“It’s Placemaking, not Placemade. It’s a process. You are never finished.”
—Place Governance working group

“Placemaking requires a marathon mindset.”
—Jessica Goldman Srebnick, Goldman Properties

“We work at the invitation of residents, [...]]]>

Placemakers explore Detroit’s iconic Heidelberg Project on a tour of the city during the inaugural meeting of the PLC / Photo: PPS

“Placemaking is community organizing. It’s a campaign.”
—Fred Kent, President of PPS

“It’s Placemaking, not Placemade. It’s a process. You are never finished.”
—Place Governance working group

“Placemaking requires a marathon mindset.”
—Jessica Goldman Srebnick, Goldman Properties

“We work at the invitation of residents, with the understanding that they have a deep understanding not only of the problems facing their community, but of the best solutions.”
—Nupur Chaudhury, Brownsville Partnership

“Don’t think ‘build it and they will come’; find the local leaders and help them build ‘it’ where they already are.”
—Healthy Communities working group

“Government’s role: Be the host, don’t try to be the life of the party.”
—Place Governance working group

“Placemaking is more of a circular, iterative process than just something that happens from the bottom-up.”
—Multi-Use Destinations working group

“We can build systems to engage people, but until we figure out why they aren’t engaged and using the public spaces that they already have today, nothing will change.”
—Madison Mayor Paul Soglin on low-income communities & public space

“We want to transform our sidewalks not only into places where you can walk, but where you can live.”
—Jeniffer Heeman, Curativos Urbanos

“Serendipity is not an accident.”
—Neil McInroy, Center for Local Economic Strategies (CLES)

And a bonus from Saturday’s bus tour of the host city’s public space, with special thanks to Jeanette, our tour amazing guide:

“Why Detroit? Because it’s big enough to matter in the world, but small enough that you can matter in it.”
—Jeanette Pierce, D:hive

A break-out group discusses Placemaking in low-income communities at the inaugural PLC meeting in Detroit / Photo: PPS

Imagine that you live in a truly vibrant place: the bustling neighborhood of every Placemaker’s dreams. Picture the streets, the local square, the waterfront, the public market. Think [...]]]> This is the third of a three-part series on transformative Placemaking. To read part one, click here. To read part two, click here.

With some temporary materials, a roadway can become a bocce ball court, and a street can become a great place / Photo: PPS

Imagine that you live in a truly vibrant place: the bustling neighborhood of every Placemaker’s dreams. Picture the streets, the local square, the waterfront, the public market. Think about the colors, sights, smells, and sounds; imagine the sidewalk ballet in full swing, with children playing, activity spilling out of storefronts and workspaces, vendors selling food, neighborhood cultural events and festivals taking place out in the open air. Take a minute, right now. Close your eyes, and really picture it.

Now, here’s the million dollar question: in that vision, what are you doing to add to that bustle?

If vibrancy is people, and citizenship is creative, it follows that the more that citizens feel they are able to contribute to their public spaces, the more vibrant their communities will be. The core function of place, as a shared asset, is to facilitate participation in public life by as many individuals as possible. Ultimately the true sense of a place comes from how it makes the people who use it feel about themselves, and about their ability to engage with each other in the ways that they feel most comfortable.

“There is an undeniable thing that each resident brings to the table,” says Katherine Loflin, who led Knight Foundation’s Soul of the Community study. “It has to do with the openness and feeling of the place; it’s not something that you construct, physically, it’s something that you feel. And it is us as humans that convey that feeling to each other—or not!”

“There is an undeniable thing that each resident brings to the table…It has to do with the openness and feeling of the place.” / Photo: PPS

Getting Started: How You Can Make a Place Great Right Away

As Sustainable South Bronx founder and advocate Majora Carter famously put it, “You don’t have to move out of your neighborhood to live in a better one.” Each of us can participate, right now, in creating the city that we want to live in. If you think of enlivening a place as a monumental task, remember that great places are not the result of any one person’s actions, but the actions of many individuals layered on top of one another. It may take years to turn a grassy lot into a great square, but you can start today by simply mowing the lawn and inviting your neighbors out for a picnic.

In an essay for The Atlantic back in 1966, then-Vice President Hubert Humphrey touched on this when he wrote about his father’s public spirit, and his active participation in the life of the small town of Doland, South Dakota, where the family lived. Hubert Sr. was a pharmacist, and he strove to make his pharmacy into a community hub, a place where neighbors came to meet and discuss the issues of the day. “Undoubtedly, he was a romantic,” writes Hubert Jr. of his father, “and when friends would josh him about his talk about world politics, the good society, and learning, he would say, ‘Before the fact is the dream.’

When you think about making your neighborhood a better place, think Lighter, Quicker, Cheaper (LQC). In public space design, the LQC strategy is framed as a way for communities to experiment with a place and learn how people want to use it before making more permanent changes. That experimental attitude can be adopted by anyone. Just ask yourself: what’s one thing I already enjoy doing that I could bring out into the public realm?

Make it Public: Bringing Existing Activity Out Into the Streets

For some of us, there may be opportunities to take the work that we do in our professional lives and turn it into a way to engage with our neighbors. Perhaps there’s a certain activity we perform that could be moved to a nearby park, or a skill that we could teach at a local library. One graphic design firm in Cape Town, South Africa, has taken the idea of public work to a delightful extreme through their Holding Public Office initiative, where they move their office out into a different public space for one day each month and interact with curious passersby. “It keeps us on our toes,” says Lourina Botha, one of the firm’s co-directors. “It forces us to be aware of our role as designers and is a fairly stark reminder that what we design has a real effect on the world.”

In other words, this project illustrates how taking a LQC approach to work enriches not just the public space where the intervention takes place, but the work that the firm does, as well. This kind of activity blurs the line between private and public, and re-frames work as a mechanism for building social capital. According to Harry Boyte, director of the Center for Democracy and Citizenship at Augsburg College, “We need professionals to think about themselves not narrowly disciplinary professionals, whose work is to simply solve a narrow disciplinary problem, but as citizen professionals working to contribute to the civic health and well-being of the community.”

“Holding Public Office” brings co-workers out into the streets, re-framing work as a mechanism for building social capital / Photo: Lisa Burnell, Graphic Studio Shelf

Many people may not have any particular job function that can become more public, for whatever reason, but there are still plenty of activities that mostly take place in private that can be used to enliven public space. Active citizenship needn’t be all work and no play, after all. “Any kind of community [that is supportive of engagement] is not just going to be about the problems that residents want to solve,” explains Matt Leighninger, the director of the Deliberative Democracy Consortium. “It also has to be about celebrating what they’ve done, through socializing, music, food.”

Building off of that last point, the organizers of Restaurant Day have turned cooking into an excuse for a carnival, giving residents of Helsinki, Finland, a chance to showcase their creativity in the kitchen and turning the city’s streets into a delectable buffet in the process. Their idea to organize a one-day festival where anyone could open a restaurant anywhere (from living rooms to public plazas), started when Antti Tuomola was struggling through navigating the onerous process of starting up a brick and mortar restaurant in the city. Recalls Kirsti Tuominen, one of the friends who works with Tuomola on organizing the event, “We knew from the beginning that we wanted to do something that would be fun, easy, and social at the same time. Something positive. We didn’t want to go the protest route. That’s the not-so-efficient way of trying to make a difference; it’s often better to show a good example and then it’s harder for the opposition.”

The first Restaurant Day took place back in 2011; today, it has been celebrated in cities all over the world. The festival is a brilliant example of how a completely normal daily activity can totally transform a city’s public spaces when approached in a creative way. “The street experience itself was a joy to behold,” wrote City of Sound blogger Dan Hill after participating on one of the festivals. “It truly felt like a new kind of Helsinki. International, cosmopolitan, diverse yet uniquely Finnish…It felt like a city discovering they could use their own streets as they liked; that the streets might be their responsibility.”

Tuominen echoes this in her own reflection on the event, explaining that “[Finland] is so full of regulations that people tend to see regulations even where they don’t exist! That’s been hindering things for a long time, but Restaurant Day has encouraged people to use their public spaces in a new way. Sometimes people just need someone to show them, or give them a gentle kick in the butt, and things will start happening.”

