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	<title>Project for Public Spaces &#187; engagement</title>
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	<link>http://www.pps.org</link>
	<description>Placemaking for Communities</description>
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		<title>Book Review: Handmade Urbanism: From Community Initiatives to Participatory Models</title>
		<link>http://www.pps.org/blog/book-review-handmade-urbanism-from-community-initiatives-to-participatory-models/</link>
		<comments>http://www.pps.org/blog/book-review-handmade-urbanism-from-community-initiatives-to-participatory-models/#comments</comments>
		<pubDate>Thu, 02 May 2013 22:40:23 +0000</pubDate>
		<dc:creator>Brendan Crain</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[Benjamín González]]></category>
		<category><![CDATA[Cape Town]]></category>
		<category><![CDATA[citizen activism]]></category>
		<category><![CDATA[citizenship]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Erhan Demirdizen]]></category>
		<category><![CDATA[Handmade Urbanism]]></category>
		<category><![CDATA[informal settlements]]></category>
		<category><![CDATA[Istanbul]]></category>
		<category><![CDATA[Lighter Quicker Cheaper]]></category>
		<category><![CDATA[Mexico City]]></category>
		<category><![CDATA[multidisciplinary]]></category>
		<category><![CDATA[Mumbai]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Music for Peace]]></category>
		<category><![CDATA[participatory]]></category>
		<category><![CDATA[Place Governance]]></category>
		<category><![CDATA[São Paulo]]></category>
		<category><![CDATA[Triratna Prerana Mandal]]></category>
		<category><![CDATA[Urban Age]]></category>

		<guid isPermaLink="false">http://www.pps.org/?p=82473</guid>
		<description><![CDATA[<p><a href="http://www.handmadeurbanism.com/"></a></p> <p>As citizen-driven urban action becomes increasingly potent and well-disseminated, the tension between spontaneous, bottom-up improvements and top-down planning and policy is thrown into higher and higher relief. As often as that tension might manifest through loud, messy confrontations, a great deal of it simply takes the form of confusion. The bottom-ups and the [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.handmadeurbanism.com/"><img class="alignnone size-full wp-image-82476" alt="426617_142753415884829_2073404540_n" src="http://www.pps.org/wp-content/uploads/2013/05/426617_142753415884829_2073404540_n.jpg" width="640" height="410" /></a></p>
<p>As citizen-driven urban action becomes increasingly potent and well-disseminated, the tension between spontaneous, bottom-up improvements and top-down planning and policy is thrown into higher and higher relief. As often as that tension might manifest through loud, messy confrontations, a great deal of it simply takes the form of confusion. The bottom-ups and the top-downs aren&#8217;t quite sure what to do with each other, so the future of cities remains cloudy. How we get from here to a more harmonious future seems anybody&#8217;s guess.</p>
<p>&#8220;[Citizen-led] urban renewal instruments might take an important role,&#8221; opines Istanbul-based planner Erhan Demirdizen in the new book <a href="http://www.handmadeurbanism.com/"><strong><em>Handmade Urbanism: From Community Initiatives to Participatory Models</em></strong></a>, &#8220;but only if the local authorities can turn these applications into local development programs.&#8221; In other words, policymakers need to <a href="http://www.pps.org/blog/stronger-citizens-stronger-cities-changing-governance-through-a-focus-on-place/">figure out better ways to facilitate</a> and channel the energy of engaged citizens, in order for their cities to reach their full potential.</p>
<p>While its tone can, at times, be a bit aloof (read: academic) given the informality of the subject matter, <em>Handmade Urbanism</em> is a significant contribution to those who are trying to figure out how to adapt governance structures to ease the tension between citizens and officials and encourage more action at the grassroots level. The book&#8217;s unique format presents diagrams and statistics illustrating three transformative, citizen-driven interventions in five rapidly developing cities and analyzes their impact and meaning through interviews with local activists, designers, and academics. The result is something of a hybrid between a guidebook and a handbook.</p>
<p>The case studies, all of which were selected through the <a href="http://lsecities.net/ua/">Urban Age</a> program, highlight a wide variety of interventions in slums and favelas in Mexico City, Istanbul, Cape Town, São Paulo, and Mumbai. Presented together, they lead the reader on a journey through a potential place: a city where public spaces truly belong to the public, and everyone is encouraged to contribute. The analysis of these projects looks at each city through a five distinctly different lenses, discussing the role of citizen-led projects with community actors, government officials, academics, artists, and intermediaries, defined by the editors as &#8220;those operating at the middle level (between top-down and bottom-up interventions) intermediating scales, and different layers of knowledge and action.&#8221;</p>
<div id="attachment_82477" class="wp-caption alignright" style="width: 320px"><a href="http://www.handmadeurbanism.com/"><img class="size-full wp-image-82477 " alt="One of the book's many detailed diagrams / Photo: Jovis" src="http://www.pps.org/wp-content/uploads/2013/05/illustration.jpg" width="310" height="438" /></a><p class="wp-caption-text">One of the book&#8217;s many detailed diagrams / Photo: Jovis</p></div>
<p>Unsurprisingly, given this staunchly multidisciplinary approach, there is a heavy focus on the role of partnerships in driving success with bottom-up projects. The success of any public space relies heavily on a strong network of partners, from individuals to organizations. This is especially true of citizen-led projects because unsanctioned improvements often require substantial public support to avoid being dismantled for any number of bureaucratic reasons once they are discovered. Thus, almost every case study presented in <em>Handmade Urbanism</em> involves some interesting examples of people from different constituencies working together. More importantly, several illustrate the power of partnerships and collaboration to transform and expand the reach of the groups that participate.</p>
<p>Take, for instance, Mumbai&#8217;s <a href="www.triratnaindia.org/‎">Triratna Prerana Mandal</a> (TPM), which started out as a group of boys who gathered in an underused space to play cricket. They eventually began to take some ownership of the site, cleaning it regularly. This activity led to the site&#8217;s selection for a new toilet facility constructed through a World Bank/<a href="http://www.sparcindia.org/">SPARC</a> program. TPM was charged with maintaining the facility, and smartly capitalized on the centrality of this sanitation space within peoples&#8217; daily routines by relocating their office on-site. Once there, they continued to care for and improve the space, eventually working with the community to create public cultural and educational programming. Their efforts have now been expanded into adjacent abandoned buildings, illustrating &#8220;how even basic infrastructure&#8230;can provide an impetus for much wider community activism and urban change&#8221; when woven into existing social networks.</p>
<p>The capacity for bottom-up projects to drive more systemic change is another key theme seen throughout <em>Handmade Urbanism</em>. Strong partnerships create the kind of productive bustle and vitality that spills over into the streets surrounding a public space, creating what the book&#8217;s editors refer to as a &#8220;ripple effect.&#8221; A case study from Istanbul, <a href="http://barisicinmuzik.org/">Music for Peace</a>, illustrates this particularly well. The group set out to organize a music school and, taking a <a href="http://www.pps.org/blog/how-to-be-a-citizen-placemaker-think-lighter-quicker-cheaper/">Lighter, Quicker, Cheaper-style approach</a>, worked to improve surrounding buildings and public spaces &#8220;to create a proper spatial environment&#8221; for children to learn music.</p>
<p>They also considered how their activities would change the neighborhood&#8217;s social system: music was seen as a way to develop youth role models, and to fill the street with music as a way of enlivening public space. Kids carrying their instruments around the neighborhood affected the tone of the area&#8217;s street life. Altogether, this created a self-reinforcing cycle that generated support for and participation in Music for Peace&#8217;s programming. Within four years of starting up, the group was building a new music center. In 2012, a school was added. The group transformed their community; in return, the community transformed the group.</p>
