Jane’s Walk Weekend is this May 4th and 5th!

The fact that Jane Jacobs’ name is so often attached to the idea of gentrification today seems a cruel irony. Jane’s writing was focused on how to create strong neighborhoods that fostered robust social networks; she was far from a “NIMBY”, and her interest in preservation was more about economics than aesthetics. Unfortunately, the complexity of her ideas is often vastly oversimplified or taken out of context today by people looking to generate a bit of controversy. Reports that ‘Jane was wrong’ are greatly exaggerated, often by people who wind up making many of the same arguments that Jane, herself, made.

So it is always wonderful to see people gathering in communities across the country for Jane’s Walk Weekend. Over the next two days (May 4th & 5th), thousands will meet their neighbors to explore, observe, and appreciate what makes their neighborhoods great. In honor of one of our very favorite Placemakers, we’ve rounded up several walks scheduled to take place this year that focus on the theme of resilience, a concern at the core of much of Jane’s work. She was a champion of complexity and flexibility in urban form because these qualities allow communities—and the people that inhabit them—to address challenges more nimbly and effectively. Or, in her own eloquent words:

“Vital cities have marvelous innate abilities for understanding, communicating, contriving, and inventing what is required to combat their difficulties … Lively, diverse, intense cities contain the seeds of their own regeneration, with energy enough to carry over for problems and needs outside themselves.”

And now, without further ado:

1.) Levee Disaster Bike Tour, New Orleans: The Crescent City’s comeback post-Katina, while far from frictionless, has been nothing short of miraculous. This bike tour will visit the sites of several levee breaches around the city, giving participants an opportunity to discuss what happened to their city, and how far they’ve come since.

2.) Not Your Typical Regent Park Walk, Toronto: This walk, in the city where Jane moved after her time in Manhattan’s Greenwich Village, will “[shine] a light on the capacity of local residents and [reframe] Toronto’s negative ‘public housing’ narrative,” focusing on the importance of generating new economic opportunities from within local communities rather than attracting them from somewhere else.

3.) The Roots of Mack Avenue, Detroit: This tour will focus on an historic neighborhood commercial corridor in the Motor City, which recently played host to the Placemaking Leadership Council’s inaugural meeting. The tour will explore Mack Avenue’s economic decline, and look forward to the bright future outlined through the “Green Thoroughfare” revitalization plan.

4.) Hometown Security, The Bronx, NYC: Led by South Bronx-based advocate Majora Carter, this tour will examine the impact of the Spofford juvenile detention facility on the neighborhood. The tour will end with a performance by a group of people whose lives were affected by Spofford, and who have worked with the Theater of the Oppressed to tell their stories. Observations from the performances will inform how the 5-acre Spofford site will be re-developed in the future.

5.) Recycle Kingdom Walk, Calcutta: This year Jane’s Walk is making its way to several cities in India. This unique walk will meander through the East Calcutta Wetlands, providing an intimate look at the vital role that the site plays in the city’s ecological resilience. The wetlands “take in all the solid and liquid waste of the city and generates fish, rice and vegetables and sends it back.”

One last thing: if you’re in New York, the Municipal Art Society will be offering a host of free tours of neighborhoods affected by Hurricane Sandy last fall. You can check out the full list of related events by clicking right here.

Hundreds gathered in Detroit for the first meeting of the Placemaking Leadership Council / Photo: Ara Howrani for PPS

In 1970, I had the opportunity to coordinate New York City’s first Earth Day demonstration. It was an experience that changed my life, and one that continues to impact the work that I do, and the way I see the world, today. The environmental movement has become a very top-down affair in the ensuing years, but the first Earth Day actually was billed as a “national teach-in.” Every community across the country was encouraged to create its own event tackling local issues and concerns under the larger umbrella of environmentalism.

It was that openness that was the day’s greatest strength; the event’s leaders came to New York once to check in, but they let us–the people on the ground, working for change in the city–lead our own initiative. Earth Day came at a unique moment in time, when various forces were converging around the idea of environmentalism. Its distributed, empowering approach was critical to its success in bringing many different interest groups and constituencies together, and still serves as a model for mass organizing.

Today, after decades of wrongheaded development, people are coming to realize that their communities are not set up to support health, happiness, peace, and prosperity. They are seeing, once again, the need for a convergence, a coming-together of myriad interests and constituencies. The Placemaking Leadership Council was created as a direct response to that growing sense of opportunity for transformative change, and after our inaugural meeting on April 11-13 in Detroit [full program here], I can tell you that things are headed in the right direction. I believe that we are at a moment when the Placemaking movement is ready for its Earth Day.

The 300+ Placemakers who gathered in Detroit came from all walks of life, and from all across the world: more than a dozen different countries, and 25 states. The group was made up of government employees, teachers, artists, journalists, developers, community organizers, architects, authors, and activists. Some came from communities of privilege, while others came from neighborhoods where struggle is a daily fact of life. What they all shared was an understanding of the power of place to serve as a connector of people (both to each other and to their environment), and a facilitator for revitalization and renewal.

We are living at a time when people are more disconnected from participating in the shaping of their world than ever before. What the members of the Placemaking Leadership Council have realized–each in their own way–is that this time is also brimming with possibility. It used to be that, when I would go somewhere and talk about ‘turning everything upside down to get it right side up,’ people would respond with trepidation. Today, that same phrase often puts people at ease. They nod in agreement, because they understand that we can only go up from here. The world is ready to change, and it will do so not in one great shift, but in a billion little actions. The pot is boiling over.

Break-out groups focused on “transformative agendas” ranging from Place Capital to Building Multi-Use Destinations / Photo: Ara Howrani for PPS

While we have only just begun sifting through the wealth of ideas generated at the Council’s meeting, there are clear themes that are already emerging. There is no doubt in my mind that a group as dynamic and diverse as the one that gathered in Detroit will continue to evolve, but I wanted to share some of the core beliefs that the Council identified together, as well as several functions that this new group will likely serve:

1.) Everyone has the right to live in a great place. Discussions about the importance of Placemaking came back, time and again, to the need to empower individuals to take charge of their public spaces. Council members are keen to utilize Placemaking to inspire people from many different backgrounds to become “Place Champions” and maximize the potential of public space to connect people and build community.

