At Cleveland’s Market Square Park, local residents, businesses, and leaders have invested heavily in Place Capital. / Photo: PPS

“We’ve been wrong for the last 67 years,” Mark Gorton, founder of OpenPlans, announced in his closing address at last month’s Pro Walk/Pro Bike: Pro Place (PWPB) conference. “Ok. Time to admit it, and move on! We have completely screwed up transportation in this country. We can never expect to see the legislative or policy change until people understand the fundamental underlying problem. Asking for 20% more bike lanes is not enough.”

The following week, at the 8th International Public Markets Conference in Cleveland, the same attitude was present. In her opening remarks to the gathering of market managers and advocates assembled at the Renaissance Hotel, USDA Deputy Secretary of Agriculture Kathleen Merrigan stated that “We’re all here because we recognize that markets can be far more than places just to buy food. We’re looking at markets as venues for revitalizing their communities.”

These statements capture a sentiment that permeated the discussion at both of the conferences that PPS organized this fall: that reform—of transportation, food systems, and so many aspects of the way we live—is no longer about adding bike lanes or buying veggies from a local farmer; the time has come to re-focus on large-scale culture change. Advocates from different movements are reaching across aisles to form broader coalitions. While we all fight for different causes that stir our individual passions, many change agents are recognizing that it is the common ground we share—both physically and philosophically—that brings us together, reinforces the basic truths of our human rights, and engenders the sense of belonging and community that leads to true solidarity.

Even when we disagree with our neighbors, we still share at least one thing with them: place.  Our public spaces—from our parks to our markets to our streets—are where we learn about each other, and take part in the interactions, exchanges, and rituals that together comprise local culture. Speaking at PWPB, Copenhagenize.com founder Mikael Colville-Andersen made this point more poetically when he said that “The Little Mermaid statue isn’t Copenhagen’s best monument. I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.”

“I think the greatest monument that we’ve ever erected is our bicycle infrastructure: a human-powered monument.” / Photo: Spacing Magazine via Flickr

Our public spaces reflect the community that we live in, and are thus the best places for us to begin modeling a new way of thinking and living. We can all play a more active role in the cultural change that is starting to occur by making sure that our actions match our values—specifically those actions that we take in public places. At PWPB, April Economides offered a simple suggestion for softening business owners’ resistance to bicycle-friendly business districts: tell the proprietors of businesses that you frequent that you arrived on a bike. At another PWPB session on social media, Alissa Walker advocated for users of popular geo-locative social media platforms like FourSquare to start “treating buses and sidewalks as destinations,” and ‘checking in’ to let friends know that they’re out traveling the city by foot, and on transit.

And of course, when trying to change your behavior, you often need to change your frame of mind. At the Markets Conference, Cleveland City Councilman Joe Cimperman recalled the efforts that were required to change the way that vendors at the West Side Market thought about their role within the local community when the market decided to remain open for more days each week. While many vendors didn’t need to be open extra days, Cimperman helped to re-frame things: “[I asked people to consider:] Who are we here for? We’re not here for ourselves. We’re here for the citizens of Cleveland.”

Individual action is invaluable, but when working to spark large-scale culture change, it is even more critical to develop an overarching strategy. Putting forth a constructive vision, along with clearly-stated goals that people can relate to, provides the framework that helps to guide the individual decisions that people within a movement make as they work to change the culture on the ground. To put public space at the heart of public discourse where it belongs, we should focus on changing the way that folks talk about the issue that’s already on everyone’s mind: the economy. Bikenomics blogger Elly Blue was succinct in her explanation of why tying culture change to economics is a particularly fruitful path in today’s adversarial political climate: “We can shift the paradigm of how we build our cities; thinking about economics is a great way to do that because it cuts through the political divide.”

Great places foster human interaction & economic opportunity / Photo: Fred Kent

Across the political spectrum most of us, after years of economic hardship (and decades of wayward leadership), have learned to react to things like “growth” and “job creation” with an automatic thumbs-up. We too rarely ask questions like “What are we growing into?” and “What kind of jobs are we creating?” This brings us to the concept of Place Capital, which posits that the economic value of a robust, dynamic place is much more than the sum of its parts. Great places are created through many “investments” in Place Capital–everything from individual actions that together build a welcoming sense of place, all the way up to major physical changes that make a space usable and accessible. Strong networks of streets and destinations are better at fostering human interaction, leading to social networks that connect people with opportunities, and cities where economies match the skills and interests of the people who live there. Public spaces that are rich in Place Capital are where we see ourselves as co-creators of the most tangible elements of our shared social wealth, connecting us more directly with the decisions that shape our economic system.