<p>So how can the official systems in place today become more flexible and adaptable to allow for more responsive solutions to urban problems? There is, of course, no silver bullet for easing the tension between the bottom-ups and the top-downs. But <em>Handmade Urbanism</em> is a helpful tool for illustrating how collaboration can enhance the work that everyone is doing. Its case studies demonstrate for people at the top how citizen-led initiatives can create more bang for the buck. Through the interviews with policymakers and government officials, the book can also help citizens to better understand how contemporary decision-makers think about and approach this type of work, and what challenges need to be addressed.</p>
<p>Benjamín González, a cultural manager from Mexico City, offers perhaps the most succinct summary of the central message of <em>Handmade Urbanism</em> in his interview. Asked what he thinks the next steps would be for sparking more collaboration between arts and cultural programming and city governments to revitalize communities, González suggests that &#8220;[We need] to recognize that cities are also cultural projects, and that any particular initiative is also a cultural project, regardless of the subject, because in all of them we are talking about a change in people&#8217;s conception and behavior.&#8221;</p>
<p>As surely as we shape and change our cities, our cities shape and change us. Why not make that process as hands-on as possible?</p>
<div id="attachment_82478" class="wp-caption alignnone" style="width: 650px"><a href="http://www.handmadeurbanism.com/"><img class="size-full wp-image-82478" alt="A bustling street in Mumbai, one of the five cities explored in Handmade Urbanism / Photo: Jovis" src="http://www.pps.org/wp-content/uploads/2013/05/mumbai.jpg" width="640" height="472" /></a><p class="wp-caption-text">A bustling street in Mumbai, one of the five cities explored in Handmade Urbanism / Photo: Jovis</p></div>
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		<title>Community Wisdom + Expert Knowledge = Good Community Design</title>
		<link>http://www.pps.org/blog/community-wisdom-expert-knowledge-good-community-design/</link>
		<comments>http://www.pps.org/blog/community-wisdom-expert-knowledge-good-community-design/#comments</comments>
		<pubDate>Tue, 23 Apr 2013 14:53:27 +0000</pubDate>
		<dc:creator>Ariana McBride, Orton Family Foundation</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[CIRD]]></category>
		<category><![CDATA[Ariana McBride]]></category>
		<category><![CDATA[Citizens' Institute on Rural Design]]></category>
		<category><![CDATA[CommunityMatters]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Heart & Soul Community Planning]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[Orton Family Foundation]]></category>
		<category><![CDATA[Place of the Heart]]></category>
		<category><![CDATA[placemaking]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.pps.org/?p=82363</guid>
		<description><![CDATA[<p>Have you ever been at a meeting about a community issue and heard the statement, “We don’t need some outsider coming in and telling us what to do”? I know I have. This phrase points to a common challenge I see when working in rural communities—balancing the value of community input with expert knowledge in [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_82364" class="wp-caption alignnone" style="width: 650px"><a href="http://www.pps.org/wp-content/uploads/2013/04/ortonguest.jpg"><img class="size-full wp-image-82364" alt="Residents in Exeter, RI used a “Places of the Heart” map to identify parts of town that they value most as well as areas of concern.  / Photo: Orton Family Foundation" src="http://www.pps.org/wp-content/uploads/2013/04/ortonguest.jpg" width="640" height="497" /></a><p class="wp-caption-text">Residents in Exeter, RI used a “Places of the Heart” map to identify parts of town that they value most as well as areas of concern. / Photo: Orton Family Foundation</p></div>
<p>Have you ever been at a meeting about a community issue and heard the statement, “We don’t need some outsider coming in and telling us what to do”? I know I have. This phrase points to a common challenge I see when working in rural communities—balancing the value of community input with expert knowledge in community design.</p>
<p>Too often community projects favor one of these approaches over the other; the design team who drops in for a week with <i>the solution</i> to a town’s traffic woes (i.e. roundabout) or the community workshop that recycles the same, old idea for its downtown’s redevelopment (i.e. more parking). So, how do we move off of this dynamic towards a more effective model?  By recognizing the best of what both sides bring to the equation and designing a process that leverages both strengths.</p>
<p>Let’s talk about what community members offer to the design process. Local people know their town best. Their insights will inform a project in many ways from identifying community values to brainstorming and prioritizing possible actions. <a href="http://www.orton.org/resources/publications/scenarios/scenarios_e_journal/the_wisdom_of_communities">Research</a> shows us that many minds lead to better results. So, the greater the diversity of people contributing to solving a problem, the more creative and effective are the solutions. This is particularly true for more complex issues that community design addresses like downtown revitalization or growth management. In addition, community members need to own the outcomes of a design process if those outcomes are going to be effectively implemented. There is no better way to ensure ownership than to be part of shaping the solutions.</p>
<p>When citizens are effectively engaged in a design process then designers and planners can be their most effective too; facilitating a process that synthesizes local experience and wisdom with design principles and technical expertise. Designers can help people uncover their common interests and work towards practical, creative solutions that build on local character and assets.</p>
<p>At the <a href="http://www.orton.org">Orton Family Foundation</a> we use an approach called <a href="http://www.orton.org/who/heart_soul">Heart &amp; Soul Community Planning</a>, which strives to put community wisdom first in projects and uses design and planning professionals to help make the most of this valuable asset. This balance is also at the heart of CIRD’s approach to rural design, which is why Orton is excited to partner with <a href="http://www.pps.org/">Project for Public Spaces</a> and the other <a href="http://www.communitymatters.org/who-we-are">CommunityMatters</a> organizations on this program.</p>
<p>So, what can you do to help find this balance in your own community’s rural design project? Here are three easy ways to make it happen:</p>
<p style="padding-left: 30px;"><strong>1.)</strong> <b>Listen first</b>. Community design projects need to begin with listening to what people value about their town and what concerns they have. This input will help frame the design issue with greater specificity, lead to new insights and ground it in the experience of a particular place.</p>
<p style="padding-left: 30px;">For instance, if you are looking at how to make a town more walkable, first ask people what they love about their town and how they experience it. This information will provide you with information about walkability and it also may point to some other underlying issues that design could address. We’ve found the use of <a href="http://blog.placematters.org/2012/04/11/participation-by-design-using-story-in-community-planning/">personal story</a> particularly effective for uncovering what people really care about in their towns.</p>
<p style="padding-left: 30px;"><b>2.) Ask powerful questions.</b> Spend time crafting the questions you ask of the community so that people can give you thoughtful answers. A <a href="http://ncdd.org/rc/item/2738">powerful question</a> will foster reflective discussion, surface people’s assumptions and prompt creative thinking. As an example, consider the difference between the following two questions:</p>
<blockquote>
<ul>
<li>What improvements would you like to see downtown to make it more walkable?<br />
<i>Generates a personal laundry list of ideas </i></li>
<li>How might we make downtown more walkable for people of all ages?<br />
