Children play on the Museum of Art and History’s rooftop sculpture garden during a Placemaking workshop / Photo: Greg Larson

In 1989, the Loma Prieta earthquake changed the face of downtown Santa Cruz, damaging dozens of buildings and hobbling the local retail scene. The Cooper House, which had been a key public gathering space in this oceanfront city’s core, was ruined. When the site was re-developed, a larger building was placed along the street, and a smaller adjacent public space, Abbott Square, was tucked away in the middle of the block as a retail pass-through. The square never really became a real destination for downtown…but now, with the help of the adjacent Museum of Art and History, that may be about to change.

PPS’s Cynthia Nikitin and Priti Patel visited Santa Cruz recently to kick off a series of Placemaking workshops with the MAH, a cultural institution that has been re-inventing itself as a participatory community hub since bringing on Nina Simon (a past Citizen Placemaker interviewee) as director almost two years ago. The museum has outlined a new vision “to become a thriving, central gathering place where local residents and visitors have the opportunity to experience art, history, ideas, and culture.” To further that mission, the MAH is taking advantage of a 50-year lease on Abbott Square to bring the excitement within its walls out into the public realm, creating a great new destination for Santa Cruz.

Naturally, Nina and her staff brought the same innovative spirit that they’ve applied to exhibitions and events at the museum to the Placemaking Process. While hundreds of citizens and stakeholders participated in workshops and meetings over the course of several days, it was a children’s workshop organized in collaboration with one of the dads in the community, Greg Larson, that really showed off the museum’s capacity for thinking outside the box.

“The children’s workshop was exciting because it speaks to two things,” says Cynthia. “First, it showed that it’s not really far-fetched to think that kids can talk about public space and contribute really meaningfully to Placemaking. Kids have great imaginations, and they can look at an adult problem and think differently about what they want to do with it. Second, it highlighted the museum’s role as a community institution, as a creative and networked place, and so clearly spoke to that vision that the staff is working toward.”

“Kids have great imaginations, and they can look at an adult problem and think differently about what they want to do with it.” / Photo: Greg Larson

One of the most exciting things about this unique component of the process in Santa Cruz was that it grew organically out of the museum’s public engagement efforts leading up to the workshop. “One of the things we’ve heard over and over again from people is that there’s no place for families to come downtown with their kids,” Nina explains. “When I ran into Greg, a museum member and manager for an adjacent town, I invited him to the Abbott Square workshop and he asked if he could bring his daughter. He runs a dads group, and offered to put together a family component to the workshop.”

Greg worked with the MAH’s Director of Community Programs, Stacey Garcia, to plan activities to engage local kids into the Placemaking process. On the day of the event, Greg and 25 local kids (aged five to 10) joined the adults in the opening presentation on Placemaking in the workshop led by Cynthia and Priti, before breaking off for a series of adventures and brainstorming activities. The first stop was Abbott Plaza itself, where everyone was encouraged to think about ideas for the space. “We told them, ‘Imagine you could have anything you want in this square, and got them to start sharing ideas while they were in the physical space,” Greg recalls.

Next, it was up to the museum’s rooftop sculpture garden, where kids were encouraged to play on the art while considering what made the space fun, and thinking about what would make them want to come back. After that, they went back inside to do some more traditional group brainstorming, drawing their ideas on big sheets of butcher paper, and then sharing ideas with each other. Among the ideas generated were a theater space, Chinese lanterns, a giant slide, a maze, a chocolate fountain, a zipline, flowers, a climbing wall, a tunnel—even a replica of the Titanic!

Sharing ideas with the group / Photo: Greg Larson

The kids then voted on their favorites to select a few key “big ideas” to present to the grown-ups, and then spent some time coming up with three skits to act out during that presentation to illustrate their ideas for the climbing wall, maze, and tunnel. Once they were back with the adults, the skits proved to be a big hit. “The kids crawling around and over and under the tables in the room during their skits got the adults more engaged,” says Greg. “It was beyond theater in the round; the kids took the stage to the adults.”

True to form for an arts-friendly town like Santa Cruz, those adults were ready to play ball! Says Cynthia: “One of the dads worked with the city, and also teaches rope climbing, and it got him thinking, ‘You know, we could hook some guide wires between the buildings, and I could teach lessons in the plaza. It’s not that far-fetched.’ Kids wanted a zipline, and he was like, ‘You could do that, actually…’ These kids didn’t know to be cynical.”

In fact, the ideas were so well-received that, according to Nina, the kids’ contributions had a marked impact on the adults’ discussion. “You could tell that the adults really became the stewards of the kids’ ideas, in a sense. It re-oriented us to what it really means to create something that’s family-friendly.”

When you approach it the right way, Placemaking has the potential to bring out the kid in everyone. While priorities have to be determined and decisions have to be made, at the start, there is potential in every public space for an amazing new destination to emerge. Sharing freely and openly at the outset is key because, even if some of the more outlandish ideas won’t be feasible, they can help to set a tone and establish the kind of flexibility and open-mindedness that lead, ultimately, to stronger results.

“I think that the main takeaway was that it really is possible to engage kids in productive ways, parallel to adults, in a creative design process,” says Greg. “It’s important for it to be multi-modal, experiential, reflective, artistic, tactile. If there’s anything consistent to what the kids drew up, it was that the square and the art on the square needs to be engaging, or participatory as Nina would say, where they can touch it or interact with it, not simply observe it.”

We’ll be back in Santa Cruz next month. We’ll keep you posted as the new Abbott Square shapes up!

Click here to view a slideshow of the results of the kids’ workshop!

The conference begins with the premise that the world is at a crossroads. We have a choice: cities can continue to grow haphazardly, without regard to human social needs and environmental consequences, or we can embrace a sustainable and equitable process that builds community, enhances quality of life, and creates safe and prosperous neighborhoods. We are convinced that in the future, the cities that utilize the social capital-building potential of their public spaces to the fullest will be the ones with the most dynamic local economies. The Future of Places will survey the field, and map out a path to a more people-centered urban development model for the globalized future.

Habitat III, the third United Nations (UN) conference to be held on Human Settlements, will bring together actors from across the globe, including local governments, national governments, the private sector, international organizations, and many others. This gathering, the largest of its kind in the world, will build on the first Habitat conference in Vancouver in 1976 and the Habitat II conference in Istanbul in 1996. The conference will re-evaluate the Habitat agenda and look at the role of UN-Habitat and sustainable urban development in the upcoming decade. It is therefore vital that the dialogue that will influence the Habitat III outcomes—and thus the future global urban agenda—commences today.

As many of you already know, the timing of the launch of this conference series is particularly exciting as, just three weeks ago, we announced the formation of the Placemaking Leadership Council, which will meet for the first time this April in Detroit to begin developing a global agenda around Placemaking in cities. To ensure a diverse, multifaceted group of attendees for The Future of Places conference in June, each of the three organizing partners for that event will be bringing a delegation of leaders from their respective realm of expertise. As such, PPS will be selecting members from the Leadership Council to attend the Future of Places conference.

This allows us to form a truly international Council by providing those who cannot travel to Detroit in April with an equally exciting opportunity to gather with peers for the discussion of the transformative agendas that are at the heart of this evolving movement. While the Detroit meeting will lay the groundwork for the Council’s future work, the role that Council members will play at The Future of Places conference will be critical in expanding the understanding of that work on the global stage. Due to this unique perspective, we will be looking for delegates with experience working internationally, and particularly in the cities of the developing world—people with a passion for addressing human, social, and community needs in ways that transform long-struggling areas into sustainable neighborhoods defined around vital, welcoming, and affirming public spaces.

If you believe that you would be a good fit for the Placemaking Leadership Council, and you are interested in attending either or both of the meetings in Detroit and Stockholm, we encourage you to review the criteria for joining the Leadership Council. Once you are up to speed on the agendas and criteria, you can then click here to tell us why you feel you’d be good addition to the Placemaking Leadership Council between now and April 1st, 2013. (Please note that, if you have already filled out this form, you do not need to do so again.)

If you want to stay up to date with news about the Stockholm conference, you can follow @FutureofPlaces on Twitter. We look forward to hearing from you. Perhaps we will see you soon, in Stockholm!

The first meeting of the Placemaking Leadership Council will take place in downtown Detroit, Michigan, home of the wonderful Campus Martius Park / Photo: PPS

For those of us who are passionate about the public spaces in our communities, this is an extraordinary time. The general awareness of the importance of a strong sense of place—to the economy, to our social fabric, to human health—is growing stronger every day. Placemaking is, at this moment, being transformed from a useful tool to a vital cause by people throughout the world. As one of those rare processes that can bring people with different objectives together under the same banner, Placemaking is uniquely suited to help us grapple with the complex challenges that we face in a globalized society. After almost four decades of working in this field, we are reaching out to peers new and old to form a Placemaking Leadership Council to consolidate and strengthen Placemaking as an international movement.

The goal of the Leadership Council is to build a culture of mutual support amongst the do-ers and deep thinkers at the forefront of the Placemaking movement, creating a community of practice around this important work. Through our work, we know many people who are actively engaged in creating great places today; many of these people—the ones we refer to admiringly as “Zealous Nuts”—have already agreed to join this Council. But there are also people we don’t yet know who should be involved. If you are one of these people, you already know who you are; you’ve achieved something beyond most peoples’ imagination, created one or more successful places, and are looking for an opportunity to share your stories and learn from others about how you might be able to raise the bar even more. If this is you, please read on.

At the inaugural meeting of the Council this April 11-12th, we will gather in Detroit, Michigan, the North American capital of resilience (Background on how Detroit and Michigan are leading the way on Placemaking), to debate, discuss, celebrate and develop a strategy for creating a global agenda around Placemaking in cities. Another gathering will take place in Stockholm this June, through our partnership with UN-Habitat and the Ax:son Johnson Foundation. The Detroit gathering will be centered on case studies and demonstration projects, publications, films, and social media as ways of demonstrating the true power in place. Discussion will be structured around four agendas that we feel have the potential to transform cities if the focus is on the idea of place and Placemaking.

• Creating healthier communities and improving streets by redefining transportation planning;
• Improving our built environment by advocating for people- and place-centric design through an architecture of place;
• Supporting sustainable local economies by highlighting the central role of public markets;
• And strengthening communities by creating new urban development models that re-orient our cities and towns around great multi-use destinations.

The Council will be organized around four sub-committees, each of which will focus on one of these critical aspects of place-centered development. (Click here to read about the Transformative Agendas in greater detail). Their agenda-defining discussions will be guided by the three strategic themes of Place Governance, Place Capital, and Healthy Communities. Outcomes for each sub-committee will include research topics, benchmarks, potential partners, and implementation strategies that will drive progress and innovation amongst Council members and the wider global community of Placemaking practitioners and community change agents over the coming year.

If your interest is piqued, please review the five criteria below to see if you might be a good fit for the Placemaking Leadership Council. If you meet several of these criteria, we encourage you to reach out and tell us more about what you do, and why you’re passionate about the idea of place.

1.) You know about and understand Placemaking. You’re well-versed in the movement’s history, and can appreciate the uniqueness of the current moment. You understand that Placemaking is a process, not an outcome. Ideally, you’re also familiar with the Project for Public Spaces and the way that we work.

