What: Situated in the heart of Madison, a market whose fame extends well beyond the city.

Why it Works: On Saturdays this market surrounds the Capitol Square. The vendors are friendly Wisconsin growers. On Wednesdays the market is on a street that runs from the Square to the Monona Terrace. The Capitol Square is on the isthmus in Madison. There are parking garages near the market, but many people either walk or bike to the market. Capitol Square is connected to the University of Wisconsin by State street. State Street provides additional shopping – clothing, music, restaurants, etc. – and traffic is restricted to buses and commercial delivery vehicles. Everybody shops here. It is clean and beautiful – summer in Madison, Wisconsin is amazing and green. The setting of the market around the Capitol building is idyllic. During the market the area is really dominated by pedestrians and cyclists. Vendors sell cheese (goat cheese, cheese curds, and more), produce (every apple you can imagine in the fall), flowers, poultry, fish, bread, nuts, jams, honey, and more. The crowd is as diverse as Madison – you will see many families, college students, and even politicians.

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