2.) There is a pressing need for better resources. Multiple break-out groups identified the Council as a potential body for developing and disseminating better data and flexible tools that help make the Placemaking process more accessible, and its benefits more readily understandable, for a broad audience. Visual communication was identified as a priority.

3.) Re-orient policymaking through a place-based approach. Or, as one break-out put it during a report back to the larger group on the meeting’s second day, “we need to decode place so policymakers understand it, and decode policy so Placemakers understand it.” Places are idiosyncratic, and people often get caught up in the particular details of a particular location when discussing Placemaking. We need to re-focus attention on the benefits of the process overall in order to create a common shared language and present a united front when dealing with the bureaucratic systems that currently exist at many levels.

The Placemaking Leadership Council will serve to create a stronger framework for the important efforts already underway in cities all over the world. There is a clear and present need for the movement to find ways to bring more people on-board, and communicate more effectively about why this work is so critical. We need to be able to illustrate, clearly and quickly, how place connects many different disciplines, helping communities to develop more holistic solutions. Personally, I cannot wait to work with this fantastic, energetic group of people to take this on.

More than four decades after the first Earth Day, our planet still faces grave challenges. We are social creatures, and we all need to work together to find solutions to those challenges, working from the neighborhood up. Placemaking, the collaborative re-shaping of public spaces, is a tangible, accessible way for people to participate in that process, and we must all do what we can to push this critical agenda forward. Everyone has the right to live in a great place. More importantly, everyone has the right to contribute to making the place where they already live great.

The first meeting of the Placemaking Leadership Council will take place in downtown Detroit, Michigan, home of the wonderful Campus Martius Park / Photo: PPS

For those of us who are passionate about the public spaces in our communities, this is an extraordinary time. The general awareness of the importance of a strong sense of place—to the economy, to our social fabric, to human health—is growing stronger every day. Placemaking is, at this moment, being transformed from a useful tool to a vital cause by people throughout the world. As one of those rare processes that can bring people with different objectives together under the same banner, Placemaking is uniquely suited to help us grapple with the complex challenges that we face in a globalized society. After almost four decades of working in this field, we are reaching out to peers new and old to form a Placemaking Leadership Council to consolidate and strengthen Placemaking as an international movement.

The goal of the Leadership Council is to build a culture of mutual support amongst the do-ers and deep thinkers at the forefront of the Placemaking movement, creating a community of practice around this important work. Through our work, we know many people who are actively engaged in creating great places today; many of these people—the ones we refer to admiringly as “Zealous Nuts”—have already agreed to join this Council. But there are also people we don’t yet know who should be involved. If you are one of these people, you already know who you are; you’ve achieved something beyond most peoples’ imagination, created one or more successful places, and are looking for an opportunity to share your stories and learn from others about how you might be able to raise the bar even more. If this is you, please read on.

At the inaugural meeting of the Council this April 11-12th, we will gather in Detroit, Michigan, the North American capital of resilience (Background on how Detroit and Michigan are leading the way on Placemaking), to debate, discuss, celebrate and develop a strategy for creating a global agenda around Placemaking in cities. Another gathering will take place in Stockholm this June, through our partnership with UN-Habitat and the Ax:son Johnson Foundation. The Detroit gathering will be centered on case studies and demonstration projects, publications, films, and social media as ways of demonstrating the true power in place. Discussion will be structured around four agendas that we feel have the potential to transform cities if the focus is on the idea of place and Placemaking.

• Creating healthier communities and improving streets by redefining transportation planning;
• Improving our built environment by advocating for people- and place-centric design through an architecture of place;
• Supporting sustainable local economies by highlighting the central role of public markets;
• And strengthening communities by creating new urban development models that re-orient our cities and towns around great multi-use destinations.

The Council will be organized around four sub-committees, each of which will focus on one of these critical aspects of place-centered development. (Click here to read about the Transformative Agendas in greater detail). Their agenda-defining discussions will be guided by the three strategic themes of Place Governance, Place Capital, and Healthy Communities. Outcomes for each sub-committee will include research topics, benchmarks, potential partners, and implementation strategies that will drive progress and innovation amongst Council members and the wider global community of Placemaking practitioners and community change agents over the coming year.

If your interest is piqued, please review the five criteria below to see if you might be a good fit for the Placemaking Leadership Council. If you meet several of these criteria, we encourage you to reach out and tell us more about what you do, and why you’re passionate about the idea of place.

1.) You know about and understand Placemaking. You’re well-versed in the movement’s history, and can appreciate the uniqueness of the current moment. You understand that Placemaking is a process, not an outcome. Ideally, you’re also familiar with the Project for Public Spaces and the way that we work.

2.) You understand and agree with what we are trying to achieve. You get that the Council isn’t about making money or networking, but working with like-minded individuals to drive large-scale culture change to put place at the heart of public discourse.

3.) You have substantial experience with on-the-ground projects and initiatives. You’re driven and you’ve got a few success stories under your belt–and probably even some failures that you’ve learned a great deal from. We’re looking for people who don’t just think about how to create great places–they roll up their sleeves, head on out, and do it themselves.

4.) You think holistically about place. You’ve worked on a variety of different projects, and you understand how various (sometimes unexpected) pieces fit together to create a great public destination. The term “silo-busting” gets your feet tapping.

5.) You have your own networks and organizations. You’re not a rock, or an island. You have a track record of working with people from different backgrounds, disciplines, and communities, and you understand how important unlikely partnerships are to successful Placemaking.

If you are interested in joining the Placemaking Leadership Council and attending our first meeting in Detroit this April, please click here to fill out a questionnaire that will help us to learn more about who you are and what you do.