Understanding this is key for citizens who want to take a LQC attitude toward activating their neighborhoods: public spaces have a way of amplifying individual actions. One thing from the above comments that is not uniquely Finnish is the tendency of people (particularly in the developed world) to see regulations where they don’t exist. After decades of society turning its back on public life in favor of the private realm of home, office, and car, a lot of people now feel that they need permission to use public spaces the way they’d like to. We can give that permission to each other.

In a wonderful example of triangulation, jazz musicians perform for the assembled crowds near a Restaurant Day pop-up eatery in Helsinki / Photo: Karri Linnoinen via Flickr

Leading From the Bottom-Up: Work Fast, Work Together

If you are a change-oriented person, we need you to lead. Whether you want to move your office outside, organize a citywide cooking festival, or start small by making a concerted effort to engage directly with your neighbors every day, know that your own actions are an essential component of your neighborhood’s sense of place, by virtue of the fact that you live there. Explains Loflin: “If you don’t spend at least some time thinking about the state of mind of Placemaking—every decision, behavior, everything that we do as residents in our place every day—on top of the infrastructure that’s provided by the place itself, then you miss a really important part of the conversation, where everybody gets to have some of the responsibility.”

Whatever you decide to do, know that there will be bumps in the road. One of our 11 core Placemaking principles is that they’ll always say it can’t be done. But keep pushing. Meet your neighbors, and find your allies. Creating great places is all about getting to know the people who you share those places with. Thinking LQC doesn’t just mean experimenting with what you do, but with how you do it. Look for unconventional partners, and always be willing to consider doing things a bit differently.

In an interview for the Placemaking Blog late last year, Team Better Block co-founder Andrew Howard explained how his own LQC street transformations in cities around the US have caused his understanding of how people engage with places to evolve. “As a planner,” he explained, “I always thought that, if I made the best plan, that would attract the right people to come from somewhere else and make that plan happen. What I’ve realized through Better Block is that every community already has everybody they need. They just need to activate the talented people who are already there, and shove them into one place at one time, and that place can become better really quickly.”

Great places are not created in one fell swoop, but through many creative acts of citizenship: individuals taking it upon themselves to add their own ideas and talents to the life of their neighborhood’s public spaces. The best news is that we seem to be living at a very special time, when people are once again realizing the importance of public life. It’s something we’ve seen first-hand in communities where we have worked around the world, and something we’ve heard from many others. “I think that these are the early first steps,” says Tuominen, “but I think we’re heading to something that is very good, and interesting. I love this time. You can feel it, it’s almost tangible: that things are happening and moving forward.”

Before the fact is the dream. Just a few minutes ago, at the beginning of this very article, you conjured up a vision of a better neighborhood. Go make it real.

–

This coming week, the Placemaking Leadership Council will meet for the first time in Detroit, Michigan, to begin developing a campaign to put Placemaking on the global agenda. In the lead-up to the big meeting, we’d love to hear from you about what you’re doing to activate the public spaces in your community. Tell us what you’re up to on Twitter with the hashtag #thinkLQC, and we’ll share some of the awesome work citizens are taking on with other Citizen Placemakers around the world!

This is the third of a three-part series on transformative Placemaking. To read part one, click here. To read part two, click here.

Yesterday, at an event hosted by [...]]]>

Future plans for Cadillac Square call for a lively marketplace / Image: PPS

You may have heard about downtown Detroit’s big comeback story. Campus Martius has become one of America’s great urban squares. Demand for housing has outstripped supply for months. Major tech firms like Twitter are opening up offices in refurbished historic buildings. The Motor City’s historic core is ascendant.

Yesterday, at an event hosted by Dan Gilbert of Rock Ventures LLC, downtown Detroit became the Rust Belt comeback kid to watch. Gilbert, who moved thousands of employees downtown from his company Quicken Loans’ former headquarters in the suburbs, has bought more than a dozen downtown properties in recent years and is deeply invested in the revitalization of the district. He is a new kind of visionary who understands the fundamental value of great places, and the need to work with his fellow citizens to shape the city’s future together, rather than imposing a singular vision from the top down. The movement that he has built is about turning everything in Detroit up-side down and reorienting the role of each player, from pedestrian to CEO, to maximize their contribution to the shared experience of the city.

The Woodward Avenue corridor will be defined by its key public spaces / Image: PPS

Our own involvement in that movement began last September, when PPS joined Terremark Partners, Shook Kelley, and Gibbs Planning Group for a charrette organized by Rock Ventures. “We proposed developing a Placemaking vision for the major public spaces, and refining the plan through the Power of 10 concept,” says Meg Walker, a Vice President at PPS who worked on the project. “That’s been a key factor from the start. A lot of developers aren’t as enlightened as Dan Gilbert…they wouldn’t necessarily think about the glue that’s holding this all together.”

The Power of 10 framework suggests that a great city needs at least ten great districts, each with at least ten great places, which in turn each have at least ten things to do. Great public spaces produce an energy and enthusiasm that spills over into surrounding areas. By being conscious of this and planning for it from the start, Placemakers can speed up the process of revitalization by making sure that the key places within their district complement each other and great a major regional destination. That is the promise of the Placemaking vision for downtown Detroit. It is a grand experiment made up of many small, human-scaled parts: the largest full-scale Power of 10 exercise undertaken yet.

And of course, the citizens of Detroit have played a fundamental role in shaping the plan and identifying the attractions and uses that they want to see in their downtown. “The people in Detroit love their city so passionately,” says PPS president Fred Kent, who presented the public space plans at Rock’s unveiling event yesterday. “It’s unlike any other city I’ve ever been to. When people love Detroit, they really love it. That’s what makes it such an ideal place to try something like this. Dan’s vision has been to get everyone involved, and tap into that love that Detroiters have for their city. Revitalizing cities around place is all about the community organizing, and his passion for that, and understanding of it, is truly revolutionary.”

That passion was channeled via a slew of engagement activities over the past several months. This included a series of Placemaking workshops last November and December, and an interactive pop-up “Placemaking hut” at the annual holiday tree lighting ceremony in Campus Martius. This activity was bolstered by interviews and focus groups, input from which was used to create a stunning, detailed report in February that was used by Rock to create the vision plan for downtown, which is available online as a PDF here. (Really, don’t miss it!) “We knew that we need public input,” says Walker. “You can’t just come up with this kind of plan in a vacuum.

Grand Circus Park will be the northern anchor for the downtown plan / Image: PPS

Now, with so much momentum behind the project, the real thrill will be watching the plan take off in just a couple of months. Rock will begin implementing the Placemaking vision this summer via a large-scale Lighter, Quicker, Cheaper strategy that will include installations, pop-ups, and other activities in key public spaces like Cadillac Square, Capitol Park, and Grand Circus Park. This experimental approach will inform the long-term transformation of downtown’s public realm. The focus is on re-orienting downtown around the pedestrian experience and making walking a joy. The Motor City, the focus has long been on the streets—and turning Detroit around will require a total re-thinking of critical arteries like Woodward Avenue as streets for people, rather than cars.

Or, as Fred put it in his presentation, “We want to create a city where you don’t drive through the center, you drive to it.”

Capitol Park will become a hub for arts and creativity / Image: PPS

We’ll be keeping you updated on progress as Rock moves forward with the implementation of the Lighter, Quicker, Cheaper plan this summer. The process won’t only be exciting for Detroiters, but for anyone who sees the potential in a struggling downtown and is looking for a way to transform a whole district. By focusing on creating great public destinations with residents rather than building trophy buildings or designing spaces as showpieces without involving the people who will use them, Detroit has the potential not just to change its own narrative, but to change how cities around the world take on urban revitalization. We’ll also be in Detroit in two weeks for the first meeting of the Placemaking Leadership Council, and will have plenty of exciting new info to share with Placemakers afterward. More to come soon!

