The Placemaking Round-Up
A biweekly newsletter with public space news, resources, and opportunities.
The Biweekly Bazaar
A curated dispatch on all things public markets plus the latest announcements from the Market Cities Program.
A biweekly newsletter with public space news, resources, and opportunities.
A curated dispatch on all things public markets plus the latest announcements from the Market Cities Program.
Building on the work completed in Phase I, we more fully develop the concept and implementation strategy for the public market.
The retail mix will factor in opportunities for both fresh food and food-related businesses. The plan will seek to balance the increasing demand for on-site food consumption with fresh food products, a factor, which if not balanced, can turn a public market into a glorified food court. The merchandise plan shows the optimal merchandising mix and locations of products.
The design will take into account many factors. Chief among them will be the issues of layout, merchandising, circulation, storage, parking, access, servicing, local context, and servicing. We understand that a public market is a unique public space and place--not just a building--and the integration of uses and activities to create an experience that will draw customers past their convenient supermarkets is an essential requirement. Plans will be taken to a level to provide an initial cost estimate for the design, and we are especially cognizant that the building must be affordable. However, it is PPS's experience that detailed design is an issue best left to future phases, and that too much concentration on architecture or building form takes away from the real goal: a focus on product, merchandising, customer experience, and its context in the community.
Based on site selection and design decisions, PPS will develop a three year operating budget; development pro forma; prototypical vendor pro forma; and financing/fundraising strategy.
There is a spectrum of organizational approaches that are working in public markets today, and PPS will provide information and case studies about different approaches across the U.S. Working with the client, PPS identifies specific local management options that should be considered, including the potential of existing organizations or the city to take on responsibilities. Based on our experience and a thorough understanding of local resources and capabilities, a recommendation will be formulated. In addition, a management structure for the market in terms of staffing will be proposed and reflected in the financial analysis of the market, above.
Most public markets require an aggressive leasing strategy that is, in fact, more critical to the success of the market than its design and facility. The leasing strategy will include attracting experienced anchor operators, as well as using the market to incubate local food and other related businesses that will create a strong destination for locals who are looking for a quality experience.
All of the tasks completed in this phase are summarized in an attractive, comprehensive and cohesive development plan.
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