We welcome inquiries for this first round up until March 1st, 2013, and will work internally to shape a Council that will represent a diversity not only in professional experiences, but also in age, gender, cultural heritage, and international backgrounds. Please also indicate whether travel costs will be an issue, as we will be able to provide assistance to a limited number of Council members, based on need, through the generous sponsorship Southwest Airlines and contributions by other members.

We’re very excited to announce this new initiative, and look forward to working with more of the passionate Placemakers who make this movement so dynamic.

Detroiters crowd the Placemaking Hut to vote for their favorite ideas for improving downtown spaces / Photo: PPS

What do you want to see happening in your favorite public spaces? This is one of the questions at the core of the Placemaking process, and getting responses from as many different people as possible has always been central to what we do at the Project for Public Spaces. But now, as our work in Detroit evolves, we’re taking our own oft-given advice about thinking Lighter, Quicker, and Cheaper, and testing out some new ways of gathering input and getting more people excited about shaping their public spaces.

Over the next few weeks, PPS’s Steve Davies, Elena Madison, and Meg Walker will be conducting a series of “Pop-Up Placemaking” workshops with Detroiters at the Downtown Detroit Partnership’s D:hive, an innovative social gathering space along the city’s famed Woodward Avenue corridor. Packing the punch of a standard day-long Placemaking workshop into a few hours, these specially-designed sessions will offer participants a unique opportunity to be intimately involved with the continued transformation of downtown Detroit. Workshops will take place from 5-6:30pm on December 5, 11,12, & 18.

And based on the response that we’ve been seeing at events in the Motor City recently, we’re on the edge of our seats, excited to see what people come up with. Recently, Davies, Madison, and Walker set up a “Placemaking Hut” at the Christmas Wonderfest tree-lighting ceremony and holiday market in Campus Martius Park, where people were invited to share what kinds of amenities and uses they wanted to see more of in downtown public spaces.

Upon entering the Placemaking Hut, everyone was given eight dot stickers. They were then able to peruse images of 12 different amenities and 12 different uses, and place their dots next to the images of the things that they wanted most (four from each of the two categories). This visual voting system not only made the important data-collection phase of the Placemaking process fun and interactive, it also built off of the festive atmosphere at the Christmas Wonderfest event (which attracted tens of thousands of Detroit-area residents) and generated a steady dialog between people about how downtown should evolve, putting place at the center of the discussion that evening.

The Placemaking Hut proved to be so popular, in fact, that we ran out of dots just a few hours into the festival! Considering that there were 3,000 stickers on-hand, an estimated 150 people moved through the hut per hour, providing a wealth of feedback about desired uses. That information, along with results from the upcoming Pop-Up Placemaking workshops, will be used by PPS and D:hive to craft a Lighter, Quicker, Cheaper plan for the activation of Downtown Detroit this coming summer.

Dog parks were a popular request / Photo: PPS

In case you’re thinking that 16 amenities and uses sounds a bit too prescriptive, fear not: plenty of crayons were available, and participants young and old were welcome to draw things that they wanted to see in their public spaces on a large flip chart if they couldn’t find a corresponding image on the hut’s walls. “We forgot to include a dog park image,” Davies recalled while recounting the story in the office this week. “Big mistake! So many people were using the crayons to ask for that; if you flipped through the chart, it was ‘dog park, dog park, dog park!’”

We’ll keep you posted on how things turn out at the pop-up sessions this coming month; if Detroit lives up to its burgeoning reputation as a hub of urban innovation, these Pop-Up Placemaking sessions could soon be making their way to a public space near you!

This September’s International Public Markets Conference will be a key opportunity to gather with public market managers, boosters, and organizers to talk about how to create even more vital public spaces centered on food and community. The early bird registration period ends on July 31st–
click here to register today!

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Image Sources: Kansas City, Minneapolis, Detroit, Cincinnati, Santiago, San Juan, Halifax, Bury, London/Covent, London/Columbia, Copenhagen, Benjarmasin, Adelaide, The Channon

The breathtaking central hall of Cleveland's West Side Market, a major hub in the host city for this year's International Public Markets Conference (Sept. 21-23) / Photo: PBS NewsHour via Flickr

Picture yourself at the supermarket, awash in fluorescent light. You’re trying to stock up for the next couple of weeks, since it’s a busy time of year. You grab some granola bars (and maybe even a box of pop tarts), some frozen dinners, a box of macaroni with one of those little packets of powdered cheese stuff. And oh, they’re running one of those promotions where you can get ten cans of soup for, like, a dollar each. Perfect! Dinner for the next two weeks. On the way to the register, you swing by the produce aisle to grab a bunch of bananas. Like many people these days, you’re trying to eat healthy, and breakfast is the most important meal of the day!

Now imagine that your neighborhood had a public market–the kind of place that’s easy to pop by on the way home from work to grab fresh food every couple of days. Before you reach the open-air shed, you’re surrounded by produce of every shape and color; you can smell oranges and basil from half a block away. As you follow your appetite through the maze of bins and barrels, you bump into your neighbors, and make plans to head downtown to the central market over the weekend to take a cooking class and pick up some less common ingredients. You may even make a day of it and check out the new weekly craft fair that takes place the next block over.

A boy and his mother examine produce at a farmers market in East New York / Photo: PPS

The contrast is stark. In most places today, at least in many Western countries, shopping is a chore; our food system has stopped being about food, and has become entirely about convenience. Food spoils, meaning that we used to have to shop at markets every few days; freezers and preservatives have freed us from those constraints, but in the process food has become disconnected from the natural cycle of daily life–and, thus, the communities of people that we shared our markets with. “There’s a lot of talk about food deserts today, but what many neighborhoods really have are place deserts,” says PPS’s Steve Davies. “As a result, we’re seeing a movement back to this idea of the Market City, with markets acting as catalysts for creating centers in neighborhoods that have lost their sense of place.”