<i>Prompts people to generate ideas that respond to the different needs of community members</i></li>
</ul>
</blockquote>
<p style="padding-left: 30px;"><b>3.) Create feedback loops.</b> Make sure to have multiple opportunities for people to review your progress and provide feedback along the way. These loops will inform people of possible solutions to the design challenge, help refine ideas to fit the local context, and ensure a transparent community process.</p>
<p style="padding-left: 30px;">Feedback loops can be created through in-person meetings like a large community forum or a pop-up open house, online portals such as <a href="http://www.mindmixer.com/">MindMixer</a> or <a href="http://urbaninteractivestudio.com/engagingplans/">Engaging Plans</a>, or targeted conversations with key stakeholders or groups in town.</p>
<p style="padding-left: 30px;">These three strategies bring the best of both sides to the table by allowing the community to define the design issue and the designer to respond to that challenge based on the specifics of a particular place. We look forward to the selection of this year’s CIRD workshop hosts (to be announced in early June) where we’ll work to achieve this balance in four rural communities across the US.</p>
<p>—————-<br />
<em>This update was cross-posted from the CIRD blog at rural-design.org.</em> <a href="http://rural-design.org/blog/community-wisdom-expert-knowledge-good-community-design">Click here</a> to see the original post.</p>
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		<title>Overheard in Detroit: Ten Great Quotes From the Placemaking Leadership Council</title>
		<link>http://www.pps.org/blog/overheard-in-detroit-ten-great-quotes-from-the-placemaking-leadership-council/</link>
		<comments>http://www.pps.org/blog/overheard-in-detroit-ten-great-quotes-from-the-placemaking-leadership-council/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 17:27:36 +0000</pubDate>
		<dc:creator>Project for Public Spaces</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Placemaking Leadership Council]]></category>
		<category><![CDATA[Brownsville Partnership]]></category>
		<category><![CDATA[Center for Local Economic Strategies]]></category>
		<category><![CDATA[CLES]]></category>
		<category><![CDATA[community organizing]]></category>
		<category><![CDATA[Curativos Urbanos]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Goldman Properties]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[Healthy Communities]]></category>
		<category><![CDATA[Heidelberg Project]]></category>
		<category><![CDATA[Jennifer Heeman]]></category>
		<category><![CDATA[Jessica Goldman Srebnick]]></category>
		<category><![CDATA[madison]]></category>
		<category><![CDATA[multi-use destinations]]></category>
		<category><![CDATA[Neil McInroy]]></category>
		<category><![CDATA[Nupur Chaudhury]]></category>
		<category><![CDATA[Paul Soglin]]></category>
		<category><![CDATA[Place Governance]]></category>
		<category><![CDATA[placemaking]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[You are never finished]]></category>

		<guid isPermaLink="false">http://www.pps.org/?p=82266</guid>
		<description><![CDATA[<p><br /> &#8220;Placemaking is community organizing. It&#8217;s a campaign.&#8221;<br /> <a href="http://www.pps.org/about/team/fkent/">—Fred Kent, President of PPS</a><br /> </p> <p>&#8220;It&#8217;s Placemaking, not Placemade. It&#8217;s a process. You are never finished.&#8221;<br /> —Place Governance working group</p> <p>&#8220;Placemaking requires a marathon mindset.&#8221;<br /> <a href="http://goldmanproperties.com/">—Jessica Goldman Srebnick, Goldman Properties</a><br /> </p> <p>&#8220;We work at the invitation of residents, [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_82298" class="wp-caption alignnone" style="width: 650px"><a href="http://www.heidelberg.org/"><img class="size-full wp-image-82298" alt="Placemakers explore Detroit's iconic Heidelberg Project on a tour of the city during the inaugural meeting of the PLC / Photo: PPS" src="http://www.pps.org/wp-content/uploads/2013/04/DSC00011.jpg" width="640" height="427" /></a><p class="wp-caption-text">Placemakers explore Detroit&#8217;s iconic Heidelberg Project on a tour of the city during the inaugural meeting of the PLC / Photo: PPS</p></div>
<p><strong><br />
&#8220;Placemaking is community organizing. It&#8217;s a campaign.&#8221;</strong><br />
<em><a href="http://www.pps.org/about/team/fkent/">—Fred Kent, President of PPS</a><br />
</em></p>
<p><strong><strong>&#8220;It&#8217;s Placemaking, not Placemade. It&#8217;s a <em>process</em>. You are never finished.&#8221;</strong><br />
</strong><em>—Place Governance working group</em></p>
<p><strong>&#8220;Placemaking requires a marathon mindset.&#8221;</strong><br />
<em><a href="http://goldmanproperties.com/">—Jessica Goldman Srebnick, Goldman Properties</a><br />
</em></p>
<p><strong>&#8220;We work at the invitation of residents, with the understanding that they have a deep understanding not only of the problems facing their community, but of the best solutions.&#8221;</strong><br />
<em><a href="http://cmtysolutions.org/projects/brownsville-partnership">—Nupur Chaudhury, Brownsville Partnership</a><br />
</em></p>
<p><strong>&#8220;Don&#8217;t think &#8216;build it and they will come&#8217;; find the local leaders and help them build &#8216;it&#8217; where they already are.&#8221;</strong><br />
<em>—Healthy Communities working group</em></p>
<p><strong>&#8220;Government&#8217;s role: Be the host, don&#8217;t try to be the life of the party.&#8221;</strong><br />
<em>—Place Governance working group</em></p>
<p><strong>&#8220;Placemaking is more of a circular, iterative process than just something that happens from the bottom-up.&#8221;</strong><br />
<em>—Multi-Use Destinations working group</em></p>
<p><strong>&#8220;We can build systems to engage people, but until we figure out why they aren&#8217;t engaged and using the public spaces that they already have today, nothing will change.&#8221;</strong><br />
<a href="http://www.cityofmadison.com/mayor/"><em>—Madison Mayor Paul Soglin on low-income communities &amp; public space</em></a></p>
<p><strong>&#8220;We want to transform our sidewalks not only into places where you can walk, but where you can live.&#8221;</strong><br />
<em><a href="https://www.facebook.com/curativosurbanos">—Jeniffer Heeman, Curativos Urbanos</a><br />
</em></p>
<p><strong>&#8220;Serendipity is not an accident.&#8221;</strong><br />
<em><a href="http://www.cles.org.uk">—Neil McInroy, Center for Local Economic Strategies (CLES)</a><br />
</em></p>
<p><em><br />
And a bonus from <em>Saturday&#8217;s bus tour of the host city&#8217;s public space, </em>with special thanks to Jeanette, our tour amazing guide:</em></p>
<p><strong>&#8220;Why Detroit? Because it&#8217;s big enough to matter in the world, but small enough that you can matter in it.&#8221;</strong><br />
<a href="http://dhivedetroit.org/"><em>—<em>Jeanette</em> Pierce, D:hive</em></a></p>
<div id="attachment_82297" class="wp-caption alignnone" style="width: 650px"><a href="http://www.pps.org/wp-content/uploads/2013/04/DSC01941.jpg"><img class="size-full wp-image-82297" alt="A break-out group discusses Placemaking in low-income communities at the inaugural PLC meeting in Detroit / Photo: PPS" src="http://www.pps.org/wp-content/uploads/2013/04/DSC01941.jpg" width="640" height="480" /></a><p class="wp-caption-text">A break-out group discusses Placemaking in low-income communities at the inaugural PLC meeting in Detroit / Photo: PPS</p></div>
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		<title>Learning From Knight’s Soul of the Community, Leaning Toward the Future of Placemaking</title>
		<link>http://www.pps.org/blog/learning-from-knights-soul-of-the-community-leaning-toward-the-future-of-placemaking/</link>
		<comments>http://www.pps.org/blog/learning-from-knights-soul-of-the-community-leaning-toward-the-future-of-placemaking/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 12:45:19 +0000</pubDate>
		<dc:creator>Dr. Katherine Loflin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Placemaking Leadership Council]]></category>
		<category><![CDATA[Places in the News]]></category>
		<category><![CDATA[attachment]]></category>
		<category><![CDATA[Detroit]]></category>
		<category><![CDATA[Dr. Katherine Loflin]]></category>
		<category><![CDATA[Economic development]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Gallup]]></category>
		<category><![CDATA[GDP growth]]></category>
		<category><![CDATA[Knight Foundation]]></category>
		<category><![CDATA[Lighter Quicker Cheaper]]></category>