For more reactions to yesterday’s unveiling, check out some reportage from around the web:

• “Developer Proposes Baby Steps for Detroit” (Wall Street Journal)
• “Detroit to Become Paris of the Midwest?” (The Windsor Star)
• “Dan Gilbert outlines vision for livelier downtown Detroit including Papa Joe’s, sidewalk cafes” (Detroit Free Press)
• “New retail, activated parks and plazas, and other highlights from ‘A Placemaking Vision for Downtown Detroit’” (mLive)

Dan Gilbert (left) and Fred Kent (right) at the unveiling of Detroit’s new downtown plan / Photo: @OpportunityDET via Twitter

A great place is something that everybody can create. If vibrancy is people, as we argued two weeks ago, the only way to make a city vibrant again is [...]]]> This is the second of a three-part series on transformative Placemaking. To read part one, click here. To read part three, click here.

“If vibrancy is people, then the only way to make a city vibrant again is to make room for more of them.” / Photo: PPS

A great place is something that everybody can create. If vibrancy is people, as we argued two weeks ago, the only way to make a city vibrant again is to make room for more of them. Today, in the first of a two-part follow up, we will explore how Placemaking, by positioning public spaces at the heart of action-oriented community dialog, makes room both physically and philosophically by re-framing citizenship as an on-going, creative collaboration between neighbors. The result is not merely vibrancy, but equity.

In equitable places, individual citizens feel (first) that they are welcome, and (second) that it is within their power to change those places through their own actions. “The huge problem with citizenship today is that people don’t take it very seriously,” says Harry Boyte, director of the Center for Democracy and Citizenship at Augsburg College. “The two dominant frameworks for citizenship in political theory,” he explains, “are the liberal framework, where citizens are voters and consumers of goods, and the communitarian framework, where citizens are volunteers and members of communities. In other words, for most people, citizenship is doing good deeds, or it’s voting and getting things. We need to develop the idea of civic agency, where citizens are co-creators of democracy and the democratic way of life.”

It is bewildering, when you take a step back, to realize how far we’ve gotten away from that last statement. We have completely divorced governance from citizenship, and built thick silo walls around government by creating an opaque, discipline-driven approach to problem-solving. Busting those silo walls is imperative to creating more equitable communities. Rather than trying, haplessly, to solve transportation, housing, or health problems separately, as if they exist within a vacuum, government should be focused on building stronger place.

a new citizen-centered model has also begun to emerge, that we’ve come to call Place Governance.” / Photo: Andy Castro via Flickr

Revitalizing citizenship through Place Governance: Why we need a Copernican revolution

As the link between bustling public spaces and economic development has grown stronger, some government officials have started advocating for change in this arena. After so many decades of top-down thinking, the learning curve is steep, and many officials are trying to solve human problems with design solutions. But a new citizen-centered model has also begun to emerge, that we’ve come to call Place Governance.

In Place Governance, officials endeavor to draw more people into the civic decision-making process. When dealing with a dysfunctional street, for instance, answers aren’t only sought from transportation engineers—they’re sought from merchants who own businesses along the street, non-profit organizations working in the surrounding community, teachers and administrators at the school where buses queue, etc. The fundamental actors in a Place Governance structure are not official agencies that deal with specific slices of the pie, but the people who use the area in question and are most intimately acquainted with its challenges. Officials who strive to implement this type of governance structure do so because they understand that the best solutions don’t come from within narrow disciplines, but from the points where people of different backgrounds come together.

One of the key strengths of Place Governance is that it meets people where they are, and makes it easier for them to engage in shaping their communities. We have seen the willingness to collaborate more and more frequently in our work with local government agencies. Speaking about a recent workshop in Pasadena, CA, PPS President Fred Kent noted that “The Mayor and City Manager there fully realize and support the idea that if the people, lead they [the government] will follow. They recognize that they need leadership coming from their citizens to create the change that will sustain and build the special qualities that give Pasadena a sense of place.”

Finding ways to help citizens lead is critical to the future of community development and Placemaking, which is exactly why we have been working to form cross-disciplinary coalitions like Livability Solutions, Community Matters, and, most recently, the Placemaking Leadership Council. “Democracy is not a government, it’s a society,” argues Boyte. “We have to develop an idea that democracy is the work of the people. It’s citizen-centered democracy, not state- or government-centered democracy. That doesn’t mean government doesn’t play an important role, but if you think about government as the center of the universe, we need something like a Copernican revolution.”

“We have to develop an idea that democracy is the work of the people. It’s citizen-centered democracy, not state- or government-centered democracy.” / Photo: PPS

Attachment then engagement: Co-creating a culture of citizenship

The engagement of citizens from all walks of life is central to Place Governance, and while a great deal of Placemaking work comes from grassroots activity, we need more change agents working within existing frameworks to pull people in. As the Knight Foundation’s Soul of the Community Study has shown for several years running, “soft” aspects like social offerings, openness, and aesthetics are key to creating the attachment to place that leads to economic development and community cohesion. But counter-intuitively, civic engagement and social capital are actually the two least important factors in creating a sense of attachment.

As it turns out, that’s actually not bad news. It’s all in how to read the data. When the SOTC results came out, Katherine Loflin, who served as the lead consultant for Knight on the study, recalls there being a great deal of consternation at the foundation around this surprising result. But SOTC does not measure the factors that are most important to place generally; it measures the factors that are most important in regard to peoples’ attachment to place. Working off of the specificity of that premise, Loflin dug deeper into the data to see if she could find an explanation for the curious lack of correlation between engagement and attachment.

“By the third year of Soul,” Loflin says, “we decided to start testing different variables to see whether civic engagement has to work with something else to inspire attachment. We found that one thing that does seem to matter is one’s feeling of self-efficacy. You need civic engagement plus the belief that you can make a difference in order for it to create greater attachment. We can’t just provide civic engagement opportunities, we also have to create a culture of success around engagement if we want it to translate to feelings of greater attachment to a place.”

Matt Leighninger, the director of the Deliberative Democracy Consortium (a Community Matters partner) echoes this need when talking about his own work in engaging communities. “The shortcoming of [a lot of community dialog] work,” he says, “is that it is too often set up to address a particular issue, and then once it’s over, it’s over. You would think that people having an experience like that would lead them to seek out opportunities to do it again on other issues, but that often doesn’t happen. Unless there’s a social circle or ecosystem that encourages them and honors their contributions, it’s not likely that they’re going to stay involved.”

“In equitable places, individual citizens feel (first) that they are welcome, and (second) that it is within their power to change those places through their own actions.” / Photo: Jennifer Conley via Flickr

How Placemaking helps citizens see what they can build together

Creating that support system is what Place Governance is all about. In addition to their capacity for creating a sense of attachment to place, great public destinations, through the interactive way in which they are developed and managed, challenge people to think more broadly about what it means to be a citizen. Place Governance relies on the Placemaking process to structure the discussion about how shared spaces should be used in a way that helps people to understand how their own specific knowledge can benefit their community more broadly. “We can set up the conversation, and help move things along,” Kent says, “but once the community’s got it, they’re golden. Just setting the process up for them to perform—that’s what Placemaking is.”

If the dominant framework for understanding citizenship today is passive, with citizens ‘receiving’ government services and being ‘given’ rights, then we need to develop affirmative cultures around citizen action. We should also recognize that elected representatives are citizens, just as surely as we are ourselves. We need officials to focus on creating great places with their communities rather than solving isolated problems for distant constituents. Equitable places are not given, they are made, collaboratively. Everyone has a part to play, from the top down, and from the bottom up. “The default of consumer culture,” Boyte says of this much-needed shift in thinking about citizenship, “is that people ask what they can get, rather than thinking about what they could build, in terms of common resources.”

Governance is social, and citizenship is creative. The only things standing between where we are and where we want to be are those big, thick silo walls.

This is the second of a three-part series on transformative Placemaking. To read part one, click here. To read part three, click here.

———————

You are never finished. That is one of PPS’s 11 principles for creating great community places. For anyone working to create a great “third [...]]]> The following article was written for the Fall 2012 issue of Shelterforce magazine.
Click here to view the original version on their website.

———————

Great third places are stages for public life, and should reflect the people who live, work, and play nearby / Photo: PPS

You are never finished. That is one of PPS’s 11 principles for creating great community places. For anyone working to create a great “third place” in their neighborhood, it is critical to remember that there will never be a time when the work is done. Real-world communities are incredibly dynamic, ever-changing things. A public space cannot be finished any more than the city in which it resides can be. At their best, public spaces are the most tangible reflections of cities and neighborhoods and the people who make them special. They are stages for public life, and should reflect the people who live, work, and play nearby.