At its core, Place Capital is about re-connecting economy and community. Today’s economy is largely driven by products: the stuff we make, the ideas we trademark, the things that we buy (whether we need them or not). It’s a system that supports the status quo by funneling more and more money into fewer and fewer hands. Leadership in this system is exclusively top-down; even small business owners today must respond to shifts in global markets that serve only to grow financial capital for investors, without any connection to the communities where their customers actually live. (For evidence of this, consider the fact that food in the average American home travels an average of 1,500 to 2,500 miles from farm to table, turning local droughts and floods into worldwide price fluctuations).

Through our own Placemaking work, we’ve found that public space projects and the governance structures that produce them tend to fall into one of four types of development, along a spectrum. On one end there are spaces that come out of project-driven processes; top-down, bureaucratic leadership is often behind these projects, which value on-time, under-budget delivery above all else. Project-driven processes generally lead to places that follow a general protocol without any consideration for local needs or desires. Next, there are spaces created through a design-led process. These spaces are of higher quality and value, and are more photogenic, but their reliance on the singular vision of professional designers and other siloed disciplines can often make for spaces that are lovely as objects, but not terribly functional as public gathering places. More and more, we’re seeing people taking the third kind of approach: that which is place-sensitive. Here, designers and architects are still leading the process, but there is concerted effort to gather community input and ensure that the final design responds to the community that lives, works, and plays around the space.

Finally, there are spaces that are created through a place-led approach, which relies not on community input, but on a unified focus on place outcomes built on community engagement. The people who participate in a place-led development process feel invested in the resulting public space, and are more likely to serve as stewards. They make sure that the sidewalks are clean, the gardens tended, and their neighbors in good spirits. They are involved meaningfully throughout the process—the key word here being “they,” plural. Place-led processes turn proximity into purpose, using the planning and management of shared public spaces into a group activity that builds social capital and reinforces local societal and cultural values.

After participating in the discussions at PWPB and the Markets Conference this fall, we believe that the concept of Place Capital is ideally-suited to guide the cooperation of so many individual movements that are looking for ways to work together to change the world for the better. Place Capital employs the Placemaking process to help us outline clear economic goals that re-frame the way that people think not only about public space but, by extension, about the public good in general. If we re-build our communities around places that put us face-to-face with our neighbors more often, we are more likely to know each other, and to want to help each other to thrive.

“It’s because our public spaces got so bad that we have led the world in developing ways to make them great,” argued Eastern Market director Dan Carmody at the Markets Conference, explaining the surge of interest in Placemaking in the United States over the past few decades. We have momentum on our side; if we focus on creating Place Capital, we can continue to build on that forward motion, and bring together many different voices into a chorus.

Like capital attracts capital, people attract people. As Placemakers, we all need to be out in our communities modeling the kind of values that we want to re-build local culture around. Our actions in public space—everything from saying hello to our neighbors on the street to organizing large groups to advocate for major social changes—are investments in Place Capital. Great places and strong economies can only exist when people choose to participate in creating them; they are human-powered monuments. So let’s get to work.

The Long Beach Convention Center, site of Pro Walk/Pro Bike: Pro Place 2012 / Photo: PPS

It is hard to believe that it has already been six weeks since we convened Pro Walk/Pro Bike: Pro Place 2012. The conference inspired a multitude of ideas, forged new partnerships, and reinforced existing ones. The tone was mostly upbeat; however, owing to the frustration of those who have been calling for change for years if not decades, sometimes the messaging took out their frustrations on engineers and transportation professionals.

Reprinted below (with permission) is an email sent to me by Bryan Jones, one of the professional engineers in attendance at the conference, expressing his concerns over how some of the advocates who spoke at PWPB Pro Place engaged in what I would call engineer-bashing. After spending 40 years as a transportation engineer myself, I empathize with Bryan (who works, for the record, as the Deputy Director of the City of Carlsbad, California’s Transportation Department). As an engineer, I too have often borne the brunt of folks frustrated with the direction of transportation over the last 50 years.  

I felt that Bryan’s email was worth sharing, not so much in an effort to defend my profession, but because I know that Bryan is 100% correct in pointing out that when advocacy unleashes harsh and personal rhetoric, it not only distracts us from the path to change, it deepens the barrier that we have to cross to engage the transportation for change. Bryan’s remarks about the reaction in some quarters to our disappointment with MAP-21 also resonated with me. Stomping our feet over what could or should have been will do no good.