		<category><![CDATA[local economies]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[optimism]]></category>
		<category><![CDATA[sense of place]]></category>
		<category><![CDATA[Soul of the Community]]></category>
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		<guid isPermaLink="false">http://www.pps.org/?p=82239</guid>
		<description><![CDATA[<p>Today, as the inaugural meeting of the <a href="http://www.pps.org/blog/announcing-the-placemaking-leadership-council/">Placemaking Leadership Council</a> kicks off in Detroit, Michigan, we are thrilled to bring you this special guest post by <a href="http://loflinconsultingsolutions.com/">Dr. Katherine Loflin</a>, a powerful advocate for the importance of place to local economies, and one of the event&#8217;s keynote speakers.</p> <p>&#8211;</p> <p>It’s hard for me to [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_82244" class="wp-caption alignright" style="width: 223px"><a href="http://www.pps.org/wp-content/uploads/2013/04/KatherineLoflin.jpg"><img class="size-full wp-image-82244 " alt="A guest post by Dr. Katherine Loflin" src="http://www.pps.org/wp-content/uploads/2013/04/KatherineLoflin.jpg" width="213" height="320" /></a><p class="wp-caption-text">A guest post by Dr. Katherine Loflin</p></div>
<p><em>Today, as the inaugural meeting of the <a href="http://www.pps.org/blog/announcing-the-placemaking-leadership-council/">Placemaking Leadership Council</a> kicks off in Detroit, Michigan, we are thrilled to bring you this special guest post by <a href="http://loflinconsultingsolutions.com/"><em>Dr. Katherine Loflin</em></a>, a powerful advocate for the importance of place to local economies, and one of the event&#8217;s keynote speakers.</em></p>
<p>&#8211;</p>
<p>It’s hard for me to believe that, just six years ago, I had never even heard the word “Placemaking.” I’ve been a community practitioner all of my life, trained as a macro-practitioner with a Masters and Ph.D. in Social Work and a dissertation on civic engagement and social capital. I believed there were certain characteristics that inherently enabled places to identify and solve their own problems, and I believed that some of the answers related to civic engagement and social capital. Still, I was haunted by the thought that there was more to it: pieces of the puzzle that hadn’t been placed yet.</p>
<p>Then, in 2007, I found myself the Lead Consultant on <a href="http://www.knightfoundation.org/">Knight Foundation</a>’s <a href="http://www.soulofthecommunity.org/">Soul of the Community</a> study. Soul was created by Knight and the <a href="http://www.gallup.com/home.aspx">Gallup</a> organization to study communities in a new way. It is important to note that, from the outset, Soul was very open in terms of outcomes. The study was not attempt to justify the field of Placemaking. We had no preconceived notions about what we would discover. Today, I think that fact contributes to the power of the findings, insofar as they support this burgeoning field. The basic research questions were simple yet profound, yet they&#8217;d never been asked before: What makes people love where they live? And why does it matter?</p>
<p>We were in for a shock&#8230;and a steep learning curve. The Knight Soul of the Community study investigated community attachment—a multidimensional construct that went beyond measuring just satisfaction to also look at community pride, community optimism, and other emotional feelings about place. Attachment is not the traditional idea of engagement that is usually studied in places, but a separate construct. Understanding residents&#8217; emotional bonds to place represented by attachment took our examination beyond the outward behaviors of traditional engagement and gave new insights into the dynamics of how place affects people. That, alone, was a significant contribution to understanding place success that had basically gone unmeasured.</p>
<p>The shock came as the results poured in: from 2008-2010, we received responses from 43,000 people in 26 communities across the US, in cities large and small. What we saw were findings, year after year, that for many seemed counter-intuitive—even radical at times. We not only found out that resident attachment was related to solid economic outcomes for places, but that the things that most drove people to love where they live were not the local economy or even their personal civic engagement in the place (as one might expect), but the “softer sides” of place.</p>
<div id="attachment_82248" class="wp-caption alignnone" style="width: 650px"><a href="http://www.flickr.com/photos/lafayette-college/4818806365/"><img class="size-full wp-image-82248  " alt="" src="http://www.pps.org/wp-content/uploads/2013/04/4818806365_92e23ddb37_z.jpg" width="640" height="296" /></a><p class="wp-caption-text">Knight Soul of the Community found out that the “softer sides” of place matter to economic development / Photo: Lafayette College via Flickr</p></div>
<p>These findings seemed like a messaging nightmare at first, because they were so groundbreaking and surprising—but as I considered how to use this new information to spread the word, make the case, and translate the findings into on-the-ground action, the nightmare became great opportunity. The Soul findings forced me to reexamine what I thought I knew about what made places tick. Eventually, I realized that this was the missing piece of the puzzle that I had been searching for.</p>
<p>Here are the primary findings of Soul of the Community, from 2008-2010:</p>
<ul>
<li><i><strong>There is an important and significant correlation between how attached people feel to where they live and local GDP growth.</strong></i> What this means is that the more people love their town, the more economically vital that place will be. In an economy still deep in recession, that got some attention and raised some eyebrows. How is this possible? It seems that, when people love where they live, they spend more time there and invite others to do the same. They may choose to stay-cation versus travel. They are also more productive at work and more satisfied in their jobs. They are more likely to buy a house. There are so many little ways in which a love of place can translate to economic impacts, and these all add up.</li>
<li><strong><i>What most drives people to love where they live (their attachment) is their perception of aesthetics, social offerings, and openness of a place</i>.</strong> It appears that what people most want out of a neighborhood is a place that is attractive, engaging, friendly, and welcoming. In every place, every year of the study, these factors were found to be the three most important to tying people to place. Why does this matter? As mentioned above, communities where people love where they live do better economically. The best-loved places were doing better in a measureable way. Little did we still know, at first, that Soul had just empirically justified some of the core principles long advocated for by Placemaking advocates.</li>
</ul>
<p>It was in looking for some framework that could help to organize the findings in a useable way that I stumbled across the Project for Public Spaces’ website. Serendipitously, this happened right around the time they were catching wind of Soul’s first-year findings. They gave me an organizing framework, and Soul gave them empirical justification for things that they had learned and known intuitively for years.</p>
<p>Of course, we’re only just getting started. The Soul findings have had significant implications for the Placemaking field, and in so doing have opened up whole new avenues for research, learning, and practice. Below are nine of the key lessons learned so far, which also represent some of the most interesting topics for future examination and discussion:</p>
<p><strong><i>1.) Optimizing place.</i> </strong>The thing about Soul of the Community is that it allows places to be who they are—just optimized—and that was incredibly welcomed by civic leaders. Instead of changing who your community is, it’s about being the best version of yourself that you can be. This means that no place is left behind. All cities can take advantage of this information. Places have to know their narratives: what constitutes their unique identity? If that is unknown, Soul can help places to discover that. The important point of this is: communities don’t have to try to be something that they’re not, but each must capitalize on its own distinct identity.</p>