2.) You understand and agree with what we are trying to achieve. You get that the Council isn’t about making money or networking, but working with like-minded individuals to drive large-scale culture change to put place at the heart of public discourse.

3.) You have substantial experience with on-the-ground projects and initiatives. You’re driven and you’ve got a few success stories under your belt–and probably even some failures that you’ve learned a great deal from. We’re looking for people who don’t just think about how to create great places–they roll up their sleeves, head on out, and do it themselves.

4.) You think holistically about place. You’ve worked on a variety of different projects, and you understand how various (sometimes unexpected) pieces fit together to create a great public destination. The term “silo-busting” gets your feet tapping.

5.) You have your own networks and organizations. You’re not a rock, or an island. You have a track record of working with people from different backgrounds, disciplines, and communities, and you understand how important unlikely partnerships are to successful Placemaking.

If you are interested in joining the Placemaking Leadership Council and attending our first meeting in Detroit this April, please click here to fill out a questionnaire that will help us to learn more about who you are and what you do.

We welcome inquiries for this first round up until March 1st, 2013, and will work internally to shape a Council that will represent a diversity not only in professional experiences, but also in age, gender, cultural heritage, and international backgrounds. Please also indicate whether travel costs will be an issue, as we will be able to provide assistance to a limited number of Council members, based on need, through the generous sponsorship Southwest Airlines and contributions by other members.

We’re very excited to announce this new initiative, and look forward to working with more of the passionate Placemakers who make this movement so dynamic.

Click to purchase from Powell’s

Jeff Speck’s new book, Walkable City: How Downtown Can Save America, One Step at a Time, is worth a read for its acerbic wit, alone. The author fits a remarkable collection of data and anecdotal evidence from his long career in urban design (which included a four-year stint at the helm of the National Endowment for the Arts’ design department) into a mere 260 pages while maintaining a tone that is both punchy and urgent. It’s not often that I’ve found people who can make the discussion of parking minimums entertaining, but Speck has a way with words.

Walkable City begins with Speck’s General Theory of Walkability, before proceeding on to an overview of the challenges facing our built environment today. The author’s deep understanding of the topic at hand thus becomes clear early on, and by the time the book launches into its meatiest section—a detailed breakdown of the Ten Steps of Walkability—the author-reader bond is already established. Barely a fifth of the way through the book, it is hard not to already feel engaged, like a comrade-in-arms.

But this is not the next great book on American cities; Speck says so himself in the prologue, arguing that “That book is not needed. An intellectual revolution is no longer necessary.” This struck me as odd, and it nagged at the back of my mind throughout what was otherwise a mostly enjoyable read. For, as Speck explains a mere paragraph after the line quoted above, “We’ve known for three decades how to make livable cities—after forgetting for four—yet we’ve somehow not been able to pull it off.”

That “we’ve” is instructive; the book is seemingly intended for a mass audience, but I got the sense that I was part of a choir, being preached to with the church doors thrown open. While it is a very accessible book, Walkable City comes off feeling a bit more specific than it seems the author himself had hoped. There is a preoccupation with the physical cityscape that suggests the underlying assumption that the reader has some knowledge of and access to the proper channels to act on the information that’s being presented. But many (or even most, if the book is intended for a mass market) won’t.

Indeed, for a book about walkability, Walkable City seems much more concerned with cars and buildings than with people. “America will be finally ushered into ‘the urban century’ not by its few exceptions,” writes Speck, in wrapping up the prologue, “but by a collective movement among its everyday cities to do once again what cities do best, which is to bring people together—on foot.” Yet at the outset of the section titled The Useful Walk, he writes that “Cars are the lifeblood of the American city.” Are we to understand, then, that it is a collective movement among our cars that will create more walkable cities?

Of course not.  People are the lifeblood of cities, and if we’re going to pull off the feat of ushering America into the urban century, we have to show those people not only why walkability is important, but how their own actions and decisions can help to create more of it. [Of note, via PPS's transportation director Gary Toth: even AASHTO included the following line in the 1984 edition of the Green Book: “…it is extremely difficult to make adequate provisions for pedestrians.  Yet, this must be done, because pedestrians are the lifeblood of our urban areas…”]

“Specialists,” Speck writes in no uncertain terms, “are the enemy of the city, which is by definition a general enterprise.” Yet the urban designer seems not to heed his own advice. If he had, we may have seen a fifth category in the book’s General Theory of Walkability; alongside The Useful Walk, The Safe Walk, The Comfortable Walk, and The Interesting Walk, perhaps a section on The Considered Walk.

If we’re going to create more popular support for walkability in the US, we need people in auto-centric places to start thinking differently about the benefits of getting around on foot instead of by car: improved health, more time to spend with families, lower transportation costs, more unplanned social encounters, better sense of purpose and community. If you’ve lived your whole life in a landscape dominated by cars (as most Americans have), walkability may be far from the front of your mind. The idea that an intellectual revolution is no longer necessary assumes that everyone is already on the same page. They’re not.

For those of us who are already advocating for more walkable urban fabric, Walkable City offers a wealth of facts and figures with which we can load our cannons. But it also serves as a reminder that we have to keep working on how we present that information to broader constituencies. We’re getting there, but we’re still en route.

A colorful crosswalk scene / Photo: Alex E. Proimos via Flickr

For more, check out Brendan’s conversation on Walkable City with Next American City’s Brady Dale, part of the #NextCityBooks online book club series.

Andrew Howard

Andrew Howard is one of the founding members of Team Better Block, a group that works to implement Lighter, Quicker, Cheaper strategies for the temporary revitalization of streets and public spaces in the short-term, to inspire people to think differently about how those places could evolve. Team Better Block recently took recommendations straight from PPS’s report on how to improve the hotly-contested historic plaza at the Alamo in San Antonio, and found LQC ways to do almost everything on the list to get the ball rolling on building a more cohesive constituency permanent change.

Now, we’re working with Team Better Block on plans for the temporary transformation of the Plaza de Armas, a forlorn public space at San Antonio City Hall, and the adjacent arterial, Commerce Street. In anticipation of that event, which will take place this Saturday, December 8th, 2012, we spoke with Andrew about how his team approaches their work, and how LQC strategies are changing the planning profession in Texas and beyond.

Alamo Plaza bustles thanks to a temporary market during Team Better Block’s last San Antonio project / Photo: Better Block

What Better Block does, in terms of short-term implementation, is a pretty important part of any implementation strategy, isn’t it? These interventions may only be around for a few hours, but changing peoples’ mindsets is often a major hurdle that needs to be overcome, that you guys have kind of cracked the nut on.

The Midwest and the South have a very auto-centric culture, so that is often the first step. The test for us with a Better Block is: can we get more advocates? That’s what they wanted in San Antonio. They only had this small group of folks coming to the table and talking about the Alamo, but it’s a public space for the whole city. How do we broaden the discussion about it? That’s where we said, let’s take the PPS study and go implement it temporarily and get some data while we’re there.

The first time we got a glimpse of working with PPS, we were still kind of in the guerrilla phase of Better Block. We did the Living Plaza on Dallas City Hall. William Whyte had done a study of that space about 25 years ago, and it was sitting on the shelf. We pulled it off and we built what he’d recommended in a weekend. That was where we started to see there the power of getting out and demonstrating this stuff.

At the Plaza de Armas, they did a study on downtown transportation [note: PPS worked on the Downtown Transportation Study, which can be downloaded here], and they want to test changes to a major arterial, Commerce Street, and take it down to one lane and add pedestrian and transit amenities to it. That’s our main focus with the Better Block coming up this weekend. We’re also going to activate the space with a pop-up coffee shop, a holiday market with vendors, movable seating, a food truck. The whole idea is to try to get folks to a part of downtown San Antonio they don’t often go to, and also to get them to walk a bit further.

Based on PPS’s recommendations, Team Better Block built this “ghost gate” to give visitors a sense of height and extent of the original fortifications of the Alamo fort / Photo: Better Block

In getting in and doing these things so quickly, can you hear minds changing, so to speak? That’s the core of what a lot of this LQC stuff is about: getting people to change their minds, and see spaces differently than they had before, and to see the potential in them. Do you hear people talking about that as they’re walking around?

Definitely. It’s great to eavesdrop and hear people, both the tourists who think a Better Block space is like that all the time, and then the visitors who say “I am so glad that we live in a city that will do stuff like this.” There’s a lot of negative talk around the Alamo. It is like fast-paced learning for folks to get into a Better Block and experience it. It’s also great for engineers and planners who are locked up, working on a desk, maybe reading theory on this stuff, to get out and do it. They learn so much more quickly, and they start getting the eye. They know how to look at a place, and how to make it better afterwards. You don’t get that from theory and drawing pictures.

In San Antonio, we caught this group of young folks that had just formed a downtown leadership group. They had had some meetings, and were trying to figure out what they were going to do. They did the Better Block with us our first time in San Antonio, and it changed the whole focus of their group! They started becoming doers, and having fewer meetings.

There’s clearly an emphasis, in Team Better Block’s work, on social networks, and the idea that what you call “rapid city-revitalization” happens by connecting people. Can you talk more about how that plays into what you do?

As a planner, I always thought that, if I made the best plan, that would attract the right people to come from somewhere else and make that plan happen. What I’ve realized through Better Block is that every community already has everybody they need. They just need to activate the talented people who are already there, and shove them into one place at one time, and that place can become better really quickly.

Better Block is like a big matching service, too, because when we start working together and we’re doing that “barn-building,” folks are talking, and making friendships, and business relationships. It’s very unlike what happens at a public meeting or a charrette, where you have your dinner table manners on and you’re talking formally. Better Block is like speed dating for doers. You start building furniture out of shipping palettes and, at the end of the day, it’s like “Well hey, let’s go build a building!” There’s so much courage, and people just feel empowered, like they could do anything.

Since the network-building that you do creates so many new advocates and doers, do you consider the human capital that’s created one of the biggest legacies of these projects that you work on?

That’s a great way to put it. It’s definitely about the human capital. People focus so much on the monetary and the physical capital of a place; but with human capital, if you concentrate in a place, you can change that place. It used to be that we graded Better Blocks based on how many people came. “Oh, 5,000 people came, we won, we did it!” Now our main question is: how many advocates are still working for it a year later? Did anybody out of the Better Block become a leader?  That’s the win. We’ve definitely changed our idea about what the Better Block is supposed to do, and how to move from the temporariness to permanence.

Children play at an improvised LQC fountain at the Alamo Plaza Better Block event / Photo: Better Block

In addition to PPS, who are you working with for this Plaza de Armas project? Who’s part of the network that you’re working on developing right now?

This one is being done a lot with city council members. Every council member is having someone from their district operate a pop-up market stall. VIA is a part of this too, because they’ve got a bus stop on the plaza, so we’re going to jazz up their transit stop. I think a big part of bringing Better Block into a city is the acknowledgement of wanting to be progressive and wanting to be open to new ideas and new ways of the city operating. San Antonio’s City Hall is saying right now that they want to be one of the most progressive cities not just in Texas, but in the States. They’re open to trying new things, and they’re not going to be bound by the norms in Texas. They’re going to try out these crazy things that look like they’re from New York City.

That’s one of the best things about Team Better Block: that it’s not from a coastal city where you might expect to find a bunch of urban guerrillas; it’s from Dallas!

