Category 2 Individual Market Mini Grant Grantees

South Madison Community Farmers Market

The twelve farmers markets from across the U.S. described below are the recipients of 12 grants, totaling approximately $200,000. PPS received 262 proposals from 46 states in this new Mini Grant initiative.

The grant program is being undertaken in partnership with the Farmers’ Market Coalition (FMC) component of the North American Farmers Direct Marketing Association (NAFDMA), with funding provided by the W.K. Kellogg Foundation. The grants are part of a three-year, $3 million grant-making program, which began in 2005 and is also funded by The Ford Foundation.

The one year grants will provide farmers markets with the resources to innovate to address broader community impacts, not only with funding but with peer networking opportunities and communications expertise to augment outreach efforts, while building their capacity to succeed as effectively run, financially sustainable organizations.

Mini Grant grantees receiving financial and technical support range from a small neighborhood youth market in Denver, CO to an historic market in Lynchburg, VA, to a new, ethnically diverse market in Minneapolis, MN. This support provides the means for markets to forge new partnerships with health institutions, schools, transit agencies, urban agriculture groups, and even a children’s museum. Some markets intend to provide opportunities for youth, immigrants, and disadvantaged individuals to become market vendors. All the market grantees plan to expand their customer base to better serve low income shoppers and ethnically diversifying populations, and most plan to acquire the technology to accept food stamps.

The grantees were chosen for their innovation, demonstrated capacity to effectively manage a challenging project, their ability to address the compelling needs of their communities, and their ability to sustain the program in the future. They are as follows:

Fayetteville, AR
Grant Amount: $10,542
Diversifying the Rural Mountain Producers Exchange, Fayetteville Farmers Market
Accommodate the shifting demographics illustrated by the 818% increase from 1990 to 2000 among Fayetteville residents identifying as Latino by enhancing opportunities for both Latino growers and community members to sell produce and shop at the 32 year old market.

Denver, CO
Grant Amount: $14,845
Growing for Health – Schools and Students at Fairview Youth Farmers’ Market
Expand the community-run market and garden in a low-income, ethnically diverse neighborhood by working with Fairview Elementary School, involving more students as “Nutrition Ambassadors,” and recruiting more farmers.

Holyoke, MA
Grant Amount: $12,500
Promoting the Holyoke Farmers Market through Health and Senior Centers

Nuestras Raices Growers

Attract more Latino farmers to serve one of the largest Puerto Rican communities in the continental U.S.; provide discount coupons and van shuttles for seniors served by the Holyoke Council on Aging; and partner with the Holyoke Health Center to create incentives for their clients to increase consumption of fresh fruits and vegetables from the market.

Lynn, MA
Grant Amount: $18,467
Expanding the Lynn Farmers Market with a Connection to Transportation
Enhance the market as a key community gathering place; improve EBT/food stamp capabilities; work with local businesses, farmers, and youth growers to increase the availability of culturally appropriate produce; and position the market to relocate to a transportation hub in 2007.

Lansing, MI
Grant Amount: $19,940
Youth & Neighborhood Outreach to Expand the Allen Street Market
Partner with a new youth run greenhouse in a downtown park to expand the market’s product mix and growing season. Attract more customers by improving EBT/food stamp capability and promoting the market throughout the neighborhood.

Minneapolis, MN
Grant Amount: $25,000
2006 Outreach Collaborative at Midtown Public Market and Midtown Global Market
Expand the existing market with more immigrant, minority, and youth vendors, working with such programs as the Minnesota Food Association’s “New Immigrant Agriculture Project.” Open an additional market at Midtown Global Market, a new year-round market, and establish an EBT pilot program at both markets.

Cincinnati, OH
Grant Amount: $24,690
Tri-State EBT Project at Findlay Market Farmers Market

Findlay Outdoor Produce Market


Implement a system to allow shoppers from Ohio, Indiana, and Kentucky which neighbor the 153 year-old, six-day-a-week market to use EBT/food stamps to purchase fresh, healthy food and to improve direct marketing opportunities for farmers.

Lynchburg, VA
Grant Amount: $12,700
Strengthening Lynchburg Community Market with Employment Opportunities
Partner with Lynchburg Grows, an organization providing workforce training for disadvantaged individuals, to grow produce in its 6.5 acre urban greenhouse and on five community garden sites and to create jobs selling produce on a year-round basis at the historic market hall, founded in 1783.

Mount Vernon, Skagit County, WA
Grant Amount: $20,333
Skagit Cooks! Improving the Availability of Fresh Food to Youth, Customers Using EBT, and Health Practitioners at the Mount Vernon Farmers Market

Hedlin Farms

Increase availability of fresh food for school children and their families, implement EBT, open an additional market at a local hospital, sponsor kids’ activities with the children’s museum, and build visibility of the market as an integral part of the downtown’s redevelopment plan.

Prosser, WA
Grant Amount: $12,015
Nutrition Education Programs at the Prosser Farmers Market
Attract a more diverse customer base in a small town of 5,000 residents; enhance the market as an outlet for the area’s increasing number of small, minority, and new farmers; and expand outreach to schools and local food cooperatives.

Madison, WI
Grant Amount: $21,226
Working with the Community to Strengthen the South Madison Community Farmers Market

Robert Pierce, Youth Gardening Coordinator


Add a third market day at The Villager, a strip mall being redeveloped as a community center with a library, health center, and technical college; expand a youth gardening program to grow produce and operate a stall at the market; and develop market-centered Community Supported Agriculture programs.