In 1980, PPS worked with the town of Madison, New Jersey on a strategy to improve their Farmer’s Market. As part of the plan, PPS recommended the borough move its market downtown, claiming that it would thrive at the new location if properly managed.
On September 25, 2008, the market moved from its regular home on the former Bayley-Ellard High School campus to a trial run downtown on Waverly Place. Many local business owners were enthusiastic about the plan, while others voiced concerns that patrons would purchase market produce and immediately head home.
Studies show that 60% of farmers market visitors also patronize local stores on the same day.
- Madison’s farmers market makes ‘guest’ appearance on Waverly Place [NJ.com]