We’ve had to take a lot of these edgy ideas from the coasts and figure out how to recalibrate them for the south! How do we make it work in an auto-centric, hot, boot-scootin’ environment? But people are people. They like each other. They want to rub elbows.

How do you create a magnetic public destination like Luxembourg Gardens? Read on! / Photo: PPS

In a recent blog post, entrepreneur-turned-VC Mark Suster wrote about the necessary ingredients for a city trying o develop a successful start-up community. His advice seemed applicable to any community that’s trying to create a strong local sense of place, so we’ve retrofitted his recommendations to speak broadly to people who are working to transform their public spaces into magnetic destinations that are reflective of the diverse communities that surround them.

[✓] A Strong Pool of Zealous Nuts – If you’re reading this, chances are you’re either a zealous nut, or you have the potential to be one. You’re passionate about place, about your neighborhood, your streets, your favorite park. Zealous nuts are the local leaders who have a vision of how great their community can be, and who want to get all of their neighbors involved in making it happen. They also have the tenacity and patience to stick with that vision, even when fighting an uphill battle. They understand that half of the fun of Placemaking is getting to know their neighbors through discussion, debate, and collaboration. As we’ve seen time and again, great Placemaking projects can almost always be traced back to one or two driven, dedicated people who are “nuts” about their community.

[✓] Place Capital – Great places generate more value for the communities in which they are located than they actually cost to create. These places draw people into the daily life of their communities, encouraging local investment–both financial (through shopping at local stores and markets) and social. Individual actions toward the improvement of and participation in public spaces are like little investments in Place Capital. If people have opportunities to take part in shaping their public spaces, they will feel more connected to their community, and will be more likely to go the extra mile to keep those spaces attractive and welcoming. This has a magnetic effect, creating a distinctive local character and turning a location into a destination.

[✓] Killer Events – Suster’s explanation of the importance of events is spot-on for much more than just the tech community: events bring people together, and get them talking. This builds social capital, and does so in a way that is specifically connected to place. Great events often celebrate unique aspects of a local community, and throw them into high relief–the example of SXSW in Austin is perfect, as it highlights the creative and tech-focused community of people that already exists in Austin, and does so out in the streets. The informal and entertaining vibe puts people at ease, and strengthens the local sense of identity as people mix and mingle.

Austin’s Sixth Street bustles during the SXSW festival / Photo: John Rogers via Flickr

[✓] Access to Great Advocates – Chatter about Placemaking is on the rise, but not everyone who uses the term is talking about really engaging local communities to facilitate the creation of places that truly reflect the people that they serve. To create a great public destination, it’s helpful for a community to have access to advocacy organizations that really “get it,” and are proactive in working with locals to help them articulate their needs and claim their place. Look at the Metropolitan Planning Council in Chicago, or (thinking regionally) the Michigan Municipal League. These groups are on a mission to make sure that Placemaking stays an inclusive process, rather than becoming an empty buzzword that is attached to projects that reflect top-down planning and design visions rather than local culture.

[✓] Motivated Champions – 90% of the success of a public space is in its management. For public spaces and districts with access to a large pool of resources, the involvement of a dedicated community development org or business improvement district can be extremely helpful in making sure that the buzz around a space stays strong. New York has dozens of BIDs that manage major squares and shopping districts. As downtowns around the country have surged in recent decades, groups like the Pittsburgh Downtown Partnership and Downtown Houston have helped to guide growth, manage important hubs of public life, and spread the word about what’s going on in the heart of town.

Neighbors work together to brighten their Portland neighborhood through City Repair’s Intersection Repair project / Photo: City Repair via Flickr

But your champions don’t necessarily need a lot of money if they’ve got a lot of heart. Many spaces are managed by volunteer organizations made up of community members who help to keep a space clean, and “program” it with a steady mix of informal activity. Often times, smaller groups can build capacity over time and scale up; Portland’s well-regarded City Repair started out as a group of concerned neighbors who just wanted a safer street corner, and today they’ve revolutionized community planning across their city!

[✓] Local Press / Websites / Organizational Tools – Great public spaces are stages for public life. In addition to major events like parades, festivals, and other public gatherings, they’re perfect places for local media organizations to tap into public opinion on the key issues of the day. Public space managers, whether professional or volunteer, should work hard to build a strong relationship with local media outlets that cover what’s going on in the city or region. People attract people, so the more often folks see and hear reminders of how vibrant and exciting a given place is, the more likely they are to travel out of their way to check out the action. In the long term, building strong media partnerships also creates an active local culture that gets more people off the couch.

[✓] Alumni Outreach – Here’s an intriguing item on Suster’s list that isn’t necessarily obvious when you think generally about creating public destinations. If you live in a neighborhood with some history and are trying to turn a place around, it might be helpful to do a bit of research to learn whether there are some famous past residents who might have fond memories of that space when they were growing up in the neighborhood. Great places inspire the kind of visceral memories that spur people to action. Find out who your neighborhood’s “alumni” are, and you might find some powerful allies in your effort to restore a down-at-heel site to its former glory.

[✓] Wins – “At the end of the day,” writes Suster, “no amount of ‘planning’ can build a community that is seen as a success – it can just be a contributor.” This is the idea at the heart of the Lighter, Quicker, Cheaper approach to public space management. You can plan and plan, but doing is absolutely essential. If you don’t have the funds for a new playground, get local organizations to donate odds and ends and have kids from the neighborhood build their own temporary adventure playground. If there’s a blank wall that you’re not quite ready to cover with a permanent mural, host a chalk party to get up some temporary, community-sourced public art. Small wins today build momentum that can be critical to achieving bigger wins tomorrow.

[✓] Recycled Place Capital / Repeat Placemakers – When people participate in a Placemaking process and see firsthand how powerful an effect it has, both on their public spaces and on their own lives, they often get hooked! This has a spillover effect, meaning that one great public destination can wind up influencing an entire city, or even a whole region. The Power of Ten concept posits that you need at least ten things to do in a public space for it to be a lively, multi-use destination. To have a great neighborhood you, need at least ten of these public destinations. For a great city, you need at least ten great neighborhoods.

Making a great place requires lots of participation from lots of people. That creates lots of new Placemakers, and inspires a whole new group of zealous nuts. Placemaking can change the way that people think about their role within their community, and inspire them to be more intentional about investing in Place Capital not just in their own back yard, but all over town.

Photos like Jackson Square in New Orleans set the bar high / Photo: PPS

[✓] Flagship Public Spaces – Barcelona has Parc Guell, Vancouver has Granville Island, and New Orleans has Jackson Square. These iconic spaces set the bar high, and give neighborhoods in their respective cities something to shoot for. If your city has a flagship space (or, if you’re very lucky, a few of them), tap into the public enthusiasm for the sense of place that exists around that location, and remind people that any site can become a beloved destination if it is responsive to the community in which it is located.

Locals mill about Silanga Field, which will soon become the Silanga Community Centre / Photo: PPS

In Nairobi, Kenya, the contrast between rich and poor neighborhoods is beyond stark.  And even though half of the city’s population lives on a mere 1.5% of the total land area, in Nairobi, public space is scarce. Since the creation, by Colonial powers in 1948, of the master plan that led to the formation of the city we now know today, little to no provision has been made for well structured common spaces for much-needed programming, activity, and services. In that same period, the city’s population has ballooned from 120,000 to more than 3.1 million people–and that’s just the official number! Nairobi is home to many informal settlements, where it’s very difficult to take an exact head count.

One of the most well-known of these settlements is Kibera, a massive slum comprised of 13 separate villages where most residents get by on less than a dollar a day. It is here where PPS has joined forces with UN-Habitat, the City Council of Nairobi, and local partners including the Kilimanjaro Initiative, KENSUP (the National Housing branch of the Kenyan Government), Chief of SOWETO (South West Township) in Kibera, and the Undugu Foundation, for one of two pilot projects in the city’s effort to create 60 great public spaces over the next several years.

Earlier this year in Kibera’s Silanga village neighborhood, PPS’s Cynthia Nikitin and Board Member Vanessa September met with community members to conduct a Placemaking workshop to generate ideas and support for the next phase of improvements to a soccer field that serves as an important recreation facility for this long-underserved community. Today residents continue to work toward the transformation of Silanga Field (which contains school facilities, a meeting room, a pottery studio, and other important resources) into what they have agreed, collectively, to re-name the Silanga Community Centre. “I have taken great delight in the confidence that is being displayed by the team in how they have taken ownership of the projects,” wrote PPS board member Vanessa September (who continues to work on the ground with partners) in a recent email. “If they have 58 more spaces to do, then the sooner they take ownership, the better!”

We have written previously on the Placemaking Blog about how dangerous social conditions produce alienating public spaces in developing world cities, especially for women. In Kibera, the desire for a safe and welcoming space for the community very clearly influences recommendations for everything from comfort to accessibility. A variety of Lighter, Quicker, Cheaper improvements are included in an as-yet-unpublished report detailing recommendations generated through the Placemaking process, with many of them focused specifically on creating a safe space for people to gather. From using fences to define the perimeter of the site (and designate entrance and exit points), to programming the space, very intentionally, with local security meetings and social programs focused on youth and good parenting, the focus on safety plays a critical role.

“The best way to make a public space safe,” the report suggests, “is by creating positive activities in and enhancing wider citizen ownership of the space.”

We often say that public spaces reflect the communities that surround them; this can be both a good thing, and a bad thing. In Nairobi, the lack of adequate public spaces reflects the stark social divisions across the city and, worse yet, reinforces them. Since Nairobians rarely come into contact with people from different socioeconomic groups, there is little upward mobility for people in places like Kibera—diminishing one of the chief benefits of urban agglomeration. The lack of space communicates to these people that their presence is undesirable. This contributes directly to the sense of isolation and desperation that makes for more dangerous neighborhoods.

In wealthy areas, meanwhile, fear of the violence created by this tension leads to more fortress-like compounds and walled golf courses when what the city really needs are great public spaces, and shared destinations where people from different neighborhoods and backgrounds can take part in the formation of a shared civic identity. Spaces like the Silanga Community Centre are steps toward a stronger Nairobi.

Presently, the UN-Habitat is working with local partners to accurately survey the site, and prepare for the RFP process in order to push forward on Silanga Field’s reconstruction. The newly appointed City Planning Director, Mrs. Rose Muema, recently presented on progress at the site both at the World Urban Forum in Naples Italy and more recently to major donors from Norway, Sweden, and Spain, “[stressing] the importance of participatory approaches to development.”

“Place matters, and the first place is your body. We are whole people. We bring that whole-ness to our communities.” –Maria Bauman, leading a “Physio-Expresso” exercise / Photo: @keith5chweitzer via Twitter

What do the Lower East Side’s finest scaffolding, North Brooklyn churches, a chocolate factory, and the Staten Island Ferry have in common with something called Physio-expresso? All were on the roster when artists, art administrators, community leaders, urbanists, researchers and policy makers gathered last week in Fort Greene’s South Oxford Space for the cheerfully dynamic  Spacing Out: A Forum On Innovative Cultural Uses of Urban Space. The event was coordinated by the Arts & Democracy Project, Urban Bush Women, and the Naturally Occurring Cultural District Working Group (NOCD-NY), an alliance of community-based cultural networks and leaders that aim to ‘revitalize NYC from the neighborhood up’.

