“Just five years ago, fruit farmers William Schober Sons Inc. sold all their apples, peaches and nectarines on the wholesale market and dealt with the low prices they often got for the produce.

This season, the Monroeville farm only sold about 40 percent of the farm’s crop to wholesalers. Next season, it could be even less.

So where’s the farm’s fruit going?

“We have a roadside market and we go to farmers’ markets in Collingswood, West Cape May and Woodbury,” said John Hurff, who heads the fourth-generation family farm astride the Elk-Franklin boundary.”