<p><strong><i>2.) Lead with strengths.</i> </strong>Places often know chapter and verse what they are not good at. And that deficit-based start can be an immobilizing when talking about the future. The Soul findings allowed me to walk into any of the 26 communities that we were studying and lead off the conversation by talking about their strengths. The most powerful path to change for people and places is to leverage strengths to address challenges. Any community intervention should lead with strengths, and Placemaking leads by example.</p>
<div id="attachment_82250" class="wp-caption alignright" style="width: 337px"><a href="http://www.flickr.com/photos/dhammza/4432704696/"><img class="size-full wp-image-82250  " alt="" src="http://www.pps.org/wp-content/uploads/2013/04/4432704696_02558d9690.jpg" width="327" height="485" /></a><p class="wp-caption-text">Optimism about a place’s future plays a big part in local resilience. / Photo: Daniel Horacio Agostini via Flickr</p></div>
<p><strong><i>3.) Place optimism matters.</i> </strong>Optimism is empirically linked to attachment. That means that the more optimistic people feel about the future of their city, the more likely they are going to be attached to it today. We have seen places in the Soul findings where attachment increased even when the local economy worsened. Optimism about the place’s future seems to be a big part of that resilience. In 2008, Biloxi, MS, was the second-most attached place that we studied, even though they were still in the throes of Katrina recovery. In 2009, there was a meaningful increase in optimism in Detroit. Why does this matter? Because it is with this spirit, commitment and dedication that community turnarounds begin. This speaks to the importance of public messages and leadership to cultivate optimism and then follow through with sound leadership to realize that optimism.</p>
<p><strong><i>4.) Young talent is leading the place renaissance.</i></strong> According to the Soul findings, young talent is consistently perceived as the least welcomed group in a place. Yet in other polls, Gallup was finding increasingly that young talent was choosing a place to live first, and <i>then</i> finding a job. The fact that people are now prioritizing place before deciding what jobs to pursue has to change the way communities are imagined if places are to succeed. Optimizing place has to be moved to the front burner as an economic imperative, immediately. Place has clearly earned a seat at the economic development table.</p>
<p><strong><i>5.) The corporate world gets this.</i> </strong>They may have not had an empirical model to use until now, but many corporations had already noticed that, to attract and retain the best talent, they had to be able to successfully sell the place where the job is located. As a result, they want to be in places that sell themselves. This was all reinforced by the Soul finding that there’s an empirical relationship between job satisfaction and community attachment. Not surprisingly, the business community is now interested in applying Placemaking not only to their corporate giving, but also to their business models.</p>
<p><strong><i>6.) A solution on the “growth” tug of war that immobilizes many places. </i></strong>Placemaking often allows residents to finally put their finger on what had kept them stuck. For many, this was the fact that, while the ‘growth’ people are saying if we don’t stay modern and provide the place people want to live we are economically in trouble, the ‘anti-growth’ residents are really worried that growth for growth’s sake would cause them to lose who they were as a place—that they’d become generic. The Placemaking framework enables these folks to re-frame the issue by saying: We will cherish our unique narrative as a place as we continue to grow in a smart and sustainable way.</p>
<p><strong><i>7.) You’ll see impact sooner.</i> </strong>Because Soul of the Community found a relationship between social offerings, openness, and aesthetics, and resident attachment, if you change public perception of one of those things you can see same-year differences in attachment. We saw this happen in places like Detroit and St. Paul…and I have to say: <i>Wow</i>. This makes Placemaking a very attractive framework, especially in places that need quick wins to restore some optimism and fuel additional social change efforts. This core strength of the “<a href="http://www.pps.org/reference/lighter-quicker-cheaper-2-2/">Lighter, Quicker, Cheaper</a>” approach to places is one that few other models can claim.</p>
<div id="attachment_82253" class="wp-caption alignnone" style="width: 650px"><a href="http://www.flickr.com/photos/troistoques/6532712429/"><img class="size-full wp-image-82253 " alt="" src="http://www.pps.org/wp-content/uploads/2013/04/6532712429_691856c396_z.jpg" width="640" height="480" /></a><p class="wp-caption-text">The core strength of the “Lighter, Quicker, Cheaper” approach is that it can change minds &amp; turn things around faster than anyone expects / Photo: troistoques via Flickr</p></div>
<p><strong><i>8.) It’s totally scalable.</i> </strong>One of my favorite things about Placemaking is that it’s totally scalable. You can truly start anywhere and see impact, sooner than you might think. I’ve seen everything from places starting to turn around because they mobilized to get a strip of sidewalk installed where it was missing, to places coming together around crafting and decorating their town’s trees with lit balls of fashioned chicken wire. Sometimes, it’s all about reminding people of the greatness of their place by helping them to rediscover what’s already there. The best ideas often come from the residents themselves, who are really the true keepers of the soul of their community.</p>
<p><strong><i>9.) The power of place.</i> </strong>Love of place is great equalizer and mobilizer. In all my years of doing community practice, I’ve never seen a more powerful model for moving communities forward and enabling places to optimize who they are instead of trying to be someplace else. It is this message that frees people to love their place, and hearing that their love of place is a powerful resource is not something many residents (or their leaders) have properly recognized and leveraged. That’s why I think I often see tearful reactions in my audiences and hear heartfelt stories of personal relationship with a place after my talks. The message of attachment—that the softer sides of place matter—resonates deeply. Everyone has a personal relationship with their place and people can see themselves and their communities in the Soul findings.</p>
<p>Because of this journey, today I am forever changed. And we’re all on this journey together. That our disparate disciplines have brought us together around the cause of Placemaking is also one of the unique strengths of our practice: a key advantage that we must leverage in this critical time. We have an economic, social and human responsibility to do so—and now, we have a much-needed piece of the puzzle in place.</p>
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		<title>How to Be a Citizen Placemaker: Think Lighter, Quicker, Cheaper</title>
		<link>http://www.pps.org/blog/how-to-be-a-citizen-placemaker-think-lighter-quicker-cheaper/</link>
		<comments>http://www.pps.org/blog/how-to-be-a-citizen-placemaker-think-lighter-quicker-cheaper/#comments</comments>
		<pubDate>Sun, 07 Apr 2013 17:45:12 +0000</pubDate>
		<dc:creator>Project for Public Spaces</dc:creator>
				<category><![CDATA[Blog]]></category>
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		<guid isPermaLink="false">http://www.pps.org/?p=82148</guid>
		<description><![CDATA[<p style="text-align: left;">This is the third of a three-part series on transformative Placemaking. To read part one, <a href="http://www.pps.org/blog/placemaking-as-community-creativity-how-a-shared-focus-on-place-builds-vibrant-destinations/">click here</a>. To read part two, <a href="http://www.pps.org/blog/stronger-citizens-stronger-cities-changing-governance-through-a-focus-on-place/">click here</a>.</p> <p>Imagine that you live in a truly vibrant place: the bustling neighborhood of every Placemaker&#8217;s dreams. Picture the streets, the local square, the waterfront, the public market. Think [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: left;"><em>This is the third of a three-part series on transformative Placemaking. To read part one, <a href="http://www.pps.org/blog/placemaking-as-community-creativity-how-a-shared-focus-on-place-builds-vibrant-destinations/">click here</a>. To read part two, <a href="http://www.pps.org/blog/stronger-citizens-stronger-cities-changing-governance-through-a-focus-on-place/">click here</a>.</em></p>