The aim of the forum was to share best practices (and war stories), to help activate and enhance Naturally Occurring Cultural Districts in New York City. Councilmember Letitia James started things off by explaining why building support for NOCDs is a pressing issue right now, in light of real estate development trends where neighborhood boundaries are hastily redrawn and renamed (DUMBO, Bedford Hill, BoCoCa, anyone?) without appreciating that the community’s cultural workers will likely be priced out, victims of their own ‘success.’ As the morning’s speakers revealed, many communities lack the expertise for navigating arts and cultural resources, and are thus unable to develop the capacity to advocate for themselves and their work.

The morning’s presenters (representing each of New York City’s boroughs) described their own experience spearheading creative re-use of existing urban spaces, and how they routinely navigate issues such as partnership-building, programming and managing spaces.

“Saints of the Lower East Side” is on view through September 5, 2012 / Photo: Fourth Arts Block

Tamara Greenfield of the Fourth Arts Block on Manhattan’s Lower East Side described how art could find an unlikely but happy home within temporary, and typically unsightly structures like the scaffolding at vacant lots and construction sites. While street artists, especially those who are lesser known, relish the opportunity to create work for a new urban platform, the generally brief public life of temporary infrastructure creates huge challenges in terms of rapid project planning, having time to secure adequate funding, and brokering relationships with building owners and the ragtag team of necessary city partners like the DOT and NYPD.

Up next was Sheila Lewandowski, director of Long Island City’s The Chocolate Factory, a theater housed in a formerly-industrial home of delicious things. Sheila spoke about adaptive reuse, and her search for an experimental performance and art space which would help preserve the natural character of the neighborhood. “Space matters,” she proclaimed, explaining that many artists want to respond to old buildings in their existing state. In addition to re-use of a physical structure, the Chocolate Factory has also shown how the community surrounding a venue can inform how it adapts to new cultural tenants by partnering with 200 local businesses in an average year. “It’s very important that the community sees that you’re a part of it,” Sheila said. “You don’t do anything alone.”

Monica Salazar’s presentation about cultural use of religious spaces turned an eye toward the economics of re-use. In 2009, inspired by a New York Times article about local North Brooklyn churches renting out space for rehearsals (and with her own band needing a music-making place), Monica contacted Most Holy Trinity-St. Mary’s in East Williamsburg/Bushwick, Brooklyn with a similar suggestion. Her initiative rapidly developed into The Trinity Project, a bartering program with a membership structure that allows artists to teach classes in exchange for space, while also offering the church a ready army of caretakers. Said Monica: “I was amazed to see how valuable trade is…once the dollar is removed from the equation.’

Visitors explore The Point’s Bronx facility during the “Key to the City” project / Photo: Shelley Bernstein via Flickr

Carey Clark of The Point in the Bronx’s Hunts Point neighborhood illustrated that while some neighborhoods may not have high levels of cultural traffic or city investment, they nonetheless house communities craving the same opportunities and advantages. The Point is an organization which formed in 1994 to strengthen the South Bronx in partnership with local residents through programming, facilities, and resources, including the wildly successful Hunts Point Riverside Campus for Arts and the Environment, a permanent open public space for the arts and environment. “You need to have a vision,” she explained, “but be prepared to be flexible.”

Sometimes strategic flexibility means saying “no,” as highlighted by Prerana Reddy, Director of Public Events at the Queens Museum of Art, who spoke about the QMA’s current work supporting the Heart of Corona.  The QMA has a well-deserved reputation for working with the local community by seeing ‘the museum is a production partner’ in a community ‘full of cultural workers.’ The museum declined the DOTs invitation to take on full management responsibilities for a re-designed Corona Plaza, arguing successfully that maintenance and upkeep should be handled by another organization while the QMA focuses on what they do best: programming. “We have broad cultural networks,” she explained. “How do we use these to co-produce with the neighborhood?” The QMA is now working with several partners on a series of Lighter, Quicker, Cheaper activations of the space.

COAHSI’s “Culture Lounge” will encourage visitors to Staten Island to linger in the ferry terminal / Photo: COAHSI

Turning challenges into opportunities was a necessary philosophy, if not working method, for Melanie Cohn, director of the Council on the Arts and Humanities for Staten Island. COAHSI received a Rockefeller grant to create a new cultural space at New York City’s third most visited site – the Staten Island Ferry Terminal, where 75,000 people pass through every day. For this new space, COAHSI had to balance the needs of local artists, who are feeling the squeeze of a growing lack of cultural space as the borough booms, with the DOT and Homeland Security, organizations that prioritize moving people through the terminal as quickly as possible. The solution? “You talk a lot,” according to Melanie, and invest in outreach about how to engage with influx of population coming into the space.

With presentations over, the room broke into a series of rapid-fire discussion groups to delve further into the topic areas, share our own experiences, and explore common challenges. The room rejoined to share key take-outs. Here, a few of the questions most pertinent for Placemakers looking to bring cultural activity out into streets & public spaces:

• How can cultural workers arm themselves with ‘the right questions’ to ask?

• What is the process for acquiring space, and where can we access the technical expertise to manage and use it?

• How can cultural workers develop effective relationships with host organizations such as museums and libraries?

• How can cultural workers help expedite the sharing of a common vision with project partners?

• How can projects be made more sustainable in the short and long term?

Ideas, tactics, experiences, strategies and indeed, the entire morning, passing by with blistering speed and spirited enthusiasm. Many thanks to the organizers and The South Oxford Space for their initiative and planning, and creating the opportunity to develop some new practitioner working methods.

The Perth Cultural Centre is seen here in full bloom during CHOGM 2011 / Photo: Metropolitan Redevelopment Authority

As much as we prize creativity in cities today, the cultural centers that we’ve built to celebrate it rarely hit the mark. Culture is born out of human interaction; it therefore cannot exist without people around to enjoy, evaluate, remix, and participate in it. So why do our cultural centers so often turn inward, away from the street, onto an internal space that is only nominally for gathering, and is mainly used for passing through? Why do these cultural centers physically remove culture from the public realm and plop it on a curated, often “visionary” pedestal instead of providing a venue for promoting more interaction among the people who create it? “Big Cultural Centers–think of Lincoln Center in Manhattan–they need to turn themselves inside-out and become about culture for all instead of culture for a few,” says PPS President Fred Kent. “Elitism is a big part of what’s going on in some of these places. They exude a subtle sense of who ‘should’ and ‘should not’ be there.’”

Perth’s Metropolitan Redevelopment Authority had a different vision. Their vision was to connect the 23 institutions within the Perth Cultural Centre (PCC) to each other by improving the public spaces that surrounded and connected them, and to extend the precinct past its formal edges, with cultural activity reaching out into the surrounding area like an octopus.  The PCC  is a cluster of institutions located at the hinge point between the city’s central business district and one of its burgeoning nightlife districts, Northbridge. The centre features a mix of historic buildings from the 1800s and Brutalist structures built in the 1960s and 70s, and includes art museums, theaters, a history museum, a major library, and a compact college campus.

The MRA got involved in 2008 by buying and renovating a number of storefronts along William Street, a major shopping corridor on the edge of the PCC precinct, and then carefully managing the selection of tenants. When PPS’s Kathy Madden, Alessandra Galletti, and Josh Kent were brought in back in 2009, the MRA’s understanding of the importance of careful management and cohesive vision proved to be key to developing a Lighter, Quicker, Cheaper (LQC) plan that’s completely changed the public’s perception of the space in a very short period of time. “Compare something like Lincoln Center with the center of culture and diversity they have created in Perth,” says Fred, and you’ll find that the latter is “all about engagement, people, social interaction, a hundred different things to do–maybe nobody wins a design award for it, but that diversification of uses is a really big deal for the people who use that Place, and for their local culture.”

“One of the big things for us was to take the focus off the buildings and put it on the things that happen in the spaces between them,” MRA Executive Director of Place Management Veronica Jeffery explains. “That’s why what we call the ‘quick wins’ strategy was so important: it basically went from planning straight to implementation, and was really powerful. It didn’t leave time for contemplation, which meant that people could see their ideas transform into action.”

Volunteers work on the PCC's amazing "urban orchard" built atop a parking deck / Photo: CPSU/CSA via Flickr

The LQC plan included a working orchard on top of a parking deck, a wetland and play space focused on nature-based discovery, a large screen for projecting movies and digital art, seating, food vendors, etc. Major events like the Perth International Arts Festival and Fringe World Festival relocated to the center’s grounds, which also had the honor of hosting CHOGM 2011.

The culture of risk-taking and experimentation encouraged by the LQC plan has allowed for the MRA team to try some things that failed, learn from them, and move on. This has been greatly aided by the fact that, as part of the Placemaking process, the many once-isolated institutions located within the PCC have come to see their participation in the way that the site is managed as an opportunity to collaborate and enhance their own missions and events. As Alec Coles, Chief Executive Officer of the Western Australian Museum, explains it:

“The recent redevelopment of the Perth Cultural Centre as a ‘people space’ has helped us create the permeability around the Museum that we have long desired. The softening of the edges, not least with the popular sound garden, is making our historic ‘edifice’ a much more welcoming proposition…Too often, cultural centres become cultural ghettos; we are determined that by working with MRA and our many partners that this will not be the case in Perth.”

The good news, today, is that shifting attitudes are chipping away at the austere walls of yesterday’s “culture ghettos,” with people demanding more inspiring, interactive gathering places. Creativity is becoming one of the most coveted social assets for post-industrial cities with increasingly knowledge-based economies–and this is good news for culture vultures and average Joes, alike. “This idea of the ‘Creative Class,’” says PPS’s Cynthia Nikitin, an expert on cultural centers, “is about culturally-based industries, and creatively-engaged people. They could be making clothing, they could be in web or media design. The public’s definition of creativity is really changing to be about celebrating the creativity in all of us, and creating a public environment that supports and encourages that.”

According to Richard Florida, author of Rise of the Creative Class, pressure is mounting on traditional Cultural Centers–what he calls SOBs for ‘symphony, opera and ballet’–forcing more and more of them to adapt to meet the needs of an ever-broadening audience that is looking for ways to engage creatively with each other, and actually participate in culture instead of merely consuming it. “The real challenge for the ‘Big C’ centers,” he explains, “is how to reposition for this shift…these institutions are in trouble. Many teeter on the verge of bankruptcy.  They have to get with it, like universities and all the old school organizations. They have to become more fluid, more open, more accepting.  Less imposing. Think of it sort of like the difference between haute cuisine and great food trucks.”

The MRA's focus on becoming a place for people has created a destination where people can connect and learn from each other / Photo: Fred Kent

Put another way, great, engaging centers of culture are the product of great Placemaking. In Perth, various activities and institutions had co-located, but they hadn’t come out of their respective buildings to interact and make use of their shared space. The Placemaking process allowed the various stakeholders to come together and develop a collaborative vision for their shared site. “We think it’s important to debunk the myth around Culture with a Capital C and make the place inclusive and welcoming to different kinds of people,” Jeffery explains.

That inclusiveness–of organizations, of individuals, of businesses–is the lynchpin in the process of creating great places. Florida notes that Gallup & Knight’s Soul of the Community survey found that the quality of a place’s social offerings was the #1 factor that people said creates emotional attachment to their community. Openness to all sorts of people was #2. “I say the two go together,” he argues. “Our public spaces are perhaps the last vestige of democratic space in our cities.”

