Detroiters crowd the Placemaking Hut to vote for their favorite ideas for improving downtown spaces / Photo: PPS

What do you want to see happening in your favorite public spaces? This is one of the questions at the core of the Placemaking process, and getting responses from as many different people as possible has always been central to what we do at the Project for Public Spaces. But now, as our work in Detroit evolves, we’re taking our own oft-given advice about thinking Lighter, Quicker, and Cheaper, and testing out some new ways of gathering input and getting more people excited about shaping their public spaces.

Over the next few weeks, PPS’s Steve Davies, Elena Madison, and Meg Walker will be conducting a series of “Pop-Up Placemaking” workshops with Detroiters at the Downtown Detroit Partnership’s D:hive, an innovative social gathering space along the city’s famed Woodward Avenue corridor. Packing the punch of a standard day-long Placemaking workshop into a few hours, these specially-designed sessions will offer participants a unique opportunity to be intimately involved with the continued transformation of downtown Detroit. Workshops will take place from 5-6:30pm on December 5, 11,12, & 18.

And based on the response that we’ve been seeing at events in the Motor City recently, we’re on the edge of our seats, excited to see what people come up with. Recently, Davies, Madison, and Walker set up a “Placemaking Hut” at the Christmas Wonderfest tree-lighting ceremony and holiday market in Campus Martius Park, where people were invited to share what kinds of amenities and uses they wanted to see more of in downtown public spaces.

Upon entering the Placemaking Hut, everyone was given eight dot stickers. They were then able to peruse images of 12 different amenities and 12 different uses, and place their dots next to the images of the things that they wanted most (four from each of the two categories). This visual voting system not only made the important data-collection phase of the Placemaking process fun and interactive, it also built off of the festive atmosphere at the Christmas Wonderfest event (which attracted tens of thousands of Detroit-area residents) and generated a steady dialog between people about how downtown should evolve, putting place at the center of the discussion that evening.

The Placemaking Hut proved to be so popular, in fact, that we ran out of dots just a few hours into the festival! Considering that there were 3,000 stickers on-hand, an estimated 150 people moved through the hut per hour, providing a wealth of feedback about desired uses. That information, along with results from the upcoming Pop-Up Placemaking workshops, will be used by PPS and D:hive to craft a Lighter, Quicker, Cheaper plan for the activation of Downtown Detroit this coming summer.

Dog parks were a popular request / Photo: PPS

In case you’re thinking that 16 amenities and uses sounds a bit too prescriptive, fear not: plenty of crayons were available, and participants young and old were welcome to draw things that they wanted to see in their public spaces on a large flip chart if they couldn’t find a corresponding image on the hut’s walls. “We forgot to include a dog park image,” Davies recalled while recounting the story in the office this week. “Big mistake! So many people were using the crayons to ask for that; if you flipped through the chart, it was ‘dog park, dog park, dog park!’”

We’ll keep you posted on how things turn out at the pop-up sessions this coming month; if Detroit lives up to its burgeoning reputation as a hub of urban innovation, these Pop-Up Placemaking sessions could soon be making their way to a public space near you!

At Cleveland’s Market Square Park, local residents, businesses, and leaders have invested heavily in Place Capital. / Photo: PPS

“We’ve been wrong for the last 67 years,” Mark Gorton, founder of OpenPlans, announced in his closing address at last month’s Pro Walk/Pro Bike: Pro Place (PWPB) conference. “Ok. Time to admit it, and move on! We have completely screwed up transportation in this country. We can never expect to see the legislative or policy change until people understand the fundamental underlying problem. Asking for 20% more bike lanes is not enough.”

The following week, at the 8th International Public Markets Conference in Cleveland, the same attitude was present. In her opening remarks to the gathering of market managers and advocates assembled at the Renaissance Hotel, USDA Deputy Secretary of Agriculture Kathleen Merrigan stated that “We’re all here because we recognize that markets can be far more than places just to buy food. We’re looking at markets as venues for revitalizing their communities.”

These statements capture a sentiment that permeated the discussion at both of the conferences that PPS organized this fall: that reform—of transportation, food systems, and so many aspects of the way we live—is no longer about adding bike lanes or buying veggies from a local farmer; the time has come to re-focus on large-scale culture change. Advocates from different movements are reaching across aisles to form broader coalitions. While we all fight for different causes that stir our individual passions, many change agents are recognizing that it is the common ground we share—both physically and philosophically—that brings us together, reinforces the basic truths of our human rights, and engenders the sense of belonging and community that leads to true solidarity.

Even when we disagree with our neighbors, we still share at least one thing with them: place.  Our public spaces—from our parks to our markets to our streets—are where we learn about each other, and take part in the interactions, exchanges, and rituals that together comprise local culture. Speaking at PWPB, Copenhagenize.com founder Mikael Colville-Andersen made this point more poetically when he said that “The Little Mermaid statue isn’t Copenhagen’s best monument. I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.”