I hope you will enjoy Bryan’s observations as much as I did.  –Gary Toth

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Dear Gary;

I wanted to take a moment after Pro Walk/Pro Bike: Pro Place to share that I really enjoyed the conference. There were many great sessions and featured keynote speakers. For me, it was about connecting and reconnecting with people and fostering relationships. It was about hearing what others are doing in their organizations whether in advocacy, government, private business, or non-profits, at the local, regional, state, or national level. The 2012 organizers did a great job bringing the Pro Place theme into the conversations. I was fascinated and inspired by people from Project for Public Spaces like Fred & Ethan Kent, and advocates like Victor Dover. They brought a great new language and conversation to the Pro Walk/Pro Bike movement. Their messages resonated with me as their work results in creating streets, places, and communities where people want to be. And that means jobs, new businesses, and thriving and safe communities. The City of Long Beach and the host committee also did a fantastic job. Well done Charlie Gandy and team!

While the host committee reached out to organizations like the Institute for Transportation Engineers and AASHTO, there was an undertone throughout the conference that these organizations and their members along with a certain political party was to blame for society’s current problems. So the reach out was one step forward, but the undertone might have been two to five steps backwards. In fact, some of the speakers did not even make it an undertone. When speakers attack certain professions such as Traffic Engineering or political parties such as Republicans, it does not create partnerships or unity for a movement but furthers polarization and a greater divide. Most engineers at this conference felt unwelcome if they could not overcome or look past some of the speaker’s attacks.

The speakers were good, and their message could have been delivered without attacking or blaming. I heard it during keynote speeches and in break-out sessions. A good analogy would be a comedian’s or musician’s talents that get lost or unheard because of their curse language that prevents some from attending or listening. However, many of the speakers spoke to the choir and audience present rather than connecting with, welcoming, and reaching out to these new organizations which could be our partners now and in the future. In fact, I heard from many engineers that they felt unwelcome, which is definitely not a feeling we want them leaving with because we need them as partners and collaborators. I have been working closely with advocacy organizations for most of my career, and I feel my collaborative experiences with them have allowed me to be a better engineer and planner. I always encourage my colleagues in the engineering and planning professions to proactively engage advocacy organizations in a collaborative manner.

We can dwell on the perceived setback of MAP-21 and become victims. It is an easy position to take. However, our reality is in our thoughts and we can focus our thoughts on all the great successes that have been accomplished and how to foster more of these successes. We can focus on what we “CAN” do rather than what we “CAN’T” do. Blaming others or specific groups for our built environment accomplishes very little and, as I remember one of my mentors saying, when you point blame on others there are three fingers pointing back at you. We have to be careful throwing rocks in a glass house. We live in a democracy so our built environment is the responsibility of all of us…now and in the past and future. And it has caused unintended public health, environmental, and mobility costs to name just a few of the consequences.

I might suggest that we can focus on changing to a culture of Active Transportation by changing the language and conversations. We need to identify and LISTEN to what our allies’ and perceived enemies’ objectives are. We should not just be talking, but SHOWING how effective our alternatives are through implementation—even at a small scale—with consistency, which can build a lot of momentum. However this requires us to CONNECT PEOPLE. A title I might suggest for 2014–I heard this “connection” discussion in April Economides presentation about her team’s success in Long Beach with Bicycle Friendly Business Districts. She changed perceptions by changing the language and conversations with people that were against bikes. While her passion is green stuff, she understood the passion of many of the business owners was also “green” $tuff! She spoke with them about the pro$perity of welcoming bike riders into their business districts, and did a lot of listening to their concerns and objectives.

Just so you know a little about me, this was my first Pro Walk/Pro Bike conference…although I called it Pro Walk/Pro Bike: Pro Place. I  am a Traffic Engineer, but also a Professional Transportation Planner; a member of the American Institute of Certified Planners; a League-Certified Instructor from the League of American Bicyclists; an advocate for Bicyclists and Pedestrians; a Complete and Livable Streets Implementer; and a local government public administrator/ leader. I have also had success with implementing Complete and Livable Streets in two jurisdictions (Fresno and Carlsbad) that were fairly automobile-focused when I started in their organization and community.