“Ninety percent of success in public spaces is about management,” says Fred Kent, PPS’s founder and president. “Lots of cities create spaces but don’t manage them.” The key to successful management is understanding and being responsive to the people a space currently serves. Since people come and go, great places must be understood as sites that are in constant flux.

Placemaking, the process that PPS uses in our work with communities around the world, is designed to involve people directly in deciding how their public spaces will look, feel, and operate. Normal citizens are the best experts that you can ask for when planning how a place should be designed or used—but they often question or ignore their own intuitive knowledge. For far too long, the shaping of public spaces has been left to architects and urban planners, who plan from the top down.

This has left many people feeling disconnected from the places that are supposed to serve their needs. Parks and plazas go unused because they don’t feature activities that excite local residents; waterfronts languish because they remain disconnected from their cities even after renovations; streets are seen as conduits for traffic instead of places for bumping into neighbors on the way home from work. Ask many citizens why they don’t go to a given place and they’ll probably have a few good reasons; ask them how they’d go about changing it, and they’ll shrug their shoulders. “That’s for the planners to decide.”

Placemaking teaches people how to evaluate places based on sociability, accessibility, uses, and comfort, and helps them to articulate and build confidence in the value of their own observations about how a place is working—or not working, as is often the case. In this way, Placemaking is a fundamental part of any attempt to create a local third place, since it simultaneously ensures that changes to a space will reflect the needs of the existing community and builds that community’s sense of ownership in a project.

Privately-owned third places like neighborhood cafés or pubs are forced to be responsive to the local community; if they aren’t providing programming and services that their neighbors want, they will most likely go out of business. Public spaces, by the very nature of being publicly owned and operated, can shirk responsibility if the community does not feel either empowered to make them their own or hold local leaders accountable. The Placemaking process encourages people to connect in public spaces, creating the kinds of engaging and memorable third places that anchor strong communities.

Pittsburgh’s Market Square illustrates the “spillover effect” created by good place management / Photo: Brendan Crain

Opening and Programming

Pittsburgh’s “Golden Triangle” is a central business district located at the convergence of the Allegheny, Monongahela, and Ohio rivers. At its heart sits Market Square, roughly one and a half acres surrounded by historic warehouses and glassy skyscrapers, historically one of the primary marketplaces for the region.

Sadly, the solid old Diamond Market building that filled the site was demolished in 1961, when the Steel City went through one of the most dramatic urban renewal programs in the slum-clearance-crazed country. Huge chunks of the bustling downtown waterfront were cleared for a new park and sterile office complex, while several of the city’s most densely-populated central neighborhoods, including Old Allegheny Center and The Hill, were completely leveled, scattering many of the market’s core customers to suburbs and public housing complexes on the edges of the city.

When PPS got involved in the planning process for Market Square in 2006, the site had been through numerous re-workings, none of which had managed to restore it to its former status as a gathering place for the greater Pittsburgh region. Working with the city’s Downtown Partnership, PPS facilitated a public Placemaking workshop with neighborhood groups and individuals to generate ideas for uses and activities that would inform the future design and management of the square. The process led to an opening up of the square, including the eventual closure of several streets that ran through its center, to create a more welcoming space. This created one continuous piazza-style square instead of four quadrants, putting the activity at the heart of the space rather than pushing it to the corners to make way for automobile traffic.

Participants also said Market Square needed a more robust and dynamic slate of public programming. Physical changes combined with features like a farmer’s market and lunchtime concert series have helped to turn the square into an extremely popular spot for downtown office workers to gather on lunch breaks and for drinks after work. Programming, from a Carnegie Library–run reading room to the annual Zombie Fest, which celebrates the city’s status as the setting for director George Romero’s Living Dead series, has made Market Square a destination for residents across the metropolitan area as well.

By focusing on programming rather than a dramatic redesign, Market Square has once again become a major gathering space for Pittsburghers. On a recent Saturday afternoon, even without any events in progress, the square was packed with people sitting, talking, playing, and enjoying each other’s company, illustrating the spillover effect of great public space management: once people have reasons to visit a space and experience its unique sense of place, they’ll keep finding their own reasons to come back.

At the Perth Cultural Centre, a “lighter, quicker, cheaper” approach got things moving quickly, changing the way that locals viewed the precinct’s public spaces / Photo: PPS

Getting People There

The Perth Cultural Centre (PCC) is a cluster of institutions located at the hinge point between the central business district of Western Australia’s largest city and one of its burgeoning nightlife districts, Northbridge. It features a mix of historic buildings from the 1800s and Brutalist structures built in the 1960s and ‘70s, and includes art museums, theaters, a history museum, a major library, and a compact college campus. When it came time to revamp the PCC in 2008, the Metropolitan Redevelopment Authority (MRA) decided that they would work to connect the 23 institutions within the precinct to each other by improving the public spaces that surrounded them, and to extend the precinct past its formal edges, with cultural activity reaching out into the surrounding area like an octopus.

But these myriad spaces were no-go zones for many residents due to poor visibility, lack of activity, and public perception of the PCC as a high-crime area after dark, so the MRA reached out to PPS in 2009 to lead a Placemaking process to determine how the staid grounds could be turned into a series of lively public gathering places. The MRA’s understanding of the importance of careful management and cohesive vision proved to be key to changing the public’s perception of the space in a very short period of time.

“One of the big things for us was to take the focus off of the buildings and put it on the things that happen in the spaces between them,” MRA’s executive director of place management Veronica Jeffery explains. “That’s why what we call the ‘quick wins’ strategy was so important: it basically went from planning straight to implementation, and was really powerful. It didn’t leave time for contemplation, which meant that people could see their ideas transform into action.”

This “lighter, quicker, cheaper” approach focused on creating more flexible space through the addition of seating, improvement of lighting after dark, and ample programming to draw people into the PCC precinct. PPS encouraged the institutions clustered in the area to bring their programming out into the public realm and take better advantage of their co-location with other major cultural and educational organizations. Fast-paced collaboration led to a burst of activity that drew people to the site and encouraged them, in turn, to mix and mingle with each other. This created the sense that the PCC was not a walled-off precinct that “belonged” to the MRA or the institutions within, but a great third place that Perth residents were welcome to claim and use as their own “back yard.”

“Ultimately, the centre is a public space,” says Jeffery. “We want everybody to feel comfortable here.” The MRA’s willingness to try new things and actively work with a variety of organizations and local constituencies has made the PCC into the kind of place where locals feel that comfort and sense of attachment—because it directly represents their needs and interests.

Residents of Nairobi’s Kibera slum discuss the future of Silanga Field / Photo: PPS

Tapping Local Wisdom

Currently, PPS is working with UN-Habitat to adapt the Placemaking process for use in developing world cities and towns. One of the first projects that we are undertaking through this partnership is a slew of Placemaking workshops in Nairobi, Kenya, where the mayor has promised to create 60 new public spaces around the city in the next five years. This is no small feat in any city, much less one where a full half of the population lives in informal settlements and slums, on just 5 percent of the land area. The spaces created will undoubtedly be filled with people due to the density of human life here, but a truly successful place is not just a busy space, it is a great destination.

Especially in cities like Nairobi, the need for great destinations is acute. Says PPS vice president Cynthia Nikitin, who is leading our efforts in the Kenyan capital: “In Kibera [the massive slum where PPS is working on a project to upgrade an athletic field], the streets are truly the public spaces, and people are out all day, every day: selling, socializing, trading. People make their living—they live their lives—right out in the streets. Having safe and adequate places for that activity is as vital in these areas as water or electricity.”

Creating destinations that people choose to go to, rather than just spaces where people go out of necessity, is an ideal way to improve the quality of life for people living in slum settlements. Public spaces in these areas can serve many necessary functions: as marketplaces, as places for getting water, as hubs for social services like healthcare and education. But the concerns in these areas are often very different from those that might be found in more established cities in developed countries. Safety, especially for women, is a major factor. And as always, the people who understand the problems that need to be addressed are the people who are already using the spaces.