“I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.” / Photo: Spacing Magazine via Flickr

Our public spaces reflect the community that we live in, and are thus the best places for us to begin modeling a new way of thinking and living. We can all play a more active role in the cultural change that is starting to occur by making sure that our actions match our values—specifically those actions that we take in public places. At PWPB, April Economides offered a simple suggestion for softening business owners’ resistance to bicycle-friendly business districts: tell the proprietors of businesses that you frequent that you arrived on a bike. At another PWPB session on social media, Alissa Walker advocated for users of popular geo-locative social media platforms like FourSquare to start “treating buses and sidewalks as destinations,” and ‘checking in’ to let friends know that they’re out traveling the city by foot, and on transit.

And of course, when trying to change your behavior, you often need to change your frame of mind. At the Markets Conference, Cleveland City Councilman Joe Cimperman recalled the efforts that were required to change the way that vendors at the West Side Market thought about their role within the local community when the market decided to remain open for more days each week. While many vendors didn’t need to be open extra days, Cimperman helped to re-frame things: “[I asked people to consider:] Who are we here for? We’re not here for ourselves. We’re here for the citizens of Cleveland.”

Individual action is invaluable, but when working to spark large-scale culture change, it is even more critical to develop an overarching strategy. Putting forth a constructive vision, along with clearly-stated goals that people can relate to, provides the framework that helps to guide the individual decisions that people within a movement make as they work to change the culture on the ground. To put public space at the heart of public discourse where it belongs, we should focus on changing the way that folks talk about the issue that’s already on everyone’s mind: the economy. Bikenomics blogger Elly Blue was succinct in her explanation of why tying culture change to economics is a particularly fruitful path in today’s adversarial political climate: “We can shift the paradigm of how we build our cities; thinking about economics is a great way to do that because it cuts through the political divide.”

Great places foster human interaction & economic opportunity / Photo: Fred Kent

Across the political spectrum most of us, after years of economic hardship (and decades of wayward leadership), have learned to react to things like “growth” and “job creation” with an automatic thumbs-up. We too rarely ask questions like “What are we growing into?” and “What kind of jobs are we creating?” This brings us to the concept of Place Capital, which posits that the economic value of a robust, dynamic place is much more than the sum of its parts. Great places are created through many “investments” in Place Capital–everything from individual actions that together build a welcoming sense of place, all the way up to major physical changes that make a space usable and accessible. Strong networks of streets and destinations are better at fostering human interaction, leading to social networks that connect people with opportunities, and cities where economies match the skills and interests of the people who live there. Public spaces that are rich in Place Capital are where we see ourselves as co-creators of the most tangible elements of our shared social wealth, connecting us more directly with the decisions that shape our economic system.

At its core, Place Capital is about re-connecting economy and community. Today’s economy is largely driven by products: the stuff we make, the ideas we trademark, the things that we buy (whether we need them or not). It’s a system that supports the status quo by funneling more and more money into fewer and fewer hands. Leadership in this system is exclusively top-down; even small business owners today must respond to shifts in global markets that serve only to grow financial capital for investors, without any connection to the communities where their customers actually live. (For evidence of this, consider the fact that food in the average American home travels an average of 1,500 to 2,500 miles from farm to table, turning local droughts and floods into worldwide price fluctuations).

Through our own Placemaking work, we’ve found that public space projects and the governance structures that produce them tend to fall into one of four types of development, along a spectrum. On one end there are spaces that come out of project-driven processes; top-down, bureaucratic leadership is often behind these projects, which value on-time, under-budget delivery above all else. Project-driven processes generally lead to places that follow a general protocol without any consideration for local needs or desires. Next, there are spaces created through a design-led process. These spaces are of higher quality and value, and are more photogenic, but their reliance on the singular vision of professional designers and other siloed disciplines can often make for spaces that are lovely as objects, but not terribly functional as public gathering places. More and more, we’re seeing people taking the third kind of approach: that which is place-sensitive. Here, designers and architects are still leading the process, but there is concerted effort to gather community input and ensure that the final design responds to the community that lives, works, and plays around the space.

Finally, there are spaces that are created through a place-led approach, which relies not on community input, but on a unified focus on place outcomes built on community engagement. The people who participate in a place-led development process feel invested in the resulting public space, and are more likely to serve as stewards. They make sure that the sidewalks are clean, the gardens tended, and their neighbors in good spirits. They are involved meaningfully throughout the process—the key word here being “they,” plural. Place-led processes turn proximity into purpose, using the planning and management of shared public spaces into a group activity that builds social capital and reinforces local societal and cultural values.

After participating in the discussions at PWPB and the Markets Conference this fall, we believe that the concept of Place Capital is ideally-suited to guide the cooperation of so many individual movements that are looking for ways to work together to change the world for the better. Place Capital employs the Placemaking process to help us outline clear economic goals that re-frame the way that people think not only about public space but, by extension, about the public good in general. If we re-build our communities around places that put us face-to-face with our neighbors more often, we are more likely to know each other, and to want to help each other to thrive.

“It’s because our public spaces got so bad that we have led the world in developing ways to make them great,” argued Eastern Market director Dan Carmody at the Markets Conference, explaining the surge of interest in Placemaking in the United States over the past few decades. We have momentum on our side; if we focus on creating Place Capital, we can continue to build on that forward motion, and bring together many different voices into a chorus.