Today, we need those kinds of comfortable social environments more than ever. Encouraging creative exploration and experimentation is a great way to develop local talent. As studies (popularized by the writing of Ken Robinson) have shown, while the vast majority of children will answer enthusiastically in the affirmative when asked if they are creative, by the time most people reach high school just as great a majority will say that they are not. For our cities to thrive, we must develop participatory public spaces to re-spark latent creative spirits.

The PCC's openness and flexibility make the precinct ideal for everything from meeting a friend for coffee to meeting a few thousand friends for a concert. / Photo: Metropolitan Redevelopment Authority

“When a cultural institution does programming out in public space,” says Nina Simon, an expert who consulted at museums around the world before taking the helm of the Museum of Art and History in Santa Cruz last year, “there’s a really powerful shift in the context.” Still, she cautions, it’s important that institutions remember that the shift is as important for them as it is for neighbors who attend an event or activity. “If you’re going to be out in public space, you have to have the attitude that this is about connecting to the community that you’re in, rather than just trying to figure out how to plug what you do inside the museum in somewhere else. When TV was invented, people didn’t just say ‘let’s put radio on the television.’ They had to re-think the way programming that was made in order to be successful.”

Over the years, PPS has seen how pulling cultural programming out into streets and squares has transformed not just those public spaces, but the cultural institutions that participated in their renewal as well: from Wade Oval in Cleveland, to Tucson’s Congress Street, to the Bronx River Arts Center in New York. And, of course, there’s the Perth Cultural Centre, where the MRA’s pioneering approach to transforming its precinct lights a new way forward for the formal, inward-focused capital-C Cultural Centers of yore.

“It’s been a challenging process, but the results have exceeded all of our expectations,” Jeffery says. “Ultimately, the centre is a public space, and we want everybody to feel comfortable here. They should be able to come in and feel like it’s theirs. If they happen to have a cultural experience in the process, that’s even better!”

The Pearl Brewrey's Farmers' Market has helped to make the site a food destination / Photo: John W. Schulze via Flickr

Food – we need it, we love it, and we structure our lives and cultures around it. San Antonio, Texas, is a city that is starting to structure its neighborhoods around it, starting with an ambitious redevelopment project called the Pearl Brewery. Located on 22 acres along the banks of the San Antonio River north of downtown, today’s Pearl is a multi-use campus of buildings originally founded as the J. B. Behloradsky Brewery and City Brewery over 120 years ago. The current vision for the site is for a vibrant urban district to grow out from a culinary destination that brings people together around the celebration of local food and culture.

Since PPS first got involved with the master planning process for Pearl in 2005, we’ve watched this place change the way that San Antonians think of food and its role in their city. Senior Vice President Phil Myrick, who is working now on the next phase of expansion, describes Pearl as “the vision and bold scheme of a local entrepreneur of hot sauce and salsa.” This entrepreneur and visionary developer is Kit Goldsbury, who purchased the fallow Pearl campus in 2001 through his investment firm Silver Ventures. Developments currently underway at Pearl include a plaza and hotel and the addition of retail, restaurants, and residential units that now number over 200.

The main brewery building's landmark tower watches over the site / Photo: RedTail_Panther via Flickr

A key development milestone was Kit’s courtship of the Culinary Institute of America (CIA) which led to the establishment of  a third campus at Pearl in 2010 (their other two residences are in Hyde Park, New York and Napa Valley, California). Says PPS’s Meg Walker: “CIA was an early anchor for Pearl, which was housed in a smaller building before moving to its current and larger home. The Farmers Market at the site also got going early on, along with food festivals in the parking lot.” The weekly market in particular was a Lighter, Quicker, Cheaper way of weaving local, fresh, and seasonal foods into daily life of the site’s neighbors. Together, the CIA and Farmers Market have been key in re-framing Pearl as a major destination at the intersection of community life and healthy, local food.

Future plans for Pearl reflect a well-curated mix of creative uses in support of food endeavors of all types. The presence of the CIA will act as a major stimulus for other food and cooking events on the campus, tapping into the power of triangulation to enhance the vibrancy of the place. Ideas for the public plaza, for instance, include edible gardens and a chef’s table, while the Black Box aspires to be a pop-up space for young entrepreneurial restaurateurs.

Latin American food  is a common thread throughout these ventures, as are creativity and comfort. “This stems from an articulated vision and desire to give back to the San Antonio community in a nurturing way through food,” Meg explains. Part of the nurture is designing a space that provides comfort to its users in the most practical of ways. Elizabeth Fauerso, chief marketing officer at Pearl, says, “The need for shade and water provisions to make the campus feel welcoming and usable in a hot climate was one of the key considerations in designing the landscape.”

Plenty of shade makes Pearl enjoyable even in San Antonio's hot summer months / Photo: The Brit_2 via Flickr

Pearl also hosts a variety of activities and programs, including cultural events (films, parties, conferences, and live performances) and engaging services and retail like the independent Twig Book Shop and Bike World bike rentals. Well-connected by an expanded Riverwalk and a bike share station , Pearl uses the Power of 10 to create a magnetic destination for the surrounding community. “Pearl is helping set an exciting drumbeat for San Antonio,” says Phil. “In several of the local workshops that PPS has conducted recently in the city, when asked to map San Antonio’s best places, participants have mentioned Pearl despite it being brand new to the scene. There is a feeling of serendipity that people associate with it.”

The momentum behind Pearl’s transformation is remarkable, but at the same time planning remains responsive and flexible. Meg emphasizes, “Pearl is not springing full-grown out of the developer’s head. While some developers want everything at once, build-out at Pearl has been evolving incrementally over the past six years, gradually bringing restaurants in and creating places people want to visit as a destination. And it’s working. People love it.”

In the larger context of the city, Pearl is the leading edge of River North’s rebirth as a vibrant arts district that promotes an urban lifestyle and creative living opportunities. In fact, the combination of dense urban housing and the infrastructure to embolden its growth is a key tenet of the plan for a vibrant central city. In February 2012, HR&A published a report, Center City Strategic Framework Plan, Implementation, commissioned by Centro Partnership of San Antonio and the City that illustrates how Pearl helps fulfill the city’s goal to encourage more people to live downtown. “Residential growth is the key to unlocking the benefits sought by the city,” the report explains, “including downtown amenities, redevelopment of existing building stock, and the presence of more vibrant neighborhood life on the street and in the public realm.” Anchored by the amenities and vibrancy of Pearl’s food and cultural attractions, the River North district  is enjoying a population boom that would have been unimaginable just five years ago when it was mostly vacant industrial land by the highway.

Going back to Kit’s original vision, Elizabeth says, “Pearl is his love letter to San Antonio.” In helping create the heart and soul of the neighborhood, Pearl’s potential as a public multi-use destination is kickstarting the economic development of a more livable, nourishing downtown.

The breathtaking central hall of Cleveland's West Side Market, a major hub in the host city for this year's International Public Markets Conference (Sept. 21-23) / Photo: PBS NewsHour via Flickr

Picture yourself at the supermarket, awash in fluorescent light. You’re trying to stock up for the next couple of weeks, since it’s a busy time of year. You grab some granola bars (and maybe even a box of pop tarts), some frozen dinners, a box of macaroni with one of those little packets of powdered cheese stuff. And oh, they’re running one of those promotions where you can get ten cans of soup for, like, a dollar each. Perfect! Dinner for the next two weeks. On the way to the register, you swing by the produce aisle to grab a bunch of bananas. Like many people these days, you’re trying to eat healthy, and breakfast is the most important meal of the day!

Now imagine that your neighborhood had a public market–the kind of place that’s easy to pop by on the way home from work to grab fresh food every couple of days. Before you reach the open-air shed, you’re surrounded by produce of every shape and color; you can smell oranges and basil from half a block away. As you follow your appetite through the maze of bins and barrels, you bump into your neighbors, and make plans to head downtown to the central market over the weekend to take a cooking class and pick up some less common ingredients. You may even make a day of it and check out the new weekly craft fair that takes place the next block over.

A boy and his mother examine produce at a farmers market in East New York / Photo: PPS

The contrast is stark. In most places today, at least in many Western countries, shopping is a chore; our food system has stopped being about food, and has become entirely about convenience. Food spoils, meaning that we used to have to shop at markets every few days; freezers and preservatives have freed us from those constraints, but in the process food has become disconnected from the natural cycle of daily life–and, thus, the communities of people that we shared our markets with. “There’s a lot of talk about food deserts today, but what many neighborhoods really have are place deserts,” says PPS’s Steve Davies. “As a result, we’re seeing a movement back to this idea of the Market City, with markets acting as catalysts for creating centers in neighborhoods that have lost their sense of place.”

Market Cities (and Market Towns) are places with strong networks for the distribution of healthy, locally-produced food. They have large central markets that act as hubs for the region and function as great multi-use destinations, with many activities clustering nearby; moving out into the neighborhoods, these cities contain many smaller (but still substantial) neighborhood markets that sell all the necessities for daily cooking needs; in between, you’ll find small corner grocers, weekly farmers markets, produce carts, and other small-scale distribution points. Market Cities are, in essence, places where food is one of the fundamental building blocks of urban life–not just fuel that you use to get through the day.

Today, Barcelona is often held up as one of the truest examples of a Market City system in action. “They have an incredibly thriving network of around 45 permanent public markets,” notes PPS’s Kelly Verel, “because when they planned out the city in the late 19th century, they considered markets the same way that you consider all utilities–like, where does the water go, the power, the garbage, etc.”

A map showing the locations of public markets around Barcelona, and the areas they serve.

Barcelona’s markets, many of which now incorporate modern grocery stores, prove that contemporary urban food systems do not necessarily need to use the big box supermarket as their base unit, and that markets are more than just nice extras or luxuries. In fact, with people growing increasingly suspicious of modern agricultural practices, the idea that the paradigm could flip is looking less and less far-fetched. “Markets are viable,” argues PPS’s David O’Neil. “They’ve always been viable, but their viability is especially apt today because the global economy has skewered our sense of being able to support ourselves. Markets are very reassuring places, because they give you a sense of responsibility for your own health. People are experimenting, and reinventing what it means to have a good life.”

According to O’Neil, there is Market City ‘DNA’ still hidden around most cities. Our cities grew up around markets and, while many of the old buildings have been dismantled, inexpensive and lightweight farmers markets have been making a comeback. By 1946, there were just 499 markets left in the US; that number rose to 2,863 by 2000, and then shot up to 7,175 by 2011. Many of the great public markets we know today started out as nothing more than roadside exchanges, so there is reason to believe that some of these new markets could very well put down more permanent roots if they become reintegrated into the life of their surrounding neighborhoods.

Up in Nova Scotia, where Davies and O’Neil have been working with the Halifax Seaport Farmers’ Market, Operations Manager Ewen Wallace notes the importance of his market (which does have its own permanent building) in the local community. “Throughout my involvement in this project and spending so much time face-to-face with the community at large” he says, “the thing that’s really hit home is that the people of Halifax really do consider this their market.”