Silanga Field is a wonderful example of how this valuable knowledge is being tapped. One of PPS’s local partners, the Kilimanjaro Initiative, had been working on making improvements to a soccer pitch over the course of several years. “KI enlists the help of the community throughout each phase,” their web page explains, “to give its members a sense of ownership and pride in the field.”

During the first Placemaking workshop Nikitin led with local residents in the spring of 2012, Silanga residents were encouraged to participate in creating a long-term plan for the site. They voiced a strong interest in improving safety in their community, which led to a plan that incorporates environmental improvements and a slate of programming for children and families that are specifically geared toward making the field a place where everyone can feel safe.

The process illustrated the true value of a great third place in any community: a sense of community ownership and control of one’s place in the world, which can be expressed in the way that people engage in discussion and collaboration around a site plan, long before permanent changes to that site are implemented.

It Doesn’t Have to be Big

In developed and disenfranchised communities alike, the assumption around great destinations is that they cost a lot of money to create and have to take the form of new parks or flashy waterfront promenades. “When talking about expanding public space within Nairobi,” Nikitin says, “I kept bumping up against this assumption from city staff that this meant they had to buy big chunks of land and even clear people out of existing neighborhoods to make room for new parks. The idea that schools and sidewalks, streets, plazas, and fire stations could be meaningful places within the city’s public realm was new to them. There’s a division there between ‘public spaces’ and spaces that merely happen to be public.”

In fact, the kinds of great community third places that build social capital and encourage people to take an active role in the daily life of their neighborhood are often smaller, more manageable spaces like community gardens, street corners, and schoolyards. These hubs provide places for people to gather and organize, and are vital to building constituencies for broader efforts to create more equitable cities. This is not necessarily an expensive or labor-intensive process; it merely requires the people who are currently “in charge” of a given space to step out of the way and let the people who use it play an active role in how it is shaped.

Candice Davenport is a nurse who works on improving public [...]]]>

Meet Candice!

In our Citizen Placemaker series, we chat with amazing and inspiring people from outside the architecture, planning, and government worlds (the more traditional haunts of Placemakers) whose work exemplifies how creating great places goes far beyond the physical spaces that make up our cities.

Candice Davenport is a nurse who works on improving public health in the Township of Maplewood, New Jersey, and who understands deeply the importance of place in creating healthy communities. One of her recent initiatives, the Gratitude Graffiti Project, turned dozens of storefronts along several of the town’s commercial streets into a place where neighbors could share things that they were grateful for by writing them directly on store windows. Simultaneously they collaborated with their local library system to create a library themed gratitude graffiti wall to also collect thoughts of gratitude.  The project started shortly before Hurricane Sandy last fall; after the storm, it proved to be an important part of the community’s recovery process, as it gave everyone a way to work through the storm’s aftermath together while maintaining a positive, forward-thinking outlook in a very tough time. We spoke with Candice recently about how she bridges health and place in her work.

Why it is that you are interested in Placemaking, as a public health nurse and health educator?

My background is in nursing. My mom was a nurse, and I read about Florence Nightingale and how a person’s environment affects their recovery, and how a healthy environment creates a healthy person and vice versa. The importance of where we live, work, play—that’s a big mantra of public health, and a huge mantra for nursing if you look at the person from a holistic perspective.

I have a bachelors degree in nursing from UPenn, and a masters degree in public health and community health education from NYU. I’m a first generation American; talk about place! My parents both immigrated to the US from the Philippines, became citizens, and raised me and my siblings here, so there was a very clear definition early on: this is your place. How are you going to define your place and make your mark? Those were things we grew up understanding.

And now you’re making that mark through the Gratitude Graffiti Project. What was the inspiration for that project?

I work as a nurse for the health department in my town, Maplewood. I wanted to focus on wellness at our adult health clinics, and approach it in a positive way. I met up with another mom from my kids’ school, Lucila McElroy, a wellness coach and a dharma practitioner, to brainstorm. We hadn’t met before, but we hit it off brilliantly. Right as she was about to leave, she said “You know, I’ve always wanted to do something about gratitude. We all talk about happiness, but we don’t know how to get there, and gratitude is the first step, and an easy step, to get to a place of happiness. No matter what happens around you can still always be grateful and therefore always be happy with your circumstance.”

A quick sidebar: I’m originally from Flushing, Queens, and I grew up with a lot of graffiti around me. A lot of people look at it negatively, as just tagging. From a child’s eye, I always looked at it as art. Now, as an adult, I lead a children’s group at my church, and I lead a stained glass window tour for kids, and I tell them ‘look at how the windows affect us, and how light shines through it.’ These windows are not just works of art, they were originally created as instructional pieces back when most people couldn’t read biblical text. So the use of natural light and color and graphics on windows to express something has always been inspiring to me.

So when Lucila was talking about doing something to encourage more gratitude, and doing it in a way that would reach a lot of people, I threw out using windows. I said, “We could do graffiti!” As an artist, when you have a thought that you have to get out, you have to face that inspiration and get it out of your system and physically move it. I figured, if people have these thoughts of gratitude trapped inside of them or they just have never manifested it before, why don’t we give them a way to express that, in a way that allows them to be really present, physically, in the community?

I’ve lived in Maplewood for about twelve years now, and she’s lived here for six, so it was easy for us to go into the stores that we frequent most often, talk to a store owner that we knew, and say look, you’ve got these great windows, and we’ve got this great idea, and it’s only going to be up for 40 days. Any of your patrons can write down one thing that makes them happy that they can be grateful for.

“We love Maplewood because this is the kind of community we have, where people do stuff like this.” / Photo: Gratitude Graffiti Project

Did you have to do any convincing, or were the store owners pretty receptive to your idea?

Many people were receptive. We said just let us use your window; we’ll even provide the marker. Just put up a little sign explaining that this is the Gratitude Graffiti Project, which we printed out on our printer. It was so bare-bones. We had no supplies. Everything we did, we paid for out of pocket. We didn’t mind doing it because we thought how many stores could this be, four, five? It turned out 25 stores participated. Not only did it increase foot traffic into the participating stores, it increased foot traffic around the town; most importantly, it increased the feeling of community connectedness among the stores, our libraries, and the residents. People who have watched the video have come up to us and said “We love Maplewood because this is the kind of community we have, where people do stuff like this.”

People really like the interactivity of it; you are both the artist and the spectator. Not only did everyone feel cool that someone’s reading what they wrote…everyone loves to tweet, so this is sort of like an old-school way of doing that, right? And you get to be in the present moment and write down something that you are truly grateful for, that you might not otherwise have acknowledged about your day. You walk away happier with your life. Likewise, writing on a public window allows for other people to be changed by what another person wrote. One of our store owners told me a story of a woman, whom she didn’t even know, who called her store one day. The woman was riding a bus that stopped in front of her hair salon and read what people wrote on the store windows. She called just to tell her that reading the notes of gratitude from so many people changed her perspective for the rest of the day. It’s the biggest gift that we could give to anybody, and that they can give to other people.

There was a difference between what was written before and after Hurricane Sandy. People started off writing things like I’m thankful for my kids, for my coffee, whatever. Then afterward it became I’m thankful that my house didn’t fall down, grateful for electricity, thankful for a neighbor, or I’m thankful that I can call my mom. It really put things in perspective for people. Many of us had no power for nine days, and yet we were still able to be grateful.

You’re also working on getting a walking school bus started in your town with Camilla Zelevansky (who’s been working with us at PPS on our image database).

Maplewood is a very walkable community. Tuscan Elementary School, where my kids go, was built to be a walkable school, but we’re finding that a lot of kids are driven—mine included, but we stop and walk from a couple of blocks away. I think it’s just a mindset in our culture now, to think that kids need to be dropped off right in front of school, because it’s not safe to walk. So in addition to kids having so many issues relating to obesity and lack of exercise, we’re also getting kids who are not confident in their environment. They don’t know basic place markers, they don’t know directions, they don’t know basic street crossing safety guidelines and they don’t know who their neighbors are. That’s something we need to change, because the only way you get to know your environment is by being in it, and when you’re in a car you’re not really engaging with your environment or with your own body.