Like capital attracts capital, people attract people. As Placemakers, we all need to be out in our communities modeling the kind of values that we want to re-build local culture around. Our actions in public space—everything from saying hello to our neighbors on the street to organizing large groups to advocate for major social changes—are investments in Place Capital. Great places and strong economies can only exist when people choose to participate in creating them; they are human-powered monuments. So let’s get to work.

Aphrodite interviews a New Yorker on Love TV in front of the city's iconic Flatiron Building / Photo: Love TV

Love was recently high in the air at PPS, as we were regaled with tales of a heartfelt summertime voyage around New York City’s five boroughs, where deeply-held secrets, innermost dreams, and impassioned desires were divulged by locals in the bright glare of broad daylight across public parks, plazas, streets and ferry terminals. Inside a giant pink television…to a golden-haired vixen called Aphrodite…with an Australian accent…

Nope, we’re not losing our grip on reality here in the office. In fact, we had the good fortune to be visited by artist Rebecca Macintosh and creative producer Victoria Johnstone, two Australians who had been touring their urban installation, “Love TV,” around New York City as a part of the DOT’s Summer Streets and Weekend Walks Urban Arts Program.

Describing Love TV as a “bold, fun and innovative public art adventure,” Rebecca and Victoria had been busy sharing the love across nine sites with 19 performances in some of NYC’s most diverse and far-flung neighborhoods. Through an outreach process organized jointly by Love TV and local community partners, people went online to either nominate themselves or their neighbors for an interview with Rebecca—aka the illustrious Goddess of Love, Aphrodite—in her public studio, a cheerfully fuchsia mobile theater shaped like a giant TV set. As local personalities revealed all, the interviews were aired on a screen before an inflatable lounge, allowing for prime public viewing with all of the fluffy comforts of home. Interviews were rapidly uploaded onto the Love TV website and posted to social networks, growing “a lively online Love TV community” across the world.

As happy a spectacle as Love TV is, its aim is far from superficial. As Rebecca explained, the project endeavors to activate public spaces and strengthen community spirit by creating a place for “their stories, by their people, [so that communities can share their] personal love affair with their respective neighborhood or city.” Indeed, Love TV’s five-borough journey collated interviews from a passionate public, from boy wonder drummer Marakai at the Jamaican Music and Arts Festival in Queens, who dreams of “a big pool in the park,” to soon-to-be MTV Superstar singer Ray 6 at the TAMA Summerfest in Brooklyn, who was brimming with pride in Bed-Stuy’s music-filled streets: “Tompkins is it! Brooklyn is the place to be.”

In addition to the nominated guests, Love TV also built up its own merry team of followers, from George the Greek, an Astorian poet who serenaded Love TV at multiple locations, to a group of Italian tourists who simply fell in love with the installation and reoriented their NYC itinerary to follow Aphrodite around the boroughs. So why is Love TV so loveable? What’s the secret to its success?

A crowd gathers to watch a performance at Fordham Plaza in the Bronx / Photo: Love TV

As veterans of pop-up public space activation (Love TV has been touring the world’s public places for more than five years), Rebecca and Victoria dropped by PPS HQ to share tips and tricks over a brown bag lunch with Placemaking staff. They described how, when new to a neighborhood, city, or country and working on a tight schedule, on-the-ground partnerships and a spirit of collaboration are the absolute starting point for any pop-up event. Community partners are essential for ensuring that work fits within the local context—especially when needing to tap into neighborhood knowledge to select an appropriate site, since poor site location can make or break a performance.

Yet Love TV’s charm swells from something other than good site location and thorough research. This installation creates a public meeting space (often in very limited supply, especially in poorer neighborhoods) charged with a spirit of optimism, and uses a commonly-held human value that spans cultural, social and economic differences—love—to inspire positive community conversations and visions for the future. Every participant was asked what they would do if made mayor for a day and, Rebecca told us, this became a significant moment in each interview. With community organizing so often focused on what people don’t want, it’s rare for communities to have the opportunity to come together to define common values by sharing their hopes and desires in their own local public spaces.

So Love TV’s beauty, on one hand, lies in this curation of shared community experience in public space; but that beauty also, perhaps more strategically, comes from the way the project finds avenues for these aspirations to linger. Rebecca noted that Facebook seems to have become that place where, well beyond Love TV’s departure, participants and communities continue to dwell online to share their urban dreams for the future. Victoria and Rebecca hope that the few hours of rosy fun they bring to neighborhoods will do more than simply bridge off- and online community conversations, but also seeding longer-lasting effects–perhaps as an online archive of community strengths and needs which municipal officials, planners and advocates could use.

Love TV is back home now, resting up with Rebecca and Victoria on Queensland’s Gold Coast. But if the project sparked a little something for you, or if you think your community could use a healthy dose of Australian warmth, community imagination, and/or a whole heap of fun, get in touch with these Placemaking romancers, and see what can come when you “turn on” an intimately good time in your neighborhood.

Audience participation! Dancing in the NYC DOT's Flatiron Plaza / Photo: Love TV