This initiative began in 2002 with research conducted by PPS that demonstrated how markets provide both a low-cost entry point for new businesses and a focal point for bringing diverse groups of people together. Using these findings as a departure point, and with continued support from the Ford Foundation, PPS worked with a diverse group of community development experts and public market operators to develop a new paradigm and national funding program for public markets in low- and moderate-income communities.
The new approach to markets that emerged seeks to balance the operating needs and other goals of the market itself with its broader impacts on and connections to the surrounding communities, including:
- Developing local entrepreneurs
- Revitalizing neighborhoods
- Increasing access to healthy foods
- Building urban/rural linkages
- Creating active public spaces
Both markets and the communities they serve can benefit from this collaborative approach, which brings together the assets and opportunities of markets with the assets and opportunities of communities. For more information on PPS’ public market research and the funding program that emerged from the paradigm, click here.