WHO WE ARE

Shin-pei Tsay
Director of Marketing

Experienced in the private and not-for-profit sectors as a project manager and business strategist for the Fortune 500, research analyst for international governmental and non-governmental agencies, and fund-raiser for community-based organizations, Shin-pei helps Project for Public Spaces strengthen its engagement with the public, build constructive relationships with communities, media, government and industry, and launch new products, campaigns and special projects. At PPS, Shin-pei specializes in marketing strategies and contributes to web-oriented projects.

Shin-pei’s passion for public spaces grew from the experience of moving from the suburban environment of Syracuse, New York to the more densely populated Boston area, the first of a succession of urban areas. Since then, Shin-pei has lived and searched for great public spaces in Taipei, Mexico City, Sao Paolo, Kuala Lumpur, London, Paris, Copenhagen, Amsterdam, Rome, and of course New York City. She initially found Project for Public Spaces through her research on place-making in Williamsburg, Brooklyn, for a dissertation at the London School of Economics where she earned a Masters of Science from the Department of Geography in the City, Space and Society program.

Shin-pei holds a BA with distinction in government as a Dean’s Scholar from the College of Arts and Sciences at Cornell University, where she co-founded establish a women’s rights organization. She continues to develop close relationships with her now Brooklyn community as a writer for a local newspaper, and with other creative projects. Shin-pei looks forward to the challenge of establishing “place-making” as a household word.