Market Cities (and Market Towns) are places with strong networks for the distribution of healthy, locally-produced food. They have large central markets that act as hubs for the region and function as great multi-use destinations, with many activities clustering nearby; moving out into the neighborhoods, these cities contain many smaller (but still substantial) neighborhood markets that sell all the necessities for daily cooking needs; in between, you’ll find small corner grocers, weekly farmers markets, produce carts, and other small-scale distribution points. Market Cities are, in essence, places where food is one of the fundamental building blocks of urban life–not just fuel that you use to get through the day.

Today, Barcelona is often held up as one of the truest examples of a Market City system in action. “They have an incredibly thriving network of around 45 permanent public markets,” notes PPS’s Kelly Verel, “because when they planned out the city in the late 19th century, they considered markets the same way that you consider all utilities–like, where does the water go, the power, the garbage, etc.”

A map showing the locations of public markets around Barcelona, and the areas they serve.

Barcelona’s markets, many of which now incorporate modern grocery stores, prove that contemporary urban food systems do not necessarily need to use the big box supermarket as their base unit, and that markets are more than just nice extras or luxuries. In fact, with people growing increasingly suspicious of modern agricultural practices, the idea that the paradigm could flip is looking less and less far-fetched. “Markets are viable,” argues PPS’s David O’Neil. “They’ve always been viable, but their viability is especially apt today because the global economy has skewered our sense of being able to support ourselves. Markets are very reassuring places, because they give you a sense of responsibility for your own health. People are experimenting, and reinventing what it means to have a good life.”

According to O’Neil, there is Market City ‘DNA’ still hidden around most cities. Our cities grew up around markets and, while many of the old buildings have been dismantled, inexpensive and lightweight farmers markets have been making a comeback. By 1946, there were just 499 markets left in the US; that number rose to 2,863 by 2000, and then shot up to 7,175 by 2011. Many of the great public markets we know today started out as nothing more than roadside exchanges, so there is reason to believe that some of these new markets could very well put down more permanent roots if they become reintegrated into the life of their surrounding neighborhoods.

Up in Nova Scotia, where Davies and O’Neil have been working with the Halifax Seaport Farmers’ Market, Operations Manager Ewen Wallace notes the importance of his market (which does have its own permanent building) in the local community. “Throughout my involvement in this project and spending so much time face-to-face with the community at large” he says, “the thing that’s really hit home is that the people of Halifax really do consider this their market.”

Shoppers peruse the booths at the Halifax Seaport Farmers Market / Photo: Nicole Bratt via Flickr

And while the market is truly a stalwart (they’ve never missed a Saturday in 262 years!), the role that it plays in the regional economy contributes greatly to the sense of community ownership, since most residents of Atlantic Canada are just a generation away from a farmer or fisherman. “At the end of World War II,” Wallace explains, “we had around 35,000 independent farms in Nova Scotia. Now we have around 3,800. This market is intended to serve as a hub from which money in the urban core is being channeled back into rural areas around the province. This is all tied to food security.”

In Portland, Oregon, Director Trudy Toliver’s Portland Farmers Market benefits greatly from  a strong local food culture. “In Portland, for the most part, we really care a lot about food,” Toliver says. “It’s just important to us; the population has strong values about eating healthy food. We also don’t have many commodity farmers in Oregon–we grow food here. In a way, we’ve hit on the perfect storm.”

When food and agriculture play an important role in local culture, a market becomes an easier sell. But with many cities disconnected from the greater food systems that serve them, ancillary uses become important for longevity. This bodes well for places; as Davies explains: “Great markets are created through the clustering of activity. They require the intentional aggregation of local food production, but also of other services and functions. The food is the central reason for why people gather, and that gathering creates a hub for community life.”

Since markets are centered on the sale of nutrient-rich, natural foods, one smart way to add value to these locations is to focus on creating “healthy food hubs,” which cluster health-related activities around markets to encourage visitors not just to eat more fruits and vegetables, but to take a more proactive approach to their own well-being. Some markets include things like health clinics, fitness classes, nutrition information, or classes that teach healthy living principles. Healthy food hubs are especially useful in low-income areas where the need is more acute because of the high cost of regular preventative medical care.

Markets can also serve to amplify cherished aspects of local culture. Says Verel, “The idea of a marketplace is pretty open to what the talents and interests are in a given region. Food will always be the core, but how you build off of that depends on local needs. What if one of Detroit’s markets was for classic cars? Every Saturday you could set up the food stands in a parking lot, and line classic cars for sale up along the edges. If you’re open to it, a market can be anything.”

Relaxing with a view of the Brooklyn Flea in Fort Greene / Photo: Eli Duke via Flickr

For a success story of a market not only building off of, but strengthening local identity, Verel taps the Brooklyn Flea, which has served as a major driver behind Brooklyn’s well-documented boom in artisanal food and craft goods. “The Flea gave all of these people who had ideas for a product a market, when they couldn’t have gotten it into a store because they were too small. There are so many permanent businesses here that started out of the Flea, and together they give Brooklyn this interesting character.”

This hits on one of the major strengths of the Market City in today’s economy, especially in down-at-heel cities where the things that they used to be famous for making are no longer made. Along with industry, many cities have lost their sense of identity. Markets offer a Lighter, Quicker, Cheaper way to start rebuilding some of that identity and economic activity (as some of our recent work in Detroit has shown). Food is something that every city and town has the resources to produce locally–if a place as densely-built as New York can become an urban agriculture leader, any city can.

In Halifax, Wallace can rattle off a long list of activities that the Seaport Farmers Market has added to its programming, from a library book-drop to serve far-flung farmers, to student art exhibits, to community org booths. These efforts are all aimed at turning the market into a “modern agora,” in his words. Most exciting are the partnerships with businesses in the surrounding area that highlight the market’s vendors, hinting at the potential for markets to serve as economic anchors.