When you walk, you create the opportunity for these moments where a child can dream, and learn, and notice and think about that blossoming flower that yesterday didn’t have a bloom and now does. It’s an opportunity to create wonder. I’m inspired by opportunities to create places of wonder, because every day is a gift, and every day is wonderful, but only if we engage in it. Only if we allow for the beauty of the community to come out and for us as individuals to soak it in.

Storefront windows in Maplewood village were transformed into opportunities for neighbors to share their gratitude with each other / Photo: Gratitude Graffiti Project

As a public health nurse, do you think there’s an actual effect on peoples’ health when they get involved in their communities?

We’re human beings who are, by nature, social creatures. We’ll always be that way. No matter what technology bridges communities within the online spectrum, we’ll still need to engage in sunlight, with eye contact, and touch, and smell, and with our senses. How a person looks at and thinks about their environment, subconsciously is a reflection on how an individual thinks about themselves and their health condition. A healthy community is a thriving community and people are drawn to environments where they can be productive citizens and grow; to be able to make change and to be changed for the better. This, I think, is what we as human beings all seek in a community to live in and call home.

What advice would you give to people who aren’t happy with the current state of things in their community, and are trying to change it?

One thing that both the Gratitude Graffiti Project and the walking school bus have taught me is that you can’t do it alone. You need a group of people who also believe in what you’re doing, and believe that this is true and possible. You need that momentum behind you, and that’s where the power of people comes in.

Another thing is that you actually do have to have a vision. You have to have the self worth to know that you and others like you deserve a clean and healthy environment to thrive, and deserve to be inspired by that environment. In my experience, even in the least desirable of conditions, we can still be moved by inspiration if we always have a sense of appreciation and wonder about the world around us, if we imagine the creative possibilities and if we commit to being mindful of our place. But we must be engaged and present in our relationship with our environment and surroundings if we want to be moved and take action on its behalf.

Because in the end, I believe that the relationship between a person and their environment is a symbiotic one. If the environment is a positive, healthy one, the person will grow to have the healthy belief that they have the power to change or protect their environment and be stewards of positive change in how they live their life. I suppose that is the lesson I would like to pass down to my children; so hopefully, I’m doing my part.

Placemaking is a process, accessible to anyone, that allows peoples’ creativity to emerge. When it is open and inclusive, this process can be extraordinarily effective in making people feel attached [...]]]> This is the first of a three-part series on transformative Placemaking. To read part two, click here. To read part three, click here.

You know that you’re in a great place when you’re surrounded by all different sorts of people, but still feel like you belong. / Photo: PPS

Placemaking is a process, accessible to anyone, that allows peoples’ creativity to emerge. When it is open and inclusive, this process can be extraordinarily effective in making people feel attached to the places where they live. That, in turn, makes people more likely to get involved and build shared wealth in their communities. “Placemaking, applied correctly, can show us new ways to help cultures emerge where openness is not so scary,” notes Dr. Katherine Loflin, the lead project consultant for the Knight Foundation’s groundbreaking Soul of the Community study, which showed a significant correlation between community attachment and economic growth. “We could find with consistency over time that it was the softer side of place—social offerings, openness, and aesthetics—that really seem to drive peoples’ attachment to their place. It wasn’t necessarily basic services: how well potholes got paved over. It wasn’t even necessarily for peoples’ personal economic circumstances.”

The study’s other key finding was that there is an empirical relationship between higher levels of attachment and cities’ GDP growth. This is important because, in Loflin’s words, “We have not recognized, as a society, the importance of [place]. Studies like Soul of the Community are helping to give us all permission to spend some time working on this stuff—and not in a kumbaya way, but an economic way.”

Placemaking, in other words, is a vital part of economic development. And yet, there has long been criticism that calls into question whether or not this process is actually helping communities to develop their local economies, or merely accelerating the process of gentrification in formerly-maligned urban core neighborhoods. We believe that this is largely due to confusion over what Placemaking is, and who “gets” to be involved. If Placemaking is project-led, development-led, design-led or artist-led, then it does likely lead to gentrification and a more limited set of community outcomes.

Who is the community, and what is their role?

The key question right now seems to be about ownership and belonging, in regard to who  has a right to participate when a Placemaking process is underway. In an article for Next City last fall, Neeraj Mehta started a great deal of chatter after raising this very issue when he asked:

“Which people do we want to gather, visit and live in vibrant places? Is it just some people? Is it already well-off people? It is traditionally excluded people? Is it poor people? New people? People of color?”

This builds on a common frustration among people who work in community development and related fields: oversimplification of what we mean when we talk about “the community.” Places are almost never the product of a singular, evenly-connected community, but the intersection and overlapping of multiple or many diverse groups. “The community” often includes people who never speak to each other, or may not even notice each other, depending on the quality and availability of welcoming public spaces in which to connect.

Places are almost never the product of a singular, evenly-connected community / Photo: PPS

This is the very problem that Placemaking aims to address. The most important tenet is that the process must be open and welcoming to all who want to participate. This is not to say that everyone will get what they want out of Placemaking. The point is that there will be an opportunity for people not just to share what they want, but also to listen to their neighbors’ ideas, and to be part of the process of shaping the public spaces that they share with those neighbors. The end result should be a space that’s flexible enough to make room for many different communities, and encourage connections between them.

What role do artists play?

Perhaps one of the most significant changes that has taken place in the public dialog around Placemaking, over the past several years, has been the rise of the “creative” modifier. Creative Placemaking’s proponents (including the Knight Foundation-supported ArtPlace) have contributed substantially to the public awareness of the importance of public space, and the role of public art in creating great places, by positioning artists at the center of the Placemaking process. Unfortunately, this privileging of one type of activity over others also seems to be the source of many of the recent questions around who benefits, and who is allowed at the table.

Whether we like it or not, “creativity” has come to mean something quite specific over the past decade or so. Dr. Richard Florida’s movement-sparking book, The Rise of the Creative Class, was boiled down into sound bites so frequently and consistently after its publication, that the idea of “creativity” became the purview of a specific group of people. Suddenly everyone was talking about “creative types,” and scheming to build more coffee shops and bike trails in order to lure young people with liberal arts degrees to their city to create design blogs and tech start-ups. The idea, perversely, and in contradiction of what Florida was actually arguing, became that a certain kind of person with a certain kind of creativity was most valuable to local economic development, and cities should try to be more like the places that were already attracting that kind of person in order to steal them away—rather than fostering the creativity of people who were already living in a given place.

The sidewalk cafes so often cited as indicators of gentrification can be a great way to enliven some public spaces–but only in response to an existing need within the neighborhood / Photo: PPS

Roberto Bedoya hits the nail on the head in a provocative post originally published shortly before Mehta’s:

“What I’ve witnessed in the discussions and practices associated with Creative Placemaking is that they are tethered to a meaning of ‘place’ manifest in the built environment, e.g., artists live-work spaces, cultural districts, spatial landscapes. And this meaning, which operates inside the policy frame of urban planning and economic development, is ok but that is not the complete picture. Its insufficiency lies in a lack of understanding that before you have places of belonging, you must feel you belong. Before there is the vibrant street one needs an understanding of the social dynamics on that street – the politics of belonging and dis-belonging at work in placemaking in civil society.”

In other words, while the intentions of Creative Placemaking’s proponents are undoubtedly good, and their work very frequently wonderful, the fact that a lot of people just don’t consider themselves to be “creative types” limits the potential outcomes. No doubt, part of the drive is to expand creativity and the arts to impact community development and open the arts up to more people, but to start off by limiting the Placemaking process to a certain set of outcomes from the get-go is not the way to go about it.

Every place can be vibrant. Vibrancy is people.

Also problematic is the fact that so much debate has centered on a flawed definition of “vibrancy” that further limits the Placemaking process’ capacity for transforming communities. Ann Markusen, who co-authored the original paper on Creative Placemaking for the NEA, highlights this problem in an essay that she wrote for arts management hub Create Equity, questioning the movement’s early evolution. Markusen asks:

“Just what does vibrancy mean? Let’s try to unpack the term. ArtPlace’s definition: ‘we define vibrancy as places with an unusual scale and intensity of specific kinds of human interaction.’ Pretty vague and…vibrancy are places?  Unusual scale? Scale meaning extensive, intensive? Of specific kinds? What kinds?”