<div id="attachment_82197" class="wp-caption alignnone" style="width: 650px"><a href="http://www.pps.org/wp-content/uploads/2013/04/Smith_Street_Brooklyn_NY_Bastille-Day-Festival_ek_July08_22.jpg"><img class="size-full wp-image-82197" alt="With some temporary materials, a roadway can become a bocce ball court, and a street can become a great place / Photo: PPS" src="http://www.pps.org/wp-content/uploads/2013/04/Smith_Street_Brooklyn_NY_Bastille-Day-Festival_ek_July08_22.jpg" width="640" height="428" /></a><p class="wp-caption-text">With some temporary materials, a roadway can become a bocce ball court, and a street can become a great place / Photo: PPS</p></div>
<p>Imagine that you live in a truly vibrant place: the bustling neighborhood of every Placemaker&#8217;s dreams. Picture the streets, the local square, the waterfront, the public market. Think about the colors, sights, smells, and sounds; imagine the sidewalk ballet in full swing, with children playing, activity spilling out of storefronts and workspaces, vendors selling food, neighborhood cultural events and festivals taking place out in the open air. Take a minute, right now. Close your eyes, and <i>really</i> picture it.</p>
<p>Now, here&#8217;s the million dollar question: in that vision, <i>what are you doing to add to that bustle?<br />
</i></p>
<p>If <a href="http://www.pps.org/blog/placemaking-as-community-creativity-how-a-shared-focus-on-place-builds-vibrant-destinations/">vibrancy is people</a>, and <a href="http://www.pps.org/blog/stronger-citizens-stronger-cities-changing-governance-through-a-focus-on-place/">citizenship is creative</a>, it follows that the more that citizens feel they are able to contribute to their public spaces, the more vibrant their communities will be. The core function of place, as a shared asset, is to facilitate participation in public life by as many individuals as possible. Ultimately the true sense of a place comes from how it makes the people who use it feel about themselves, and about their ability to engage with each other in the ways that they feel most comfortable.</p>
<p>&#8220;There is an undeniable thing that each resident brings to the table,&#8221; says <a href="http://loflinconsultingsolutions.com/">Katherine Loflin</a>, who led Knight Foundation&#8217;s <a href="http://www.soulofthecommunity.org/">Soul of the Community</a> study. &#8220;It has to do with the openness and feeling of the place; it&#8217;s not something that you construct, physically, it&#8217;s something that you feel. And it is us as humans that convey that feeling to each other—or not!&#8221;</p>
<div id="attachment_82194" class="wp-caption alignnone" style="width: 650px"><a href="http://www.pps.org/wp-content/uploads/2013/04/picnic.jpg"><img class="size-full wp-image-82194  " alt="Getstarted / Photo: PPS" src="http://www.pps.org/wp-content/uploads/2013/04/picnic.jpg" width="640" height="451" /></a><p class="wp-caption-text">&#8220;There is an undeniable thing that each resident brings to the table&#8230;It has to do with the openness and feeling of the place.&#8221; / Photo: PPS</p></div>
<p><strong>Getting Started: How You Can Make a Place Great Right Away</strong></p>
<p>As <a href="http://www.ssbx.org/">Sustainable South Bronx</a> founder and advocate <a href="http://www.yesmagazine.org/happiness/majora-carter-how-to-bring-environmental-justice-to-your-neighborhood">Majora Carter</a> famously put it, &#8220;You don&#8217;t have to move out of your neighborhood to live in a better one.&#8221; Each of us can participate, <i>right now</i>, in creating the city that we want to live in. If you think of enlivening a place as a monumental task, remember that great places are not the result of any one person&#8217;s actions, but the actions of many individuals layered on top of one another. It may take years to turn a grassy lot into a great square, but you can start today by simply mowing the lawn and inviting your neighbors out for a picnic.</p>
<p>In an essay for <i>The Atlantic </i>back in 1966, then-Vice President Hubert Humphrey <a href="http://www.theatlantic.com/past/docs/issues/66nov/humphrey.htm">touched on this</a> when he wrote about his father&#8217;s public spirit, and his active participation in the life of the small town of Doland, South Dakota, where the family lived. Hubert Sr. was a pharmacist, and he strove to make his pharmacy into a community hub, a place where neighbors came to meet and discuss the issues of the day. &#8220;Undoubtedly, he was a romantic,&#8221; writes Hubert Jr. of his father, &#8220;and when friends would josh him about his talk about world politics, the good society, and learning, he would say, &#8216;Before the fact is the dream.&#8217;</p>
<p>When you think about making your neighborhood a better place, think <a href="http://www.pps.org/reference/lighter-quicker-cheaper-a-low-cost-high-impact-approach/">Lighter, Quicker, Cheaper</a> (LQC). In public space design, the LQC strategy is framed as a way for communities to experiment with a place and learn how people want to use it before making more permanent changes. That experimental attitude can be adopted by anyone. Just ask yourself: what&#8217;s one thing I already enjoy doing that I could bring out into the public realm?</p>
<p><strong>Make it Public: Bringing Existing Activity Out Into the Streets</strong></p>
<p>For some of us, there may be opportunities to take the work that we do in our professional lives and turn it into a way to engage with our neighbors. Perhaps there&#8217;s a certain activity we perform that could be moved to a nearby park, or a skill that we could teach at a local library. One graphic design firm in Cape Town, South Africa, has taken the idea of public work to a delightful extreme through their <a href="http://www.narrative-environments.com/successes/holding-public-office">Holding Public Office</a> initiative, where they move their office out into a different public space for one day each month and interact with curious passersby. &#8220;It keeps us on our toes,&#8221; says Lourina Botha, one of the firm&#8217;s co-directors. &#8220;It forces us to be aware of our role as designers and is a fairly stark reminder that what we design has a real effect on the world.&#8221;</p>
<p>In other words, this project illustrates how taking a LQC approach to work enriches not just the public space where the intervention takes place, but the work that the firm does, as well. This kind of activity blurs the line between private and public, and re-frames work as a mechanism for building social capital. According to Harry Boyte, director of the <a href="http://www.augsburg.edu/democracy/">Center for Democracy and Citizenship</a> at Augsburg College, &#8220;We need professionals to think about themselves not narrowly disciplinary professionals, whose work is to simply solve a narrow disciplinary problem, but as citizen professionals working to contribute to the civic health and well-being of the community.”</p>
<div id="attachment_82192" class="wp-caption alignnone" style="width: 650px"><a href="http://www.narrative-environments.com/successes/holding-public-office"><img class="size-full wp-image-82192 " alt="&quot;Holding Public Office&quot; brings work out into the streets" src="http://www.pps.org/wp-content/uploads/2013/04/publicoffice.jpg" width="640" height="421" /></a><p class="wp-caption-text">&#8220;Holding Public Office&#8221; brings co-workers out into the streets, re-framing work as a mechanism for building social capital / Photo: Lisa Burnell, Graphic Studio Shelf</p></div>
<p>Many people may not have any particular job function that can become more public, for whatever reason, but there are still plenty of activities that mostly take place in private that can be used to enliven public space. Active citizenship needn&#8217;t be all work and no play, after all. &#8220;Any kind of community [that is supportive of engagement] is not just going to be about the problems that residents want to solve,&#8221; explains Matt Leighninger, the director of the <a href="http://www.deliberative-democracy.net/">Deliberative Democracy Consortium</a>. &#8220;It also has to be about celebrating what they&#8217;ve done, through socializing, music, food.&#8221;</p>
<p>Building off of that last point, the organizers of <a href="http://www.restaurantday.org/">Restaurant Day</a> have turned cooking into an excuse for a carnival, giving residents of Helsinki, Finland, a chance to showcase their creativity in the kitchen and turning the city&#8217;s streets into a delectable buffet in the process. Their idea to organize a one-day festival where anyone could open a restaurant anywhere (from living rooms to public plazas), started when Antti Tuomola was struggling through navigating the onerous process of starting up a brick and mortar restaurant in the city. Recalls Kirsti Tuominen, one of the friends who works with Tuomola on organizing the event, &#8220;We knew from the beginning that we wanted to do something that would be fun, easy, and social at the same time. Something positive. We didn&#8217;t want to go the protest route. That&#8217;s the not-so-efficient way of trying to make a difference; it&#8217;s often better to show a good example and then it&#8217;s harder for the opposition.&#8221;</p>