Shoppers peruse the booths at the Halifax Seaport Farmers Market / Photo: Nicole Bratt via Flickr

And while the market is truly a stalwart (they’ve never missed a Saturday in 262 years!), the role that it plays in the regional economy contributes greatly to the sense of community ownership, since most residents of Atlantic Canada are just a generation away from a farmer or fisherman. “At the end of World War II,” Wallace explains, “we had around 35,000 independent farms in Nova Scotia. Now we have around 3,800. This market is intended to serve as a hub from which money in the urban core is being channeled back into rural areas around the province. This is all tied to food security.”

In Portland, Oregon, Director Trudy Toliver’s Portland Farmers Market benefits greatly from  a strong local food culture. “In Portland, for the most part, we really care a lot about food,” Toliver says. “It’s just important to us; the population has strong values about eating healthy food. We also don’t have many commodity farmers in Oregon–we grow food here. In a way, we’ve hit on the perfect storm.”

When food and agriculture play an important role in local culture, a market becomes an easier sell. But with many cities disconnected from the greater food systems that serve them, ancillary uses become important for longevity. This bodes well for places; as Davies explains: “Great markets are created through the clustering of activity. They require the intentional aggregation of local food production, but also of other services and functions. The food is the central reason for why people gather, and that gathering creates a hub for community life.”

Since markets are centered on the sale of nutrient-rich, natural foods, one smart way to add value to these locations is to focus on creating “healthy food hubs,” which cluster health-related activities around markets to encourage visitors not just to eat more fruits and vegetables, but to take a more proactive approach to their own well-being. Some markets include things like health clinics, fitness classes, nutrition information, or classes that teach healthy living principles. Healthy food hubs are especially useful in low-income areas where the need is more acute because of the high cost of regular preventative medical care.

Markets can also serve to amplify cherished aspects of local culture. Says Verel, “The idea of a marketplace is pretty open to what the talents and interests are in a given region. Food will always be the core, but how you build off of that depends on local needs. What if one of Detroit’s markets was for classic cars? Every Saturday you could set up the food stands in a parking lot, and line classic cars for sale up along the edges. If you’re open to it, a market can be anything.”

Relaxing with a view of the Brooklyn Flea in Fort Greene / Photo: Eli Duke via Flickr

For a success story of a market not only building off of, but strengthening local identity, Verel taps the Brooklyn Flea, which has served as a major driver behind Brooklyn’s well-documented boom in artisanal food and craft goods. “The Flea gave all of these people who had ideas for a product a market, when they couldn’t have gotten it into a store because they were too small. There are so many permanent businesses here that started out of the Flea, and together they give Brooklyn this interesting character.”

This hits on one of the major strengths of the Market City in today’s economy, especially in down-at-heel cities where the things that they used to be famous for making are no longer made. Along with industry, many cities have lost their sense of identity. Markets offer a Lighter, Quicker, Cheaper way to start rebuilding some of that identity and economic activity (as some of our recent work in Detroit has shown). Food is something that every city and town has the resources to produce locally–if a place as densely-built as New York can become an urban agriculture leader, any city can.

In Halifax, Wallace can rattle off a long list of activities that the Seaport Farmers Market has added to its programming, from a library book-drop to serve far-flung farmers, to student art exhibits, to community org booths. These efforts are all aimed at turning the market into a “modern agora,” in his words. Most exciting are the partnerships with businesses in the surrounding area that highlight the market’s vendors, hinting at the potential for markets to serve as economic anchors.

“In the community,” he explains, ” our landlord has put together a committee to get neighbors involved to promote the area as a district. In August of 2011, the market partnered with the Westin Hotel across the street, and they built the concept for their restaurant around the idea of a 100-mile diet–now they’ve got it down to a 50-mile diet. They are sourcing as many ingredients from the market as possible. They’re listing all of the producers from around Nova Scotia on their menus.”

Seattle's Pike Place Market is the hub of a model market district / Photo: PPS

In a Market City, the most vibrant places are these types of market districts: places where market activity spills out into the surrounding streets and businesses. Using the Power of 10 framework, we can identify market districts as neighborhoods with at least ten market-related activities all within close proximity to each other. Zooming out, a great Market City or Market Town needs at least ten market districts, where local activity spreads out from the neighborhood marketplace.

If you want to see a Market City in action, you may want to consider attending the 8th International Public Markets Conference in Cleveland this September. Chosen as the host city because of the role that food is playing in its remarkable turnaround, Cleveland illustrates many of the aspects of a Market City, according to O’Neil.

The West Side Market tower, seen from the nearby Ohio City Farm / Photo: PPS

“From agricultural production areas, to smaller markets, to bigger markets, you can really see things changing in Cleveland,” he says. “For a long time, Cleveland was a Market Town, and now institutions like the West Side Market are leading its post-industrial revival. The WSM isn’t a suburban market, but it’s not right downtown–it was always a neighborhood market. It’s a good lab for seeing the power that a market can have on its town or district. The Ohio City district has become an attractive place to open up a business because of the market. The effect is becoming so positive that it’s affecting the larger city of Cleveland, itself. The market is becoming a sun, and the city is leaning toward it for oxygen, light, and life.”

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Don’t forget — early bird registration for the 8th International Markets Conference ends on July 31st. Act now to lock in the lowest rates!

The St. Kilda Adventure Playground just outside of Melbourne, Australia / Photo: Fernando de Sousa via Flickr

I don’t know about you, but when I was a kid, I don’t think I ever once used a “play structure.” I can still vividly remember the playground at my elementary school, with its castles, pirate ships, Amazonian treehouse cities, secret lairs, and rivers of lava. My friends and I never thought of the wooden pavilion, the monkey-bars, or the giant tire off in the corner of the lot as what they actually were. The term “play structure” did not apply–there was nothing structural about the way that we used that place.

Today, of course, that same corner of the school yard is occupied by a brightly-colored construction that is very safely bolted to a rubber pad. Gone are the wood chips (which served as gold doubloons, secret keys, magic gems…), the giant tire, and anything remotely resembling a treehouse. There is a slide, and big plastic blocks with Xs and Os on opposing sides, where children can enjoy hours and hours of unstructured tic-tac-toe. If such a thing exists.

This is an all-too-common story, and one that you probably know well. Over the past few years, we have siloed different types of play within playgrounds, just as we have siloed different types of uses in cities. Pieces of play equipment that might be transformed into fantastical alternate worlds when jumbled together are isolated (a slide here, a tire swing there), underlining that each piece is meant to be used in one specific way. But research and support have been mounting for years to back up what many of us feel on a gut level: these sanitized playscapes are junk.

There has been a recent burst of interest in adventure playgrounds, which “depend on ‘loose parts,’ such as water, sand, balls, and other manipulable materials.” Thoughtful articles from The Guardian‘s Justin McGuirk, Kill Screen‘s Yannick LeJacq, and Cabinet magazine’s James Trainor have each explored the history of this movement within the past couple of months, revisiting everything from Aldo van Eyck’s work in Amsterdam following WWII, to the unique cast of characters (Richard Dattner, M. Paul Friedberg, Lady Allen of Hurtwood, et al) behind the surge of interest in London and New York in the 1960s. To see so much solid new writing on this subject should be encouraging to anyone who hopes to see kids playing amidst wood chips again. Unstructured play is having a moment, and moments are meant to be seized.

Cities are where us “grown-ups” play at leading meaningful and enjoyable lives, so it may be helpful (if anecdotal) to think of playgrounds as the staging areas for the cities of tomorrow. If we want to live in siloed cities, with offices here, houses there, and all quarters safely demarcated by wide arterial roads, we should probably go right on ahead building playgrounds where the slides and plastic tic-tac-toes cower away from each other. But if we want bustling, creative cities full of the surprise and serendipity that makes urban life so enjoyable, we might want to start thinking about playgrounds as microcosmic multi-use destinations.

I think of my favorite public space now, Washington Square Park, and it reminds me, in a way of that schoolyard playground. There are so many different things happening at any given moment: people are playing music, and games, they’re kissing, chatting, taking photos, sunning, jogging, and watching the world pass by. The magic of that park is in its open-endedness, and its mix of these activities. That’s what a great place looks like.

Shouldn’t our playgrounds be great places, too?

Here in the US, we are part of several new partnerships and programs that will have us working in all 50 states, from big cities to small towns. The formation of major partnerships like Livability Solutions and CommunityMatters; PPS’s absorption of the National Center for Bicycling and Walking and the re-focusing of its Pro Walk/Pro Bike conference on the theme “Pro Place”; new work with federal and state agencies, including the EPA, NEA, and DOTs in multiple states–all of these events indicate a shift in the way that people are approaching their work, as they come to understand how focusing on place changes everything.

We are also working with the Ax:son Johnson Foundation and UN-Habitat to convene an international group of Placemaking leaders in Stockholm, Sweden, next summer. This event will be structured around the transformative agendas at the heart of our work, and will be the first of three major conferences leading up to Habitat III in 2016. We’re also bringing together the best and brightest place-centered minds for a Placemaking Leadership Council, which will meet for the first time at the end of the year, and will be instrumental in shaping our work as the Placemaking movement continues to grow.

These initiatives are the culmination of our work up to this point. We look forward to collaborating with our new partners on re-centering the discussion about sustainable, prosperous cities on Place, and to creating a “Town Square of Placemaking.” Below, we’ve rounded up photos from some of the most exciting work that we’re doing right now. There will be many opportunities in the coming months to plug into the growing global network of Placemakers. We’re looking forward to connecting with you. Please don’t hesitate to reach out!

We traveled to Nairobi this spring as part of Transforming Cities through Placemaking & Public Spaces, our joint program with UN-Habitat. We continue to work closely with our friends there, and are looking forward to bringing Placemaking to a global audience at the World Urban Forum in Naples, Italy, this September. (Photo: PPS)

Just last week, we announced the exciting news that PPS will be leading the National Endowment for the Arts' Citizens' Institute on Rural Design as part of our work with the Orton Family Foundation and its new CommunityMatters partnership. We're looking forward to putting lessons learned from recent work in rural communities, like the above-pictured plan for the future of Windham, NH's Village Center, to good use! (Photo: PPS)

We’ve had the pleasure of working on some of the most treasured places in Detroit, including Eastern Market, the largest public markets in the country, where we developed a comprehensive outreach program to foster closer links between the market and the community. Michiganders have taken to championing Placemaking, as well, from the grassroots to the real estate community the governor's office. (Photo: PPS)

You’ll be able to learn from farmers markets and public markets around the world at the 8th International Public Markets Conference, which will take place in Cleveland, OH, this September 21-23. It will be a great opportunity to explore how “market cities” are revitalizing their neighborhoods by focusing on creating healthy places. (Photo: PPS)

Inspired by PPS’s work, Philadelphia’s University City District has created “The Porch,” a Lighter, Quicker, Cheaper public plaza at a major transportation hub downtown. Philly is one of ten communities to receive free technical assistance from the Livability Solutions partnership on major Placemaking projects thanks to an EPA Technical Assistance Sustainable Communities Grant. (Photo: PlanPhilly via Flickr)

We’re looking forward to traveling to one of our very favorite places, Vancouver’s Granville Island, with a group of civic leaders from Salt Lake City to help Utah’s capital develop a leadership agenda around key destinations. We’ll also be hosting another round of Placemaking trainings at our office in New York City this fall—dates coming soon! (Photo: PPS)

