In March, PPS’s Fred Kent and Gary Toth both presented at the Destination Creation conference held in Dún Laoghaire, Ireland. While you may have already read about the How to Turn a Place Around training workshops that they conducted while in town, we’re excited to be able to share Fred and Gary’s conference presentations with you, as well.

The Destination Creation organizers recorded all of the presentations given during the two-day event, which brought together leaders from the Placemaking and Place Branding movements to discuss how, as ULI’s Edward T. McMahon so succinctly put it in a recent article, “Place is more than just a location on a map.”

Fred’s talk provides an overview on Placemaking, with a specific focus on the importance of the Power of 10 philosophy and the Lighter, Quicker, Cheaper strategy for improving a place. Gary spoke about the importance of planning for Streets as Places in creating great destinations.

We write about these ideas frequently here on the Placemaking Blog, but there’s something especially compelling about listening to someone speak about a topic that they’re passionate about, so this seemed worth sharing! You can click here to visit the conference site to hear both talks, complete with accompanying visual presentations.

Photo: Clickr.com