This definition is not just vague, it’s unnecessarily limiting. If vibrancy is defined explicitly as an “unusual” condition, it furthers the idea that Placemaking is geared toward the production of specific kinds of spaces and amenities, rather than toward the enabling of citizens to use their public spaces to highlight their neighborhood’s unique strengths, and effectively address distinct challenges. We may have come to think of vibrancy as a finite quality after seeing our cities stripped of their dense social networks through decades of freeway-building and suburbanization, but that is a misconception.

Vibrancy does not need to be limited to a few ‘unusual’ areas; vibrancy is people / Photo: PPS

Every neighborhood—every plaza, square, park, waterfront, market, and street—can be vibrant, but if people don’t feel like they can contribute to shaping their places, vibrancy can’t exist. Period. Gentrification, which is often blamed on honest attempts to create more vibrant, livable places, is what happens when we forget that vibrancy is people; that it cannot be built or installed, but must be inspired and cultivated. Says DC-based community organizer Sylvia Robinson: “I consider gentrification an attitude. It’s the idea that you are coming in as a planner, developer, or city agency and looking at a neighborhood as if it’s a blank slate. You impose development and different economic models and say that in order for this neighborhood to thrive you need to build this much housing, this much retail.”

Cities’ “soft” sides matter—and so does how we talk about them.

When Placemaking is perceived to be geared toward a specific set of outcomes, it undermines the work that everyone in the field is doing, and leads to the kind of criticism that we saw from Thomas Frank, whose blistering takedown of Placemaking in The Baffler should make even the most seasoned Placemaking advocate wince. Frank writes:

“Let us propose a working hypothesis of what makes up the vibrant. Putting aside such outliers as the foundation that thinks vibrancy equals poverty-remediation and the car rental company that believes it means having lots of parks, it’s easy to figure out what the foundations believe the vibrant to be. Vibrant is a quality you find in cities or neighborhoods where there is an arts or music ‘scene,’ lots of restaurants and food markets of a certain highbrow type, trophy architecture to memorialize the scene’s otherwise transient life, and an audience of prosperous people who are interested in all these things.”

And then, toward the end of the article, the clincher:

“Let’s say that the foundations successfully persuade Akron to enter into a vibrancy arms race with Indianapolis. Let’s say both cities blow millions on building cool neighborhoods and encouraging private art galleries. But let’s say Akron wins…What then? Is the nation better served now that those businesses are located in Akron rather than in Indianapolis? Or would it have been more productive to spend those millions on bridges, railroads, highways—hell, on lobbyists to demand better oversight for banks?”

This is a straw man argument that many of us are tired of hearing: that focusing on the ‘soft’ side of cities, the very things the Soul of the Community study found most important, is a waste of money when cities should be focusing on hard infrastructure. But if we allow Placemaking to be framed (or even worse, practiced) in a way that leaves people feeling unwelcome or excluded, we’re setting ourselves up for exactly that sort of criticism.

Better communication between the people who share rapidly-changing neighborhoods is vital to the future success of our cities—and, considering the fact that 70% of the world’s population will be urban by 2050, to the future of global society. That is what we advocate for when we advocate for Placemaking. We do not work for better public spaces so that people will have somewhere to sit and eat gelato; we do it so that they will have somewhere to sit and talk with their neighbors. Whether or not that conversation is about art (or politics, or food, or education, or sports…) is beside the point.

You know that you’re in a great place when you’re surrounded by all different sorts of people, but still feel like you belong. When people feel encouraged to participate in shaping the life of a space, it creates the kind of open atmosphere that attracts more and more people. In their inclusiveness, our greatest places mirror the dynamics of a truly democratic society. As we put it in our introduction to the Guide to Neighborhood Placemaking in Chicago (written for the Metropolitan Planning Council), “Placemaking allows communities to see how their insight and knowledge fits into the broader process of making change. It allows them to become proactive vs. reactive, and positive vs. negative. Simply put, Placemaking allows regular people to make extraordinary improvements, big or small, in their communities.”

Over the next few weeks, as we prepare for the first meeting of the Placemaking Leadership Council in Detroit on April 11th and 12th, we will be exploring the relationship between individuals and the Placemaking process in further detail. More to come soon.

We work for better public spaces so that people will have somewhere to sit and talk with their neighbors / Photo: PPS

This is the first of a three-part series on transformative Placemaking. To read part two, click here. To read part three, click here.

Growing up in Omaha wasn’t necessarily glamorous. In 1980s, Omaha [...]]]>

Connie Spellman

PPS Transportation Associate David M. Nelson is our resident expert on all things Omaha. When he heard that we were interviewing Omaha By Design director Connie  Spellman for the Placemaking Blog, he was not at a loss for words! David had this to say:

Growing up in Omaha wasn’t necessarily glamorous. In 1980s, Omaha was opening a new freeway on one side of downtown and tearing out a million square feet of gorgeous warehouses—the single largest loss to the National Register of Historic Places—on the other. The egregious acts of the 80s became the built environs of the 90s. And Omaha, simply put, was a place you left, not a place you lingered.

Then came 2001, when everything began to change. An organization called Lively Omaha was formed, which would go on to catalyze an incredible urban renaissance within Nebraska’s largest city. In fact, Omaha By Design, as it is now known, inspired me to pursue my career in planning and design. Through their tireless environmental and urban design work, Omaha By Design has restored the elegance of the prairie landscape, implemented a form based code, and empowered neighborhood after neighborhood to realize their own visions. Today, Omaha is one of the most liveable communities in the US—a distinction for which Connie Spellman and everyone else behind Omaha By Design deserve much of the credit.

Omaha by Design has been something of a pioneer in working with Placemaking at a citywide level. Can you tell us a bit about how your work in this field got started?

The Omaha Community Foundation (OCF) was first introduced to Placemaking when PPS came to town as a consultant for the National Park Service (NPS). The NPS was interested in building its new regional facility on Omaha’s riverfront, which was beginning to experience a revitalization. As part of that process, Fred Kent suggested hosting a Place Game Workshop, so the city partnered with the OCF to help organize the event and get the right people to participate.

At about the same time, OCF had commissioned a report, Above All Others on a Stream. The consultant summed up the comments from over 75 donors interviews with the five words they wanted Omaha to be: smart, significant, sparkling, connected and fun. That threw everybody for a curve, because, in the late ‘90s, those weren’t terms you’d use to describe Omaha! That led the OCF to create an initiative called Lively Omaha [which became Omaha by Design in 2003] to begin working toward making those descriptors a reality.

I was hired to lead the initiative. The original idea was to transform Omaha into the “City of Fountains,” even though Kansas City had already become known for its fountains. I guess the idea was that Omaha was going to do them one better; but I didn’t really think that fountains would get us the outcomes we were shooting for. I started looking back over the process that led to the initiative’s creation, and that’s how I personally discovered PPS’s work. The rest, as they say, is history.

How did Placemaking help you to re-orient the work you were tackling? It sounds like it helped to crystallize something for you.

I wasn’t familiar with the term “Placemaking,” at least not at first. The parts that captured my attention were the ideas about public space. Public space, to me, was a park, or a road; I had a very limited understanding about what the term “public space” meant. Realizing that public space is basically everything except your home or business was a very eye-opening experience for me. And because some of the people at the OCF had gone through the Placemaking workshop, I started asking them about what they did and how it was organized.

I remember the president of the foundation taking me over to a window in his office when we were talking about this; we looked out over the Civic Center, and there was a very blank porch along the entryway, the plaza was empty, and there was a faded bench on the corner—it’s a very vivid memory, because it was the first time I looked at my city with fresh eyes. I had lived in Omaha for probably 30 years at the time, and I loved it, but I’d never really looked at it. I got hooked very quickly. I thought, “I get it; we can be better.”

Omaha by Design’s 2012 PARK(ing) Day installation, at at 13th and Howard Streets in downtown Omaha / Photo: Omaha by Design

And that eventually led to your organization conducting Place Game Workshops all over Omaha; several a year?