Neither of these communities has really been on the radar of most in the nation, as we didn’t accomplish change through policies and processes but rather through leadership, making connections, fostering relationships, and focusing on results. A lot of the success in these communities has come from aligning projects with community values and partnering with others like regional MPO’s, advocacy organizations, public health organizations, and our local business community. These two jurisdictions also both happen to be fairly conservative in political climate, so this movement does not have to be about one political party against another. These two communities might be great examples to further explore how political support was gained from a political party that is perceived by many as the enemy or surpressor of progress in transportation.

In my advocacy, I take time to encourage, empower, and enable engineers and planners to be leaders by evaluating and questioning their standards, policies and process and to determine if these standards align with community values and result in the outcomes where people want to walk and bike. We need bold transportation professionals that bring ingenuity and creativity to our profession; the world is ever-changing, and our profession must keep up. I want to also encourage the Pro Walk/Pro Bike organization to continue to utilize those of us in the transportation profession that “get it” and are your allies. We can help bridge the gap and create and foster the necessary relationships and connections with our fellow colleagues that might be slow to adopt the new active transportation system.

We have seen the innovation that has occurred in the telecommunication industry over the last fifty years. It started out with community phones with operators, then private phones, rotary phones to digital push button to wireless. Later the cellular phone was invented and first came with a briefcase size battery and as innovation occurred in the batteries and technology we went through flip phones, phones with keyboards, phone with lots of buttons and we now have the popular iPhone with one button. We are all waiting to see what comes next to help us connect with each other.

We have also seen a change in perspective with storm water regulations in California from quantity to quality. What would it be like if we experienced a change in perspective with transportation from quantity (freeways and wide thoroughfares with expectations of Level of Service C and D for peak hours) to quality.

However, change does not occur as quickly anymore from the Federal or State government. They are too big and remote to serve the people very efficiently and effectively or change course quickly. I am a firm believer that building quality streets, neighborhoods and communities starts with local governments. 85% of Americans lives within these cities. So in 2014…Pro Walk, Pro Bike, Pro Place, PRO PEOPLE! We could even add Pro Business and Pro Jobs! Or Pro Prosperity! or as this article suggests Pro Community Thrive! Just some thoughts on how the messaging could be better received by potential partners of tomorrow that maybe perceived by some as enemies of the movement today.

Bryan D. Jones, TE, PTP, AICP, MPA
Deputy Director
City Traffic Engineer
Transportation Department
City of Carlsbad

"Whenever you see a corner, think of it as a square, because that puts that corner into the public realm, rather than into the traffic realm." / Photo: Cher Amio via Flickr

PPS President Fred Kent is featured as the guest on today’s episode of the cdmCyclist, a podcast hosted by Frank Peters in southern California, where we’re looking forward to hosting the Pro Walk/Pro Bike: Pro Place conference this September 10-13. Fred not only talks about the important role that walking and bicycling play in successful places, he gives a bit of background on how he came to be involved in the Placemaking biz, and how active transportation advocates and Placemakers can strengthen each others’ efforts by working together. A short preview of Fred’s interview:

“It’s all woven together. It’s so naturally intuitive. We all share the same [desired] outcomes. Whether you’re an avid bicyclist, an avid walker, or just an avid playground user, we all want the same thing. So that’s why this conference that we’re all doing together in Long Beach in September is such a big shift away from isolating the biking and walking people, to integrating them into the broader community life and happiness that we all know happens when we create environments that are good places…

We see streets as public spaces; when they’re public spaces they’re meant to be for everyone. That starts to put into perspective the role that the automobile plays in a space because it’s only one of the users…Whenever you see a corner, think of it as a square, because that puts that corner into the public realm, rather than into the traffic realm. You can downsize or right-size or modify the role that the vehicle plays and enhance enormously the pedestrian and bicycle [uses]. Corners are where you start! That’s the hardest part, because that’s where the traffic engineer controls the outcomes more than any other place.”

Click here to visit Frank’s website and listen the full podcast of Fred’s interview.

Click here to learn more about Pro Walk/Pro Bike: Pro Place, and register for the event.

We’ll see you in Long Beach!

CNU's John Norquist

Pro Walk/Pro Bike: Pro Place keynote speaker John Norquist, who currently serves as the President and CEO of the Congress for the New Urbanism, spoke with us recently about the role and responsibility of decision makers, what urbanists need to learn, and what CNU’s 2012 Transportation Summit—immediately preceding Pro Walk/Pro Bike: Pro Place on September 9-10 in Long Beach—means for the conference this year. Before joining CNU, John served as the Mayor of Milwaukee, WI, from 1988-2004; in 1998, John was named one of Governing magazine’s Public Officials of the Year.