<p>The first Restaurant Day took place back in 2011; today, it has been celebrated in cities all over the world. The festival is a brilliant example of how a completely normal daily activity can totally transform a city&#8217;s public spaces when approached in a creative way. &#8220;The street experience itself was a joy to behold,&#8221; <a href="http://www.cityofsound.com/blog/2012/05/ravintolap%C3%A4iv%C3%A4-opportunistic-edible-urbanism.html">wrote <i>City of Sound</i> blogger Dan Hill</a> after participating on one of the festivals. &#8220;It truly felt like a new kind of Helsinki. International, cosmopolitan, diverse yet uniquely Finnish&#8230;It felt like a city discovering they could use their own streets as they liked; that the streets might be their responsibility.&#8221;</p>
<p>Tuominen echoes this in her own reflection on the event, explaining that &#8220;[Finland] is so full of regulations that people tend to see regulations even where they don&#8217;t exist! That&#8217;s been hindering things for a long time, but Restaurant Day has encouraged people to use their public spaces in a new way. Sometimes people just need someone to show them, or give them a gentle kick in the butt, and things will start happening.&#8221;</p>
<p>Understanding this is key for citizens who want to take a LQC attitude toward activating their neighborhoods: public spaces have a way of amplifying individual actions. One thing from the above comments that is not uniquely Finnish is the tendency of people (particularly in the developed world) to see regulations where they don&#8217;t exist. After decades of society turning its back on public life in favor of the private realm of home, office, and car, a lot of people now feel that they need permission to use public spaces the way they&#8217;d like to. We can give that permission to each other.</p>
<div id="attachment_82191" class="wp-caption alignnone" style="width: 650px"><a href="http://www.flickr.com/photos/linnoinen/6070207842/"><img class="size-full wp-image-82191" alt="In a wonderful example of triangulation, jazz musicians perform for the assembled crowds near a Restaurant Day pop-up eatery in Helsinki / Photo: Karri Linnoinen via Flickr" src="http://www.pps.org/wp-content/uploads/2013/04/6070207842_5bdbc07e5e_z.jpg" width="640" height="426" /></a><p class="wp-caption-text">In a wonderful example of triangulation, jazz musicians perform for the assembled crowds near a Restaurant Day pop-up eatery in Helsinki / Photo: Karri Linnoinen via Flickr</p></div>
<p><strong>Leading From the Bottom-Up: Work Fast, Work Together</strong></p>
<p>If you are a change-oriented person, we need you to lead. Whether you want to move your office outside, organize a citywide cooking festival, or start small by making a concerted effort to engage directly with your neighbors every day, know that your own actions are an essential component of your neighborhood&#8217;s sense of place, by virtue of the fact that you live there. Explains Loflin: &#8220;If you don&#8217;t spend at least some time thinking about the state of mind of Placemaking—every decision, behavior, everything that we do as residents in our place every day—on top of the infrastructure that&#8217;s provided by the place itself, then you miss a really important part of the conversation, where everybody gets to have some of the responsibility.&#8221;</p>
<p>Whatever you decide to do, know that there will be bumps in the road. One of our <a href="http://www.pps.org/reference/11steps/">11 core Placemaking principles</a> is that<i> they&#8217;ll always say it can&#8217;t be done</i>. But keep pushing. Meet your neighbors, and find your allies. Creating great places is all about getting to know the people who you share those places with. Thinking LQC doesn&#8217;t just mean experimenting with <i>what</i> you do, but with <i>how</i> you do it. Look for unconventional partners, and always be willing to consider doing things a bit differently.</p>
<p>In an interview for the Placemaking Blog late last year, <a href="http://betterblock.org/">Team Better Block</a> co-founder Andrew Howard explained how his own LQC street transformations in cities around the US have caused his understanding of how people engage with places to evolve. &#8220;As a planner,&#8221; he explained, &#8220;I always thought that, if I made the best plan, that would attract the right people to come <i>from somewhere else</i> and make that plan happen. What I’ve realized through Better Block is that every community already has everybody they need. They just need to activate the talented people who are already there, and shove them into one place at one time, and that place can become better really quickly.&#8221;</p>
<p>Great places are not created in one fell swoop, but through many creative acts of citizenship: individuals taking it upon themselves to add their own ideas and talents to the life of their neighborhood&#8217;s public spaces. The best news is that we seem to be living at a very special time, when people are once again realizing the importance of public life. It&#8217;s something we&#8217;ve seen first-hand in communities where we have worked around the world, and something we&#8217;ve heard from many others. &#8220;I think that these are the early first steps,&#8221; says Tuominen, &#8220;but I think we&#8217;re heading to something that is very good, and interesting. I love this time. You can feel it, it&#8217;s almost tangible: that things are happening and moving forward.&#8221;</p>
<p>Before the fact is the dream. Just a few minutes ago, at the beginning of this very article, you conjured up a vision of a better neighborhood. Go make it real.</p>
<p>&nbsp;</p>
<p>&#8211;</p>
<p>This coming week, the <a href="http://www.pps.org/blog/announcing-the-placemaking-leadership-council/">Placemaking Leadership Council</a> will meet for the first time in Detroit, Michigan, to begin developing a campaign to put Placemaking on the global agenda. In the lead-up to the big meeting, we&#8217;d love to hear from you about what you&#8217;re doing to activate the public spaces in your community. <strong>Tell us what you&#8217;re up to on Twitter with the hashtag <a href="https://twitter.com/search/realtime?q=%23thinkLQC">#thinkLQC</a></strong>, and we&#8217;ll share some of the awesome work citizens are taking on with other Citizen Placemakers around the world!</p>
<p style="text-align: left;"><em>This is the third of a three-part series on transformative Placemaking. To read part one, <a href="http://www.pps.org/blog/placemaking-as-community-creativity-how-a-shared-focus-on-place-builds-vibrant-destinations/">click here</a>. To read part two, <a href="http://www.pps.org/blog/stronger-citizens-stronger-cities-changing-governance-through-a-focus-on-place/">click here</a>.</em></p>
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		<title>What Placemakers Can Learn from Bike/Ped Advocates</title>
		<link>http://www.pps.org/blog/what-placemakers-can-learn-from-bikeped-advocates/</link>
		<comments>http://www.pps.org/blog/what-placemakers-can-learn-from-bikeped-advocates/#comments</comments>
		<pubDate>Thu, 21 Feb 2013 18:26:05 +0000</pubDate>
		<dc:creator>Project for Public Spaces</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Transportation]]></category>
		<category><![CDATA[Asheville]]></category>
		<category><![CDATA[bikability]]></category>
		<category><![CDATA[bikeped]]></category>
		<category><![CDATA[bikes]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Dan Burden]]></category>
		<category><![CDATA[DOT]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Fred Kent]]></category>
		<category><![CDATA[government]]></category>
		<category><![CDATA[ISTEA]]></category>
		<category><![CDATA[John Massengale]]></category>
		<category><![CDATA[Long Beach]]></category>
		<category><![CDATA[Mark Plotz]]></category>
		<category><![CDATA[mixed-use]]></category>
		<category><![CDATA[multi-use]]></category>
		<category><![CDATA[national center for bicycling and walking]]></category>
		<category><![CDATA[pittsburgh]]></category>
		<category><![CDATA[Pro Walk/Pro Bike]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[streets as places]]></category>
		<category><![CDATA[Victor Dover]]></category>