Our team of transportation experts has been very busy working with cities and towns around the world. You can meet and chat with them at this year's Pro Walk/Pro Bike: Pro Place conference in Long Beach (Sept. 10-13, 2012), which will put a fresh spin on North America's premier event for bike/ped advocates and enthusiasts by focusing the conversation on how transportation can help create great places. (Photo: PPS)

San Antonio’s appetite for Placemaking has made turned it into what we like to call a “popping city.” We’ve recently worked on recommendations for Alamo Plaza (pictured above during the Luminaria festival), participated in the Downtown Transportation Study, worked with Rackspace on a public space plan for their headquarters, and participated in planning for the revamp of HemisFair Park—all within the past few months! (Photo: PPS)

We’ve been working on the Perth Cultural Centre in Australia, helping the Metropolitan Redevelopment Authority to re-think the campus as a true cultural hub by focusing on Lighter, Quicker, Cheaper tactics (like the concert pictured above), busting silos and bringing art out into the streets. The results have been astounding! (Photo: MRA)

Abandoned public baths along the Dún Laoghaire waterfront / Photo: Gary Toth

Places, like many things, go through cycles—and even the grandest of public spaces can wind up looking a bit worn and forlorn. Last month, PPS’s Fred Kent, Gary Toth, and Kathy Madden traveled to the wonderfully bucolic community of Dún Laoghaire, Ireland, to conduct one of our How to Turn a Place Around training workshops. The area between Dún Laoghaire’s waterfront and high street is picture-perfect at first glance, but the 30 workshop participants quickly identified many underlying flaws. Led by the PPS team, these locals recognized assets that together represented a “gold mine” of Placemaking potential, and developed some wonderfully creative ideas for knitting together the area’s public spaces to create a truly extraordinary destination.

Dún Laoghaire, a suburban seaside town about 7.5 miles south of Dublin along Dublin Bay, has long been nourished by its access to the sea—first as a sea base for Ireland to carry out raids on Britain and Gaul, and later as a commercial shipping center. In 1821, Ireland decided to build a harbor here due to increasing difficulty for ships to navigate, berth and transfer cargo along the River Liffey in Dublin (at one point, shipwrecks rose to literally hundreds per year off the coast). As a result, a new town center developed uphill along a former military road, and came to be called George’s Street. Ireland’s first railway started in Dublin and terminated in Dún Laoghaire (then called Kingstown), establishing Dún Laoghaire as a preferred suburb of the capital. Ever since, the fortunes of the town’s waterfront and its high street have been tied together.

George's Street, briefly pedestrianized, was re-opened to auto traffic in 2008 / Photo: Gary Toth

Dún Laoghaire was one of the Irish centers that began to experience decline when Ireland accelerated its construction of big freeways like the M11 and the M50 in the 1990s (just a few decades after the same strategy destroyed Main Streets across the US). George’s Street now suffers from over 30 vacancies along its length. The street was briefly pedestrianized at the start of the new millennium. Due to shop owners’ complaints and a lack of a sufficient revitalization of the street, one way traffic was restored in 2008. The waterfront has, similarly, lost a lot of its luster. Elements like the public baths, which flourished until 1997, are no longer functioning; some are falling into disrepair.

How to Turn a Place Around (HTTAPA), which is designed to enhance the impact of designers, planners, and other professionals by illustrating how their efforts to revitalize public spaces can strengthen existing communities, got a few tweaks for its first Irish audience. The course included a session on Streets as Places and a Street Audit. The focus was on George’s Street and a parallel strip of the harbor between the East Pier and City Hall, an area that provides a solid foundation for a great waterfront district, but that faces a lot of challenges. HTTAPA focuses on the idea that, because people are holistic thinkers and see their world in an integrated way, engaging the people who live and work in a space is the best way to turn everything upside down, and take places from inadequate to extraordinary.

A panoramic view of the harbor from the Grand Marine Hotel / Photo: Gary Toth

On the first afternoon, the attendees evaluated six distinct sites in the downtown area of the waterfront via a process we call the Place Game, which helps attendees to better understand these sites and the connections between them from their own perspective. The sites included: Carlisle Pier and its entrance area; entry areas in front of the East and Ferry Terminal Piers; the Pavilion, a newer public space created when the airspace over the train line to and from Dublin was covered over and landscaped; and a plaza alongside the new library, currently under construction.

Kent, Madden, and Toth guided participants through the Placemaking process, helping them to identify challenges and brainstorm a range of solutions, from short-term, inexpensive fixes that could start to change the way that other residents of Dún Laoghaire thought about the waterfront and start building local momentum immediately, all the way up to creating a long-term vision for the area.

On the following day, participants conducted a Street Audit at five sites—three along Marine Road and two on George’s Street. Guided by the Streets as Places concept and observation of these sites, the team came to understand the important role that streets could play in knitting together the various destinations within the vibrant downtown district that they’d imagined. The broad corridor of Marine Drive was identified as a critical lynchpin in their vision, as it represents the greatest opportunity for linking George’s Street to the waterfront.

Harsh streetscaping on Marine Drive, between the water and George's Street / Photo: Gary Toth

Below, we’ve mapped the ideas that were generated for central Dún Laoghaire during the HTTAPA training. If you are working on a public space project in your own city, take a look—and if you’re interested in learning more about the Placemaking process and the various strategies and concepts behind creating a great place, you’re in luck! We’ll be offering another HTTAPA training here in New York City in just two weeks (April 19-20). If you’re interested, email Casey Wang: cwang@pps.org.

View How to Turn Dún Laoghaire Around in a larger map

MAP KEY
DARK BLUE AREAS: Sites analyzed on during the waterfront Place Game evaluation
LIGHT BLUE AREAS: Sites analyzed on the second day of HTTAPA through PPS’s Street Audit process
PINK LINES: Existing streets and paths that need to be re-engineered to restore balance & re-thought via the Placmaking process
YELLOW LINES: New paths that could be engineered to improve connectivity throughout the downtown

One of the key principles to remember when trying to create a great public square is that the inner square and outer square must work together. Active edges (sidewalk cafes, museums, shops) feed into the center; in turn, a lively scene at the heart of a square creates a buzz that draws more people to the area, generating more activity for edge uses. It’s symbiotic!

The video above illustrates this principle using imagery from our study of Alamo Plaza in San Antonio, Texas. Home to one of the most iconic buildings in America, the plaza itself is more of a place to stand for a photo op than a place where people linger and enjoy. As you can see, creating a sense of connection and flow between the inner and outer square is key to success.

Houston’s Market Square Park

In September, I was interviewed for a piece in The Atlantic, in which I was able to speak to a wider audience about the power of Placemaking. We at PPS also were part of a big article in New York magazine about imagining a better New York. It was great to be able to get these ideas out for discussion.

A new radio show and podcast called “Place Matters,” hosted by Dr. Katherine Loflin, deals with the role of Placemaking “in building next generation cities that are economically successful, talent magnets and destinations where people want to come to live, work and play.” Our work at PPS was featured in the first episode.

There is definitely something brewing out there — a general realization of the importance of place on all sorts of levels, including the impact on the economy and the environment. And the response we’re getting when we go out into the field is phenomenal. We just got back from a trip to Perth, Australia, where a Placemaking approach is completely revolutionizing their cultural center. It was exhilarating to see (and we’ll be telling you more about it in the future).

One of the things we’ve read and appreciated the most in the last couple of months is a terrific article by Chris Turner at Mother Nature Network about Frank Gehry’s new buildings in Düsseldorf, Germany, and the destructive effect that starchitecture can have on streetscape. This is a topic we’ve talked a lot about in the past — Turner references our semi-infamous  ”smackdown with Frank Gehry” from the Aspen Ideas Festival back in 2009, an occurrence that was enlightening for the huge amount of debate and engagement that it engendered.

In his piece, Turner really gets to the heart of why urban designers are losing credibility: Urban design has been taken away from its connection to communities by designers who are imposing their own brand on people and neighborhoods. He doesn’t have anything against Gehry’s buildings per se — he thinks they’re great to look at — but he noticed immediately how dead the space around them was:

Wealthy, ambitious Düsseldorf has surrounded Gehry’s slouching cones and boxes with a showcase of iconic design and outlandish form: everything from a technicolor tower by Will Alsop to a sleek hyper-modern abstraction by David Chipperfeld to a plain old office building scaled by dozens of primary-colored stick figures. It’s stunning in photos, and it’s a fascinating neighborhood to walk around during the day. There’s even a stylish café cantilevered off the side of a pedestrian bridge in the middle of the harbor when you need a rest.

I was in Düsseldorf with a handful of journalists and designers on a tour, and we stopped in at the café for a midafternoon coffee-and-cake break. It was a fine summer day, a weekday, the offices around us full of busy workers. The café was empty. So were the streets and laneways in and around most of the iconic buildings. If you moved a block or two off the harbor, you found a few busy shops and restaurants, but Medienhafen itself was cold in that stage-set way starchitecture often is. It was a collection of exquisite sculptures with some offices inside, a magnificent art gallery and probably not such a bad work address, but it was not a place, not a neighborhood or real urban district.

In contrast, the older streets of Düsseldorf are magnets for people.

Powerful stuff. It speaks to an idea we’ve exploring here at PPS, the “Architecture of Place.” We think the design profession is ready for a new direction, away from the iconic buildings that have had the same deadening effect on streetscape as the Brutalism of the 1950s, ’60s, and ’70s. Instead we need an architecture that recognizes that a community’s people are the true urban designers, and what happens where the building meets the street is critically important to the health of our neighborhoods.

Another article that got us talking around the office appeared in The Line, a publication based in the Twin Cities of Minnesota. Titled “What’s Working in Cities: Placemaking,” it focuses on Detroit’s enormously successful Campus Martius project. The reporter, Michelle Bruch, talked to me and PPS vice president Ethan Kent about why Placemaking is becoming a new economic development strategy in cities (a trend we’ve seen most recently in Houston, which we named “North America’s Placemaking Capital”).

Here’s an excerpt:

 

Detroit’s Campus Martius Park

The strategy that built Campus Martius is called “placemaking,” and it’s a development approach gaining momentum across the country. The strategy gives local residents and stakeholders a major voice in shaping new development.

In the case of Campus Martius, the locals pressed for a park they could use all year long. They created a park with wireless Internet, 1,500 movable chairs, and more than 200 events per year, such as concerts, film festivals, and bocce ball tournaments…

Detroit’s $20 million park investment has paid huge dividends, according to Gregory, the Campus Martius president.

A software company called Compuware constructed a one-million-square-foot headquarters at the fringe of the park. Several hundred units of new housing went up a block-and-a-half away. Quicken Loans’ new headquarters arrived with 1,700 employees, the Westin renovated a historic vacant hotel, 35 retailers opened near the park, and the Ernst & Young accounting firm anchored the construction of another new 10-story building.

“$750 million in new development has happened around Campus Martius,” Gregory said. “And there is more coming.”

It’s not just Detroit and Houston that are seeing this type of effect. The article also looks at the positive impact Placemaking has had in Pittsburgh and in Bristol, Conn.

As you can see, it’s a great time for Placemaking! We’ll be keeping you up to date on future news and developments.