Following the interview, we’ve put together a list of related PWPB:PP panel discussions. This year’s conference will take place in Long Beach, CA, from September 10-13. Early registration rates are available through this Thursday, July 12th—so don’t delay!

How does biking and walking contribute to, and fit into a great street?

You can’t have a prosperous neighborhood where people can engage in social interaction and converse if they have to drive everywhere. If you can accommodate biking and walking, you’re much more likely to have social interaction, social equity, and a high performing real estate market — it all comes together. If you have a walkable environment, people that aren’t wealthy and those who are, actually end up in the same proximity. They interact, and it strengthens the culture, the economy, and the outcomes that you get.

Can you tell us some of what was happening when you were Mayor of Milwaukee?

The Functional Classification System needs to be entirely reevaluated. In certain rural contexts, it makes sense, but applying it to urban contexts doesn’t. For example, Greenwich Village is rated F (lowest) based on congestion. It’s congested with people who want to be there! They’re buying stuff, and creating jobs, and creating art. It’s a completely non-context sensitive classification that rates Greenwich Village an F. And that’s what gave rise to the CNU/ITE jointly-produced Designing Walkable Urban Thoroughfares: A Context Sensitive Approach. It’s a recommended practice that illustrates how to implement mixed-use streets.

As mayor, John pushed for the removal of Milwaukee's Park East freeway spur, which is now being re-developed as a mixed-use neighborhood / Photo: Paul Hohmann via Flickr

How can we help the development and real estate sectors recognize the return on investing in Active Living by Design?

Mixed-use walkable communities are performing much better in the real estate market right now than communities that are auto-centric. The return on value per acre is much higher in walkable urban environments. We have a lot of land in the United States, but land that’s convenient to where the people are is a limited commodity. For developers, it’s a natural fit for them to be able to have more intense development in urban real estate. If everyone’s relying on cars, you have to accommodate all those vehicles by using up land with parking facilities, and surface lots that are not only expensive, but ugly. Developers have a lot of reasons to embrace a more walkable development pattern but it’s hard for them because many government policies obstruct them.

The Functional Classification System that is still the core of the AASHTO Green Book and DOTs all over the country encourages oversized roads and auto-centricity. Then there are Federal policies including those issued by the Federal Housing Administration that are pushing separate use zoning through their mortgage and capital programs that assign high risk to buildings that include both housing and retail. [Editor's Note:  John notes that Shaun Donovan and HUD are aware of this and are trying to make changes.] That really undermines the ability of developers to produce the kind of urban walkable environment that people increasingly want. What can be done on a small scale to shift that? Make a case to local officials that neighborhoods with both housing and amenities such as retail create a stronger tax base for local governments. Compact, well-connected neighborhoods with sidewalks are great for bikers, and even those who don’t ride bikes benefit from stronger communities.

At Pro Walk/Pro Bike: Pro Place we are aiming to broaden how people think about biking and walking by bringing together architects, urbanists, and people in transportation. Can you talk about the collaboration between these disciplines and what you hope for the future?

Whether you’re an architect, engineer or designer, you should aim for the triple bottom line where you have environmental, economic, and social benefits. Block sizes and intersection density, these are some of the issues that have a profound effect on these benefits. If you have a well-connected grid of streets, you’ve created an environment where somebody who needs a job has a much better chance of connecting socially and economically; whether they’re working a great job, or marginal job, at least they’re around money.

But when you have a disconnected, auto-centric grid like the one they’ve created in Detroit over the last 60 years…you can see the outcome. The city’s transit system is almost nonexistent.  If you look at the poorest neighborhoods in NYC, in the Bronx, because of a fabulously well-connected city grid and transit system, someone living there can be at Wall Street, the district with the highest job density per acre in North America, in just 35 minutes for a $2.25 transit fare. The money’s in the middle instead of being dispersed out in enclaves, and that gives people chances. This type of street grid and transit also fosters walking and biking.

What do you think New Urbanists need to learn?

They need to embrace and appreciate bicycling more and more. Bicycling is an important catalyst to move communities toward an urbanism that is ecologically sound and economically productive. The bicyclists are the ones who often bring pressure for change in transportation the more they take over the more the good things happen. Those interested in cities need to appreciate them more as bicycling is very compatible with everything that is urban. We ought to promote it even more than we already do.

