At Cleveland’s Market Square Park, local residents, businesses, and leaders have invested heavily in Place Capital. / Photo: PPS

“We’ve been wrong for the last 67 years,” Mark Gorton, founder of OpenPlans, announced in his closing address at last month’s Pro Walk/Pro Bike: Pro Place (PWPB) conference. “Ok. Time to admit it, and move on! We have completely screwed up transportation in this country. We can never expect to see the legislative or policy change until people understand the fundamental underlying problem. Asking for 20% more bike lanes is not enough.”

The following week, at the 8th International Public Markets Conference in Cleveland, the same attitude was present. In her opening remarks to the gathering of market managers and advocates assembled at the Renaissance Hotel, USDA Deputy Secretary of Agriculture Kathleen Merrigan stated that “We’re all here because we recognize that markets can be far more than places just to buy food. We’re looking at markets as venues for revitalizing their communities.”

These statements capture a sentiment that permeated the discussion at both of the conferences that PPS organized this fall: that reform—of transportation, food systems, and so many aspects of the way we live—is no longer about adding bike lanes or buying veggies from a local farmer; the time has come to re-focus on large-scale culture change. Advocates from different movements are reaching across aisles to form broader coalitions. While we all fight for different causes that stir our individual passions, many change agents are recognizing that it is the common ground we share—both physically and philosophically—that brings us together, reinforces the basic truths of our human rights, and engenders the sense of belonging and community that leads to true solidarity.

Even when we disagree with our neighbors, we still share at least one thing with them: place.  Our public spaces—from our parks to our markets to our streets—are where we learn about each other, and take part in the interactions, exchanges, and rituals that together comprise local culture. Speaking at PWPB, Copenhagenize.com founder Mikael Colville-Andersen made this point more poetically when he said that “The Little Mermaid statue isn’t Copenhagen’s best monument. I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.”

“I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.” / Photo: Spacing Magazine via Flickr

Our public spaces reflect the community that we live in, and are thus the best places for us to begin modeling a new way of thinking and living. We can all play a more active role in the cultural change that is starting to occur by making sure that our actions match our values—specifically those actions that we take in public places. At PWPB, April Economides offered a simple suggestion for softening business owners’ resistance to bicycle-friendly business districts: tell the proprietors of businesses that you frequent that you arrived on a bike. At another PWPB session on social media, Alissa Walker advocated for users of popular geo-locative social media platforms like FourSquare to start “treating buses and sidewalks as destinations,” and ‘checking in’ to let friends know that they’re out traveling the city by foot, and on transit.

And of course, when trying to change your behavior, you often need to change your frame of mind. At the Markets Conference, Cleveland City Councilman Joe Cimperman recalled the efforts that were required to change the way that vendors at the West Side Market thought about their role within the local community when the market decided to remain open for more days each week. While many vendors didn’t need to be open extra days, Cimperman helped to re-frame things: “[I asked people to consider:] Who are we here for? We’re not here for ourselves. We’re here for the citizens of Cleveland.”

Individual action is invaluable, but when working to spark large-scale culture change, it is even more critical to develop an overarching strategy. Putting forth a constructive vision, along with clearly-stated goals that people can relate to, provides the framework that helps to guide the individual decisions that people within a movement make as they work to change the culture on the ground. To put public space at the heart of public discourse where it belongs, we should focus on changing the way that folks talk about the issue that’s already on everyone’s mind: the economy. Bikenomics blogger Elly Blue was succinct in her explanation of why tying culture change to economics is a particularly fruitful path in today’s adversarial political climate: “We can shift the paradigm of how we build our cities; thinking about economics is a great way to do that because it cuts through the political divide.”