Photo of Gehry buildings in Düsseldorf: ign11 via Flickr. Photo of Düsseldorf street scene: maccusphoto via Flickr.

The surprise winner: The Circle in Normal, Ill. Photo: HOERR SCHAUDT landscape architects

Chances are you didn’t flash on The Circle in Uptown Normal, Ill., which came out on top in the crowd-sourced poll the folks at Planetizen conducted with our help. As Tim Halbur wrote at Planetizen, “Passion was the rule of the day for our Top 100 Public Spaces survey project,” and the people of Normal turned out to be surprisingly passionate. (For the record, Central Park placed at #32, Rittenhouse Square at #17, and Stanley Park at #59.)

Let’s take a closer look at the not-so-obvious #1, which obviously inspires quite a lot of local passion. Normal’s Circle isn’t just any old roundabout. It’s a multifunctional shared space that provides entertainment and activities for the community and visitors alike all year long. The Circle also has sustainability cred: It recycles stormwater, recirculating it into the public drinking fountains and irrigation system. It’s a pleasant place to sit and relax, and it’s home to  a farmers market as well.

Here are the rest of the Top 10:

2. Temple Plaza, New Haven, Conn.
3. Campus Martius Park, Detroit, Mich.
4. Cal Anderson Park, Seattle, Wash.
5. CityArt Walking Sculpture Tour, Mankato, Minn.
6. Bryant Park, New York, N.Y.
7. Pittsburgh Market Square, Pittsburgh, Pa.
8. Arts District at Bay Street, Bellingham, Wash.
9. Balboa Park, San Diego, Ca.
10. Church Street Marketplace District, Burlington, Vt.

Many of the spaces in the top 10 are projects that have been redeveloped in recent years in order to create a balance of form and functionality that serves the community, giving residents a sense of pride in and excitement for their neighborhoods. They are also places that serve as destinations, attracting visitors from outside the community. They will likely continue to thrive and evolve over time.

Some of the places on the list have been integral parts of the community for over 100 years, but it was only after they were redeveloped with an eye toward Placemaking that they found new life — Pittsburgh’s Market Square (#7) is one such example. After many redevelopment attempts over the years, the latest refurbishment of Market Square has finally landed on a successful combination — embracing historical elements of the original square, while at the same time redesigning aspects that were less successful. It is now a safe place for children to play, an appealing spot for workers from surrounding buildings to take a break, a venue for community-wide events, and much more.

The Planetizen survey points to the success of revitalization projects that are bringing neighborhoods all over the world back to life. Perhaps it’s a sign of yet more positive things to come.

For the full list and more in-depth information, head over to Planetizen.

The children of Kibera make soccer balls from waste. Photo: Digital Democracy via Flickr.

The other night, at an event convening funders and partners in support of our joint initiative with UN-HABITAT, Michael Connery of UNFCU read aloud a letter from a young man in Kenya, Felix Oduor Otieno. Felix Oduor works with the Kilimanjaro Initiative (KI), which aims to provide “young women and men with opportunities that will enable them to take on a constructive role in their communities, thereby alleviating the need for them to engage in ungainly and detrimental activities that prove disadvantageous both to them and to the community at large and further recognizing their local knowledge and will-power.”

One of KI’s projects has been the rehabilitation of a soccer field in Kibera, a Nairobi slum that is home to nearly a million people. What difference can a soccer field make to such a place? Let Felix Oduor tell you:

Last weekend, as I was sitting outside our house close to the new road that heads to Silanga village, in Kibera slum — Nairobi, Kenya — a big lorry mounted with huge speakers and amplifiers passed-by, followed by numerous smaller vehicles. I quickly learnt that a famous tele-Evangelist was in one of the smaller vehicles. They were headed to Undugu field. I was tempted to tag along but changed my mind. After all, these days every significant event in Kibera is held at Undugu field.

Felix Oduor Otieno.

I flashed back to the days when we used to play on the field. We were little boys playing with our balls made of waste plastic bags. The field was rocky, uneven and unsafe – most of the time it was deserted. I remember one time we invited a team from a neighboring estate for a football match only for them to decline. They insisted that we go play on their estate field, outside Kibera, because according to them the Undugu field was not a playing field — they called it a “rock garden.”

The Undugu field is one of only two community fields in the whole of Kibera. Sometimes, when I take an evening stroll around the field and see young boys and girls go through their practice sessions, I have no doubt that sporting heroes are in the making. I also know and appreciate that those who participate and volunteer at the KI golf outings, to help raise funds for Kilimanjaro Initiative, are our first champions. Despite being busy, with many commitments, you see it as important to be part of this worthy cause. Please know that you maybe thousands of miles away but you are touching many young lives. You are giving them a safe space to explore and nurture their talents. On behalf of those young people and on behalf of all Kiberans, thank you so much for your efforts — you are our true heroes.

The funds you help raise today will go along way in improving the field and advancing Kilimanjaro Initiative’s objectives. For the upgrading of the field, the funds will be used to further develop the playing surface, improve storm water drainage, create a spectator seating area and help us do some landscaping. The field will become even more of a safe focal point and community space, not only enhancing sporting talents among youth but also fostering community interaction, promoting safety and security and peaceful co-existence in Kibera.

May you be abundantly blessed.

Sincerely,

Felix Oduor

That kind of says it all.

Photo of soccer ball: Digital Democracy via Flickr

A huge interactive map was part of the exhibit in Sofia's central square. Photo: Architects for Sofia.

As civil society has become more vibrant and the new social institutions have become more robust, people have begun to see the potential of their public spaces in a completely new way. There is a growing eagerness to make those places better. It’s a revelation for people to realize that they can take ownership of these places and make the change happen themselves.

I recently returned to my hometown, the capital city of Sofia, at the invitation of Architects for Sofia, an association of younger architects. They invited me to lead a series of discussions and workshops introducing local leaders, architects, designers, and planners to the theory and practice of Placemaking, and to begin developing a strategy for improving public spaces in the capital and for strengthening the network of public spaces in Sofia. (PPS activities in Sofia were supported by the Municipality of Sofia, the Sofia Development Association, the Chamber of Architects in Bulgaria, and industry partners.) The annual Johns Hopkins Conference of International Urban Fellows Association was also taking place in Sofia at the time, with a focus on the management of public spaces. It was a great chance to get a glimpse of where the city could be headed.

The public realm: It belongs to us
For many years in the post-communist era, efforts to change cities were focused on “big” infrastructure, with public spaces and parks seen as a “fluffy” amenity that didn’t require immediate attention. But as Bulgaria has stabilized, that, too, has changed. Now ordinary people and professionals alike are seeing the potential and importance of public spaces, and asking how they can take an active part in making their cities more livable.

People came up with plenty of ideas for improving Sofia's public spaces. Photo: Architects for Sofia

The architectural legacy of communism includes huge apartment blocks with surrounding green space whose ownership isn’t always clear. It is in these places that the first citizen-led and volunteer initiatives in Sofia sprang up. Some of the efforts are small-scale — like parents who got together to plant gardens or repaint playground equipment (made out of Soviet tank steel, these Bulgarian playgrounds are one piece of public infrastructure that won’t break!). Larger groups have organized around issues such as improving conditions for bicycling.

Looking outward
Bulgaria has always been a geographically provincial place, at the outer edge of one empire or another. And so change has come more slowly here than it has in the Soviet bloc countries of Central Europe, such as the Czech Republic, Poland, or Hungary.

But since Bulgaria joined the EU in 2007, the country has been looking outward more and improvement appears attainable. People can travel easily around Europe now. They see residents of cities around the world — not just Paris, but also former communist capitals such as Budapest and Prague — who feel pride in their places. They even see smaller towns around the country sprucing up their main streets and central parks to the delight of their citizens. And they ask themselves, why not in Sofia? A few years back the answers were: “It’s always harder in the big cities; people don’t care as much; they don’t feel ownership; the bureaucratic barriers are too great; and so on…”

Today things seem different. A younger generation, with almost no memory of “the old way” of doing things, is coming of age. Expatriates are returning from abroad, seeing their homeland as a place of opportunity for the first time. Even city councils and municipal governments seem to be poised for experiments and ready to do things differently in the public realm. Bulgaria’s citizens are coming to demand more of their government and a much higher quality of life in their cities. And they are ready to be a part of making it happen.

Young architects, planners, and designers in Bulgaria are open to new ways of doing things. Photo: Architects for Sofia.

Professionals are also shifting their focus. After years of breakneck residential and commercial development fueled by the rapid privatization of the economy, there’s a renewed interest among architects and designers in the public realm, in part because that’s where the money is now. Urban planning as an independent academic discipline is young in Bulgaria — it’s only been around for 5 or 10 years as a field of study distinct from design and architecture. No longer the poor stepchild of architecture and social policy, the discipline has broken away from its dogmatic socialist past and is growing. Today, there’s a new crop of professionals who are young, energized, and ready to contribute their skills to improving their cities.

Using Placemaking to improve Sofia’s public spaces
It’s that new generation of architects, designers, planners, landscape architects, artists and NGOs that fuels some of Bulgaria’s most promising experiments in Placemaking. Architects for Sofia, my partners on this trip, is a nonprofit created in May 2010 that advocates for great public spaces around the city. Their website, Sofia 2020, is dedicated to generating ideas from the public and from other architects about improving Sofia’s public built environment.

An important component of building a Placemaking strategy for Sofia was to conduct a demonstration Placemaking workshop in a prominent public space in order to show the potential of this methodology for eliciting ideas, building consensus and identifying “lighter, quicker, cheaper” improvements that could be implemented right away. On the second day of my visit, local planners, architects, landscape architects, sociologists, psychologists, artists, anthropologists, and journalists came together to brainstorm ideas and build a vision in a demonstration Placemaking workshop focused on one of the most central public spaces in Sofia – the plazas and park spaces surrounding the National Palace of Culture.

The ideas started popping up right away — repurposing a derelict monument from the communist era into a place for rock-climbing and graffiti art; transforming a parking lot into an event area, complete with a carousel and games for kids; clearing up overgrown green areas and turning them into gardens, dog runs, and tot lots; refurbishing water fountains; replacing amenities; creating areas where youth and seniors mix and learn from each other; and many more.

Following the workshop, Architects for Sofia staged an outdoor exhibit in one of the discussed spaces and invited citizens to re-imagine all the places around the Palace of Culture. They created a huge and beautiful rendering of the ideas generated in the Placemaking workshop and then invited people to leave their comments and suggestions directly on the plan. (The place where the map was hanging was actually on the map itself.) The Bulgarian National News Agency covered the exhibit, a sign of changing attitudes toward public participation in the planning process.

The next generation of Bulgarians is ready for change. Photo: Architects for Sofia

The exhibit is just a first step in demonstrating the benefits and potential for Placemaking in Sofia. I am hoping to return soon to help with developing an implementation plan for some of the ideas that came out of this very public process, and to continue a discussion about the best practices and most appropriate models for managing important public spaces in Sofia. Among the ideas we hope to pursue with city council members and municipal administrators is the concept of establishing a conservancy or nonprofit association to manage, program, maintain and develop the public spaces of the Palace of Culture.

As we gear up for this continued effort,  one thing has becomes clear: The people of Sofia are ready to make a better city for themselves — not an imitation of other European capitals, but an authentically Bulgarian great place.