What is a message you’d like to promote at Pro Walk/Pro Bike: Pro Place?

The Functional Classification System needs to be entirely reevaluated. In certain rural contexts, it makes sense, but applying it to urban contexts doesn’t. For example, Greenwich Village is rated F (lowest) based on congestion. It’s congested with people who want to be there! They’re buying stuff, and creating jobs, and creating art. It’s a completely non-context sensitive classification that rates Greenwich Village an F. And that’s what gave rise to the CNU/ITE jointly-produced Designing Walkable Urban Thoroughfares: A Context Sensitive Approach. It’s a recommended practice that illustrates how to implement mixed-use streets.

Some environmentalists blame the road lobby for selfishly seeking financial gain by supporting highway expenditures and opposing money for bicycle and transit infrastructure. Actually, all contractors have to be a little selfish, or they would go out of business. What the road lobby needs to realize is that can make money by building lots of streets, alleys and sidewalks. Did you know there are more miles of streets in metropolitan Chicagoland than the whole interstate system? The idea that somehow the road building industry should be appalled by being asked to design streets to include cyclists is strange. There’s a lot of pavement to be laid for bus and bike lanes. Pavement is ok as long as it adds value to the community where it’s placed. That’s what the road builders need to learn.

Can you tell us a little bit about the plans for CNU’s 2012 Transportation Summit this year?

We have some of the most forward thinking transportation experts who are really serious about challenging the norm in transportation. We’re not interested in talking about this stuff forever; we want to change the system now. It’s not about changing a legislature in Congress that changes a funding budget; the goal is to fundamentally change transportation so that it becomes about adding value instead of just moving vehicles.

I think the Summit being held at the same venue as PWPB:PP will lead to a really effective cross-fertilization that leads to a higher level of achievement. Our goals are to change the functional classification system, that’s too focused on creating capacity for motor vehicles. Any road built in a city should accommodate walking and biking. Period. We all need to raise our expectations, and demand more. We need to push, and we can win!  No more car right of ways in cities that don’t have accommodations for bikers and walkers!

Suggested PWPB:PP Panel Sessions:
(For the full list, click here)

Panel 1: Advocacy Campaigns for Better Bikeways

Learn how advocacy campaigns at Chicago’s Active Transportation Alliance and the San Francisco Bicycle Coalition are educating and organizing residents and allies to move bikeways projects forward

Panel 4: Innovative Public Engagement for Pedestrian and Bicycle Planning: Engaging the Community Using New Technologies, and Sustaining Momentum

Learn how to engage oft-underrepresented community members in the planning process, utilize cutting-edge engagement tools and mobile workshops, and foster public dialogue about the role of walking and bicycling in a community.

Panel 18: Times Change, People Change, Needs Change

Learn how designers must continue to update their conceptual approaches and their detailed designs to reflect current values, new techniques, and the discoveries of recent research.

Panel 21: Bikeway Design Details: Small Facilities, Large Issues

In this session, a qualified panel of experts will describe some of the unique problems they faced in bikeway design, their approach to finding solutions, and will share their knowledge and procedures with others.

Panel 42: The Power of the Performance Metric–Getting your Jurisdiction Back on Track

This session describes a collaborative effort to calculate new metrics for the City of Los Angeles. The process sheds light on how complicated and multidimensional the transportation system is, and on the power of outsiders to change it.

Panel 44: Congressional Action on Transportation: What it Means for You

Learn the latest developments in Congress on the transportation bill, the impact on bicycling and walking on the ground, and lessons learned about effectively communicating the benefits of bicycling and walking.

Mobile Workshop 68: Improving Bicycle and Pedestrian Access to Transit

This session will explore ways in which improved multi-modal access to transit has helped reshape communities regardless of their size or local economic conditions.

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For those of you interested in learning more about how to foster great streets, register for Pro Walk/Pro Bike® 2012: Pro Place, North America’s premier walking and bicycling conference, taking place September 10-13th, 2012 in Long Beach, CA. Join more than 1,000 planners, engineers, elected officials, health professionals, and advocates to gain the insights of national experts in the field, learn about practical solutions to getting bike and pedestrian infrastructure built, and meet peers from across the country. Register before Thursday, July 12th, to receive the discounted earlybird rate!

Families peruse stands offering a variety of fresh foods at a farmers market in downtown Milwaukee / Photo: Ethan Kent

According to Dr. Richard Jackson, a pioneering public health advocate and former CDC official now serving as the Chair of Environmental Health Sciences at UCLA, the idea that buildings, streets, and public spaces play a key role in the serious public health issues that we face in the US “has undergone a profound sea change in the past few years. It’s gone from sort of a marginal, nutty thing to becoming something that’s common sense for a lot of people.”