Great places foster human interaction & economic opportunity / Photo: Fred Kent

Across the political spectrum most of us, after years of economic hardship (and decades of wayward leadership), have learned to react to things like “growth” and “job creation” with an automatic thumbs-up. We too rarely ask questions like “What are we growing into?” and “What kind of jobs are we creating?” This brings us to the concept of Place Capital, which posits that the economic value of a robust, dynamic place is much more than the sum of its parts. Great places are created through many “investments” in Place Capital–everything from individual actions that together build a welcoming sense of place, all the way up to major physical changes that make a space usable and accessible. Strong networks of streets and destinations are better at fostering human interaction, leading to social networks that connect people with opportunities, and cities where economies match the skills and interests of the people who live there. Public spaces that are rich in Place Capital are where we see ourselves as co-creators of the most tangible elements of our shared social wealth, connecting us more directly with the decisions that shape our economic system.

At its core, Place Capital is about re-connecting economy and community. Today’s economy is largely driven by products: the stuff we make, the ideas we trademark, the things that we buy (whether we need them or not). It’s a system that supports the status quo by funneling more and more money into fewer and fewer hands. Leadership in this system is exclusively top-down; even small business owners today must respond to shifts in global markets that serve only to grow financial capital for investors, without any connection to the communities where their customers actually live. (For evidence of this, consider the fact that food in the average American home travels an average of 1,500 to 2,500 miles from farm to table, turning local droughts and floods into worldwide price fluctuations).

Through our own Placemaking work, we’ve found that public space projects and the governance structures that produce them tend to fall into one of four types of development, along a spectrum. On one end there are spaces that come out of project-driven processes; top-down, bureaucratic leadership is often behind these projects, which value on-time, under-budget delivery above all else. Project-driven processes generally lead to places that follow a general protocol without any consideration for local needs or desires. Next, there are spaces created through a design-led process. These spaces are of higher quality and value, and are more photogenic, but their reliance on the singular vision of professional designers and other siloed disciplines can often make for spaces that are lovely as objects, but not terribly functional as public gathering places. More and more, we’re seeing people taking the third kind of approach: that which is place-sensitive. Here, designers and architects are still leading the process, but there is concerted effort to gather community input and ensure that the final design responds to the community that lives, works, and plays around the space.

Finally, there are spaces that are created through a place-led approach, which relies not on community input, but on a unified focus on place outcomes built on community engagement. The people who participate in a place-led development process feel invested in the resulting public space, and are more likely to serve as stewards. They make sure that the sidewalks are clean, the gardens tended, and their neighbors in good spirits. They are involved meaningfully throughout the process—the key word here being “they,” plural. Place-led processes turn proximity into purpose, using the planning and management of shared public spaces into a group activity that builds social capital and reinforces local societal and cultural values.

After participating in the discussions at PWPB and the Markets Conference this fall, we believe that the concept of Place Capital is ideally-suited to guide the cooperation of so many individual movements that are looking for ways to work together to change the world for the better. Place Capital employs the Placemaking process to help us outline clear economic goals that re-frame the way that people think not only about public space but, by extension, about the public good in general. If we re-build our communities around places that put us face-to-face with our neighbors more often, we are more likely to know each other, and to want to help each other to thrive.

“It’s because our public spaces got so bad that we have led the world in developing ways to make them great,” argued Eastern Market director Dan Carmody at the Markets Conference, explaining the surge of interest in Placemaking in the United States over the past few decades. We have momentum on our side; if we focus on creating Place Capital, we can continue to build on that forward motion, and bring together many different voices into a chorus.

Like capital attracts capital, people attract people. As Placemakers, we all need to be out in our communities modeling the kind of values that we want to re-build local culture around. Our actions in public space—everything from saying hello to our neighbors on the street to organizing large groups to advocate for major social changes—are investments in Place Capital. Great places and strong economies can only exist when people choose to participate in creating them; they are human-powered monuments. So let’s get to work.