“In the community,” he explains, ” our landlord has put together a committee to get neighbors involved to promote the area as a district. In August of 2011, the market partnered with the Westin Hotel across the street, and they built the concept for their restaurant around the idea of a 100-mile diet–now they’ve got it down to a 50-mile diet. They are sourcing as many ingredients from the market as possible. They’re listing all of the producers from around Nova Scotia on their menus.”

Seattle's Pike Place Market is the hub of a model market district / Photo: PPS

In a Market City, the most vibrant places are these types of market districts: places where market activity spills out into the surrounding streets and businesses. Using the Power of 10 framework, we can identify market districts as neighborhoods with at least ten market-related activities all within close proximity to each other. Zooming out, a great Market City or Market Town needs at least ten market districts, where local activity spreads out from the neighborhood marketplace.

If you want to see a Market City in action, you may want to consider attending the 8th International Public Markets Conference in Cleveland this September. Chosen as the host city because of the role that food is playing in its remarkable turnaround, Cleveland illustrates many of the aspects of a Market City, according to O’Neil.

The West Side Market tower, seen from the nearby Ohio City Farm / Photo: PPS

“From agricultural production areas, to smaller markets, to bigger markets, you can really see things changing in Cleveland,” he says. “For a long time, Cleveland was a Market Town, and now institutions like the West Side Market are leading its post-industrial revival. The WSM isn’t a suburban market, but it’s not right downtown–it was always a neighborhood market. It’s a good lab for seeing the power that a market can have on its town or district. The Ohio City district has become an attractive place to open up a business because of the market. The effect is becoming so positive that it’s affecting the larger city of Cleveland, itself. The market is becoming a sun, and the city is leaning toward it for oxygen, light, and life.”

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Don’t forget — early bird registration for the 8th International Markets Conference ends on July 31st. Act now to lock in the lowest rates!

CNU's John Norquist

Pro Walk/Pro Bike: Pro Place keynote speaker John Norquist, who currently serves as the President and CEO of the Congress for the New Urbanism, spoke with us recently about the role and responsibility of decision makers, what urbanists need to learn, and what CNU’s 2012 Transportation Summit—immediately preceding Pro Walk/Pro Bike: Pro Place on September 9-10 in Long Beach—means for the conference this year. Before joining CNU, John served as the Mayor of Milwaukee, WI, from 1988-2004; in 1998, John was named one of Governing magazine’s Public Officials of the Year.

Following the interview, we’ve put together a list of related PWPB:PP panel discussions. This year’s conference will take place in Long Beach, CA, from September 10-13. Early registration rates are available through this Thursday, July 12th—so don’t delay!

How does biking and walking contribute to, and fit into a great street?

You can’t have a prosperous neighborhood where people can engage in social interaction and converse if they have to drive everywhere. If you can accommodate biking and walking, you’re much more likely to have social interaction, social equity, and a high performing real estate market — it all comes together. If you have a walkable environment, people that aren’t wealthy and those who are, actually end up in the same proximity. They interact, and it strengthens the culture, the economy, and the outcomes that you get.

Can you tell us some of what was happening when you were Mayor of Milwaukee?

The Functional Classification System needs to be entirely reevaluated. In certain rural contexts, it makes sense, but applying it to urban contexts doesn’t. For example, Greenwich Village is rated F (lowest) based on congestion. It’s congested with people who want to be there! They’re buying stuff, and creating jobs, and creating art. It’s a completely non-context sensitive classification that rates Greenwich Village an F. And that’s what gave rise to the CNU/ITE jointly-produced Designing Walkable Urban Thoroughfares: A Context Sensitive Approach. It’s a recommended practice that illustrates how to implement mixed-use streets.

As mayor, John pushed for the removal of Milwaukee's Park East freeway spur, which is now being re-developed as a mixed-use neighborhood / Photo: Paul Hohmann via Flickr

How can we help the development and real estate sectors recognize the return on investing in Active Living by Design?

Mixed-use walkable communities are performing much better in the real estate market right now than communities that are auto-centric. The return on value per acre is much higher in walkable urban environments. We have a lot of land in the United States, but land that’s convenient to where the people are is a limited commodity. For developers, it’s a natural fit for them to be able to have more intense development in urban real estate. If everyone’s relying on cars, you have to accommodate all those vehicles by using up land with parking facilities, and surface lots that are not only expensive, but ugly. Developers have a lot of reasons to embrace a more walkable development pattern but it’s hard for them because many government policies obstruct them.

The Functional Classification System that is still the core of the AASHTO Green Book and DOTs all over the country encourages oversized roads and auto-centricity. Then there are Federal policies including those issued by the Federal Housing Administration that are pushing separate use zoning through their mortgage and capital programs that assign high risk to buildings that include both housing and retail. [Editor's Note:  John notes that Shaun Donovan and HUD are aware of this and are trying to make changes.] That really undermines the ability of developers to produce the kind of urban walkable environment that people increasingly want. What can be done on a small scale to shift that? Make a case to local officials that neighborhoods with both housing and amenities such as retail create a stronger tax base for local governments. Compact, well-connected neighborhoods with sidewalks are great for bikers, and even those who don’t ride bikes benefit from stronger communities.

At Pro Walk/Pro Bike: Pro Place we are aiming to broaden how people think about biking and walking by bringing together architects, urbanists, and people in transportation. Can you talk about the collaboration between these disciplines and what you hope for the future?

Whether you’re an architect, engineer or designer, you should aim for the triple bottom line where you have environmental, economic, and social benefits. Block sizes and intersection density, these are some of the issues that have a profound effect on these benefits. If you have a well-connected grid of streets, you’ve created an environment where somebody who needs a job has a much better chance of connecting socially and economically; whether they’re working a great job, or marginal job, at least they’re around money.

But when you have a disconnected, auto-centric grid like the one they’ve created in Detroit over the last 60 years…you can see the outcome. The city’s transit system is almost nonexistent.  If you look at the poorest neighborhoods in NYC, in the Bronx, because of a fabulously well-connected city grid and transit system, someone living there can be at Wall Street, the district with the highest job density per acre in North America, in just 35 minutes for a $2.25 transit fare. The money’s in the middle instead of being dispersed out in enclaves, and that gives people chances. This type of street grid and transit also fosters walking and biking.