I went to one of the Placemaking trainings in New York right after I got hooked, and then we worked with PPS to create our first website, which we had for six years. Then we invited PPS to Omaha to train local residents to become Place Game facilitators so we could start doing more of these games around Omaha. It was a great way to start helping other people open their eyes and see the city in a new light.

We’ve done more than 70 Place Games during the past 11 years. The amazing thing is that quite a few of the facilitators who attended that first training session with Fred are still volunteering with us today. We’ve had new ones join us as well, so we’ve got a half dozen that still love to lead Place Games.

How has the organization’s work and scope changed over time? And what role has Placemaking played in that evolution, if any?

The catalyst for us to start looking at our role was the local development of two Walmart stores back in 2001. The architects were coming in with a very generic design for the stores, right about the time we were beginning to introduce this new vocabulary and encourage interest in how our city looks and feels. You could sense the beginning of this heightened awareness when the attorney for Walmart was asked by a planning board member (who had just come back from Fort Collins, Colorado), ‘Why are you building this plain, bland box in an area that is one of the most beautifully-maintained and landscaped places in the city?’

The attorney’s response was essentially, ‘Fort Collins has design standards, and we build to design standards and local politics.’ That led to Lively Omaha conducting a lot of research about design standards. We talked with City of Omaha officials, and while there were components of urban design in the master plan, it was not a major element.

Fortunately—and this is another influence of PPS—I had created an advisory committee to guide what our organization was doing. At the Placemaking training I attended, I learned that you need to engage leadership in public space work, and that includes city government department heads, the development community, designers, neighborhoods, public art folks—people from all corners of the city. When this idea of creating design standards for Omaha came up, it was great to have that advisory committee available to kick around ideas and to ask, “Why aren’t we—why isn’t Omaha—asking for more?”

So with the support of our advisory committee and the leadership of our founding donors, we decided to begin broadening our focus by working on an urban design plan for the city. Our donors helped raise about $750,000 to hire Jonathan Barnett with WRT in Philadelphia and Brian Blaesser with Robinson Cole in Boston to create a comprehensive urban design plan for the city. That was passed unanimously by our city council in 2004. Of course, we all recognized that just because it’s in the master plan doesn’t give the urban design plan the effect of law, so our donors agreed that we needed to work to get the new design standards codified. That took us two years, and we were able to get major changes to the existing city codes passed—unanimously, if you can believe that—by the planning board and city council, with developers at the table.

The Urban Design Handbook for Omaha illustrates the high standard of design that Omahans consider appropriate for protecting their city’s unique character, for everything from parking garages (shown here) to pubic spaces / Photo: City of Omaha

What is Omaha by Design working on now?

Right now we’re transitioning to becoming an independent nonprofit organization. 2011 was our 10-year anniversary, and that was when the OCF (which originally thought this was going to be a three-year pilot project!) and our original donors suggested that we were ready to start thinking about striking out on our own. After we reached out and determined that the community wanted us to continue on as an independent organization, we spent about six months going through the process of figuring out what that means and creating a vision statement, mission statement and business plan. If there was any organization pursuing something we were doing, we eliminated it. But there wasn’t much overlap; we’d always been focused on something very different from what other nonprofits were doing for the city. I think that’s why we continue to be supported.

Our mission today is simple: we’re dedicated to improving the way Omaha looks, functions and feels. We facilitate partnerships among our public, private and philanthropic sectors to carry out projects that will improve the quality of our city’s built and natural environments. All of our projects stem from recommendations outlined in the urban design and environmental components of Omaha’s master plan, which we helped develop during the past decade. We also monitor the local environment for adherence to policy changes resulting from these visioning documents and stand ready to act on activities that threaten to undermine their validity.

Ultimately, we’re successful for two reasons. First, we have the incredible support of our community leadership. That allows us access to the resources to make this work, and it’s been the direct result of a lot of coalition building we’ve done over the years. The second reason is the people who do the work; 99% are volunteers. They give willingly of their time, talent and resources. Some of the people who attended our very first meetings have kept with it all the way. Without them, we would have been a three-year pilot project that came and went. Omaha by Design is lucky to work in such a generous community; it makes great things possible.

Washington, DC—Today, the Citizens’ Institute on Rural Design (CIRD) is issuing a request for proposals to rural communities facing design challenges to host local workshops in 2013.

Successful applicants will receive a $7,000 grant and in-kind design expertise and [...]]]> Partnership of federal agencies and national organizations offers workshop funding, technical assistance, and additional resources

Washington, DC—Today, the Citizens’ Institute on Rural Design (CIRD) is issuing a request for proposals to rural communities facing design challenges to host local workshops in 2013.

Successful applicants will receive a $7,000 grant and in-kind design expertise and technical assistance valued at $35,000. The Request for Proposals is on the new CIRD website: www.rural-design.org.

The deadline for submitting a proposal is Tuesday March 5, 2013 at 5:00 pm EST.

CIRD (formerly known as “Your Town”) works to help rural communities with populations of 50,000 or fewer enhance their quality of life and economic vitality through facilitated design workshops. The program brings together local leaders, non-profits, and community organizations with a team of specialists in design, planning, and creative placemaking to address challenges like strengthening economies, enhancing rural character, leveraging cultural assets, and designing efficient housing and transportation systems.

Since the program’s inception in 1991, CIRD has convened more than 60 workshops in all regions of the country with results that range from the development of public art plans and business improvement districts, to funding for the design of waterfront parks and pedestrian-friendly streetscape improvements.

Each community selected to participate in the Institute will receive $7,000 to support planning and hosting a two-day workshop.  Communities will be required to provide approximately $7,000 in matching funds (cash or in-kind). CIRD will work with the communities to assemble teams of specialists based on the communities’ individual needs. The workshops will be augmented with conference calls and webinar presentations led by experts who will cover topics related to rural design. The calls will also be open to the general public through CommunityMatters.

The new website at www.rural-design.org is a portal for resources on rural design gathered from diverse organizations across the country. It will be a place for interested citizens to connect with one another and get information about improving design in their own communities.

Find the RFP and application guidelines at www.rural-design.org/apply. Selected communities will be announced in May 2013, and the workshops will be held during the summer and fall of 2013.

CIRD will offer three free application-assistance calls to answer questions and guide interested applicants in assembling their proposals. The first of these calls will take place on Wednesday, January 23, the second will take place on Thursday, February 7, and the third call with take place on Thursday, February 28, 2013.  Participation in each call is free but registration is required. To register, visit www.rural-design.org/application-assistance.

The Citizens’ Institute on Rural Design is a National Endowment for the Arts leadership initiative in partnership with the U.S. Department of Agriculture and Project for Public Spaces, Inc., along with the Orton Family Foundation and the CommunityMatters^® Partnership.  A task force of national experts in rural design and planning is also being assembled to help shape the CIRD program.

Click here to download a PDF of this press release with additional contact information.

**********************************

About the National Endowment for the Arts
The National Endowment for the Arts, established by Congress in 1965, is an independent agency of the federal government. To date, the NEA has awarded more than $4 billion to support artistic excellence, creativity, and innovation for the benefit of individuals and communities. Join the discussion on how art works. Visit the NEA at arts.gov.

About Project for Public Spaces
Project for Public Spaces (PPS) is a nonprofit planning, design, and educational organization dedicated to helping people create and sustain public spaces that build stronger communities. Founded in 1975, PPS has completed projects in over 2,500 communities and all 50 US states.  PPS has become an internationally recognized center for resources, tools, and inspiration about Placemaking. pps.org

About the Orton Family Foundation
The Orton Family Foundation, founded in 1995, helps small cities and towns harness the inherent ability of citizens to imagine and achieve a culturally and economically vibrant future for their community. The Foundation’s Heart & Soul approach supports citizens in steering their town’s future by discovering the characteristics and attributes valued most in their community and, then, by placing those shared values at the center of local decision making. orton.org

About CommunityMatters
CommunityMatters is a national partnership of seven organizations with the common goal of building strong communities through the improvement of local civic infrastructure. The partners are: Deliberative Democracy Consortium; Grassroots Grantmakers; National Coalition for Dialogue & Deliberation; New America Foundation; Orton Family Foundation; Project for Public Spaces; and Strong Towns. communitymatters.org