getting out and demonstrating this stuff.

At the Plaza de Armas, they did a study on downtown transportation [note: PPS worked on the Downtown Transportation Study, which can be downloaded here], and they want to test changes to a major arterial, Commerce Street, and take it down to one lane and add pedestrian and transit amenities to it. That’s our main focus with the Better Block coming up this weekend. We’re also going to activate the space with a pop-up coffee shop, a holiday market with vendors, movable seating, a food truck. The whole idea is to try to get folks to a part of downtown San Antonio they don’t often go to, and also to get them to walk a bit further.

Based on PPS’s recommendations, Team Better Block built this “ghost gate” to give visitors a sense of height and extent of the original fortifications of the Alamo fort / Photo: Better Block

In getting in and doing these things so quickly, can you hear minds changing, so to speak? That’s the core of what a lot of this LQC stuff is about: getting people to change their minds, and see spaces differently than they had before, and to see the potential in them. Do you hear people talking about that as they’re walking around?

Definitely. It’s great to eavesdrop and hear people, both the tourists who think a Better Block space is like that all the time, and then the visitors who say “I am so glad that we live in a city that will do stuff like this.” There’s a lot of negative talk around the Alamo. It is like fast-paced learning for folks to get into a Better Block and experience it. It’s also great for engineers and planners who are locked up, working on a desk, maybe reading theory on this stuff, to get out and do it. They learn so much more quickly, and they start getting the eye. They know how to look at a place, and how to make it better afterwards. You don’t get that from theory and drawing pictures.

In San Antonio, we caught this group of young folks that had just formed a downtown leadership group. They had had some meetings, and were trying to figure out what they were going to do. They did the Better Block with us our first time in San Antonio, and it changed the whole focus of their group! They started becoming doers, and having fewer meetings.

There’s clearly an emphasis, in Team Better Block’s work, on social networks, and the idea that what you call “rapid city-revitalization” happens by connecting people. Can you talk more about how that plays into what you do?

As a planner, I always thought that, if I made the best plan, that would attract the right people to come from somewhere else and make that plan happen. What I’ve realized through Better Block is that every community already has everybody they need. They just need to activate the talented people who are already there, and shove them into one place at one time, and that place can become better really quickly.

Better Block is like a big matching service, too, because when we start working together and we’re doing that “barn-building,” folks are talking, and making friendships, and business relationships. It’s very unlike what happens at a public meeting or a charrette, where you have your dinner table manners on and you’re talking formally. Better Block is like speed dating for doers. You start building furniture out of shipping palettes and, at the end of the day, it’s like “Well hey, let’s go build a building!” There’s so much courage, and people just feel empowered, like they could do anything.

Since the network-building that you do creates so many new advocates and doers, do you consider the human capital that’s created one of the biggest legacies of these projects that you work on?

That’s a great way to put it. It’s definitely about the human capital. People focus so much on the monetary and the physical capital of a place; but with human capital, if you concentrate in a place, you can change that place. It used to be that we graded Better Blocks based on how many people came. “Oh, 5,000 people came, we won, we did it!” Now our main question is: how many advocates are still working for it a year later? Did anybody out of the Better Block become a leader?  That’s the win. We’ve definitely changed our idea about what the Better Block is supposed to do, and how to move from the temporariness to permanence.

Children play at an improvised LQC fountain at the Alamo Plaza Better Block event / Photo: Better Block

In addition to PPS, who are you working with for this Plaza de Armas project? Who’s part of the network that you’re working on developing right now?

This one is being done a lot with city council members. Every council member is having someone from their district operate a pop-up market stall. VIA is a part of this too, because they’ve got a bus stop on the plaza, so we’re going to jazz up their transit stop. I think a big part of bringing Better Block into a city is the acknowledgement of wanting to be progressive and wanting to be open to new ideas and new ways of the city operating. San Antonio’s City Hall is saying right now that they want to be one of the most progressive cities not just in Texas, but in the States. They’re open to trying new things, and they’re not going to be bound by the norms in Texas. They’re going to try out these crazy things that look like they’re from New York City.

That’s one of the best things about Team Better Block: that it’s not from a coastal city where you might expect to find a bunch of urban guerrillas; it’s from Dallas!

We’ve had to take a lot of these edgy ideas from the coasts and figure out how to recalibrate them for the south! How do we make it work in an auto-centric, hot, boot-scootin’ environment? But people are people. They like each other. They want to rub elbows.

Detroiters crowd the Placemaking Hut to vote for their favorite ideas for improving downtown spaces / Photo: PPS

What do you want to see happening in your favorite public spaces? This is one of the questions at the core of the Placemaking process, and getting responses from as many different people as possible has always been central to what we do at the Project for Public Spaces. But now, as our work in Detroit evolves, we’re taking our own oft-given advice about thinking Lighter, Quicker, and Cheaper, and testing out some new ways of gathering input and getting more people excited about shaping their public spaces.