That’s good news, but as a profile of Dr. Jackson in the Chronicle of Higher Education notes, today’s click-driven media climate means that the message of public health advocates like Jackson is “often pithily condensed to a variation of this eye-catching headline: ‘Suburbia Makes You Fat.’” And while these pithily-titled articles may do some good in alerting more people to the problems inherent in the way that we’ve been designing our cities and towns for the past half-century, they oversimplify the message and strip out one of the most important factors in any effort to change the way that we shape the places where we live and work: social capital.

Highways, parking lots, cars, big box stores–these are merely symptoms of a larger problem: many people have become so used to their surroundings looking more like a suburban arterial road than a compact, multi-use destination that they’ve become completely disconnected from Place. Real life is lived amongst gas stations and golden arches; we have to visit Disneyland to see a thriving, compact Main Street. To question a condition that’s so pervasive, as individuals, seems futile.

Bikers and walkers chat at a market in Portland, OR / Photo: npGREENWAY via Flickr

That’s why, if we want to see people challenging the way that their places are made on a larger scale, we need to focus first on developing the loose social networks that are so vital to urban resilience. This is the stuff Jane Jacobs was talking about when she wrote, in the Death and Life of Great American Cities, that “lowly, unpurposeful, and random as they appear, sidewalk contacts are the small change from which a city’s wealth of public life must grow.” When people are connected enough to feel comfortable talking about what they want for their neighborhood with their neighbors, it’s much easier to muster political will to stop, say, a highway from cutting through Greenwich Village–or, in contemporary terms, to tear down a highway that was actually built.

In Dr. Jackson’s words: “The key thing is to get the social engagement. Community-building has to happen first; people need to articulate what’s broke, and then what they want.” Serendipitously, gathering to discuss a vision for a healthier future is an ideal way to build the social capital needed to turn the understanding that our built environment is hurting us into action to change the existing paradigm. At PPS, we have seen first-hand how the Placemaking process has brought people together in hundreds of cities around the world with the goal of improving shared public spaces; it’s a process that strengthens existing ties, creates new ones, and invigorates communities with the knowledge of how they can make things happen.

The Healthy Places Program (HPP), which began last year as a collaboration between staff members working in PPS’s Public Markets and Transportation programs. “There are many different elements that make up a healthy community,” says Aurash Khawarzad, an Associate in PPS’s Transportation division, and a key player in getting HPP off the ground. “There are social factors, environmental factors, etc–and what we at PPS can do is take these people in our offices who are focusing on their own areas and bring them together.”

Aurash Khawarzad leads a Healthy Places workshop in upstate New York / Photo: PPS

With that collaborative mission in mind, Khawarzad and Kelly Verel, a Senior Associate in PPS’s Public Markets division, set out on a trip across New York last fall to facilitate a series of day-long Healthy Places workshops with local, regional, and state public health officials and a host of community partners. In partnership with the New York Academy of Medicine’s DASH-NY, the PPS team visited a range of communities, from rural towns, to suburban stretches, to major and mid-sized cities. The workshops were designed to help participants understand how multi-modal transportation systems can be better designed to create a network that links a series of destinations, including healthy food hubs and markets, to create a built environment that promotes well-being by making healthy lifestyle choices (like walking, biking, and eating fresh food) more convenient and fun. They focused not just on what wasn’t working, but on brainstorming ways that participants’ communities could become truly healthy places.

Any expert worth their salt will tell you that maintaining good health is not just about exercise or diet, but both together. In much the same way, addressing the problem of bad community design and its impacts on Public Health requires that we not just promote better transportation or better food access alone, but that we focus on both simultaneously. “The reaction we got from the the Healthy Places training attendees was really good,” notes Verel. “I think people have been really siloed in their efforts. We would ask people what they were doing and they would say ‘access to food in schools,’ or ‘rails to trails,’ and that they focus exclusively on that area.”