		<category><![CDATA[Walnut Capital]]></category>
		<category><![CDATA[zealous nuts]]></category>

		<guid isPermaLink="false">http://www.pps.org/?p=81865</guid>
		<description><![CDATA[<p>Mark Plotz is the director of the <a href="http://www.bikewalk.org/">National Center for Bicycling and Walking</a>, a resident program of the Project for Public Spaces. What that means, in practice, is that Mark is the man who makes <a href="http://www.pps.org/pwpb2012/">Pro Walk/Pro Bike: Pro Place</a> happen! Mark&#8217;s been poring over the results of last September&#8217;s conference in Long [...]]]></description>
				<content:encoded><![CDATA[<div id="attachment_73541" class="wp-caption alignright" style="width: 261px"><img class="size-full wp-image-73541 " alt="Mark Plotz" src="http://www.pps.org/wp-content/uploads/2012/01/mark-plotz.jpg" width="251" height="251" /><p class="wp-caption-text">Mark Plotz</p></div>
<p>Mark Plotz is the director of the <a href="http://www.bikewalk.org/">National Center for Bicycling and Walking</a>, a resident program of the Project for Public Spaces. What that means, in practice, is that Mark is the man who makes <a href="http://www.pps.org/pwpb2012/">Pro Walk/Pro Bike: Pro Place</a> happen! Mark&#8217;s been poring over the results of last September&#8217;s conference in Long Beach, CA, and we recently had the chance to sit down with him when he made the trek up to HQ, to get a sense of how people responded to the new &#8220;Pro Place&#8221; focus. Mark also offered some teasers about the lead-up to Pro Walk/Pro Bike: Pro Place 2014, <a href="http://www.pps.org/pwpb2012/2012/09/18/for-release-pittsburgh-announced-as-the-host-city-for-the-pro-walkpro-bike-conference-in-2014/">which will take place in Pittsburgh, PA next fall</a>.</p>
<p>&nbsp;</p>
<p><b>What were some of the trends that you saw in terms of what conference-goers voted for with their feet?</b></p>
<p>The good news is that Placemaking sessions fared very well, which is encouraging because it shows that the conference theme of &#8220;Pro Place&#8221; was resonating with people. One session that did very well was led by <a href="http://www.pps.org/blog/creating-great-streets-what-does-it-take-an-interview-with-john-massengale-victor-dover/">Victor Dover and John Massengale</a>, who spoke about street design where we’re not just talking about paint and asphalt and dimensions, but really paying attention to context and creating beautiful streets.</p>
<p>Women and cycling was a popular subject. I could definitely see a lot of broad interest in making cycling a lot more reflective of this diverse country that we live in. A lot of bike advocacy has been geared toward the alpha-male bicyclists for too long, and now there&#8217;s a growing realization that there&#8217;s a whole new population that’s really interested in cycling and ready for alternatives to the car. We’re trying to be supportive of that in how we plan for the next conference, because people are indicating that they’re really interested in taking advocacy in that new direction.</p>
<p><b>Building on that advocacy theme&#8211;as much as people were coming to the last Pro Walk/Pro Bike and learning about Placemaking, us Placemakers all have a lot to learn from biking and walking advocates about how to run a campaign. Can you talk more about that?</b></p>
<p><a href="http://www.pps.org/about/team/fkent/">Fred</a> talks a lot about <a href="http://www.pps.org/blog/zealous_nuts/">Zealous Nuts</a> in his presentations, and there are no more zealous or nutty people than bike advocates! We’re very good at organizing, and showing up to meetings, and writing congressional offices. We’re a highly motivated crew. I think that Placemakers can learn a lot from rubbing elbows with bike advocates.</p>
<p>Bikers are sort of tribal. When you get a bunch of them in a room together, the conversation always seems to gravitate to the last a**hole you had an encounter with out on the road. That’s one of the things that really bonds bikers together: we’re out there and we don’t have much in the way of protection, so we’re dependent on the goodwill and skill of drivers, and also the DOT to give us a safe place to ride. So safety is a big shared concern.</p>
<p>You have to take the long view. The first Pro Walk/Pro Bike conference was in 1980, and it was about a hundred people in Asheville, NC. We had 900 people in Long Beach this year. From what I&#8217;ve been told by those who were there, the folks who showed up in Asheville were a bunch of idealists, working outside the system. But through the years, biking has been institutionalized, so a lot of those advocates became the first state bike/ped coordinators, and later the first local bike/ped coordinators. Over time, they were co-opted into the transportation establishment, which is a great thing.</p>
<p>There are still advocates out there, because that bike/ped coordinator still needs support from the public, and to know that people want this stuff. So advocates give him or her the cover. And I wonder if maybe that’s where Placemakers need to go now: to organize as advocates, develop a common agenda, and then hopefully get co-opted into transportation, governance, all of these places where our government already spends money but builds a bunch of <i>crap</i>.</p>
<p><b>How did that co-opting happen? How did these folks go from being the idealists outside of the system to being the inmates running the asylum, so to speak?</b></p>
<p>I would say it was ISTEA in 1991. It helps if the Feds are saying “look, if you want to get this money to build trails and other enhancement projects, you need to have a state bike/ped coordinator.” That was a major boost for the movement. But there was demand for that legislation. Back when Dan Burden was hired on as the first state bike/ped coordinator in Florida, biking was pretty popular. The Feds saw demand, and they wanted to answer it.</p>
<p><b>Any other thoughts on where PWPB is heading in 2014, and how it will continue to evolve? </b></p>
<p>Well, of course, I think that we have the smartest conference attendees out there! And we function best and are most effective when we can demonstrate that the improvements we’re arguing for benefit a community. That when you <a href="http://www.pps.org/reference/rightsizing/" target="_blank">rightsize</a> a street, for instance, you’re not just doing good things for people who walk and bike, you’re adding value back to the property that the road had subtracted from. Placemaking is always going to be a part of it, if we’re smart. We’re seeing that in the attendance in 2012, and that’s going to continue in 2014.</p>
<p>The people in Pittsburgh are very excited. One of the reasons that they wanted to host the 2014 conference is that they want to kickstart their bike/ped plan implementation, but they also want to do more with Placemaking. I’m looking forward to doing interventions around the city. We’re going to do a warm-up event in the fall of 2013, and I hope to see a lot of good things come out of that, a lot of project ideas. PPS has budgeted for staff involvement with the city.</p>
<p>Pittsburgh is a great laboratory for Placemaking. That city has a lot of people in foundations that are interested in place, they’ve got a burgeoning tech sector, and they’ve got a couple of great people, <a href="http://bakery-square.com/">like the guys from Walnut Capital who re-purposed an old Nabisco plant</a>…you don’t have to sell these folks on the principles of mixed-use neighborhoods! They want more of this. They want to get developers there so they can evangelize to them and get city councilors there to see that this stuff works, and that there’s demand. That’s exciting.</p>
<p>Coming from the bike advocacy world, I believe that we’ve made a key mistake in thinking that federal legislation is the be-all and end-all of what’s going to make this country bicycle-friendly and walkable. But it’s more complex than that, especially when you’ve got a Congress that’s not interested in solving big problems. It’s going to be incumbent on us to engage with the private sector. It helps when you’ve got people who’ve shown that this can be tremendously lucrative, and that people want it.</p>
<div id="attachment_81869" class="wp-caption alignnone" style="width: 650px"><a href="http://www.flickr.com/photos/mismisimos/183889114/"><img class="size-full wp-image-81869" alt="Next stop: Pittsburgh! / Photo: mismisimos via Flickr" src="http://www.pps.org/wp-content/uploads/2013/02/183889114_61a22dfe32_z.jpg" width="640" height="419" /></a><p class="wp-caption-text">Next stop: Pittsburgh! / Photo: mismisimos via Flickr</p></div>
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