Over the next few weeks, PPS’s Steve Davies, Elena Madison, and Meg Walker will be conducting a series of “Pop-Up Placemaking” workshops with Detroiters at the Downtown Detroit Partnership’s D:hive, an innovative social gathering space along the city’s famed Woodward Avenue corridor. Packing the punch of a standard day-long Placemaking workshop into a few hours, these specially-designed sessions will offer participants a unique opportunity to be intimately involved with the continued transformation of downtown Detroit. Workshops will take place from 5-6:30pm on December 5, 11,12, & 18.

And based on the response that we’ve been seeing at events in the Motor City recently, we’re on the edge of our seats, excited to see what people come up with. Recently, Davies, Madison, and Walker set up a “Placemaking Hut” at the Christmas Wonderfest tree-lighting ceremony and holiday market in Campus Martius Park, where people were invited to share what kinds of amenities and uses they wanted to see more of in downtown public spaces.

Upon entering the Placemaking Hut, everyone was given eight dot stickers. They were then able to peruse images of 12 different amenities and 12 different uses, and place their dots next to the images of the things that they wanted most (four from each of the two categories). This visual voting system not only made the important data-collection phase of the Placemaking process fun and interactive, it also built off of the festive atmosphere at the Christmas Wonderfest event (which attracted tens of thousands of Detroit-area residents) and generated a steady dialog between people about how downtown should evolve, putting place at the center of the discussion that evening.

The Placemaking Hut proved to be so popular, in fact, that we ran out of dots just a few hours into the festival! Considering that there were 3,000 stickers on-hand, an estimated 150 people moved through the hut per hour, providing a wealth of feedback about desired uses. That information, along with results from the upcoming Pop-Up Placemaking workshops, will be used by PPS and D:hive to craft a Lighter, Quicker, Cheaper plan for the activation of Downtown Detroit this coming summer.

Dog parks were a popular request / Photo: PPS

In case you’re thinking that 16 amenities and uses sounds a bit too prescriptive, fear not: plenty of crayons were available, and participants young and old were welcome to draw things that they wanted to see in their public spaces on a large flip chart if they couldn’t find a corresponding image on the hut’s walls. “We forgot to include a dog park image,” Davies recalled while recounting the story in the office this week. “Big mistake! So many people were using the crayons to ask for that; if you flipped through the chart, it was ‘dog park, dog park, dog park!’”

We’ll keep you posted on how things turn out at the pop-up sessions this coming month; if Detroit lives up to its burgeoning reputation as a hub of urban innovation, these Pop-Up Placemaking sessions could soon be making their way to a public space near you!

A dance troupe performs in the Andrew Freedman Home during No Longer Empty's "This Side of Paradise" / Photo: NLE

Since ceasing operations as a grand retirement home in the 1980s, the Andrew Freedman Home had been standing quietly inconspicuous on its spacious lot off the Bronx’s famed Grand Concourse. Just a handful of activities had been taking place on-site, mostly in the basement: a Head Start preschool program, a food bank, a thrift shop. The property owner, the Mid-Bronx Senior Citizens Council (MBSCC), began thinking about how to more fully utilize the multi-storied mansion to bring this unique space into active community use.  That was the impetus for the phone call that MBSCC and Holly Block of the Bronx Museum of the Arts (BMA) made to No Longer Empty (NLE), a Brooklyn-based arts organization that organizes site-specific public art installations to revitalize fallow spaces.

For NLE, “site-specific” means including both the physical place and the people who live and work in the surrounding community. By using art to interpret physical space and its historical context, NLE uses its installations to re-frame vacant, forgotten spaces as places that are open for interpretation. As Executive Director Naomi Hersson-Ringskog explains, “What we do well is listening to the initiatives, challenges, and caveats the community expresses.”

No Longer Empty’s exhibition “This Side of Paradise,” served as the impetus for community groups to engage with the space and link this resource with their own plans and needs. Getting conversations flowing among existing cultural organizations, including members of the nascent Bronx Arts Alliance, inspired visions of the events and programs that the mansion could host and also led to new creative collaborations.

In addition to opening up avenues of dialogue, Naomi also says, in terms of the physical site, “The first thing we do is open the gates. It’s a sign of welcome and a way of getting the community to start associating with the site and what the site should be.” One of the groups that took advantage of the space was the Bronx Children’s Museum (BCM). With its gates open, the mansion turned into fertile ground for Museum programming, especially with the BCM’s new home still under construction.