Understanding public health within the context of Place is essential, because the problems created and reinforced by our built environment are so broad in scope. HPP takes that case directly to local decision-makers and creates a learning environment where they can build their understanding of how Place effects health together, in a cross-disciplinary setting. This “silo-busting” is absolutely critical; as Dr. Jackson writes in the introduction to his latest book, Designing Healthy Communities (a companion to the four-part PBS special of the same name):

“For too long we have had doctors talking only to doctors, and urban planners, architects, and builders talking only to themselves. The point is that all of us, including those in public health, have got to get out of the silos we have created, and we have got to connect—actually talk to each other before and while we do our work—because there is no other way we can create the environment we want. Public health in particular must be interdisciplinary, for no professional category owns public health or is legitimately excused from it.”

The emphasis, there, is added, as this phrase strike at the heart of the problem we face. To shift the default development model from “low-density, use-segregated, and auto-centric” to one that promotes healthy, active lifestyles and more vibrant communities will take strong leadership from people who aren’t afraid to work across departments, and “turn everything upside-down to get it right side up.” PPS is certainly not the only organization to recognize this, and we’re thrilled to be part of a growing movement. In the US, the Centers for Disease Control and Prevention has its own Healthy Community Design Initiative program. Internationally, Urban Age made designing for public health the subject of a major conference in Hong Kong held late last year (from which a full report is now available).

New bike lanes are just one part of Pro Walk / Pro Bike: "Pro Place" host city Long Beach, CA's strategy to become "Biketown USA" / Photo: waltarrrrr via Flickr

Of course, individual citizens have hardly been waiting around and twiddling their thumbs. Active transportation, healthy food, and community gardening advocates have been working for decades on the ground, pushing for incremental changes to the way our cities and towns operate. Just through the robust conversations taking place online around issues like #completestreets, #biking, and #urbanag, it’s easy to see how well-organized and resonant these movements have become. Mounting public awareness is pushing more public officials toward programs like HPP, to learn about how focusing on Place can facilitate inter-agency collaboration around the common cause of improving public health.

Whether you’re looking at this issue from the top-down or the bottom-up, there will be several opportunities to gather with active transportation and public markets professionals, advocates, and enthusiasts from around the world this fall for debate, discussion, and more of that vital social capital development. As part of the Healthy Places Program, PPS is hosting two conferences, just one week apart: the 17th Pro Walk / Pro Bike: “Pro Place” conference in Long Beach, CA (Sept. 10-13); and the 8th International Public Markets Conference in Cleveland, OH (Sept. 21-23).

Cleveland, which will host the 8th International Public Markets Conference in September, is home to the historic, bustling West Side Market / Photo: Catherine V via Flickr

If you’re approaching Healthy Places from the transportation world, Pro Walk / Pro Bike (#prowalkprobike) will explore how efforts to advocate for safer and better infrastructure for active transportation modes are being greatly enhanced as more and more people learn about the benefits of getting around on their own two feet (with or without pedals). If you’re more of a “foodie,” the Public Markets conference (#marketsconf8) will highlight the burgeoning local food scene in Cleveland and throughout Northeastern Ohio, and will spotlight the iconic West Side Market, arguably the most architecturally significant market building in the US. Both events will focus on how supporters of active transportation and public markets, respectively, can grow their movements by busting down silos and thinking h0listically about how their chosen cause can be part of the effort to create Healthy Places.

If you can’t make it to Long Beach or Cleveland, there are plenty of Lighter, Quicker, Cheaper steps that you can take to get your neighbors together and talking, out in public space, building local connections. “Something like a playstreet or a summer street shows people that, not only do they like this kind of varied activity and flexibility and want more of it in their community’s streets, but that they can actually make it happen,” Verel explains. “It takes more basic manpower–putting up tents, handing out flyers–than actual lobbying or money to get the DOT to shut down a street for one day and focus on social interaction and healthy activity.”

And you can start even smaller than that. PPS mentor Holly Whyte once wrote that “We are not hapless beings caught in the grip of forces we can do little about, and wholesale damnations of our society only lend a further mystique to organization. Organization has been made by man; it can be changed by man.” If our problem is that we have become siloed and isolated, at work and in our neighborhoods, then the most immediate way for us to start re-organizing is to reach out to the people around us, with something as simple as a friendly “hello” on the street. An interaction like this might seem ‘lowly, unpurposeful, and random’–but at the very least, it will make you feel happier and more connected to your community. And guess what? That’s good for you, too.

So, here’s to your health!

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Click here to register for Pro Walk / Pro Bike: “Pro Place”
(Early Summer rate available until June 29)

Click here to register for the 8th International Public Markets Conference
(Early bird rate available until July 31)
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A Playstreet-style fundraiser for cicLAvia in Los Angeles / Photo: waltarrrrr via Flickr