The Long Beach Convention Center, site of Pro Walk/Pro Bike: Pro Place 2012 / Photo: PPS

It is hard to believe that it has already been six weeks since we convened Pro Walk/Pro Bike: Pro Place 2012. The conference inspired a multitude of ideas, forged new partnerships, and reinforced existing ones. The tone was mostly upbeat; however, owing to the frustration of those who have been calling for change for years if not decades, sometimes the messaging took out their frustrations on engineers and transportation professionals.

Reprinted below (with permission) is an email sent to me by Bryan Jones, one of the professional engineers in attendance at the conference, expressing his concerns over how some of the advocates who spoke at PWPB Pro Place engaged in what I would call engineer-bashing. After spending 40 years as a transportation engineer myself, I empathize with Bryan (who works, for the record, as the Deputy Director of the City of Carlsbad, California’s Transportation Department). As an engineer, I too have often borne the brunt of folks frustrated with the direction of transportation over the last 50 years.  

I felt that Bryan’s email was worth sharing, not so much in an effort to defend my profession, but because I know that Bryan is 100% correct in pointing out that when advocacy unleashes harsh and personal rhetoric, it not only distracts us from the path to change, it deepens the barrier that we have to cross to engage the transportation for change. Bryan’s remarks about the reaction in some quarters to our disappointment with MAP-21 also resonated with me. Stomping our feet over what could or should have been will do no good.

I hope you will enjoy Bryan’s observations as much as I did.  –Gary Toth

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Dear Gary;

I wanted to take a moment after Pro Walk/Pro Bike: Pro Place to share that I really enjoyed the conference. There were many great sessions and featured keynote speakers. For me, it was about connecting and reconnecting with people and fostering relationships. It was about hearing what others are doing in their organizations whether in advocacy, government, private business, or non-profits, at the local, regional, state, or national level. The 2012 organizers did a great job bringing the Pro Place theme into the conversations. I was fascinated and inspired by people from Project for Public Spaces like Fred & Ethan Kent, and advocates like Victor Dover. They brought a great new language and conversation to the Pro Walk/Pro Bike movement. Their messages resonated with me as their work results in creating streets, places, and communities where people want to be. And that means jobs, new businesses, and thriving and safe communities. The City of Long Beach and the host committee also did a fantastic job. Well done Charlie Gandy and team!

While the host committee reached out to organizations like the Institute for Transportation Engineers and AASHTO, there was an undertone throughout the conference that these organizations and their members along with a certain political party was to blame for society’s current problems. So the reach out was one step forward, but the undertone might have been two to five steps backwards. In fact, some of the speakers did not even make it an undertone. When speakers attack certain professions such as Traffic Engineering or political parties such as Republicans, it does not create partnerships or unity for a movement but furthers polarization and a greater divide. Most engineers at this conference felt unwelcome if they could not overcome or look past some of the speaker’s attacks.

The speakers were good, and their message could have been delivered without attacking or blaming. I heard it during keynote speeches and in break-out sessions. A good analogy would be a comedian’s or musician’s talents that get lost or unheard because of their curse language that prevents some from attending or listening. However, many of the speakers spoke to the choir and audience present rather than connecting with, welcoming, and reaching out to these new organizations which could be our partners now and in the future. In fact, I heard from many engineers that they felt unwelcome, which is definitely not a feeling we want them leaving with because we need them as partners and collaborators. I have been working closely with advocacy organizations for most of my career, and I feel my collaborative experiences with them have allowed me to be a better engineer and planner. I always encourage my colleagues in the engineering and planning professions to proactively engage advocacy organizations in a collaborative manner.

We can dwell on the perceived setback of MAP-21 and become victims. It is an easy position to take. However, our reality is in our thoughts and we can focus our thoughts on all the great successes that have been accomplished and how to foster more of these successes. We can focus on what we “CAN” do rather than what we “CAN’T” do. Blaming others or specific groups for our built environment accomplishes very little and, as I remember one of my mentors saying, when you point blame on others there are three fingers pointing back at you. We have to be careful throwing rocks in a glass house. We live in a democracy so our built environment is the responsibility of all of us…now and in the past and future. And it has caused unintended public health, environmental, and mobility costs to name just a few of the consequences.