What do you think New Urbanists need to learn?

They need to embrace and appreciate bicycling more and more. Bicycling is an important catalyst to move communities toward an urbanism that is ecologically sound and economically productive. The bicyclists are the ones who often bring pressure for change in transportation the more they take over the more the good things happen. Those interested in cities need to appreciate them more as bicycling is very compatible with everything that is urban. We ought to promote it even more than we already do.

What is a message you’d like to promote at Pro Walk/Pro Bike: Pro Place?

The Functional Classification System needs to be entirely reevaluated. In certain rural contexts, it makes sense, but applying it to urban contexts doesn’t. For example, Greenwich Village is rated F (lowest) based on congestion. It’s congested with people who want to be there! They’re buying stuff, and creating jobs, and creating art. It’s a completely non-context sensitive classification that rates Greenwich Village an F. And that’s what gave rise to the CNU/ITE jointly-produced Designing Walkable Urban Thoroughfares: A Context Sensitive Approach. It’s a recommended practice that illustrates how to implement mixed-use streets.

Some environmentalists blame the road lobby for selfishly seeking financial gain by supporting highway expenditures and opposing money for bicycle and transit infrastructure. Actually, all contractors have to be a little selfish, or they would go out of business. What the road lobby needs to realize is that can make money by building lots of streets, alleys and sidewalks. Did you know there are more miles of streets in metropolitan Chicagoland than the whole interstate system? The idea that somehow the road building industry should be appalled by being asked to design streets to include cyclists is strange. There’s a lot of pavement to be laid for bus and bike lanes. Pavement is ok as long as it adds value to the community where it’s placed. That’s what the road builders need to learn.

Can you tell us a little bit about the plans for CNU’s 2012 Transportation Summit this year?

We have some of the most forward thinking transportation experts who are really serious about challenging the norm in transportation. We’re not interested in talking about this stuff forever; we want to change the system now. It’s not about changing a legislature in Congress that changes a funding budget; the goal is to fundamentally change transportation so that it becomes about adding value instead of just moving vehicles.

I think the Summit being held at the same venue as PWPB:PP will lead to a really effective cross-fertilization that leads to a higher level of achievement. Our goals are to change the functional classification system, that’s too focused on creating capacity for motor vehicles. Any road built in a city should accommodate walking and biking. Period. We all need to raise our expectations, and demand more. We need to push, and we can win!  No more car right of ways in cities that don’t have accommodations for bikers and walkers!

Suggested PWPB:PP Panel Sessions:
(For the full list, click here)

Panel 1: Advocacy Campaigns for Better Bikeways

Learn how advocacy campaigns at Chicago’s Active Transportation Alliance and the San Francisco Bicycle Coalition are educating and organizing residents and allies to move bikeways projects forward

Panel 4: Innovative Public Engagement for Pedestrian and Bicycle Planning: Engaging the Community Using New Technologies, and Sustaining Momentum

Learn how to engage oft-underrepresented community members in the planning process, utilize cutting-edge engagement tools and mobile workshops, and foster public dialogue about the role of walking and bicycling in a community.

Panel 18: Times Change, People Change, Needs Change

Learn how designers must continue to update their conceptual approaches and their detailed designs to reflect current values, new techniques, and the discoveries of recent research.

Panel 21: Bikeway Design Details: Small Facilities, Large Issues

In this session, a qualified panel of experts will describe some of the unique problems they faced in bikeway design, their approach to finding solutions, and will share their knowledge and procedures with others.

Panel 42: The Power of the Performance Metric–Getting your Jurisdiction Back on Track

This session describes a collaborative effort to calculate new metrics for the City of Los Angeles. The process sheds light on how complicated and multidimensional the transportation system is, and on the power of outsiders to change it.

Panel 44: Congressional Action on Transportation: What it Means for You

Learn the latest developments in Congress on the transportation bill, the impact on bicycling and walking on the ground, and lessons learned about effectively communicating the benefits of bicycling and walking.

Mobile Workshop 68: Improving Bicycle and Pedestrian Access to Transit

This session will explore ways in which improved multi-modal access to transit has helped reshape communities regardless of their size or local economic conditions.

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For those of you interested in learning more about how to foster great streets, register for Pro Walk/Pro Bike® 2012: Pro Place, North America’s premier walking and bicycling conference, taking place September 10-13th, 2012 in Long Beach, CA. Join more than 1,000 planners, engineers, elected officials, health professionals, and advocates to gain the insights of national experts in the field, learn about practical solutions to getting bike and pedestrian infrastructure built, and meet peers from across the country. Register before Thursday, July 12th, to receive the discounted earlybird rate!

The Peaches & Greens market played host to a Placemaking-themed Harvest Festival last fall / Photo: PPS

Detroit has become a media darling in recent years, as the story of its rapid de-industrialization and population loss has given way to a new narrative: one of entrepreneurial arts groups, neighborhood farmers markets, and corporate investment downtown by the likes of Quicken Loans and Compuware, catalyzed in part by the new public square at Campus Martius. America loves a good underdog story, and after seeing Motown emptied out, and staring at so many decadently macabre “ruin porn” photos of the city’s deteriorating train station and empty Deco office towers, Detroit is an underdog par excellence.

The green shoots of renewal have generated so much interest that we’ve heard that  many Detroiters are beginning to develop a sort of “planning fatigue” as a rush of independent efforts launched to help turn their city around have left some wondering when the analyses, studies, and public input forums will produce some real results. “This is where PPS’s Lighter, Quicker, Cheaper approach comes in,” according to PPS’s Elena Madison. “There are a lot of great initiatives going in the city, but it is hard to connect them to a larger vision. The fact that farmers markets are often temporary and flexible means that they can spark immediate improvements and build local confidence today, while also informing strategies for long-term change at both the site and neighborhood levels.”

