The 97 year old Dapper Market in Amsterdam was voted 2007 best market of the year in Holland. With 250 stalls operating 6 days a week from 9am to 5pm, Dapper Market enjoys 15,000 visitors a day which is a total of 4.6 million a year.
In a recent innovative move, an environmentally-friendly water bus transport service commenced connecting the market with Central Station. There is also an idea to create the largest international food court in the Netherlands on Dapper Square, which is embraced by local shops and retailers who actively participate and profit from the market’s many promotional activities and events.
Live radio and television shows are often presented from the market, as well as major launches (the last was a SAAB car launch which was also televised in Sweden). The market area features fibre optics cable to facilitate broadband broadcasting. Festivals and live multi-cultural entertainment shows complement the market’s intensive promotional program.
The market will celebrate 100 years in 2010, along with three other major markets in Amsterdam. A city-wide and potentially European-wide celebration is planned to mark the event: Amsterdam European Market Metropolis. Much attention has been paid to the market’s vital role in supporting social integration and establishing and maintaining feelings of safety and community within the neighborhood.