I might suggest that we can focus on changing to a culture of Active Transportation by changing the language and conversations. We need to identify and LISTEN to what our allies’ and perceived enemies’ objectives are. We should not just be talking, but SHOWING how effective our alternatives are through implementation—even at a small scale—with consistency, which can build a lot of momentum. However this requires us to CONNECT PEOPLE. A title I might suggest for 2014–I heard this “connection” discussion in April Economides presentation about her team’s success in Long Beach with Bicycle Friendly Business Districts. She changed perceptions by changing the language and conversations with people that were against bikes. While her passion is green stuff, she understood the passion of many of the business owners was also “green” $tuff! She spoke with them about the pro$perity of welcoming bike riders into their business districts, and did a lot of listening to their concerns and objectives.

Just so you know a little about me, this was my first Pro Walk/Pro Bike conference…although I called it Pro Walk/Pro Bike: Pro Place. I  am a Traffic Engineer, but also a Professional Transportation Planner; a member of the American Institute of Certified Planners; a League-Certified Instructor from the League of American Bicyclists; an advocate for Bicyclists and Pedestrians; a Complete and Livable Streets Implementer; and a local government public administrator/ leader. I have also had success with implementing Complete and Livable Streets in two jurisdictions (Fresno and Carlsbad) that were fairly automobile-focused when I started in their organization and community.

Neither of these communities has really been on the radar of most in the nation, as we didn’t accomplish change through policies and processes but rather through leadership, making connections, fostering relationships, and focusing on results. A lot of the success in these communities has come from aligning projects with community values and partnering with others like regional MPO’s, advocacy organizations, public health organizations, and our local business community. These two jurisdictions also both happen to be fairly conservative in political climate, so this movement does not have to be about one political party against another. These two communities might be great examples to further explore how political support was gained from a political party that is perceived by many as the enemy or surpressor of progress in transportation.

In my advocacy, I take time to encourage, empower, and enable engineers and planners to be leaders by evaluating and questioning their standards, policies and process and to determine if these standards align with community values and result in the outcomes where people want to walk and bike. We need bold transportation professionals that bring ingenuity and creativity to our profession; the world is ever-changing, and our profession must keep up. I want to also encourage the Pro Walk/Pro Bike organization to continue to utilize those of us in the transportation profession that “get it” and are your allies. We can help bridge the gap and create and foster the necessary relationships and connections with our fellow colleagues that might be slow to adopt the new active transportation system.

We have seen the innovation that has occurred in the telecommunication industry over the last fifty years. It started out with community phones with operators, then private phones, rotary phones to digital push button to wireless. Later the cellular phone was invented and first came with a briefcase size battery and as innovation occurred in the batteries and technology we went through flip phones, phones with keyboards, phone with lots of buttons and we now have the popular iPhone with one button. We are all waiting to see what comes next to help us connect with each other.

We have also seen a change in perspective with storm water regulations in California from quantity to quality. What would it be like if we experienced a change in perspective with transportation from quantity (freeways and wide thoroughfares with expectations of Level of Service C and D for peak hours) to quality.

However, change does not occur as quickly anymore from the Federal or State government. They are too big and remote to serve the people very efficiently and effectively or change course quickly. I am a firm believer that building quality streets, neighborhoods and communities starts with local governments. 85% of Americans lives within these cities. So in 2014…Pro Walk, Pro Bike, Pro Place, PRO PEOPLE! We could even add Pro Business and Pro Jobs! Or Pro Prosperity! or as this article suggests Pro Community Thrive! Just some thoughts on how the messaging could be better received by potential partners of tomorrow that maybe perceived by some as enemies of the movement today.

Bryan D. Jones, TE, PTP, AICP, MPA
Deputy Director
City Traffic Engineer
Transportation Department
City of Carlsbad