Last year, with the support of the Kresge Foundation, Madison and a team of PPS Placemakers (including Senior VP Steve Davies and Senior Director of Markets David O’Neill, both of whom previously worked on developing the plan to revamp the city’s iconic Eastern Market) traveled to Detroit to work on food markets in two very different neighborhoods. One market, sited in a church parking lot in the Grandmont-Rosedale neighborhood on the city’s northwest side, was located in a relatively stable, middle-class area. The second site was around Peaches & Greens, a non-profit produce market in Central Detroit, an area with high rates of vacancy, unemployment, and a population in greater need.

As Davies explains, “Markets often arise to address existing food deserts—in Detroit, a lot of the markets are citizen-driven: they sprang up because people were responding to a local need. But another major issue that we’re addressing is that many Detroit neighborhoods are also Place deserts. These are communities where there’s just nowhere to go; you have all of these people living near each other, you have schools, churches, and social services, but there’s little public civic life to speak of.”

In Grandmont-Rosedale, market vendors and the neighborhood association (which owns North Rosedale community park) came to realize how Triangulation could lead to a more symbiotic relationship: the park can galvanize support for its new capital campaign by incorporating site preparations for the market into its plans, while the market vendors will benefit greatly from relocating to a multi-use site with a strong sense of Place. Over in Central Detroit, meanwhile, people were more than ready for a change. “They basically said to us, ‘Anything we can do to create a stronger sense of place, we are willing to try,’” Madison recalls. The PPS team wound up organizing a Harvest Festival with local partner Central Detroit Christian CDC, which runs Peaches & Greens, in order to test out different uses and develop a strategy for how the market’s building, a once-abandoned storefront, can become the heart of a “mini Main Street” with a variety of services, parks and gardens on vacant land, and even traffic calming measures.

Markets often arise when residents living in a food desert take action to get more healthy food into their neighborhoods / Photo: PPS

Today, both markets are working to implement their Placemaking visions. Peaches & Greens will soon begin cleaning up vacant sites and next year construction will start on a small addition to accommodate more programming and a commercial-grade community kitchen, where it will offer community dinners, cooking classes, and job skills training. At North Rosedale Park, plans call for moving the farmers market to its new home as early as  mid-summer. Madison attributes progress being made at both sites to the fact that Placemaking is a process that produces projects that communities can really act on: “We’re not talking with people abstractly about how to ‘improve their food system.’ We’re working with them to implement very specific, concrete improvements.”

Recently, PPS began working with another group of markets in Detroit, this time in partnership with the Kellogg Foundation. The three sites involved are all part of the nascent network known as the Detroit Community Markets, with smaller markets learning from each-other and receiving support from Detroit’s spectacularly successful Eastern Market.  Two of the markets are currently located on hot and unattractive parking lots, but this summer will open with new “Place Makeovers” featuring new tents, seating areas, and greenery that were planned during recent Placemaking workshops with local residents.  One of Kellogg’s goals is for this new initiative to plan strategically for including markets into Detroit’s long-term planning efforts–meaning that markets could play an integral role in the city’s turnaround not only as places for commerce and healthy food for families and children, but as anchors and destinations for their surrounding neighborhoods.

In a city like Detroit, where needs far outstrip resources, public markets offer a lot of bang for the buck. Markets need people, and plenty of them–vendors, customers, volunteers–meaning that they offer plenty of easy ways for people to interact and take part in changing the way that their public space is used. “The people we worked with in Central Detroit kept saying, ‘We want more places to get together, to just be together,’” says Madison, echoing Davies’ observation about the importance of addressing Place deserts. “They’ve been really responsive and productive; what’s happening at that site is a great example of how people can help themselves.”

Through our work on markets across Detroit, we’ve also witnessed all the ways that Detroiters are working rebuild their public spaces from the bottom up–creating farms and gardens, walking and biking paths, and restoring community parks.  And since the only cure for planning fatigue is action, that’s the best news we’ve heard about the city yet.

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Big thanks to all of our partners in Detroit, who are making amazing things happen on the ground every day: The Kresge Foundation, CDCCDC, Grandmont-Rosedale Development Corp, North Rosedale Park Civic Association, W.K. Kellogg Foundation, Eastern Market Corp, Warren/Conner Development Coalition, CHASS, Joy-Southfield Development Corp, and. last but not least, the Detroit Community Markets.

Says commenter Suzan Hampton of Rem Koolhaas' Seattle Public Library, which is in the Architecture of Place Hall of Shame: "It feels like being in an airport terminal in there." / Photo: heyskinny via Flickr

Over the past couple of months, we have written several times about the need to move toward an Architecture of Place, creating design that makes people feel empowered, important, and excited to be in the places they inhabit in their daily lives. Two blog posts generated some lively discussion around the subject, which has led to new insight about how those of us concerned with the current direction that architecture is headed in can steer things onto a more productive track.

One of the principal challenges facing architecture today seems to be the lack of understanding of how people relate to the context of a site. Words like “community” and “stakeholders” have been bandied around so much that they have become abstract, and the need for individuals to have agency and a sense of ownership of their surroundings is lost in the mix. Commenter Richard Kooyman, for example, argues that:

It’s a fad today to say that everyone is ‘creative’ or to use terms like  ‘stakeholders’ as if by doing so we are now all empowered to make the changes society needs. The reality is that not everyone is equipped or even cares to be creative and real stakeholders are still those that hold the purse strings of projects.

The idea behind good Placemaking, and using a Place-centered approach when designing a building or public space, is not that each individual within a given community is the expert on what that space should look like, but that the community, as a group, has an important expertise about how that space is used, and how the people most likely to enliven it on a day-to-day basis (themselves) are most likely to do so. Another commenter, Gil, makes this case quite well:

At the end of the day it is people’s perceptions of how great, or not so great, their places are that matters most…I have yet to attend a public hearing on a proposed project where anything resembling “community attachment” has emerged in the dialogue that emanates from the planners, or engineers, or architects, or those that interpret the rules.