Rolling out the red carpet to welcome the community--literally! / Photo: NLE

NLE’s Director of Programming and Outreach, Jodie Dinapoli, recalls talking with the BCM’s Executive Director, Carla Precht, who wished to develop an early childhood program that would explore the question “What is art?” The mansion, filled with the works of more than 20 artists through NLE’s exhibition, became an ideal site for realizing interactive tours and workshops. The BCM, working with three teaching artists, paired-up with local children’s organizations, two of which were literally under the mansion’s nose: Head Start, which was operating from the basement floor, and BronxWorks, which was across the street. It was an outstanding example of how people began to re-connect with a long-ignored space that was already along the route they followed in their daily routines.

The mansion became recognized as an asset in a variety of ways. For Inspirit, a Bronx-based dance company, rehearsal space is always a necessary resource. The re-activated mansion was able to provide not only physical space but inspiration and a unique performance context. Another performer, Diana Crum, expressed a “[craving for] more spaces in between: performance settings where artists and pedestrians gather to experience time-based work and in the process forge a temporary community, ripe for reflection and re-imagining.”

Hip-Hop Dance Conservatory used the mansion’s unique setting to film and document their work. For Boogie Down Rides and the Bronx Arts Alliance, the space became a convenient gathering spot for meetings. BronxNet, which produced the film of featured artist Mel Chin, began using the space to offer media courses throughout the run of the exhibition and possibly on into the future. Reflecting on the process of these successful collaborations, Jodie emphasizes, “Collaboration is beautiful, but requires diligence. To be a true success, each group must define their objectives, goals, and needs.”

The care taken to interact and engage with people throughout the programs and events helped this private space achieve the warmth and vibrancy of a true public destination. As the hosts of the space, NLE staff and volunteers remained active and engaged with the site once programs were underway. They observed that many visitors, especially non-habitual art-goers, will hesitate at the doorway to the exhibition or the event. One of the simplest methods for putting a visitor at ease and imparting a sense of belonging was to have a friendly greeter at the front desk. A smile and a hello goes a long way in cultivating a welcoming environment. “Our tone is about engagement,” Naomi says. “We want to engage people in conversation, which is the way to share knowledge and inspire more curiosity.”

Children search for Easter eggs on the Freedman Home lawn / Photo: NLE

As with bringing vibrancy to a place, the aspect of a warm human presence cannot be overestimated in creating vibrant exhibitions and programs. On the day of NLE’s Easter Egg Hunt at the mansion, volunteers were present to walk people up and down the street between multiple events also being orchestrated by the BCM and the BMA. It turned into a huge day out on the Grand Concourse for close to 800 children with the feel of festive neighborhood block party.

On the other hand, not every activity that occurred in the space was planned. With the gates unlocked, local workers would spontaneously use the front lawn and garden as a lunch spot. “This was an example of how the community began using this private space in a public manner,” Naomi says, reflecting.

Creating an open testing ground for ideas both spontaneous and planned is a great value of NLE’s Lighter, Quicker, Cheaper approach to public art. Although NLE only temporarily occupies any site, the spirit of nimble mobility is ideal for sparking communities into new awareness and playful experimentation with their everyday surroundings. The ability of any community to recognize the potential of its hidden assets is is the first step to turning a place around.

—————————-

To learn about one of PPS’s favorite projects up in the Bronx, visit our project page for the Bronx River Arts Center (BRAC) renovation and expansion!

For the itinerant bicyclist: Are you always looking for somewhere new to go on your bike? Do you prefer to roll even when traveling just a couple of blocks, for the sheer joy of it? The folks behind WalkScore have just released BikeScore, a set of maps that show how “bikable” 10 major US cities are based on bike infrastructure, topography, and the density of attractions and amenities in various neighborhoods. Now, you can figure out exactly which parts of town are best for living life in the foam saddle.

For the thrifty bicyclist: This Wednesday, May 16th, marks the end of the earlybird registration period for September’s Pro Walk / Pro Bike conference in Long Beach, which will focus on the theme “Pro Place.” Over the course of the week, conference-goers will be able to learn about how to strengthen their cities by and network with other bicyclists (and pedestrians!) from around the country. You can save big on registration for one more day, so don’t dawdle!

For the activist bicyclist: Also on Wednesday, you can show solidarity with fallen bicyclists by taking part in the 10th Annual Ride of Silence. The Ride’s mission is to “HONOR those who have been injured or killed, RAISE AWARENESS that we are here, and ask that we all SHARE THE ROAD.” As far as bicycling has come in the past few years, it’s important to remember that hundreds of people are killed while riding in the US every year, and there is still important work to do to create safer streets for everyone.

For the workaday bicyclist: The League of American Bicyclists is promoting May 14-18 as “National Bike to Work Week,” with a big push toward Friday’s nationwide Bike to Work Day. So throw the dress shoes in a backpack, put on your sneakers, and grab a comb to counteract any instances of helmet hair: this is the week to bike to work! You can also find a full listing of events happening during May as part of the LAB’s Bike Month on their website.