There is a misconception of how community knowledge should be integrated into the design process that we have encountered often in our work around the world. The idea is not that the pen and paper should be handed over to community members to create a final design, but that their needs and concerns be treated as contextual factors that are just as important as the shape of the site, the surrounding buildings, or the site’s location within a city. People make a space into a place–or, as Cindy Frewen writes:

When integrated and understanding place and people, design can mean thoughtfully imagined, beautiful, remarkable, moving…Design can help place, if we understand the need to be relevant and connected.

Commenter Cindy Frewen cites Kansas City's River Market as an example of a "place based, grassroots, emergent" design process. / Photo: Scott Unrein via Flickr

A good designer is someone who thinks creatively about how to develop the most efficient and attractive solution possible to a given problem. For architects, this means creating places that are not just visually appealing, but that are also responsive to the needs that the people who will use those places–not the needs that the architect thinks those people want addressed. When design is responsive (not enslaved) to local needs, it’s better for everyone involved: the people who use a place, and the architects, who can point to a well-used and loved place rather than a pristine object. It is our belief that, if more architects were to take a Place-centered approach in their work, it would create a much broader constituency for their work.

It’s also important to acknowledge, though, that non-designers are part of the problem, too. Decades of top-down decision-making have led large chunks of the vocal public to be distrusting of architects and urban planners today. In some cities, this has created a culture where any change is seen as bad change, and community involvement can be, for designers, a headache at best. As The Overhead Wire writes, about San Francisco:

When there is an open piece of land, often times people don’t think it should be anything.  It’s kind of crazy, especially with housing costs so high.

While NIMBYism won’t disappear overnight, architects and designers can begin to counteract this knee-jerk fear of change by treating the communities that surround a project site as part of the context that informs the building or public space they are trying to create. It’s important to remember that, as Ben Brown writes in a recent post on the Better! Cities & Towns blog, most people are “driven by intuition first, reason second.” People are very good at intuiting whether or not a new addition to their neighborhood is saying “come visit” or “keep away!”

So how do we communicate the value of understanding people as a fundamental part of a site’s context–both to architects who would choose to operate as “lone geniuses,” and to members of the public who would rather fight development than try to improve it? As commenter Greg cautions:

I don’t think the argument [for an Architecture of Place] will be broadly persuasive until we find a way to take it out of the purely subjective. Because others can and will respond “but that building doesn’t make me feel that way,” and then there is an impasse.

Thorbjoern Mann, shortly thereafter, suggests that scale is the critical issue to be addressed:

The disconnect between ‘high architecture’ and the life of places can be traced to several factors. One is the habit of making decisions about projects looking at scale models of the proposed buildings. The larger the building, the more the viewer’s attention is drawn to its overall shape, form, geometry, and away from what happens at the ground level where people interact with it.

Says The Alley Project's Erik Howard: "The best design is built around people." / Photo: youngnation.us via The Huffington Post

And Graig Donnelly points to an article on the Huffington Post about The Alley Project (TAP) in Detroit that beautifully illustrates how a participatory design process–especially one that builds off of existing community efforts–can create a more powerful sense of place than any of the buildings listed in our Architecture of Place Hall of Shame. Explains TAP’s Erik Howard: “Good design speaks to activities and people. Then those get translated into design solutions. The best design is built around people.”

We couldn’t agree more.

Neighborhood residents had no shortage of suggestions for ways to make this a better place.

PPS knew that engaging the neighborhood in Placemaking would take more than just a workshop. So, with the support of the Kresge Foundation and working with the Central Detroit Christian Community Development Corporation (CDC), we decided to do a fun harvest festival that would demonstrate the neighborhood’s potential. It would also be a way to get more Placemaking ideas from people who would be unlikely to show up a community meeting.

And it worked. On October 29, PPS was thrilled to be part of a very successful harvest festival outside the wonderful neighborhood produce market Peaches & Greens, which is celebrating its third anniversary. Although flanked by vacant lots, Peaches & Greens proved to be the right spot for the festival — and the event showed how this could evolve into an even better place for the neighborhood to come together.

(Check out this great CBS News report about Peaches & Greens’ truck delivery service, which brings produce to the doorsteps of Detroiters who otherwise would have no access to fresh food.)

The rain held off and it turned out to be a great day, filled with games, horse-drawn hay rides, marshmallow roasting, and lots of Placemaking suggestions offered in PPS’s “Placemaking in Detroit” tent.

This is a neighborhood with a lot of basic needs. Many residents are out of work. Many don’t own cars, and the public transit system is utterly inadequate. Safety and security are a major concern — the city can’t even keep up with repairing broken streetlights. A lot of houses are abandoned and occupied by squatters.

The term “food desert” has become well known, but this part of Detroit might also be called a “place desert.” As the city’s population has shrunk, neighborhoods like Central Detroit have lost not just people and homes, but places to come together. Still, a lot of assets remain, including some beautiful housing stock and strong community organizations such as CDC. Importantly, the city has designated this as one of the communities where resources are going to be focused in the future.

The tough conditions faced by local people made the response to the festival even more heartening. People were ready to jump right in and become part of something more meaningful. They provided a lot of practical ideas for activities could be taking place around Peaches & Greens on a more regular basis. One thing we heard from a lot of local residents was that they are eager to see more community-building events in the neighborhood. Lots of people stuck around after the festival was over to help clean up.

One of the day’s high points came when we announced the winner of a bicycle we were able to raffle off. The woman who won it told us that she wasn’t going to keep it herself — she was going to give it to her grandson, who just turned 18, so that he could look for a job.

This is just a pilot for what we hope will be many more events in the neighborhood, along with some “Lighter, Quicker, Cheaper” improvements that will make people’s lives better in the short term.

Big thanks to our partners at CDC and Kresge for making it possible.